Pancake House Opens at SM Southmall: Serving Comfort and Nostalgia in a New Spot

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Pancake House, a beloved dining staple known for its homey feel and mouthwatering comfort food, is proud to announce the opening of its latest branch at SM Southmall. Officially opened on September 20, 2024, the store is ready to welcome guests to its new location on the Upper Ground Level of one of the busiest malls in the city, bringing its signature warmth, nostalgia, and delicious meals to a new set of customers.

The grand opening featured a ribbon-cutting ceremony attended by key members of the Max’s Group, Inc. family. Present at the event were Erlinda T. Fuentebella, along with Sharon T. Fuentebella, Chairperson of Max’s Group, Inc.; Jim T. Fuentebella, Director and Chief Marketing Officer of Max’s Group, Inc.; Dave T. Fuentebella, Director of Max’s Group, Inc.; Calyn T. Salud, Chairperson and Chief Operating Officer of Max’s Restaurant; and Christopher Rey Tiong, Chief Operating Officer of Pancake House.

Guests at the grand opening were greeted by Pancake House’s signature vintage-inspired interiors, which evoke a sense of warmth and comfort that has made the brand a household name for generations. The store feels like a house and a home. It has a mimicked porch, patio, living area — it was really designed to bring that house-like comfort to those who come by. The welcoming staff, always ready with a smile, adds to the inviting atmosphere, ensuring that every guest feels right at home.

The Pancake House SM Southmall branch is open daily from 7:00 am to 9:00 pm, making it the perfect spot for early risers seeking a hearty breakfast, families looking to share a comforting meal, or mall-goers in need of a delicious pick-me-up throughout the day. With a wide range of options—from their iconic pancakes and waffles to savory favorites like spaghetti and Pan Chicken —there’s something for everyone to enjoy.

For those interested in dropping by, the store is conveniently located at Upper Ground Level, SM Southmall, Alabang-Zapote Rd., Almanza Uno, Las Piñas City. For inquiries or to place your orders, feel free to contact Pancake House SM Southmall at 09985847367.

Whether you’re a longtime fan or a new customer, Pancake House SM Southmall is ready to serve you the comfort food you’ve always loved, now in an exciting new location. Come and experience the same homey goodness in a fresh new spot!

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About Pancake House

Pancake House, part of Max’s Group, Inc., has been serving comforting and nostalgic dishes for decades. With its famous pancakes, hearty breakfasts, and savory meals, Pancake House continues to be a go-to spot for families and friends seeking great food in a warm, welcoming setting.

Pancake House: It’s Time To Come Home To The Classics

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Pancake House is officially celebrating its 50th year and they welcome all to come home to the classics. Where fond memories are made, tummies are full and satisfied, and loved ones come together in celebration – Pancake House is happy to share the experiences and flavors that generations of happy customers just keep coming back to.

In light of this special time, Pancake House is also excited to extend some new and old favorite offerings, exclusively available this semester:

Choose Any 2® Bestsellers

The Choose Any 2® Bestsellers offer is a testament to Pancake House’s commitment to upholding those feel-good dining experiences. By combining their most beloved items alongside their classic comeback menu, these combos are simply worth it – bringing these comfort dishes at the forefront of memorable moments.

Savor these delectable combos, each of them paired with a Brownie Bite and a choice of Iced Tea, Orange Juice, or Bottled Water:

✓ Spaghetti or Creamy Carbonara and a choice of Classic or Spicy Best Taco in Town.

✓ 3 pcs. Mini Classic Pancakes and a choice of Classic or Spicy Chicken Nuggets with gravy.

✓ Classic Pancake & Waffle Duo and a choice of Classic or Spicy Chicken Fillet with gravy.

✓ Classic Baked Mac and a choice of Classic or Spicy Best Taco in Town.

✓ Adobo Sulipan, a classic favorite with a choice of Pork & Chicken or Chicken.

The Comeback Menu: Adobo Sulipan

To honor loyal Pancake House lovers, a classic favorite is reintroduced – the Adobo Sulipan. With a choice of Pork & Chicken or just Chicken that’s loosely shredded and served with generous chunks, this dish comes with a side of sliced hard-boiled egg, cucumber & tomato salad, and steamed rice. It’s a comforting meal being brought back to cater to those who loved it then, as well as those who have yet to experience its goodness. This dish’s comeback does not only serve as an exciting menu item addition once again, but only emphasizes Pancake House’s hearty, tasty meals that have always stood the test of time.

An ultimate All-You-Can Weekend

In the spirit of celebration, Pancake House introduces the All-You-Can Weekend promotion, featuring Classic Pancakes and the Best Taco in Town. Available every Friday to Sunday from January 5 to April 28, 2024, patrons can indulge in the following delightful choices, each paired with a Bottomless Iced Tea or Coffee:

✓ 3 pcs. Classic Pancakes and 3 pcs. Chicken Nuggets with gravy.

✓ Best Taco in Town and Spaghetti.

The restaurant promises an unlimited feast, inviting beloved customers and Pancake House enthusiasts to savor the flavors that have become synonymous with Pancake House over the years.

Are you ready to come home?

As you dine in the home of everyone’s classic favorites, heartfelt gratitude and warm welcomes are extended to all Pancake House patrons, new and old. To all those who have made Pancake House part of their lives, cherish the moments, flavors, and connections that have created what the restaurant is known to be today: A home of comforting flavors and feel-good moments.

Welcome to the milestone that is Pancake House’s golden year – not old, just classic.

From Our House to your Own Home : Find comfort with these Pancake House classics and more delivered to your doorstep!

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MANILA, Philippines, 2 September 2020 — While times are uncertain, we never fail to replicate the feeling of home regardless of where we are or what activities we do. Whether we’re capping-off the end of the week with a socially distant mini celebration with colleagues, spending down time with our family, or setting-up virtual quiz nights or get-togethers with our closest friends – creating warm and comforting moments have become second nature to us. 

And as we welcome more of these experiences into our homes, Pancake House makes feel-good experiences even more accessible and within reach as its timeless classics, signature promotions, and new offerings are all available for delivery at your doorstep. 

Enjoy putting together your favorite comfort food with your friends and family through Make Your Own Sets. Fancy a DIY Taco? Then the Make Your Own Taco Set might be the right fit for you. For PHP 459, each set contains 5 taco shells with ingredients from taco meat, grated cheddar cheese, fresh romaine lettuce strips, and signature salsa placed in separate containers. 

Feast on signature classics with the Make Your Own House Specials Set with taco, spaghetti with meat sauce and garlic bread, Classic Pan Chicken and juice. The House Special Sets are available in bundles good for 3 and 5, starting at PHP 939. Relish in a new type of comfort with the Make Your Own Jumbo House Burger Set featuring big 1/3 lbs juicy beef patty with bacon, cheese, lettuce, pickles, cucumbers, tomato, thousand island dressing, and a toasted bun, available in bundles good for 3 and 4, starting at PHP 799. 

The Choose Any 2, an all-time favorite, value for money offering is also now available for delivery! For more variety and bang for your back, the promo also comes in choices of 3 and 4. Starting at PHP 459, choose how you want to define comfort and select among 6 different dishes: chicken tocino, 1 pc classic pan chicken & spaghetti w/ garlic bread, classic baked mac, mushroom omelet, pork tocino, and crispy chicken fillet – and top it off with a serving of juice depending on the total number of dishes you ordered. 

“While our dine-in operations have resumed, we know our customers are embracing delivery services now more than ever. As such, we’ve developed products and promotions that will help them recreate feel good experiences, from our house into their respective homes”, shares Pancake House Senior Marketing Manager Cherry Hernandez. 

Feel sense of comfort delivered right at your doorstep. Order your favorite Pancake House meals through the following channels: 

• Trunk line: 888-7900

• Website: https://delivery.pancakehouse.com.ph

• Aggregators: GrabFood, FoodPanda, LalaMove

For a list of open stores visit https://bit.ly/PancakeHouseSchedule. 

For more information, please visit facebook.com/PancakeHousePhilippines. 

Like and follow Pancake House on social media to stay up-to-date with the latest products and promos.

Tag us on our social media accounts: 

Facebook: https://www.facebook.com/PancakeHousePhilippines

Twitter: https://twitter.com/PancakeHousePh

Instagram: https://www.instagram.com/pancakehouseph/

Choose to Feel Good With Pancake House's P45 add-on Promo

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Pancake House continues its celebration of helping diners Choose to Feel Good for 45 years with a delightful promo that will make your all-time favorites even more special. As you enjoy a delicious mix of Pancake House specialties with a House Special Set A or B, make it better when you add P45 and get a tasty bonus to your hearty meal. 

With the P45 Add-On Promo, choose between these four irresistible additions: savor in the homey goodness of fluffy golden Mini Classic Pancakes or a classic and crisp Golden Brown Waffle. You may also fill your tummy with a comforting bowl of Today’s Heartwarming Soup or reminisce your carefree, younger days with a sweet and creamy Milkshake Upgrade. 

This extra satisfying offer is valid for dine-in transactions only until October 31, in participating Pancake House stores nationwide. 

“As we continue to deliver staple comfort food to Filipinos everywhere, we want to elevate our diners’ experience in our stores by offering one of our bestselling specialties that people keep coming back for—plus more,” shared Cherry Hernandez, Senior Marketing Manager of Pancake House. “We hope that making our House Special Set even better with delicious add-ons gives our customers another reason to Choose To Feel Good at Pancake House.” 

Pancakes, waffle, soup, or milkshake? The choice is yours. Don’t miss out on this special offer and Choose to Feel Good at your nearest Pancake House store today! For more information, please visit facebook.com/PancakeHousePhilippines. 

Pancake House Classic Cheese Burger Makes A Tasty Comeback!

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The mere mention of Pancake House is a welcome invitation to a heartwarming home, where friends and families come together for a good time over delicious comfort food.

Fans of the well-loved restaurant would remember its very first branch in Magallanes, where all-time favorites like the Spaghetti with Meat Sauce and the 2-pc. Pan Chicken were born. Another crowd-pleaser from over 40 years ago is the Classic Cheese Burger which is—SURPRISE!—making a comeback at Pancake House Paseo de Magallanes for a limited time only.

The  Classic Cheese Burger is headlined by two high-grade ground beef patties made fresh in limited batches every day – the reason why it is available in just one branch. Lightly seasoned then grilled to a slightly charred perfection, they are tucked in between soft but yielding buns, alternating with two good ol’ American cheese slices.

For PHP299, the burger can be enjoyed by diners of all ages with a side of homemade potato chips, Pancake House’s special coleslaw, pickle relish, tomato ketchup, and mustard. A classic in every sense of the word.

“We are happy to announce the return of the Classic Cheese Burger,” said Pancake House Chief Operating Officer, John Amante. “It’s one of those familiar specialties that speaks of the heart of our very first store. We hope the return of this delicious offering gives our diners more reasons to Choose To Feel Good at Pancake House!”

Boasting of the same delicious recipe, the same simple presentation, and the same homey goodness from decades back, the Classic Cheese Burger is definitely worth the trip to Pancake House Paseo de Magallanes. Order it until September 2019!

For more information, please visit facebook.com/PancakeHousePhilippines.

Embrace your love affair with food at Max's Group Restaurants

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Valentine’s Day is just around the corner. What better way to celebrate than to eat to your heart’s content with loved ones at Max’s Group restaurants?

Get into the season of love with Pancake House

A beautiful and delicious morning awaits you and your loved ones at Pancake House. By simply ordering two (2) Pancake House Special Sets from February 11 to 17, you can get a Mini Yema Pancake to share for only PHP88.

Say I Love You Berry Much with Jamba Juice

Celebrate the month of love with a hearty Jamba Juice smoothie and get a second one in exchange for only 14 Globe Reward Points from February 14 to 17. Go berry wild and choose between Banana Berry, Strawberries Wild, Berry Black Tea, and the all-time favorite, Razzmatazz.

Find a love that is so worth it at Yellow Cab

Fall in love again and again with Yellow Cab this Valentine’s Day. From February 14 to 18, you can order any 10” 2-in-1 Yellow Cab Pizza for only PHP539 and get a free Regular Spaghetti & Meatballs Pasta, Regular Salt & Pepper Chicken Poppers, and a 6” Dessert Pizza. The all-new Dessert Pizza comes in two delectable flavors, Hazelnut Banana and Chocolate Overload, so make sure to try it and end your visit on a sweet note.

Bring your loved ones closer with a boodle fight at Dencio’s

Have the most festive February with a Valentine Boodle Fight for two (2) at Dencio’s. Available all throughout the month of love, enjoy a full serving of Lumpiang Shanghai, Calamares, and Boneless Chicken Barbecue served alongside three cups of rice and two glasses of Sago’t Gulaman for only PHP642.

A unique Valentine’s dessert experience awaits at Teriyaki Boy

Those with a penchant for Japanese food can make Valentine’s Day extra special with Teriyaki Boy’s newest dessert offering. From February 1 to 18 only, guests can try the Mango Tempura with Vanilla Ice Cream for only PHP99 with every order of any Kazoku Family Set.

Bring back the sizzle with Sizzlin’ Steak’s S’mores

Add some sizzle this Valentine’s Day with a special dessert treat from Sizzlin’ Steak. For every order of a Platter For 2 from February 1 to 18, you and your loved ones can enjoy a heavenly skillet of Sizzlin’ S’mores free of charge.

Beat the Heat with Max's Group's Fresh Summer Offerings

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Max’s Group brings out the fun this summer with delightful plates and dessert treats across its brands. Make the most of the season and go on a tasty summer food crawl only with Max’s Group!

Pancake House – Caramel Coffee Snickers Pancake

Can’t get enough of sweets this summer? Have a Snickers® and pancake combo with Pancake House’s new Caramel Coffee Snickers Pancake! For only P140, indulge in a tower of coffee-flavored pancakes sprinkled with chopped Snickers®, and made even more luscious with whipped cream, caramel, chocolate syrup, and cashews. Treat yourself to this new, delightful dish from Pancake House, available from April 1 to May 31, 2018 only. 

Krispy Kreme – Coffee Glazed Doughnuts

Enjoy your favorite Original Glazed Doughnuts now covered with the rich flavors of coffee! Available until May 16, choose from Espresso, Latte and Caramel Macchiato and pair it with Krispy Kreme’s refreshing chillers for that perfect summer combo. 

Sizzlin’ Steak – Surf & Turf Plate

Say Aloha to Sizzlin’ Steak’s Surf & Turf Plate! Enjoy a solo serving of rib eye with prawns at P599 or choose the Surf & Turf meal set good for 2 at P1,149 that comes with 2 cups of steamed rice, 2 bowls of egg drop soup, and 2 glasses of refreshing iced tea. 

Bring on the sizzle! Upgrade your Surf & Turf Plate with an Australian Marbled Beef Steak for P697 (Solo) and P1,249 (good for 2). 

Teriyaki Boy – Summer Refreshers

Teriyaki Boy now offers flavorful summertime refreshers to partner with your favorite Japanese classics! Complete every bento or donburi with delectable mixes that will leave you craving for more. Sip on a creamy Mango Shake for only P110, Green Tea Milkshake for only P155, or try the new Milk Tea with Coffee Jelly for P105.

Max’s Best Plate

This summer, Max’s Restaurant dishes out everything that’s delicious with Max’s Best Plate! For only P299, get all of these Max’s favorites on one plate: 1 piece of Max's Fried Chicken, Pancit Canton, 4 pieces of crunchy Lumpiang Shanghai with a choice of either Max's crispy tofu or chicken skin, sweet potato fries, plus a caramel bar. Cap it all off with a glass of ice-cold Mountain Dew and complete your Best Plate experience at Max’s.

Pinoy Merienda Classics

Enjoy summer afternoons with Max’s Pinoy Merienda Classics! Munch on Max’s Turon (P59) and savor the sweet taste of ripe banana slices and brown sugar rolled in flour paper wrapper that’s fried to perfection. Try it a la mode (P79) and pair it with a generous serving of soft, creamy vanilla ice cream. If you’re looking for a yummy twist on a staple Pinoy snack, try the Grilled Ensaimada Sandwich. For only P89, bite into a slice of juicy ham between soft, sweet bread covered with buttercream and cheese. For a refreshing iced dessert, have a serving of Saba Con Hielo and delight yourself with slices of banana mixed together with shaved ice and fresh milk for only P99 for a regular serving or P199 with ice cream. 

Best of Desserts 

Beat the summer heat with Max’s Restaurant’s Best of Desserts! Share a Giant Halo-Halo for P499 that’s good for five. If you are dining solo, enjoy the Halo-Halo Special for only P159. You can also cap off your meal with Buko Pandan Special (P89), a combination of gelatin strips and sago in pandan cream topped with macapuno ice cream and pinipig. For caramel lovers, dig into a serving of rich, creamy vanilla ice cream and sweet caramel bar tidbits with the Caramel Bar Ice Cream (P69).

Summer Coolers

Max’s Restaurant whips up plenty of delicious ways to quench your thirst with its Summer Coolers! Choose from among these refreshing drinks to down a delicious meal from Max’s Restaurant: Chocolatey Malagos Tsoko-Latte in Regular (P139), nutty Malagos Tsoko-Latte Con Mani (P149), the sweet Buko Lychee Cooler (P139), the refreshing Calamansi Cucumber Shake (P95), or the zesty Pine-Orange Freeze (P129).