PRSP pushes inclusivity and transparency through its "PR for All" thrust in 2024-2025

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The Public Relations Society of the Philippines (PRSP), the country's premier organization for public relations professionals, proudly announces its thrust for 2024-2025 -- "PR for All."

This year’s theme underscores the incumbent Board’s commitment in promoting an inclusive, ethical, honorable, and transparent community where professionals, both seasoned veterans and emerging talents, can thrive and contribute meaningfully.

As PRSP celebrates its 67 years of service to the country’s PR industry this year, the organization is also reaffirming its commitment to elevating the standards of public relations through a dignified, effective, and relevant practice in service of the Filipino people.

"‘PR for All’ encapsulates everything that we’d like to achieve for the society this year," beams Andy Saracho, APR, President of PRSP. “We welcome everyone in the PR practice to join us regardless of age, sex, social status, and religious or political beliefs in working together to promote the welfare of the Filipino people.”

As part of its commitment to "PR for All," PRSP will continue nurturing the next generation of competent PR professionals who uphold the highest standards of integrity and a commitment to the truth in bridging people and communities together.

In line with this, PRSP envisions the concept of “PR for All” being embodied in all of its big-ticket events such as the Anvil Awards, an awards program that recognizes the use of outstanding PR tools and programs; and the National Public Relations Congress, a gathering of PR practitioners and communication experts all over the country to discuss the latest trends in PR.

There’s also the Professional Development Seminar, a bi-monthly hands-on training on effective communication strategies; the Student Congress and Grand Prix Competition for aspiring PR practitioners to provide them with hands-on PR experiences led by industry professionals and the PR Caravan, PRSP’s corporate social responsibility (CSR) program. The PR Caravan is a subset of both CSR and PR Students programs, which aims to reach out to students and guide them in taking the most appropriate course, highlighting PR and its role in nation-building.

PRSP invites all stakeholders, including the media, government, educators, and the public, to join hands in championing "PR for All."

By embracing inclusivity, demonstrating ethical practices, and upholding transparency, PRSP strives to build a community of PR professionals working together to promote the welfare of the current generation of Filipino people and the generations to come.

PRSP currently boasts of a diverse roster of members, representing various sectors such as industry, government, non-profit organizations, hospitals, schools, hotels and professional services.

IABC Philippines, IPRA Philippines, & PRSP partner to boost COVID-19 vaccine acceptance

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Three of the country’s major communication groups - International Association of Business Communicators Philippines (IABC Philippines), International Public Relations Association Philippines (IPRA Philippines), and the Public Relations Society of the Philippines (PRSP) are joining forces to ramp up COVID-19 vaccine acceptance in the Philippines.

On April 20, 2021, Tuesday, 4 p.m., the three organizations will jointly host “Vax Populi: Driving COVID-19 Acceptance”, a free webinar that aims to equip communicators in crafting vaccine rollout communication plans, provide a platform for public-private collaboration on vaccine awareness and acceptance, and increase vaccine acceptance levels among webinar participants.

Only 19% of adult Filipinos are open to being vaccinated against COVID-19, while 46% are unwilling, even if an effective and safe vaccine is available, a February 2021 study by OCTA Research showed.

Vax Populi will feature three speakers: Margot Torres, McDonald’s Philippines Managing Director and co-lead of Ingat Angat (a private sector-led consumer confidence and vaccine education campaign), who will discuss private sector efforts in the fight against COVID-19; Dr. Beverly Ho, Health Promotion Bureau Chief of the Department of Health, will discuss how communication can help the country achieve herd immunity; and Dr. Mario Panaligan, Philippine College of Physicians President, who will help laymanize vaccine facts and debunk myths surrounding the vaccines.

Registration for Vax Populi is still ongoing. Webinar details will be shared to participants upon registration and completion of a pre-event survey (https://forms.gle/W92BTukQ29JrrdHb7).

 

About IABC Philippines

IABC Philippines is an association of top business, industrial and organization communicators and professionals. It supports the highest professional standards and practice of exceptional quality and innovation in organization and business communication. It advocates for continued professional growth and learning and communication excellence, linking Philippines practitioners with colleagues and practices worldwide.

 

About IPRA Philippines

The International Public Relations Association (Philippines) is the local chapter of the professional organization for senior international public relations executives, with membership in up to 95 countries. IPRA aims to promote trusted communication and the ethical practice of public relations among its members and the community it serves.

 

About PRSP

The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for communication and PR professionals. In its roster are practitioners who represent business and industry, the academe, government, non-profit organizations, and professional services, among others.