Nadine Lustre and Bea Alonzo feature in behind-the-scenes film of OPPO’s nature-inspired Reno11 Series 5G TVC

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Offering an exclusive first look at the OPPO Reno11 Series 5G, brand ambassadors Bea Alonzo and Nadine Lustre create anticipation for the groundbreaking phone as seen in the behind the scenes of the TVC for the newest addition to the Reno series, providing a sneak peek into the new Portrait Expert features that make it stand out.

Watch The Making of the OPPO Reno11 Series 5G TVC here.

Filmed amidst the vibrant greenery and sparkling waters of Batangas, the natural visual treat accentuated the impressive camera capabilities of the OPPO Reno11 Series 5G. “Shooting against a windy green backdrop was a poetic experience,” said Bea Alonzo expressing how the Reno11, held against her hair, made her feel like a character in a painting. The 32MP telephoto lens, a standout feature of the phone, is lauded for its ability to capture these moments perfectly, adding a magical touch to the visuals.

The OPPO Reno11 Series 5G debuts as the latest Reno series offering from OPPO, inspired by nature as reflected in the phone’s design with the hues of Pearl White and Wave Green. A captivating behind-the-scenes sneak peek at the journey of Bea and Nadine into nature, which highlighted the OPPO Reno11's Telephoto Camera, is revealed in the TVC-making film video.

Rooted in the elegance of pearl white and the vibrancy of wave green, the phone’s design philosophy sets the stage for a visual masterpiece to capture the essence of the natural world. As seen in the video, scenes outdoors are presented, echoing the OPPO Reno11 Series 5G's deliberate integration of natural textures into its design. “Holding the Reno11 Pro 5G while walking on the beach, it felt like I was an explorer uncovering the secrets of pearl white.” Nadine excitedly shares.

The telephoto lens emerges as a signature weapon, capturing a moment within a moment. Bea emphasizes how the lens enhances the vividness of every performance, particularly in capturing interactions with the green scenery of nature. She also shared how the phone captured every subtle movement without disrupting her natural state, allowing the photographer to frame every smile and gaze, revealing her raw, standout emotion.

For Nadine, the OPPO Reno11 Series 5G is a game-changer, blending harmoniously with its surroundings, creating a magical and unforgettable feeling. To beautifully sum it up, it all goes back to embodying the Reno11 Series 5G's design philosophy – to stand out and make every portrait an extraordinary expression of an individual’s most natural and authentic self captured in the frame.

The OPPO Reno11 Series 5G is launching in the Philippines on February 1. Stay updated on the latest Reno series news by visiting OPPO Philippines’ official website at www.oppo.com.ph/ or its official Facebook page at OPPO Philippines.

Client: OPPO Philippines

Broadcast Producer: Miele Dungo (Slingshot Manila, Inc.)

Production House: Two Fold

Executive Producer: Mara Bernaldo

Director: Timothy Axibal and Tey Clamor

DOP: Tey Clamor

Cam Op: Rocky Morilla

Production Staff: Kaye Atienza

Colorist: Mikhail Von Asmuth (Barebones Inc.)

Editor: Timothy Axibal

Live Sound: Danjo Galapon, Jacob Guce (Eelectric Studio)

Sound Engineer: Philip Jarilla (Hit Productions Inc.)

Travel around the Philippines with J&T Express PH’s newly-launched TVC

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The leading express delivery service provider launches its first-ever TVC, showcasing its coverage nationwide

J&T Express Philippines, one of the industry-leading logistics and courier service companies in the country and globally, further expands its reach to its customers as it releases its first-ever TVC ad campaign.

Crossing the Philippines from north to south, the visual not only details J&T Express’ dedication to providing quality delivery services but also showcases the beautiful sceneries in the Philippines. From the aerial shots in San Juanico Bridge in Leyte to the majestic windmills, rice fields, and mountainsides in Ilocos where the company’s delivery trucks are traveling, it just goes to show that J&T Express has already achieved its coverage nationwide.

“We at J&T [Express] have always wanted to share how we stayed committed to providing customer-oriented and efficiency-based delivery service to our Filipino consumers—and this is one way to showcase it with everyone,” says Zoe Chi, Vice President of J&T Express Philippines.

This is also the first time that the general public has seen a fully-automated distribution and sorting equipment, which does not require manual labor. Parcels are automatically identified according to the label and are sorted automatically into specific sacks that will lead them to their destinations. Not only these are efficient, but are also safe and save manpower labor. J&T Express’ investments cost hundreds of millions to sustain the chain supply in fulfilling its goals and achieving shorter delivery lead times as promised.

As seen on the TVC, it also details how the company can reach its customer through all parts of the country by land, air, and sea. Some even use boats just to deliver parcels to their customers.

“Despite all the hurdles caused by the pandemic, this just motivated us to strive for the better and our latest campaign is a testament to let our consumers know that we will always aim to deliver for them across any distances,” Chi continued.

The last scene of the TVC, meanwhile, shows how a J&T Express delivery rider in his motorcycle on the long trail of the road ahead—a metaphor to salute all the couriers who are driving every day on various small roads, islands, mountains, barangays, and sitios. This encompasses the heart and spirit of J&T to serve people across all distances in the Philippines.

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About J&T Express

Founded in 2015, J&T Express is a global delivery company with its core business in express services and cross-border logistics. J&T Express’ network spans 13 countries including Indonesia, Vietnam, Malaysia, Thailand, the Philippines, Cambodia, Singapore, China, Brazil, the UAE, Saudi Arabia, Mexico, and Egypt—serving over two billion people worldwide.

Visit jtexpress.ph to know more about J&T Express Philippines and its social media accounts on Facebook, Twitter, Instagram, TikTok, and YouTube.

Kwentong Jollibee “Kahera” named adobo magazine’s 2016 Ad of the Year

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(From left): Jollibee Corporate PR and Events Manager Dennis Reyes, McCann Worldgroup Philippines Account Manager Tonee Lacson, Associate Creative Director Bong Legaspi, Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores, McCann Worldgroup Philippines Associate Managing Partner Mitzie Nacianceno, Jollibee Brand Communications and PR Director Arline Adeva, McCann Worldgroup Philippines Creative Director Xzenia Cruz, Jollibee Brand PR and Engagement Manager Cat Triviño, and McCann Worldgroup Philippines Business Group Director Adi Culalic with their adobo trophies given during the Mad About Awards event for #KwentongJollibee “Kahera”.

Kwentong Jollibee’s “Kahera,” the Grandparents’ Day campaign of the country’s number one fastfood chain, was recently adjudged the 2016 Ad of the Year (AOY) by adobo magazine. The Ad of the Year awards showcases the most celebrated advertising work created in the past year, with the top three winners chosen from among adobo magazine’s top monthly picks via poll.

Kahera, directed by Ianco dela Cruz, is part of the successful #KwentongJollibee series co-created with McCann World Group Philippines. It features the story of a Jollibee cashier who gets her daily dose of constructive and stern criticism from one of the store’s regulars, who turns out to be her very supportive grandmother.

With over 9 million views on Facebook and YouTube to date, the digital ad has continued to receive recognitions from award-giving bodies in the industry.

Besides bagging the AOY honor, Kahera also won adobo magazine’s Ad of the Month Award for September 2016. Earlier this year, the video was also recognized by Google PH as one of its top 10 most viewed ads, entering the YouTube Leaderboard for the second half of 2016.

“We are honored to be recognized by adobo magazine, this time for top notch creativity embedded in our heart-warming video. This validates Kwentong Jollibee’s thrust of showcasing unique Filipino relationships through masterful storytelling.” - Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores says of the brand’s most recent win.

The video was also part of the Jollibee Grandparents’ Day campaign which won a Quill Award of Excellence from the International Association of Business Communicators, and a Silver Anvil award from the Public Relations Society of the Philippines.

New Gold Seas Tuna Chunks for healthier and tastier mealtime, Gold Seas reveal new endorsers Toni Gonzales and Paul Soriano

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Healthier and tastier food is a must on the table for the family and all. Easy-to-eat, easy-to-find foods to keep eating healthy. 

The new Gold Seas Tuna Chunks, launched recently held at the Blue Leaf Pavilion at McKinley Hill in Bonifacio Global City,  These savory variants include Tuna Chunks in Olive Oil, Olive Oil with Chili, Springwater, Tuna Chunks in Herb and Garlic, Lemon and Pepper and Mild Indian Curry, and premium Yellowfin tuna in oil and water-based variants.

All in the family will surely enjoy Gold Seas Tuna Chunks’ pure, wholesome, healthy, chunky goodness because it is made from meatier tuna loin or chunks. It is rich in Omega 3, packed with lean protein and has lesser oil content and more meat compared to other canned tuna brands. 

Unlike other products in the market, Gold Seas Tuna Chunks offers gourmet flavors that appeal to even the pickiest of eaters. 

A product of General Nutrifoods Philippines, Inc., Gold Seas Tuna Chunks undergo a strict canning process and is packed in lithograph cans to ensure that it is as tasty as it looks. The world-class tuna product only uses responsibly caught tuna to help preserve marine life for future generations. 

Toni Gonzaga and Director Paul Soriano

Celebrity Toni Gonzaga and Director Paul Soriano, now are the new ambassadors / endorsers, epitomizes the wholesome goodness of Gold Seas Tuna Chunks. 

Akin to its celebrity endorsers Toni and Paul, Gold Seas Tuna Chunks believes in the importance of extending as much love and care to family by not compromising when it comes to the family’s overall health and well-being. 

The event was highlighted with a cooking segment by renowned Chef Rosebud Benitez who demonstrated the versatility of tuna as the primary ingredient in gourmet cooking. 

Japanese-certified bento box maker Kat Maderazo taught participants how to make kid-friendly bento lunches using Gold Seas Tuna Chunks. 

TV hosts Paolo Abrera and Suzi Entrata-Abrera served as event hosts. 

Gold Seas Tuna Chunks is available in all leading supermarkets, groceries and convenience stores and are offered in 90g (solo) and 185g (sharing) variants.

Photos: @myrns.roman

Jollibee’s latest viral TVC rekindles hope of finding our Perfect Pair : There’s always perfect time for your perfect pair—and your favorite Chickenjoy!

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Now with over 10.9 million views and 240,000 shares on Facebook, Jollibee’s latest Chickenjoy Perfect Pairs TVC, produced along with PublicisJimenezBasic, has now reached viral status.

It takes off from one of the made-for-digital #KwentongJollibee Valentines’ Series hits last February titled “Vow,” which was co-created by Jollibee with its other creative agency, McCann Worldgroup Philippines.

“Vow” is a story told from the point of a view of a guy, played by MJ Tam, who has feelings for his best friend (Miles Atadero). Netizens the world over have fallen in love with MJ’s character, as it was relatable to anyone who has ever loved unconditionally.

The newest Chickenjoy 99 Perfect Pairs TV commercial follows the emotional storyline, this time featuring another character on the sidelines all along. The now viral “Vow” sequel follows the story of MJ’s original best friend, portrayed by Chesca Floirendo, as she watches MJ fall in love with another girl (Miles). She waits patiently, and unconditionally supports and loves him throughout the years. Years after, MJ and Chesca find themselves in Jollibee again, this time finding a perfect pair in each other!

“The inspiration behind this new TV commercial is ‘perfect timing,’” shares Francis Flores, Jollibee Global Brand Chief Marketing Officer and Philippines Marketing Head. “Just like with the 99 Perfect Pairs, there’s always something perfect waiting for Chickenjoy lovers at Jollibee.”

The 99 Perfect Pairs are a great way to take the classic Chickenjoy meal with rice to the next level. Choose any of your favorite side: Jolly Crispy Fries for a savory, crispy treat; Creamy Macaroni Soup for a warm, hearty starter; or opt for a sweet ending with a Mini Sundae. The best part? This complete meal comes with a regular drink, too, for only P99.00*!

Check out the commercial below!

The 99 Perfect Pairs are available for dine-in, take-out, delivery, and drive-thru in Jollibee stores nationwide. Also available side options are Mashed Potato and Buttered Corn. For more information on the latest Jollibee products and promotions, like facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram.

New Jollibee TVC excites all senses with Chickenjoy’s crispylicious goodness

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Jollibee, the country’s number one fast-food chain, recently launched a new TV commercial highlighting its flagship product: the crispylicious, juicylicious Chickenjoy. Inarguably the top choice for fast-food fried chicken for many Pinoys, Chickenjoy has earned the title as the “Philippines’ Favorite Fried Chicken” for various reasons – one of which is it s unparalleled crispy skin. Pinoys just cannot get enough of Chickenjoy’s crispylicious skin because it creates a unique taste experience, which taps into the different senses.

The TV commercial opens with the appetizing sight of Chickenjoy’s expertly fried, golden-brown skin followed by the irresistible sounds of soft crunch as the skin is being snapped and peeled, signalling perfect crispiness. It ends with the endorser savoring the crispylicious skin’s signature taste, leaving the viewers craving for a Chickenjoy meal of their own.

“Filipinos love fried chicken, and to most, its best part is the crispy skin. This is the reason why they save this part for last. But not all crispy fried chicken skins are created equal, so to speak. Jollibee Chickenjoy is not only crispy; it is crispy and delicious,” said Jollibee Philippines Marketing AVP for Flagship Category, Kent Mariano.

“Every piece of Chickenjoy excites the senses – sight, sound, and taste – making the whole experience complete and satisfying. It’s no wonder Chickenjoy is the crispylicious fried chicken that has been joyfully shared by generations of Filipino families to create the happiest moments,” Mariano added.

The famous crispylicious and juicylicious Chickenjoy has definitely left a mark on Filipinos all over the world not only due to its indisputably delicious taste, but also because every bite is an experience that will always remind Filipinos of joyful moments shared with the family. The 1-pc. Chickenjoy with Rice comes with gravy for only P75 and with Fries and Regular Drink for only P99. 

Available in all Jollibee stores nationwide, drive through, and Jollibee delivery by dialling #8-700.

Jollibee’s New Chickenjoy TVC invites Pinoys to #GiveMoreJoy

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These days, Filipinos are exposed to different kinds of negativity whether you go online or offline. Friends unfollow or unfriend each other on social media because of differences in opinion, time is lost with families and friends due to heavy workload and heaps of school work.

It seems like now, more than ever, everyone needs more joy in their lives.

Jollibee, the Philippines’ largest family fast food chain launched a new campaign inviting Filipinos to spread more joy. Jollibee challenges everyone to start to #GiveMoreJoy even in the simplest of actions—something as simple as sharing a bucket of your favorite crispylicious, juicylicious Chickenjoy.

Jollibee’s classic and iconic product is one that Pinoys have definitely grown to know and love. Becoming the go-to comfort food of Pinoys no matter where they are around the globe, Filipinos would know that from the aroma to the flavor, Chickenjoy is a reliable source of joy and comfort.

Thus, in their latest 90-seconder made-for-digital video that shows different everyday situations that make people sad, see how the joy that Chickenjoy brings is infectious and makes us want to spread more joy to others as well.

Watch this video:

“It is easy to uplift people’s spirits and make everyday joyful through thoughtful acts like treating them to a bucket of the family’s favorite crispylicious, juicylicious Chickenjoy. It is a sure way to turn a sad day around; bringing smiles to their faces will positively affect your outlook as well,” said Jollibee Assistant Vice President Kent Mariano.

In your own ways, how are you able to #GiveMoreJoyToday to your families and friends?

A behind the scenes look at the latest LBC TV commercial - Aming Ligaya

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LBC Express comes out of their newest TVC entitled 'Aming Ligaya' endorses Kris Aquino. The Anthem for the Joy of Moving it for Filipinos all over the world. This anthem reassures everyone that with LBC’s pride and joy in moving.

Aming Ligaya, draws inspiration from this same passion and perseverance because, more than anything else, LBC values the Filipino family and the importance of connecting each and every member wherever in the world they may be.

Aming Ligaya seeks to remind everyone that there is nothing easy about LBC’s daily deliveries, be it in the city, the provinces or from every part of the world.

A behind the scenes look at the latest LBC TV commercial - Aming Ligaya

To Filipinos all over the world, LBC is synonymous with dependability. It has after all, a 66-year history of delivering to the Filipino, literally and figuratively. After its “We like to move it” rebranding a few years back, LBC needed to evolve further to move itself even closer to its customers. They would come up with a new campaign, one that didn’t have to look far for inspiration––The Joy of Moving. It would talk about LBC’s team, the passionate, hardworking men and women who tirelessly served and touched people through their efforts. This led to the creation of the newest anthem and campaign material. 

Ito ang Aming Ligaya. 

You’ve seen it by now, the epic in scale LBC TV commercial that looks like it was shot across the entire archipelago. While there’s some truth to that (parts of it were actually shot in the far-flung reaches of Tanay, Rizal), one thing you can be sure of is that like many LBC deliveries, it was no easy feat. But just like all these deliveries, it was a labor of love––shot, sealed and delivered with joy. 

The production made use of very little CGI. Filmmaker Jessel Monteverde helmed 90% of the shots on location, with real talents and real people. The kids happily running behind the LBC truck were an active bunch of locals who were more than eager to be part of the shoot. Monteverde made sure that this authentic joy and excitement came out in each of the material’s major moments, from the mother and her child receiving a package from his OFW father, to the old man in the outer limits of a barrio, getting the money his daughter sent. 

Monteverde’s vision for the film was inspired by his own experience growing up with the brand. “I grew up with LBC. The happiness that you feel when that balikbayan box arrives and is opened––it’s like Christmas morning.”, he said. Veteran Director of Photography Rody Lacap utilized a lot of natural lighting to bring out these genuine reactions and also highlight the beautiful landscapes, many of which were captured through a series of long shots that contributed to the film’s bigness. 

“This is the first time that we are doing something of this scale. The idea is to highlight how LBC does the legwork so that we continue to bring happiness into people’s lives. We take pride in the joy of moving—whether it’s for our customers or our team members,” says Mr. Javy Mantecon 

Talented production designers made use of existing structures and dressed them up to transform them into authentic looking homes and even LBC branches. Familiar bright red LBC trucks maneuvered through tight city streets as they would normally do on a regular run. The hardiness of these vehicles (and its drivers) were also shown and tested on the backroads and makeshift bridges featured in the other scenes that they were shot. 

Uncontrolled elements during the production such as unforeseen rainfall were creatively included in the shots, making the scenes even more difficult for LBC’s delivery crew talents. It was a welcome development, as regular delivery crews would normally go through the same difficulties, if not worse. 

“What LBC employees do isn’t easy. But they do what they do with joy in their hearts and love for their job--people on the receiving end of this, the customer, feel this,” Monteverde added. 

The booming beats of an urban hip-hop influenced anthem (arraged by Tomas Vinoya and Digitrax) fleshed out the film’s voice, expressing the brand’s joy and enthusiasm through well-meaning lyrics and an arrangement that rouses the spirit of serving. 

Aming Ligaya seeks to remind everyone that there is nothing easy about LBC’s daily deliveries, be it in the city, the provinces or from every part of the world. 

A package arrives in the hands of the recipient because of the hard work and total dedication that LBC’s team members commit to each day.

LBC's newest TV commercial : The Anthem for the Joy of Moving it for Filipinos all over the world - Aming Ligaya

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Filipinos are known to do anything for their respective families’ sake. That’s why millions and millions of Filipinos choose to leave the comforts of their own homes to look for better paying jobs – whether in other cities or abroad – carrying with them the hope of giving their families a better and more comfortable life. 

Arranged by Tomas Vinoya of Digitrax, LBC’s new anthem, Aming Ligaya, draws inspiration from this same passion and perseverance because, more than anything else, LBC values the Filipino family and the importance of connecting each and every member wherever in the world they may be. 

Through an inspirational melody heavily influenced by impassioned rhymes from local hip-hop artists, the song expounds on the great lengths LBC is willing to go through in order to deliver, because LBC understands the sacrifice one has to go through to just send money, package or balikbayan box home. LBC understands that the packages they send are not merely boxes of pasalubong, but boxes of stories, hope, care and longing meant to give a sense of comfort and being at home. 

Aming Ligaya encapsulates LBC’s willingness to go out of its route, explore unchartered territories, or brave adverse weather conditions for every delivery, reassuring its customers that no matter what happens, LBC will deliver happiness to every Filipino home anywhere in the country – from Laoag to Jolo.

This anthem reassures everyone that with LBC’s pride and joy in moving, 

"Aming ligaya ang mag hatid ng inyong saya, Lagyan ng Kulay ang Buhay at pag-ibig ang padala"

Latest Kwentong JollibeeTVC honors Pinoy dads

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Heartwarming Father’s Day TVC highlights love and acceptance

Jollibee, the country’s number one fastfood chain launched its newest made for digital material which premiered just in time for Father’s Day.

The two-minuter Father’s Day special, titled “Entrance Exam,” is the latest installment of the fastfood chain’s Kwentong Jollibee series. It revolves around the story of a successful father with high expectations and his son’s earnest desire to fulfill them. The commercial culminates with an unexpected twist—expectations of excellence can be built over decades, but love and acceptance trumps over disappointment at the end of the day.

The Kwentong Jollibee campaign captures the many heartwarming stories of Filipinos over the years and how Jollibee has been part of it. The campaign kicked off last February with three heartwarming real stories of long-time Jollibee customers and an omnibus material presented from the perspective of a restaurant manager who has been with the company for more than 20 years now.

“Entrance Exam” was directed by Ianco dela Cruz who also helped bring to life the previous Kwentong Jollibee stories like “Almusal,” “Jabee,” “Tagpuan,” and “Mama’s Girl” (Mother’s Day special). 

“Kwentong Jollibee is the story of Pinoys all over the country and the world and how their favorite fastfood chain figured in it. It represents the Pinoys’ long standing love affair with Jollibee,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer. “We believe that everyone has a Jollibee story to share. And through Kwentong Jollibee, we want to creatively capture the universal Filipino experience, anchored on the things we love—our families, friends, communities, that somehow also make up our favorite Jollibee memories while growing up.”

Watch “Entrance Exam” on the Jollibee Philippines Facebook page (https://www.facebook.com/JollibeePhilippines/videos/1124709530908605/) or on the official YouTube channel (www.youtube.com/user/jollibeedigital1) and remember to thank Dad, Papa, and Tatay for a lifetime of unconditional love, encouragement, and acceptance.

LG G5’s newest TVC featuring action star Jason Statham

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Hollywood action superstar Jason Statham will star in LG Electronics’ latest TV spot for its revolutionary G5 modular smartphone. 

The popular high-flying, high-octane star of action movies such The Transporter and The Expendablesseries, Statham shared his partnership with LG. “I think the concept that LG is putting forward with the G5 and its modular design is going to catch on with consumers,” said Jason Statham. 

“I enjoyed partnering with LG and working on this commercial, so I hope that shows through in the final piece.”

Featuring revolutionary G5 modular smartphone. LG’s newest commercial will highlight the fun and playful experiences possible with the G5 and its versatile Modular Type design. With the ability to attach various companion devices and transform the smartphone into an easy-grip camera or a Hi-Fi audio system.

Fredrik Bond, the creative, passionate filmmaker who has directed many global campaigns for well-known multinational brands, will be behind the camera.

LG’s newest commercial will highlight the fun and playful experiences possible with the G5 and its versatile Modular Type design.

With the ability to attach various companion devices and transform the smartphone into an easy-grip camera or a Hi-Fi audio system, the G5 is perfect for anyone who appreciates great technology and innovation that improve lives.

Produced on location in Los Angeles with creative agency partner Energy BBDO, the commercial will portray Jason Statham experiencing the G5 in exciting and fun ways. Every character in the commercial is portrayed by Mr. Statham, an amusing mise-en-scene consistent with the G5’s Life’s Good when you Play More tagline.

“Since its unveiling at MWC, we’ve heard from many who say they’ve been waiting for a phone like the G5,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “With the G5, our intention is to show how smartphones can go beyond just being a communication device and deliver a playful mobile experience that can enrich our lives.”

The commercial will be shown worldwide in key markets including North America, Latin America, Europe and East Asia and posted to LG Mobile’s Facebook page (www.facebook.com/LGMobile) starting April 1 (Korea Standard Time).

Camella's Newest TVC captures Filipino's hearts

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The story is as sweet as it is universal. It is a rite of passage for nearly every tween or pre-teen, and a – dare we say – rude, but charming, awakening into what life has in store. A young boy looks up and suddenly his world changes. In an instant, he has been cast out of the boyhood life of toys and comics, playing pranks and computer games and thrust into the world of love-at-first sight – or perhaps, crush-at-first-sight? 

The object of his affection is lovely, radiant, charming, and, unexpectedly, the world has shifted – girls are no longer “yucky.” Now, our hero needs to learn to deal with his newfound feelings of confusion, longing, and that nagging discomfort in the pit of the stomach, all because of one beautiful girl that he probably will never see again.

Camella uses this precious experience as the setting for its newest television ad. Interestingly, it is an ad for its masterplanned communities ­– vast properties that offer facilities and amenities closer to a city than a mere residential village. 

The communities are designed to be almost completely self-contained, offering everything from commercial centers, retail stores, restaurants, convenience stores, drugstores, and groceries or supermarkets; to educational establishments; to even churches and other centers for worship. All these come with lifestyle facilities that amazingly deck all other Camella properties like clubhouses or function halls, swimming pools, play courts, playgrounds, parks, walkways, and jogging or biking paths.

Taking a completely different, and rather more heartwarming route, Camella and its advertising agency Leo Burnett, have opted to use a more human and quite touching approach. Instead of having an endorser or an off-camera voice list and show the many facilities available at the Camella masterplanned communities, the ad instead shows the facilities quietly as the backdrops for our hero’s maddening woes. All this, set to the moving lyrics and stirring melody of the song that threads the ad together… Isang sulyap lang, nang malaman ko na. Isang sulyap lang, ang lakas ng tama. Uncannily, the lyrics could be referring to both the young boy’s love for his lady, or someone’s love for his Camella home and neighborhood. In the end, the more experiential and less direct approach seems to make the story more powerful and features the communities, and their many charms, more effectively.

Our hero first sees her at a wedding in the village’s church. Did she notice him too? It seems not, what she did notice instead was his adorably endearing dog, Max. We see her drive out of his life through the community’s elegant entranceway. He walks the landscaped avenues thinking of her. He dreams of her in the safety and comfort of his own Camella home. He draws her pictures in school – which, by the way, is also within the community. He so feels the pangs of pain, longing and a love lost that even when his dog asks him to play among the community playing fields, he refuses. Then, Max manages to snap him out of his reverie, and they begin to enjoy each other’s company once more – running through the jogging paths, shopping in the village grocery, hanging out by the pool. We catch glimpses of the shuttle service and the hints of the 24/7 security. All these are cast within an exquisite village, embellished with lush tropical landscaping, backdropped against the most incredible views of mountains, gentle sloping forests, and beautiful sunsets. Even the locations are well thought out by Camella.

In the end, the dog – Max – becomes the real hero and truly, the boy’s best friend. He slyly leads our young man to a new neighbor who is just moving in, and, in a denouement that doesn’t really surprise anyone – but is sweet enough to be endearing – the new neighbor is the same girl who captured our hero’s heart. Happy endings happen often in Camella communities.

To tie things up even tighter, the ad ends with the tagline, “All that You Need is Here. Camella Masterplanned Communities.” One wonders if they’re just talking about the property’s facilities, or does young love come with it? Basically, what it all means is this is the perfect place to live one’s life and nourish one’s family. One does not just own a home in a Camella community. One lives a life – with all the joys, adventures, and misadventures that entails, and in the masterplanned communities, everything can happen right outside your door.

The new “Masterplan” TV commercial is a shift from the past Camella ads where the story was about improving lives. Both “Sikip” and the last “Bunk Beds” – with the jingle that has wormed its way into many Filipinos’ hearts and has become a last-song-syndrome staple, “Daddy ko, dad-dikit. Dikit nang dikit… Sikip, masikip” – use humor to create compelling scenarios that tell the tales of families that have at last moved up in the world. Their dreams have come true, as they finally have a home of their own, with a lot more room, in a Camella community. That message, it seems, has been well driven home because today, Camella has become the country’s most preferred home brand and has been on Reader’s Digest’s list of Asia’s Trusted Brands three years in a row.

For its newest TV ad, Camella has a new message to send out, and the tagline says it all: All that You Need is Here. Camella has built into its masterplanned communities everything the Filipino and his family needs; beyond the bewitching homes offered by the wonderfully themed communities; here, one will live a life filled with magic and fun, delight and incredible adventure, amidst the splendid facilities families need to live the life and style they’ve always dreamed of.

Two of Camella’s communities – Savannah City in Iloilo and Gran Europa in Cagayan de Oro City – are fully and exquisitely masterplanned, and there are more in the pipeline. 

For more information about Camella’s master planned properties and its other developments across the country, call the Camella hotline at 02-Camella or 226-3552 and our mobile number 0917-857-6494. Keep up with the latest Camella information, news, events and announcements through www.camella.com.ph. Like "Camella Official" on Facebook and follow "@CamellaOfficial" on Twitter!