December 9, 2012

O+ Bench + Joseph Marco’s New Adventure

Fashion and Technology . . . as the two ever-changing worlds of fashion and technology have grown more competitive than ever, we have come to realize that the key is, “keep up or be left behind.” Interlinking individuals through the power of mobile technology has tremendously become more of a need than a statement of luxury, similar to the case of fashion where trends come and go and modern consumers are always on the prowl for the next big thing.
The two are undoubtedly united by key elements to thrive: innovation and democracy. With constant reinvention remaining as the driving force of these worlds’ operations, the clamoring market has been granted access to their needs and wants.
Fashion, today, has been accessed not just by the chosen few, and technology has paved the way to an interconnected way of living. And so, what better way to celebrate limitless possibilities than to meld these worlds into one.

Bound by the common thread of pushing for endless possibilities, Bench/, in its silver year, ushers in a seamless marriage of talent and vision with O+, the US-born Android mobile technology brand.

Enjoying 25 years of dominance in the market of fashion faithful, Bench/ has tremendously undergone evolution along with its clout of Filipino fashion lovers. The retail giant has cemented a name that has bridged markets of varying social brackets without compromising its design stamp and persona.
On the other hand, O+’s Android series has recently broken ground in local shores. Work and play come hand in hand in its lineup of smart phones and tablets. Aiming to make a dent in the tech-savvy market, O+ brings in revolutionary partners for the young and young-at-heart who are always on the go.
And one with O+’s vision of limitless possibilities, through the revolutionary Air Shuffle technology, today’s Android brings us to greater heights by allowing swifter navigation using the unique motion sensor that allows users to easily switch FM radio stations, browse stored photos and music with one swoosh of the wrist, even capture Instagram-worthy moments without the need to touch the capture button.
In this unique collaboration, O+’s young ideals mesh with the 25-year tradition of excellence and ingenuity established by Bench/.
With the guiding principle of sharing without limits, last December 2, 2012 at the new Glorietta 1 Activity Center Bench/ and O+ were set to cultivate a new-breed of Filipino fashionistas by highlighting unsung heroes in the world of fashion—the stylists.
A first in the country, invited are six celebrity stylists, Sidney Yap, Adrian Concepcion, Ton Lao, Myrrh Lao To, Edlene Cabral, and Kate Paras, who compete in an exemplary display of creativity, vision, and technique. Each stylist will head a team of make up artists and hair experts to produce five (5) coherently-styled looks fusing elements derived from Bench/ and O+.
Each collection were judged on creativity, originality, and relevance to the theme. The judges in the competition are esteemed names in fashion and entertainment: top designers Randy Ortiz and JC Buendia, Manila Bulletin’s Liza Ilarde, Preview’s Vince Uy, Philippine Daily Inquirer’s JJ San Juan, Philippine Star’s Christopher De Venecia PMAP President Phoemela Barranda, and Bench endorser Joseph Marco.
Fashion and technology display an exemplary union with Bench and O+ pushing for going beyond the ordinary. Coinciding with the competition, the biggest supersale on fashion and technology was also been mounted by Bench and O+ at the new Glorietta Activity Center from 1PM-9PM.


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