Experience unparalleled home entertainment and gaming experience with the latest Sony’s BRAVIA XR X95L Mini LED Google TV

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Sony proudly introduces its latest magnum opus designed to revolutionize your home entertainment and gaming experience — the BRAVIA XR X95L 4K HDR Mini LED Google TV. Combining cutting-edge technology and unparalleled visual excellence, this next-generation premium 4K Mini LED TV promises to take your viewing and gaming adventures to new heights.

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Immerse in the future of home and game entertainment with Sony’s BRAVIA X95L Mini LED TV

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The Cognitive Processor XR™ is the heart behind the BRAVIA XR X95L, delivering a groundbreaking level of intelligence to the viewing experience. With Cognitive Processor XR™, BRAVIA TVs analyze the content and recreate it the same way you see and hear in the real world.

Cinephiles will be treated to a new level of optimization in picture and sound quality that is nothing short of exceptional. They can be fully immersed in the action, witnessing scenes come to life with unparalleled realism and precision. For gamers, the newest BRAVIA promises to give a smooth and clear movement for responsive gameplay with its 4K/120fps, Auto Low Latency Mode (ALLM) and effortless control features.

Users can also expect a blurless image with an expansive color spectrum as the X95L is powered by XR Triluminos Pro™ and XR Clear Image™. The newest BRAVIA also boasts of its Mini LED technology controlled by the XR Backlight Master Drive™ that enables deep blacks and breathtaking highlights.

Sony also ups the ante with the latest in sound technology, incorporating the Acoustic Multi-Audio+™ feature to the X95L. Acoustic Multi-Audio+™ accurately matches sound to its visual source instead of the conventional source being beneath the screen. This elevates the gaming experience as well for gamers looking for a multi-sensorial immersive experience.

By integrating Google TV, Sony enhances the smart TV experience with the BRAVIA X95L, providing seamless access to more than 10,000 apps and over 700,000 movies. Users can effortlessly cast from mobile phone to the big screen, navigate through their favorite shows, movies and games with the intuitive Google TV interface and hands-free voice control. Parents can also worry less about the type of content their kids consume with safe viewing through the Google Kids feature.

The BRAVIA XR X95L is currently available in the Philippines at 85” and retails for PHP 311,999. BRAVIA XR X95L’s 85” screen is a worthy investment as it brings movies, sports and games to life with its larger-than-life visuals. Visit any Sony authorized dealers to experience Sony’s newest BRAVIA.

Now is the time to immerse in the future of home and game entertainment. Learn more at https://bit.ly/SonyBRAVIAX95L.

Bring out the best in every party with Sony’s SRS-XP500 Speaker

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Whether it’s a chill and laid-back party, an outdoor and wild celebration, or a simple karaoke night, Sony is ready to bring out the best in the party this upcoming summer season with its SRS-XP500 portable Bluetooth speaker.

The heat is definitely on with SRS-XP500's speak and top-of-the-line features ideal for outdoor parties. Sing and dance your heart away without worrying about it getting splashed by water or drinks. SPS-XP500 has an IPX4 water-resistant rating, making it safe and secure from any sprinkle. Just snap the speaker’s cap on to ensure its safety even during outdoor parties.

Speaking of the fun outdoors, the SRS-XP500 is portable and wireless and equipped with a sleek, comfortable handle which makes it easy to carry and bring anywhere. Grab it and go wherever you can bring the party – the garden, the house, at the beach or even by the pool, SRS-XP500 will be there to set the mood.

Matching and setting the atmosphere of the party is also as easy as a few clicks, thanks to SRS-XP500’s brand-new ambient party lighting feature. With a variety of lighting patterns, bring out its pulsating energy to hard-core outdoor parties or its soothing shades to a quiet night in.

From sunset to sunrise or even dusk ‘till dawn, the SRS-XP500 speakers can power up the party so you could play any song, any style at any time with its great clear sound produced by its X-Balance speaker unit and front high-efficiency tweeter. These special powerful features enable everyone to enjoy and listen to a high-quality sound with deeper and punchier bass and live sounds recreating a unique atmosphere that can give you a summer experience you can relive over and over again.

But what’s a party without karaoke, right? Luckily, you may just plug in a mic or two and sing your heart out at your parties. Just pick your favorite songs from your playlist and give everything you got until you drop because the SRS-XP500 will keep you going for up to 20 hours when full charge but you can always quickly plug it in for 10 minutes and extend the party up to 80 minutes.

“As someone who plays outdoors, the IPX4 water resistance is an amazing feature paired with the long battery life, I don’t even have to worry about drizzle and finding a power outlet. The ability to play music through Bluetooth while having a mic and guitar plugged in is so useful for practicing or playing with a backing track. I haven’t even touched on how portable it is with the built-in handle and the weight, which is so important for buskers and people on the go. This speaker system has everything in an amazingly compact package,” says Mr. Prince Valencia, a busker and certified Sony SRS-XP500 lover.

Prince Valencia with his SRS-XP500

For a summer truly worth remembering, get your SRS-XP500 now for only PHP 18,999.00 at any Sony Authorized Dealers and stores online and offline nationwide. For more information, please visit: https://www.sony.com.ph/electronics/wireless-speakers/srs-xp500 or follow /SonyPhilippines on Facebook and @sonyphinc on Instagram for updates.

Sony reveals its newest and lightest headband models – the WH-CH720N Over-Ear and WH-CH520 On-Ear Wireless Headphones

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Sony releases two new headphones – the WH-CH720N and the WH-CH520 – giving music lovers the option of on-ear or over-ear wireless headphones packed with Sony’s critically acclaimed audio technology.

  

WH-CH720N in Black, White and Blue

WH-CH520 in Black, White, Blue and Beige

The over-ear WH-CH720N wireless headphones incorporate Dual Noise Sensor technology and Sony’s Integrated Processor V1 chip to provide noise canceling. In addition, a lightweight design and up to 35 hours of battery life let you enjoy music for longer without background interruptions.

The on-ear WH-CH520 wireless headphones provide up to 50 hours of battery life with all-day comfort and enhanced call performance to meet the demands of your day. Plus choose from four colors – black, blue, white, and beige – to match your style.

Both models also feature Digital Sound Enhancement Engine (DSEE) to produce high-quality sound exactly as the artist intended as well as a Multipoint connection for easy connectivity between devices.

Multipoint connection on the WH-CH720N Black

All day comfort, without the noise

Whether you’re flying long-haul or relaxing in a café, the over-ear WH-CH720N headphones deliver Sony’s advanced noise canceling performance thanks to the Integrated Processor V1 chip and Dual Noise Sensor technology, so you can enjoy more music and less background noise.

Noise canceling on the WH-CH720N White 

The Integrated Processor V1 helps eliminate external sound, with a low processing delay to make the noise cancelling more effective than ever. The WH-CH720N also features two microphones in each earcup which, coupled with Dual Noise Sensor technology, captures ambient sound. This lets you block outside noise everywhere you go, so the only thing you hear is your music.

Plus, with the Sony | Headphones Connect app, you can adjust the ambient sound across 20 different levels for when you’re on the move.

Stay comfortable, however long you listen

You’ll never need to take a break from your favorite music with the WH-CH720N. The over-ear headphones are ergonomically designed to be comfortable for even longer periods. At just 192g, the WH-CH720N is Sony’s lightest overhead wireless headphones with noise canceling. Comfortable synthetic leather and urethane materials combine with optimum ear pad structure and dimensions for exceptional wearability. With up to 35 hours battery life with noise canceling on, you’ll have enough power to keep listening all day and into the night.

Lightweight design with the WH-CH520 Beige

The WH-CH520 have also been carefully designed with everyday use in mind. You can stay powered up for days with up to 50 hours of battery life. So you can listen to your favorite music without worrying about running out of charge. Plus, the on-ear headphones feature an adjustable headband with padding, soft earpads and a lightweight design so you can find the perfect fit and stay comfortable for longer.

Superb sound for every song

Enjoy natural vocals, crystal clear sound and balanced tuning on both the WH-CH720N and WH-CH520 Digital Sound Enhancement Engine (DSEE), producing a high-quality sound exactly as the artist intended. When the original music is compressed, it loses the high-frequency elements that add details and richness to a track. Sony’s Digital Sound Enhancement Engine faithfully restores these to produce high-quality sound that’s closer to the original recording.

Superb sound on the WH-CH720N Blue

The Integrated Processor V1 included within the WH-CH720N also produces an authentic listening experience by reproducing the detail in your music with minimal distortion. The sound tuning is intentionally designed to be well-balanced from low to high frequencies with natural and clear vocals.

Whether you’re listening to electrifying pop or bassy rap, the WH-CH720N and WH-CH520 allow you to tailor your sound using the Equaliser in the Sony | Headphones Connect app. You can choose from a variety of settings to match sound quality with the music genre you’re listening to or even create and save your own settings.

Superb sound on the WH-CH520 White

Crystal clear conversations

Improved technology features on the WH-CH720N mean you can enjoy even better call quality. Beamforming microphones with Precise Voice Pickup technology are smartly positioned to pick up your voice more clearly and accurately in a range of environments. A newly developed Wind Noise Reduction Structure around the microphones reduce background noise for you, keeping conversations and music clear and uninterrupted.

Great call quality on the WH-CH520 Blue

Whether you’re joining an online class or a work meeting, the WH-CH520 also provides easy hands-free calling and great call quality. Simply answer calls with one click of the buttons on the earcup so there’s no need to take your phone out of your pocket. Built-in high-quality microphones and noise suppression processing mean the WH-CH520 collects sound and reduces ambient noise during calls so you can make clear calls even in noisy environments.

Multipoint connection on the WH-CH520 Black

Both the WH-CH720N and WH-CH520 feature Multipoint connection, easy button operation and can be controlled with your voice. Since the connection is easy with Swift Pair and Fast Pair, these headphones are ideal for everyday use.

Designed with sustainability in mind

Sony has designed these headphones with the environment in mind. There’s no plastic in the WH-CH720N and WH-CH520 packaging, which is designed based on low toxicity design principles and towards Sony’s “Road to Zero” environmental plan. Both headphones also use recycled plastic materials.

Pricing and availability

The WH-CH720N is priced at PHP7,999 while the WH-CH520 is at PHP3,299. Both units are now available in all Sony Authorized Dealers nationwide.

 

Sony Introduces 2023 BRAVIA XR TV Lineup

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Four new models have been announced to round out Sony’s highly anticipated lineup, with new features including XR Clear Image and Acoustic Center Sync, for a fully immersive at-home theatre experience

Sony Electronics Inc. announced its 2023 BRAVIA XR™ TV Lineup, with Cognitive Processor XR™, for the ultimate home entertainment experience. There are four new models in the BRAVIA XR line: X95L Mini LED, X90L Full Array LED, and A80L OLED. All models have the updated Cognitive Processor XR and are equipped with features that provide an immersive experience for watching movies, streaming apps, gaming, and more.

Key BRAVIA XR lineup features

For an incredibly lifelike experience, the Cognitive Processor XR replicates content the way people see and hear. It enables better backlight control for increased local dimming zones, increased brightness, and declared blooming. Plus, its 2023 iteration enters a new chapter in its development with advanced XR Clear Image, found in select models, that further reduces noise and blur in motion, creating scenes that burst with life.

All models also offer Acoustic Center Sync. When paired with Sony Home Audio products, such as the HT-A9 Home Theatre System or the HT-A7000, HT-A5000, and HT-A3000 soundbars, viewers can expect a truly exceptional at-home movie viewing experience.  This is because the Acoustic Center Sync synchronizes the TV’s audio system with select Sony soundbars and AV receivers to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound. Sony’s soundbars offer 360 Spatial Sound Mapping so it also generates phantom speakers and sound field optimization.

Other new audio features include the Acoustic Multi-Audio+^TM, found in the X95L model, which uses frame tweeters to elevate the sound to match the image on screen. Meanwhile, the A80L models feature Acoustic Surface Audio+^TM with actuators that vibrate to produce sound from the entire screen, perfectly matching what’s playing on screen.

For gamers, the 2023 BRAVIA XR lineup is also perfect in taking their PlayStation® 5 gaming to the next level. Exclusive features such as the Auto HDR Tone Mapping and Auto Genre Picture Mode generate optimized picture quality while gaming and streaming. There is also an easy-to-use and quick-access Game Menu for tailoring game settings like turning on or off VRR or Motion Blur Reduction and increasing the brightness in dark areas to easily spot objects and opponents with the Black Equalizer.

Whether gaming or simply watching, the new models’ XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks, and beautifully natural colors.

Additionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use. At present, Sony is reducing overall plastic usage by approximately 60% and is cutting emissions by approximately 15% by using smaller and lighter packaging during transportation. The new Eco Dashboard included on all 2023 models also makes it easier for users to customize energy-saving preferences and settings.

“We are excited to bring a new lineup that continues to bring Sony's best spatial entertainment and gaming experiences with picture and sound,” said Wada Hideyuki, Marketing Director, Sony Philippines. “Sony is proud to offer a full suite of home entertainment options for all of our consumers.”

Other BRAVIA XR lineup features

Purchasing the 2023 BRAVIA XR TVs, even non-BRAVIA XR ones, also comes complete with the BRAVIA CORE app. It is a pre-loaded movie service that comes with up to 10 movie credits to watch the latest releases and popular classics and additional movies with up to 12 months of unlimited streaming.

With BRAVIA XR technology, Pure Stream™, and IMAX® Enhanced, content is delivered with stunning visuals and expressive sound quality. Featuring BRAVIA CORE Calibrated Mode, movies will automatically adjust to the optimal picture settings including IMAX® Enhanced mode to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features.

For anime enthusiasts, there is also a Crunchyroll® remote button that gives BRAVIA users one-touch access to one of the world's largest anime libraries, a collection of more than 18,000 hours of anime, comprising more than 44,000 episodes and feature films, translated in multiple languages. Simulcasting is also accessible, so Japanese titles can be watched from abroad following the broadcast in Japan.

To further enhance the new models’ capabilities, consumers can also purchase the BRAVIA CAM, which detects the viewer’s position to optimize the picture and sound according to room environment and viewing distance.

Consumers can also enjoy 700,000+ movies and TV episodes, plus live TV, all in one place thanks to Google TV. Searching is easy - just ask Google. Try saying, “Hey Google, find action movies” to search across apps.

New Sony TV Models and Key Features

The BRAVIA XR X95L 4K HDR Mini LED Google TV is available in 85” class. Apart from the above features, you also get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, Variable Refresh Rate, and Auto Low Latency Mode. Not to mention it has X-Anti Reflection & X-Wide angle, which minimizes reflection for a distraction-free viewing experience and provides vivid real-world colors from any angle while retaining brightness.

 

The BRAVIA XR X90L 4K HDR Full Array LED Google TV shares the same features as the X95L and is also available in 75” class, 65” class and 55” class.

Finally, the BRAVIA XR A80L 4K HDR OLED Google TV can be purchased in 77” class, 65” class, and 55” class. XR OLED Contrast Pro and XR Triluminos Pro technologies allow the consumer to feel the beauty of OLED with brightness approximately 110% compared to the previous year's model - the A80K, with immersive depth and realism, pure black, detailed shadows, and billions of accurate colors.

Pricing and Availability

The new BRAVIA XR TV lineup and retail pricing will be available soon in the Philippines. For more information on new Sony television models, please watch Sony's BRAVIA XR announcement video here or visit the BRAVIA XR website at https://www.sony-asia.com/electronics/bravia-xr-tv

For more information on all Sony televisions, please visit https://www.sony-asia.com/bravia/gallery.

Sony debuts its newest and most compact G Master Lens

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Sony officially announces pre-orders of the FE 50mm F1.4 GM lens (model SEL50F14GM) as its newest addition to its acclaimed G Master full-frame lens lineup.

The FE 50mm F1.4 GM is an e-mount lens that expands Sony’s offerings with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. Even at F1.4, FE 50mm F1.4 GM delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master™ series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscape, travel, and wedding.

“At Sony, we are continually listening to the needs of today’s content creators and are proud to announce the newest innovative option with the FE 50mm F1.4 GM lens, the latest addition to the E-mount lens line-up,” said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50 mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50 mm for Sony.”

Sharp Imagery and Beautiful Bokeh

The advanced optical design and elements unique to Sony’s top-of-the-line G Master™ series brings outstanding image quality to FE 50mm F1.4 GM. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout the maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings.

In addition, the minimum focusing distance of FE 50mm F1.4 GM is just 0.41 meters and the maximum magnification is 0.16x when autofocus is used. This level of close-up performance provides extra flexibility when shooting both stills and videos.

Portrait photo shot by Charisma Lico, Sony Alpha Professional for Fashion and Advertising, using the new Sony FE 50mm F1.4 G Master Lens

“I’ve always been a fan of portrait lenses and I remember 50mm was one of my first investments! In love with the new FE 50mm F1.4 GM lens because of the details it produces in my images, precision in AF tracking, its compact size and light weight. Definitely my go-to lens whether for travel or work,” shared by Charisma Lico, Sony Alpha Professional for Fashion and Advertising.

Remarkably Compact Design for Maximum Versatility

The FE 50mm F1.4 GM has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and 516 grams in weight. These measurements allow for a lens that is 33% lighter and 15% less volume when compared to conventional models with the same specifications.

The FE 50mm F1.4G Master Lens equipped in a Sony Alpha 7 IV Camera. Photo by Sherard Yu

The compact size of FE 50mm F1.4 GM paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation.

Fast, Precise, and Reliable Autofocus

The FE 50mm F1.4 GM’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x faster than conventional models with the same specifications. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for a smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4.

Intuitive Operability and Outstanding Reliability

The lens has been designed intuitively to help provide creators with maximum workflow efficiency while shooting. Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, FE 50mm F1.4 GM also features an iris lock switch, which is the first ever to be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.

The FE 50mm F1.4 GM’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants. A dust and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.

Pre-order your own FE 50mm F1.4 GM now for only PHP89,900 and get a free Peak Design Slide worth PHP4,500! The pre-order promo is available in all Sony Authorized Dealers nationwide starting March 3 until April 9, 2023. 

For more information, please visit: https://www.sony.com.ph/microsite/lenspreorder/ or follow /SonyPhilippines on Facebook and @sonyphinc on Instagram for updates.

Sony continues to revolutionize the industry with its new camera lens line-up

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Sony is redefining the standard zoom category of lenses with the introduction of the FE 20-70mm F4 G, known as the SEL2070G that boasts an ultra-wide 20-70mm zoom range in a remarkably compact, lightweight full-frame lens, with a constant F4 aperture throughout the zoom range.

The Sony FE 20-70mm F4 G (SEL2070G)

With impressive G LensTM image quality, high-speed accuracy and tracking AF, and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for vlogging, movie production, and still portrait and landscape shots.

According to professional photographer and Sony Philippines Product Expert Nicco Valenzuela, the FE 20-70mm F4 G is comparably lighter and more compact than most standard zoom lenses with a constant aperture. As a photographer himself, this lens will be of significant help when packing camera equipment for shoots. There are also instances when photographers do not want to carry a separate ultra-wide angle lens with them, so the capability of the FE 20-70mm F4 G to go all the way to 20mm wide is really handy and offers significant versatility.

“The introduction of the FE 20-70mm F4 G sees the standard zoom category of lenses redefined”, said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “The new concept lens has an incredible, ultra-wide zoom range from 20mm through to 70mm to ensure true versatility – perfectly designed for both still and video creators with its sophisticated imagery and high-level operability”, he added.

Compact and lightweight new standard zoom covers ultra-wide 20-70mm​, the FE 20-70mm F4 G just weighs only 488g but offers outstanding optical performance in a remarkably compact, lightweight size thanks to Sony’s latest lens design and XD (extreme dynamic) Linear Motors technology.​

What’s more, the ultra-wide 20mm end of the zoom range makes it possible to maintain a wide angle of view when shooting video with a 16:9 or 2.35:1 aspect ratio.

Photographed by Nicco Valenzuela using the Sony α7R V.   A  comparison of a shot taken with a 24-105mm lens (up) to the new Sony FE 20-70mm F4 G’s 20-70mm lens (down)

Outstanding image quality consistent with the G Lens logo

The new lens boasts unique G Lens image quality that produces a state-of-the-art optical design that simultaneously corrects chromatic and spherical aberration for extremely high optical performance across the whole zoom range. Optimized coatings add high flare and ghost resistance to this superior optical design, for extraordinary contrast and clarity.​ Furthermore, beautiful bokeh is achieved with full-frame image sensors and is further enhanced by a 9-blade circular aperture and optimally tuned spherical aberration.

“The implications of this in landscape and nature photography is that it focuses closer. By closer, I mean this can focus at 0.25 meters close, and this is significant because most standard zoom lenses can focus at around 0.32 to 0.38 at most. This can focus on details much closer, such as flowers and medium-sized insects which counts as near-macro capabilities. At the same time, focusing closer can help landscape photographers do focus-stacked wide images of vistas that create the most detailed output possible. Even more conveniently, this close focusing capability can be used in tandem with the new Sony α7R V’s automated focus bracketing mode that greatly simplifies the focus stacking workflow,” said Valenzuela.

Photographed by Nicco Valenzuela using the Sony A7RV camera with the Sony FE 20-70mm F4 G lens

Maximises camera AF performance for stills and video

The lens’s focus group is driven by two of Sony’s latest XD Linear Motors, providing high thrust for a fast, quiet, low-vibration focus drive. Thrust efficiency has been significantly improved over previous models[i], resulting in up to a 60% increase in AF speed[ii].

Video performance designed for refined imagery

The FE 20-70mm F4 G reduces focus breathing as well as focus and axial shift when zooming to ensure that the highest quality images are captured.

AlphaTM series cameras’ Active Mode[iii] image stabilization is highly effective at the ultra-wide 20 mm end of the FE 20-70mm F4 G zoom range, providing excellent image stabilization performance, whilst maintaining a wide angle of view. This can be particularly useful for shooting smooth, stable handheld footage whilst walking.

Focus is especially critical when shooting high-resolution 4K or 8K movies. The FE 20-70mm F4 G works with AlphaTM series camera bodies to easily acquire accurate focus and smoothly track fast-moving subjects.

High-level operability and reliability for any environment

The new FE 20-70mm F4 G’s independent focus, zoom, and aperture rings feature optimized diameter, width, and positioning for full control when shooting stills as well as maximum versatility when recording video. ​

Photographed by Nicco Valenzuela

The new FE 20-70mm F4 G is priced at P75,000 and will be available in select Sony Authorized Dealers nationwide starting February 17, 2023. Find out more information about the SEL2070G here: https://www.sony.com.ph/electronics/camera-lenses/sel2070g.

Development of New G Master™ 300mm F2.8 Telephoto Full-Frame E-mount Lens

In addition to this stunning new lens, Sony also announced the development of the long-awaited FE 300mm F2.8 GM OSS Telephoto lens that is set to launch in early 2024.

Large-aperture super-telephoto lenses like the FE 400mm F2.8 GM OSS and FE 600mm F4 GM OSS are highly acclaimed by sports and wildlife photographers around the world for their outstanding resolution and AF performance. As such, the new lens will feature the incredible high-resolution and spectacularly beautiful bokeh of Sony's acclaimed line of flagship G Master™ series lenses, whilst also offering a far-reaching 300 mm focal length and F2.8 large aperture.

Follow /SonyPhilippines on Facebook and @sonyphinc on Instagram to stay updated on FE 300mm F2.8 GM OSS Telephoto lens announcements.

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[i] Compared to the SEL2470Z.

[ii] Compared to the SEL2470Z. Sony test conditions.

[iii] With a compatible camera. Active Mode causes a slight reduction in angle of view.

The Sony BRAVIA A80K brings you the best gaming investment

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Exceptional picture, sound, and gaming experiences await owners of the BRAVIA A80K.

The BRAVIA A80K, Sony’s most-elegant OLED TV

Achieving the most optimal gaming experience requires serious investments in the devices you use because no matter how top-tier the game, it will fall flat if the device can’t keep up. Do yourself justice and invest in the BRAVIA A80K – a non-negotiable in your gaming artillery.

Powered by Sony’s award-winning Cognitive Processor XR, the BRAVIA A80K fulfills its commitment to lifelike viewing experiences that make you feel immersed into even the most intense titles. Other TVs only display a user’s game, but the BRAVIA A80K responds, adjusts, and adapts. The cognitive intelligence being provided by the revolutionary Cognitive Processor XR automatically analyses the content and recreates it the same way humans see and hear in the real world giving the user a one-of-a-kind gaming experience.

The Bravia A80K highlights game-winning features that every gamer will truly love.

When connected using HDMI 2.1, gamers will unlock Bravia A80K’s Auto Genre Picture Mode which will activate the Game Mode and provide picture quality settings best suited for gaming.

BRAVIA A80K intelligently adapts to the best picture settings with its Auto Genre Picture Mode

You will also experience full 4K resolution with up-to-120fps framerate, giving you a more intense gameplay action.

Feel the winning advantage in FPS and high-combat games because of the Auto Low Latency Mode that produces ultra-smooth gaming with a reduced input lag of 8.5ms with 4K/ 120fps.

BRAVIA A80K automatically activates its Game Mode for a smoother and more responsive gameplay

The Bravia A80K also has a Variable Refresh Rate feature that dynamically adjusts the display refresh rate to remove screen tearing and stuttering delays, adapting to your gaming needs.

To complete the experience, it also has the XR OLED Motion that eliminates blurs during rapid-moving gameplay by adding extra frames between sequences to ensure smoother moving images.

All these remarkable gaming features are housed in a 4K OLED display with Dolby Vision that delivers perfect blacks, accurate shadow details, vivid colors, and superior contrast. Games that are too dark to play but amping the brightness causes details to be lost won’t be a problem. This TV also has an ingenious touch so that whether you choose to sit right in front of your TV, left, or right, the self-illuminating OLED panel will automatically adjust the colors, contrast, and brightness to meet your eyes.

BRAVIA A80K has a 4K OLED display that shows real-life depth and pure blacks in every scene

The BRAVIA A80K’s sound does not falter either. The Acoustic Surface Center+ and Dolby Atmos blasts impeccable sound quality. Built-in triple actuators allow sound to vibrate with the picture; if your character talks from the left, you will hear their voice as if they were really there speaking to you. Meanwhile, the left and right subwoofers create a boosted base perfect for surround sound immersion without needing in-ceiling or up-firing speakers.

From picture to sound, the BRAVIA A80K is clearly more than just an ordinary TV. It is an all-around gaming and entertainment system that can only be possible, thanks to Sony. With all these innovative features, it’s as if the BRAVIA A80K has an in-game team of its own, working together to guarantee all gamers to play at peak performance.

This year, invest in what you are passionate about. The BRAVIA A80K is available in 55”, 65”, and 77”, starting at PHP 94,999.00 in select Sony Authorized Dealers nationwide.

To know more about the BRAVIA A80K and its other features, please visit https://www.sony.com.ph/electronics/televisions/a80k-a83k-a84k-series.