Four new models have been announced to round
out Sony’s highly anticipated lineup, with new features including XR Clear
Image and Acoustic Center Sync, for a fully immersive at-home theatre
experience
Sony
Electronics Inc. announced its 2023 BRAVIA XR™ TV Lineup, with Cognitive Processor
XR™, for the ultimate home entertainment experience. There are four new
models in the BRAVIA XR line: X95L Mini LED, X90L Full Array LED, and A80L OLED. All models have the updated Cognitive
Processor XR and are equipped with features that provide an immersive
experience for watching movies, streaming apps, gaming, and more.
Key BRAVIA XR lineup features
For an incredibly lifelike
experience, the Cognitive Processor XR replicates content the way people
see and hear. It enables better backlight control for increased local dimming
zones, increased brightness, and declared blooming. Plus, its 2023 iteration enters
a new chapter in its development with advanced XR Clear Image, found in
select models, that further reduces noise and blur in motion, creating scenes
that burst with life.
All models also offer Acoustic
Center Sync. When paired with Sony Home Audio products, such as the HT-A9 Home Theatre System or the HT-A7000, HT-A5000, and HT-A3000 soundbars, viewers can expect a truly
exceptional at-home movie viewing experience. This is because the Acoustic Center
Sync synchronizes the TV’s audio system with select Sony soundbars and AV
receivers to reinforce the center speaker channel for clearer, fuller
dialogue and more immersive sound. Sony’s soundbars offer 360
Spatial Sound Mapping so it also generates phantom speakers and sound field
optimization.
Other new audio features
include the Acoustic Multi-Audio+TM, found in the X95L
model, which uses frame tweeters to elevate the sound to match the image on
screen. Meanwhile, the A80L models feature Acoustic Surface Audio+TM
with actuators that vibrate to produce sound from the entire screen, perfectly
matching what’s playing on screen.
For gamers, the 2023
BRAVIA XR lineup is also perfect in taking their PlayStation® 5
gaming to the next level. Exclusive features such as the Auto HDR Tone
Mapping and Auto Genre Picture Mode generate optimized picture
quality while gaming and streaming. There is also an easy-to-use and quick-access
Game Menu for tailoring game settings like turning on or off VRR
or Motion Blur Reduction and increasing the brightness in dark areas to
easily spot objects and opponents with the Black Equalizer.
Whether gaming or simply
watching, the new models’ XR Backlight Master Drive uses a
Sony-developed local dimming algorithm to control thousands of tiny,
ultra-dense Mini LEDs with absolute precision and independence,
delivering extraordinary brightness, impressive dynamic range, deep blacks, and
beautifully natural colors.
Additionally, Sony is keeping
its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce
environmental impact, Sony is working on multiple aspects of the product life
cycle, such as reduction of virgin plastic use, improvement of transportation
efficiency, and reviewing energy consumption during use. At present, Sony is
reducing overall plastic usage by approximately 60% and is cutting emissions by
approximately 15% by using smaller and lighter packaging during transportation.
The new Eco Dashboard included on all 2023 models also makes it easier
for users to customize energy-saving preferences and settings.
“We are excited to bring a
new lineup that continues to bring Sony's best spatial entertainment and gaming
experiences with picture and sound,” said Wada Hideyuki, Marketing Director,
Sony Philippines. “Sony is proud to offer a full suite of home entertainment
options for all of our consumers.”
Other BRAVIA XR lineup
features
Purchasing the 2023 BRAVIA XR
TVs, even non-BRAVIA XR ones, also comes complete with the BRAVIA CORE
app. It is a pre-loaded movie service that comes with up to 10 movie credits to
watch the latest releases and popular classics and additional movies with up to
12 months of unlimited streaming.
With BRAVIA XR technology,
Pure Stream™, and IMAX® Enhanced, content is delivered with stunning
visuals and expressive sound quality. Featuring BRAVIA CORE Calibrated Mode,
movies will automatically adjust to the optimal picture settings including IMAX® Enhanced mode to create a truly
exceptional at-home movie viewing experience. Over time, the app experience
will be enriched with new features.
For anime enthusiasts, there
is also a Crunchyroll® remote button that gives BRAVIA users one-touch
access to one of the world's largest anime libraries, a collection of more than
18,000 hours of anime, comprising more than 44,000 episodes and feature films,
translated in multiple languages. Simulcasting is also accessible, so Japanese
titles can be watched from abroad following the broadcast in Japan.
To further enhance the new
models’ capabilities, consumers can also purchase the BRAVIA CAM, which
detects the viewer’s position to optimize the picture and sound according to
room environment and viewing distance.
Consumers can also enjoy 700,000+
movies and TV episodes, plus live TV, all in one place thanks to Google TV.
Searching is easy - just ask Google. Try saying, “Hey Google, find action
movies” to search across apps.
New Sony TV Models and Key
Features
The BRAVIA XR X95L 4K HDR
Mini LED Google TV is available in 85” class. Apart from the above
features, you also get the advantage in high-performance gaming with HDMI
2.1 features 4K/120, Variable Refresh Rate, and Auto Low Latency Mode. Not to mention it has X-Anti Reflection
& X-Wide angle, which minimizes reflection for a distraction-free
viewing experience and provides vivid real-world colors from any angle while
retaining brightness.
The
BRAVIA XR X90L 4K HDR Full Array LED Google TV shares the same features
as the X95L and is also available in 75” class, 65” class and
55” class.
Finally, the BRAVIA XR
A80L 4K HDR OLED Google TV can be purchased in 77” class, 65” class, and
55” class. XR OLED Contrast Pro and XR Triluminos Pro technologies
allow the consumer to feel the beauty of OLED with brightness approximately
110% compared to the previous year's model - the A80K, with immersive depth and
realism, pure black, detailed shadows, and billions of accurate colors.
Pricing and Availability
The
new BRAVIA XR TV lineup and retail pricing will be available soon in the
Philippines. For more information on new Sony television models, please watch
Sony's BRAVIA XR announcement video here
or visit the BRAVIA XR website at https://www.sony-asia.com/electronics/bravia-xr-tv
For
more information on all Sony televisions, please visit https://www.sony-asia.com/bravia/gallery.
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