March 7, 2024

Skyro reports strong 2023 performance, expected to triple in 2024 as it expands digital financial offerings for Filipinos


Skyro, a fast-growing fintech provider in the Philippines, continues its commitment to transform the local financial landscape by delivering accessible and affordable digital financial solutions to Filipinos.

Skyro is committed to empowering more Filipinos by offering a range of digital consumer finance products such as product loans, cash loans, and other lending products designed to meet the diverse financial needs of Filipino consumers. These solutions offer a streamlined process, competitive rates, and diverse payment options, providing customers with flexibility and convenience.

Achievements and Business Performance in 2023

In just under two years since its inception as a fintech startup, Skyro has achieved significant milestones and business performance in the fintech industry by the end of last year.

Skyro has recorded significant growth in both applications and usage as it gains traction among new markets and diverse user groups. Notably, in 2023 alone, Skyro achieved an average Compound Monthly Growth Rate of 50%, a testament to the rapid trust and adoption placed in the company’s innovative financial solutions.

Skyro's mobile app had an increase in its number of new and active users by 82.5%, leading to a proportional rise in total app downloads and usage. The brand has grown its network with over 500 partner merchants and a presence in over 2,500 stores nationwide. It has also expanded its workforce from less than a hundred to more than a thousand employees.

Its product loan solution has shown exceptional growth in 2023, generating substantial results more than its initial value. Similarly, the cross-sell products have delivered remarkable outcomes in usage.

Outstanding Performance Under Expert Leadership

Skyro’s co-founders and co-CEOs Nasim Aliev and Arsen Liametov have been instrumental in the company's growth and success.

With a strong experience in financial technology and business development, Aliev oversees key areas such as sales, partnerships, marketing, and customer acquisition, garnering trust from both customers and partners. On the other hand, Liametov is focused on optimizing Skyro's offerings, utilizing his extensive understanding of fintech products and operations. His main areas of expertise include ensuring smooth integration and efficient functioning of Skyro's digital services, all with the goal of meeting market demands while delivering maximum value to Filipino customers.

"At Skyro, our mission is to bring joy into every interaction our customers have with our financial products," shared Nasim Aliev. "We prioritize accessibility, simplicity, and flexibility, supported by an exceptional customer experience. By leveraging a compelling model, we've managed to reduce risk two-fold while achieving profitability, showcasing our strategic foresight and commitment to sustainable growth. We want to create a future where every Filipino has access to the right financial tools and knowledge for achieving success.”

Liametov added, "Our dedication to innovation and customer satisfaction remains unwavering. With a focus on continuous improvement and expansion, we're poised to reach new heights in 2024 and beyond. Skyro is committed to empowering individuals with the financial solutions that would cater to their ever-evolving needs and lifestyles."

Looking ahead to the rest of 2024, Liametov said, "As we anticipate the year ahead, we're filled with optimism, expecting even greater growth and impact for Skyro."

Skyro aims to continue its impressive trajectory into 2024, with expectations of tripling its growth and onboarding half a million customers by the year's end. This ambitious goal underscores Skyro's commitment to expanding its reach and impact in the digital financial landscape of the Philippines, further solidifying its position as a key player in the industry's evolution.

Skyro is a fintech company duly licensed and supervised by the Securities and Exchange Commission (SEC). To learn more about digital financial products from Skyro, visit its official website www.skyro.ph. Follow its official Facebook and Instagram accounts to know more about its latest promos and offerings.

About Skyro
Skyro is a fast-growing fintech company based in the Philippines, offering a range of digital consumer finance products such as product loans, cash loans, and other lending products designed to meet the diverse financial needs of Filipino consumers. Launched in August 2022, Skyro has since grown to encompass over 2,500 partner merchant stores and serve nearly 200,000 customers in just under two years of operations in the country.

Focused primarily on digital consumer lending products, Skyro has rapidly emerged as a trusted name in the Philippines, catering to the evolving needs of the market. It is backed by Breeze Ventures, a Singapore-based global fintech venture that is expanding into the fast-growing and emerging markets in Southeast Asia.

Skyro's local operations are powered by Advanced Financial Solutions, Inc. and Jungle Lending, Inc., which are regulated by the Securities and Exchange Commission of the Philippines. Learn more about Skyro through www.skyro.ph

 

March 6, 2024

Tips To Shop and Pay Wiser, Better This Year from Heart Evangelista and GCash


In its pilot GCash Spotlight episode, GCash ushered in its new era of financial progress together with its newest ambassador, Heart Evangelista.

GCash, the Philippines’ top finance app and largest cashless ecosystem, continues to revolutionize personal finance for all Filipinos by inspiring wiser, better spending, saving, and investing habits.

According to Heart, GCash has become an integral part of her daily life, making shopping and saving “more fun and more sulit.” She adds, “I still love to express myself with the pieces I buy and invest in, but I've also been more financially smart, especially with how I shop. I'm looking for the best value for money and treat every purchase, no matter how small, as a smart investment.”

When asked about her top tips for managing finances while shopping, Heart emphasizes the importance of leveraging her "best way to pay” – GCash – and its products and features tailored to meet different needs and user preferences.

Heart Evangelista-Escudero and Boy Abunda talk about her most used GCash features during the GCash Spotlight event

1. Maximize convenience and access to deals when shopping online
As an avid online shopper who values a variety of options and seeks out the best deals, especially with her busy schedule, Heart maximizes her experience by gaining access to deals and discounts when she pays with GCash.

When users Pay Online with GCash, they can get access to special discounts and exclusive vouchers, all while ensuring security in their transactions, making it the ideal choice for discerning shoppers.

She shares, “I love buying things for my family, and of course that includes the treats and clothes of my furbabies, and many of the things I buy are readily available online so that helps me buy without any hassle. When I pay online with GCash, it’s simple, and it’s secure, so iwas sa online scams.”
2. Enjoy convenient in-store shopping by scanning to pay
Heart prioritizes convenience when it comes to payments, which is why she appreciates the simplicity of scanning QR codes through the GCash app at millions of merchants nationwide.

"Whether I'm dining out, grocery shopping, or indulging in retail therapy, it’s just so convenient to Scan-To-Pay with GCash, especially as I try to avoid bringing cash as much as possible," Heart explains.
3. Make shopping a fun, shared experience
Heart also enjoys shopping with GCash Express Send via Send Money, especially when shopping with Senator Chiz Escudero. As seen in her latest GCash film, they send each other “love” with shopping money, which adds an extra layer of enjoyment to their shopping experience.

“Whether it’s picking out items for each other or jointly deciding on purchases, I really enjoy a shared shopping experience,” Heart adds.

Through GCash Express Send, users can effortlessly send and receive money to other GCash users for free. Whether it's during the holiday season, on special occasions, or simply to express affection, Express Send via Send Money may be utilized to send “love” the way Heart does.

Heart shares how she uses GCash when shopping locally and abroad during the recent GCash Spotlight event.

4. Discover the best deals available
With GCash, users can unlock a world of opportunities for smart spending and exclusive offers, whether shopping in-store or online. Exciting deals await during the upcoming 3.3 sale, with GCash and its brand partners offering exclusive discounts and promos, including:

● Lazada
From March 1, users can collect exclusive GCash vouchers at the Voucher Center and enjoy P50 off with a minimum spend of Php 1,000.

● Lenovo
Users can get access to deals up to 38% off on all gadgets when they pay with GCash online and shop via Lenovo’s official website.

● Shein
New users can enjoy 20% off with a minimum spend of Php 799 by using the code 2024GC20 upon check out. Another 18% off is available for users who checkout a minimum spend of Php 1,299 when they use the code 2024GC18.

With GCash, it’s never too late to manifest your best life, and take your dreams and goals to the next level. Learn more about how to shop smarter and embrace the possibilities that financial progress brings by streaming the first episode of GCash Spotlight featuring Heart Evangelista here.

Jollibee makes summer extra saya with new Pinoy Summer Special

The summer season is off to a great start as Jollibee launches their new Pinoy Summer Specials—the returning favorite Ube Cheese Pie and the new Buko Pandan Sundae!

These are some of the well-loved Filipino dessert flavors with added extra sarap twists for an extra saya summer.

The Ube Cheese Pie is making a comeback with Jollibee's signature crispy crust filled with oozing ube halaya and creamy cheese filling. It's a returning favorite that’s guaranteed to bring saya with every bite.

The Buko Pandan Sundae, Jollibee’s modern and levelled-up take on the classic Filipino dessert, is their signature creamy vanilla soft-serve generously topped with chewy buko pandan jelly, buko strips, and a drizzle of pandan syrup.

An Extra Saya Summer with Jollibee

Jollibee Philippines Marketing Team

"Summer is a time to enjoy and create memories, and it’s always been Jollibee’s mission to serve joy and be part of the Pinoys’ celebrations," says Bea Tempongko, Senior Marketing Manager at Jollibee. "And this is why we’ve taken everyone’s Filipino dessert favorites and turned them into extra special offerings. Whether you're revisiting the comfort of our Ube Cheese Pie or exploring the fresh delight of our Buko Pandan Sundae, there's something special that can bring you extra saya this season."


Enjoy Extra-Sarap: Availability and Special Offers

The Ube Cheese Pie and Buko Pandan Sundae are available nationwide from March 5 until May 31, with prices starting at P47 for the Ube Cheese Pie and P59 for the Buko Pandan Sundae. In addition, customers order these as part of Special Mix & Match Combos for only P84!

Don't miss out on the chance to elevate your summer with Jollibee's Pinoy Summer Specials. Head to your nearest Jollibee branch and experience the extra-special Pinoy desserts that one can’t miss! Available for dine-in, takeout, or delivery via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda.

Extra-Sarap, Extra-Saya Summer Awaits!

So what are you waiting for? Make your summer extra saya with the extra sarap Jollibee Pinoy Summer Specials: Ube Cheese Pie and Buko Pandan Sundae.

For the latest updates and promotions, like and follow Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter, Instagram, and TikTok.

Pancake House: It’s Time To Come Home To The Classics


Pancake House is officially celebrating its 50th year and they welcome all to come home to the classics. Where fond memories are made, tummies are full and satisfied, and loved ones come together in celebration – Pancake House is happy to share the experiences and flavors that generations of happy customers just keep coming back to.

In light of this special time, Pancake House is also excited to extend some new and old favorite offerings, exclusively available this semester:

Choose Any 2® Bestsellers

The Choose Any 2® Bestsellers offer is a testament to Pancake House’s commitment to upholding those feel-good dining experiences. By combining their most beloved items alongside their classic comeback menu, these combos are simply worth it – bringing these comfort dishes at the forefront of memorable moments.

Savor these delectable combos, each of them paired with a Brownie Bite and a choice of Iced Tea, Orange Juice, or Bottled Water:
✓ Spaghetti or Creamy Carbonara and a choice of Classic or Spicy Best Taco in Town.
✓ 3 pcs. Mini Classic Pancakes and a choice of Classic or Spicy Chicken Nuggets with gravy.
✓ Classic Pancake & Waffle Duo and a choice of Classic or Spicy Chicken Fillet with gravy.
✓ Classic Baked Mac and a choice of Classic or Spicy Best Taco in Town.
✓ Adobo Sulipan, a classic favorite with a choice of Pork & Chicken or Chicken.

The Comeback Menu: Adobo Sulipan

To honor loyal Pancake House lovers, a classic favorite is reintroduced – the Adobo Sulipan. With a choice of Pork & Chicken or just Chicken that’s loosely shredded and served with generous chunks, this dish comes with a side of sliced hard-boiled egg, cucumber & tomato salad, and steamed rice. It’s a comforting meal being brought back to cater to those who loved it then, as well as those who have yet to experience its goodness. This dish’s comeback does not only serve as an exciting menu item addition once again, but only emphasizes Pancake House’s hearty, tasty meals that have always stood the test of time.

An ultimate All-You-Can Weekend

In the spirit of celebration, Pancake House introduces the All-You-Can Weekend promotion, featuring Classic Pancakes and the Best Taco in Town. Available every Friday to Sunday from January 5 to April 28, 2024, patrons can indulge in the following delightful choices, each paired with a Bottomless Iced Tea or Coffee:
✓ 3 pcs. Classic Pancakes and 3 pcs. Chicken Nuggets with gravy.
✓ Best Taco in Town and Spaghetti.
The restaurant promises an unlimited feast, inviting beloved customers and Pancake House enthusiasts to savor the flavors that have become synonymous with Pancake House over the years.

Are you ready to come home?

As you dine in the home of everyone’s classic favorites, heartfelt gratitude and warm welcomes are extended to all Pancake House patrons, new and old. To all those who have made Pancake House part of their lives, cherish the moments, flavors, and connections that have created what the restaurant is known to be today: A home of comforting flavors and feel-good moments.

Welcome to the milestone that is Pancake House’s golden year – not old, just classic.

March 5, 2024

PRSP pushes inclusivity and transparency through its "PR for All" thrust in 2024-2025


The Public Relations Society of the Philippines (PRSP), the country's premier organization for public relations professionals, proudly announces its thrust for 2024-2025 -- "PR for All."

This year’s theme underscores the incumbent Board’s commitment in promoting an inclusive, ethical, honorable, and transparent community where professionals, both seasoned veterans and emerging talents, can thrive and contribute meaningfully.

As PRSP celebrates its 67 years of service to the country’s PR industry this year, the organization is also reaffirming its commitment to elevating the standards of public relations through a dignified, effective, and relevant practice in service of the Filipino people.

"‘PR for All’ encapsulates everything that we’d like to achieve for the society this year," beams Andy Saracho, APR, President of PRSP. “We welcome everyone in the PR practice to join us regardless of age, sex, social status, and religious or political beliefs in working together to promote the welfare of the Filipino people.”

As part of its commitment to "PR for All," PRSP will continue nurturing the next generation of competent PR professionals who uphold the highest standards of integrity and a commitment to the truth in bridging people and communities together.

In line with this, PRSP envisions the concept of “PR for All” being embodied in all of its big-ticket events such as the Anvil Awards, an awards program that recognizes the use of outstanding PR tools and programs; and the National Public Relations Congress, a gathering of PR practitioners and communication experts all over the country to discuss the latest trends in PR.

There’s also the Professional Development Seminar, a bi-monthly hands-on training on effective communication strategies; the Student Congress and Grand Prix Competition for aspiring PR practitioners to provide them with hands-on PR experiences led by industry professionals and the PR Caravan, PRSP’s corporate social responsibility (CSR) program. The PR Caravan is a subset of both CSR and PR Students programs, which aims to reach out to students and guide them in taking the most appropriate course, highlighting PR and its role in nation-building.

PRSP invites all stakeholders, including the media, government, educators, and the public, to join hands in championing "PR for All."

By embracing inclusivity, demonstrating ethical practices, and upholding transparency, PRSP strives to build a community of PR professionals working together to promote the welfare of the current generation of Filipino people and the generations to come.

PRSP currently boasts of a diverse roster of members, representing various sectors such as industry, government, non-profit organizations, hospitals, schools, hotels and professional services.

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