PLDT Enterprise Boosts Transport & Logistics with Smarter, Stronger Connectivity Solutions

Tweet

 PLDT Enterprise is accelerating digital progress in the country’s transport and logistics sectors by delivering stronger, smarter wireless connectivity through Wireless Indoor Coverage.

Given the Philippines’ archipelagic geography and rugged terrain, many areas stand to benefit more from wireless connectivity solutions than from traditional wired infrastructure, making solutions like Wireless Indoor Coverage especially relevant in supporting the evolving needs of these industries.

“Reliable wireless coverage plays a critical role in enhancing communication across transport and logistics operations, from real-time SMS updates to clear voice calls and seamless data access. Whether inside warehouses, distribution hubs, or transit terminals, strong connectivity ensures accurate coordination, minimizes failed deliveries, and keeps customers informed every step of the way. This ultimately drives greater operational efficiency and boosts consumer satisfaction,” said John Gonzales, First Vice President and Head of Enterprise Consulting Services and Technology Management at PLDT Enterprise.

A Commitment to Transport and Logistics Innovation

PLDT Enterprise’s Wireless Indoor Coverage is about enabling transformation. By integrating wireless connectivity within vehicles and transit hubs, the solution supports the industry through:

• Reliable connectivity on the move, enabling uninterrupted access to safety systems and communications as vehicles travel through different environments
• Consistent, mobile-ready coverage that supports real-time safety features and critical system updates wherever the journey leads
• Remote network management for vehicle fleets, ensuring timely security and configuration updates
• Extended coverage into previously underserved zones, enabling consistent wireless connectivity in enclosed spaces such as bus depots, terminals, and vehicles where signal traditionally weakens

With wired internet still a challenge in some areas of the country, wireless broadband, particularly 5G, emerges as a powerful alternative in the meantime, offering faster speeds, lower latency, and wider reach to connect underserved areas and enable next-generation technologies. 

Given this, Wireless Indoor Coverage helps solve long-standing industry challenges in transport operations—such as ensuring timely SMS alerts (including OTPs), enabling reliable voice calls during emergencies, and maintaining strong mobile data signals for seamless access to navigation apps, dispatch systems, and cloud-based tools.

All these innovations and their respective benefits align with the broader nationwide effort to overcome digital barriers in infrastructure, as highlighted in recent reports on wireless broadband advancements in the Philippines.

Enabling Safety, Efficiency, and Growth for Long Routes and Regional Mobility

PLDT Enterprise’s wireless solutions are designed to keep fleets connected even as they traverse remote areas and regional boundaries. Whether managing cargo transfers between provinces or maintaining communication on extended delivery routes, the solution supports stable, secure wireless access that scales with the mobility needs of the country.

This expanded reach reinforces PLDT Enterprise’s commitment to being the trusted network partner for nationwide transport transformation.

Moreover, by offering transport operators the ability to manage their wireless networks remotely via cloud platforms, the solution not only enhances operational continuity but also boosts cybersecurity and resiliency—key pillars in today’s security-sensitive landscape.

Driving Collaboration for Future Innovations

PLDT Enterprise envisions this initiative as a call to action for transportation companies, logistics operators, and public sector stakeholders to come together and reimagine how businesses move.

“We invite industry players to collaborate with us in crafting wireless solutions that are tailor-fit for their specific environments and use cases. Connectivity should move with you—and with PLDT Enterprise,” Gonzales added.

Learn more about PLDT Enterprise’s comprehensive suite of solutions, visit https://bit.ly/pldtenterprise_wireless-indoor-coverage_pr

----------------------------------------

About PLDT Enterprise

PLDT Enterprise is the corporate business arm of PLDT, the leading telecommunications and digital services provider in the Philippines. Dedicated to delivering innovative fixed-line, wireless, and ICT solutions, PLDT Enterprise enables businesses to adapt to evolving technological needs, optimize efficiency, continuity, and connectivity, and enhance customer experience. With a strong commitment to doing business responsibly, PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by enabling digital transformation, championing meaningful innovations, and bridging the digital divide.

For more information, visit pldtenterprise.com.

Get a chance to win a Next Generation Toyota Tamaraw, a year’s supply of data, iPhones, and more with the TNT Anibersaya Raffle promo

Tweet

As part of its 25th anniversary celebration, value mobile brand TNT is giving back to subscribers with the launch of its Anibersaya Raffle promo offering exciting prizes, such as a brand-new Next Generation Toyota Tamaraw, a year's supply of data, smartphones like iPhones, exciting cash prizes, and more!

Running from June 17 to July 31, the TNT Anibersaya Raffle promo lets new and existing TNT subscribers to earn and accumulate raffle entries with every subscription to selected data promos via all channels, including sari-sari stores, e-wallets, online stores, and accredited retailers nationwide.

Join by texting ANIBERSAYA to 5858

To join the raffle, subscribers must simply text ‘ANIBERSAYA’ to 5858.

Eligible TNT subscribers will earn 1 raffle entry with every subscription to selected promos with one-day validity; 2 raffle entries with every subscription to selected promos with 2- and 3-day validity; and 5 raffle entries with every subscription to selected promos with a 7-day validity.      

Every week, TNT will reveal and draw exciting prizes, including some of the latest gadgets and smartphone bundles.

On the other hand, for the Aug. 6 grand draw, 25 subscribers will win a year-long supply of data, while one lucky subscriber will take home a brand-new Next Generation Toyota Tamaraw!

MAX Saya for all TNT KaTropas

The TNT Anibersaya Raffle promo is just one of the many ways TNT is bringing maximum or MAX 'saya' to its KaTropas during its year-long celebration.

The brand is committed to delivering MAX Malakas or a stronger 5G network through continuous rollouts across the country. It also offers MAX Sulit or more affordable offers tailored to the budget and lifestyle of KaTropas nationwide. Furthermore, TNT promises MAX Exciting experiences, such as special surprises for subscribers every month.

To learn more about the TNT Anibersaya Raffle promo, visit https://tntph.com/Pages/Anibersaya2025.#  

J&T Express Philippines uplifts community spirit through Brigada Eskwela 2025

Tweet

In the spirit of bayanihan and as the country prepares for the new school year, J&T Express Philippines joined the Department of Education’s Brigada Eskwela 2025, lending its hands and hearts to help create better learning environments for students across three regions in the country, namely the National Capital Region (NCR), the Davao Region, and Region IV-A (CALABARZON).

In Marikina City, J&T Express Philippines employees spent their day at Parang Elementary School, working alongside teachers, parents, and volunteers to repaint walls, clean school grounds, and fix up classrooms. But more than physical improvements, it was about being present for the students and reminding them that their dreams matter.

At the same time, in Davao del Norte, J&T Express Philippines launched a special back-to-school project for 100 students from four elementary schools: Magdum, New Visayas, Cambanogoy, and Apokon Elementary School. Through a partnership with 97.5 Brigada News FM Tagum City, the team distributed school supplies to children who needed them most. The goal was to help kids return to school equipped and excited, while also building deeper connections within the local community.

"At J&T Express Philippines, we see Brigada Eskwela as more than just a yearly initiative, it’s a heartfelt movement that brings people together for a common goal, to uplift our students and teachers. By showing up and lending a hand, we hope to help create learning spaces where children feel supported and inspired. It’s our way of giving back to the communities that have always trusted us," said Penelope Maxine Bolor, Branding Department Representative of J&T Express Philippines.

Meanwhile, in the mountains of Rodriguez, Rizal, where many families are still recovering from a recent landslide, J&T Express Philippines led a meaningful outreach at Inigan Elementary School, a small public school with 150 students from kindergarten to Grade 6. With support from DepEd, the local government, and The Fraternal Order of Eagles - Philippine Eagles, Inc. (Southern Tagalog Region 32 - Team 1 Agila Region), the team brought not just school supplies and snacks, but also hope. Volunteers joined in cleaning and restoring the school grounds, standing in solidarity with a community that rebuilds not just their homes, but also their spirits.

By championing educational and community-driven initiatives in NCR, Davao Region, and CALABARZON, J&T Express Philippines reinforces its commitment to put forward its passion for service, striving to set its employees as role models when it comes to delivering action and reflecting its core values and social responsibility.

\

----------------------------------------------------

About J&T Express Philippines

J&T Express Philippines, a nationwide logistics provider established in 2019, offers express delivery services via land, air, and sea. The company operates automated distribution centers and maintains extensive trucks and delivery services that run 24/7, ensuring that packages are safely delivered across the Philippines.

Mariinsky Ballet superstars Kimin Kim and Renata Shakirova lead Ballet Manila’s Don Quixote in a historic Philippine debut

Tweet

Ballet Manila’s Pearl Year Performance Season reaches a spectacular finale with the highly anticipated production of Don Quixote, featuring Mariinsky Ballet principal dancers Kimin Kim and Renata Shakirova. Taking on the role of Basilio, this marks Kim’s first ever performance in the Philippines. Following her triumphant performance in Ballet Manila’s “Giselle” last year, Shakirova returns to perform the role of Kitri.

Kim is the first foreign male principal dancer in Mariinsky Ballet’s illustrious history, a groundbreaking achievement in the Russian ballet world. Born in Seoul, South Korea, he was introduced to ballet at the age of 10 when his mother, a composer, encouraged him to pursue the art. He trained under former Mariinsky soloists Margarita Kullik and Vladimir Kim at the Korea National University of Arts, refining his technique in the Vaganova method. His exceptional talent quickly gained international recognition, earning him top honors in prestigious ballet competitions, including Moscow, Varna, and Jackson.

In 2011, Kim was invited to audition for the Mariinsky Ballet, where he initially struggled with cultural and language barriers but persevered through rigorous training. His debut role as Ali in Le Corsaire showcased his impeccable turns, soaring jumps, and elegant stage presence, earning him rapid promotions within the company and eventually becoming the company’s first foreign male principal dancer in 2015.

Joining him in Don Quixote is Renata Shakirova a mentor-sibling of Lisa Macuja under Tatiana Udalenkova, and is a principal dancer of Mariinsky Ballet who is known for her grace, strength, and compelling storytelling. Kitri is one of her signature roles, as she made her first principal role debut in Don Quixote in 2015.

She captivated Manila audiences last year as Giselle, showcasing her ability to blend effortless elegance with emotional depth. Now, in Don Quixote, Shakirova brings her vivacious energy and impeccable technique to the role of Kitri, promising to deliver a dynamic portrayal alongside Kim’s spirited Basilio.

Lisa Macuja Elizalde, Ballet Manila’s Artistic Director, expressed her excitement about this landmark performance. "Having Kimin Kim and Renata Shakirova perform Don Quixote on our stage is a dream come true. Their artistry, strength, and star power will make this production truly unforgettable. We are honored to bring world-class ballet to Filipino audiences and celebrate our 30th anniversary with these incredible dancers." said Lisa.

The production, staged at Aliw Theater in Pasay City, will run on August 22, 2025 at 8:00 p.m., and August 23 and 24, 2025 at 5:00 p.m., serving as the grand conclusion to Ballet Manila’s 30th-anniversary celebration, highlighting the company’s commitment to bringing world-class ballet performances to Filipino audiences.

Tickets for Don Quixote will be available soon at www.ticketworld.com.ph.To learn more about Ballet Manila and its shows, visit www.balletmanila.com.ph

SEC approval of global stock trading sandbox paves way for GStocks Global launch

Tweet

The Securities and Exchange Commission (SEC) has paved the way for Filipinos to invest in some of the world’s biggest companies after it approved the regulatory sandbox for local players like GCash to offer global stock investments.

(L-R) GCash chief regulatory officer Atty. Cef Sison, wealth management general manager Arjun Varma and vice president and new businesses group head Winsley Bangit with Securities and Exchange Commission (SEC) chairperson and CEO Atty. Emilio Aquino, commissioner Atty. McJill Bryant Fernandez, commissioner Atty. Javey Paul D. Francisco, and Philippine Fintech Innovations Office director Atty. Paolo Ong.

This initiative marks a pioneering step toward making global investing more accessible and seamless for Filipinos, while upholding strong safeguards and regulatory oversight to protect users.

While many Filipinos are eager to invest in global companies, they often face challenges such as complicated account setups, foreign currency requirements, and unfamiliar platforms. These barriers can make global investing seem daunting and out of reach. GStocks Global aims to break down these obstacles by providing a simple, secure, and locally regulated way for users to invest in global stocks using Philippine Pesos, right within the app.

This move also supports the broader mission of GCash to democratize investing by lowering the long-standing barriers that have kept global markets out of reach for most Filipinos.

“We’re proud to be working closely with the SEC to ensure this offering meets the highest standards of safety and compliance. The sandbox allows us to test and learn while putting user protection at the core. For the first time, Filipinos can access global stock markets through a platform they already trust—GCash,” said GCash vice president and head of new businesses Winsley Bangit.

With the sandbox in place, GCash, through a partnership with EasyEquities, will enable users to buy and sell shares of select global companies using Philippine Pesos, with no need for a US Dollar account or separate platform.

“This offering will initially be in a test phase within a sandbox environment and will only be available to select, eligible users. This phased rollout allows GCash and its partners to ensure quality and gather valuable feedback while ensuring regulatory safeguards remain in place,” said Bangit.

The offering marks the first time Filipinos can explore global investing in a way that is both convenient and fully integrated within a local fintech platform. This initiative also reinforces GCash’s commitment to ‘Finance for All’, ensuring that more Filipinos can participate in global markets with tools that are simple, safe, and designed with local needs in mind.

As it continues its evolution as the country’s leading finance app, GCash extends the boundaries of what everyday users can achieve with just a few taps and brings global wealth-building within reach. For more information, please visit www.gcash.com.

The Gen Z Smart Money Move: What Young Filipinos Choose in Smartphones

Tweet

Here is why a reliable after-sales service program is wise in the long run, according to Samsung

For many Gen Z Filipinos, purchasing a mobile device is an exciting milestone. A smartphone serves as their all-in-one tool for on-the-go productivity, content creation, and everyday entertainment. While performance and quality are key factors in their decision-making when it comes to purchasing a smartphone, today’s Gen Z also values a seamless product experience and strong post-purchase support. They’re looking for a device that not only performs well but also stands the test of time.

With their increasingly digital-first lifestyles, durability is also a top priority. That’s why, beyond a reliable device, a dependable customer service is equally essential—offering peace of mind that help is there when they need it most.

Easy, simple, and quality after-sales care

We’ve all had to reach out to customer service for various reasons – to rebook flights, to return a product, to refund purchases, and more. This is why reliable customer service is something that we all expect from the brands we trust. The same goes for mobile devices – for Gen Zs, convenience is a key factor in their purchases. Thus, filing a service request should be quick and easy.

For Samsung users, customer service support is available through various platforms such as customer care hotlines (PLDT 1-800-10-7267864, Globe 1-800-8-7267864, and Standard 8422-2111) from Mon-Fri, 9 am to 6 pm, Samsung’s 24/7 Live Chat, or through Viber (search Samsung Customer Service). Samsung Members can also reach out through the Samsung Members app. Users can check for more information through Samsung’s self-help guides.

Aside from providing excellent after-sales service, Samsung also continues to innovate to provide users with devices that are built to last with long-lasting performance. Galaxy devices benefit from up to 7 generations of OS updates and upgrade support, along with up to 7 years of security updates. Coupled with Samsung Care+, Gen Z customers can plan for the unplanned with enhanced coverage and enjoy using their devices worry-free for years to come.

Extra peace-of-mind with Samsung Care+

As mobile phones are essentially partners to one’s lifestyle, young Filipinos need to have the assurance that their device remains safe everywhere they go, especially when they have an active lifestyle.

Accidents can happen at any time that can significantly disrupt daily routines, making everyday tasks more challenging and potentially costly. Thus, Samsung highlights the importance of after-service care, ensuring users can protect their devices from everyday mishaps and maintain seamless functionality.

This is why Samsung created Samsung Care+, a worry-free total device protection service that provides worldwide coverage for unlimited repairs for accidental and liquid damage and one (1) device replacement per year for up to 2 years.

Available to both new and existing users, Samsung Care+ can be availed in a variety of ways: by including along with a purchase of a Galaxy device, adding after purchasing the device within 30 days, or visiting the nearest Samsung Authorized Stores nationwide. Customers can also avail of Samsung Care+ online through samsung.com.

Samsung Care+ is covered by an extensive network of Authorized Samsung Service Centers nationwide, which means that users are sure to get quality service from Samsung experts and authentic Samsung parts as quickly and efficiently as possible, wherever they are.

To learn more or to purchase Samsung Care+ for your Galaxy device, visit https://shop.samsung.com/ph/samsung-care-standalone or visit Samsung.com/ph to stay updated on the latest Samsung products.

You can also find the link to this story in the Samsung PH Newsroom: https://news.samsung.com/ph/the-gen-z-smart-money-move-what-young-filipinos-choose-in-smartphones

HONOR Welcomes Julia Barretto and Joshua Garcia as its First Brand Ambassadors

Tweet

Dynamic Duo Julia Barretto and Joshua Garcia Join HONOR Family to Redefine AI Innovation

HONOR Philippines Brand Marketing Manager Joepy Libo-on, Country Manager Sean Yuan, CEO of HONOR Southeast Asian Business Development George Zheng, Vice President Stephen Cheng, GTM Director Steven Yan with their first ambassadors Julia Barretto and Joshua Garcia

HONOR Philippines proudly announces Julia Barretto and Joshua Garcia as the first brand ambassadors for the groundbreaking HONOR 400 5G. This exciting partnership highlights HONOR’s commitment to blending innovation and style, perfectly represented by two of the country’s most influential stars.

A Perfect Match for Innovation

Julia Barretto and Joshua Garcia, known for their remarkable talent and chemistry, embody the versatility and cutting-edge features of the HONOR 400 5G. Their dynamic presence reflects the brand’s mission to bring next-level AI-powered technology to the fingertips of Filipinos.

“We are thrilled to have Julia and Joshua as the faces of HONOR 400 5G. Their energy, creativity, and authenticity align perfectly with our vision of making advanced technology accessible and relevant to everyone. Together, we aim to inspire a new generation of tech-savvy individuals to explore the endless possibilities with HONOR.” Said Stephen Cheng, Vice President of HONOR Philippines

A Partnership Built on Excellence

As ambassadors, Julia and Joshua will showcase how the HONOR 400 5G elevates everyday experiences, from creating moving memories with its AI-enhanced cameras to staying connected with its industry-leading 5G capabilities. Fans can look forward to exclusive content, campaigns, and exciting events featuring the pair, celebrating this new era of AI innovation.

Stay Connected with Julia and Joshua

Catch Julia Barretto and Joshua Garcia in upcoming HONOR 400 5G campaigns on HONOR Philippines’ social media channels.

Pricing and Availability

Available in stunning color options—Midnight Black, Tidal Blue and Desert Gold—the HONOR 400 5G is now available for pre-order across the Philippines for only Php 22,999 (24GB + 512GB)! Every pre-order from June 17 to 27, 2025 comes with FREE exclusive items worth ₱9,397, including a JBL Go 4 speaker, HONOR Choice Earbuds Clips, and a Jisulife Pro 1 (available only when you claim on June 28). Plus, pre-order customers get the chance to win a Rolex GMT Master II worth ₱600,000 or a Hermès Lindy Mini Bag worth ₱420,000!

Order now at any HONOR Experience and Partner Stores, and online via Lazada https://bit.ly/Laz_H400_PR, Shopee https://bit.ly/Shop_H400_PR, and TikTok Shop https://bit.ly/TikTok_H400_PR.

To know more about HONOR 400 5G, head on to: https://bit.ly/Web_H400_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph) and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Puregold taps GCash anew to drive digital payment adoption for MSMEs

Tweet

Major retail chain Puregold has again partnered with GCash to expand the use of digital payments by sari-sari store owners at the 2025 Tindahan ni Aling Puring (TNAP) Convention, the country’s largest trade event for sari-sari store owners and micro, small, and medium-sized enterprises (MSMEs).

GCash for business general manager Jong Layug, officially leads the opening of the 2025 TNAP Convention.

The three-day event drew tens of thousands of participants, most of whom still rely on physical cash to manage and run their small businesses. While digital adoption has grown in recent years, cash remains the dominant mode of payment among sari-sari store owners when purchasing inventory.

GCash offered TNAP attendees a range of promotions and incentives to encourage merchants to shift to digital transactions. These include pre-convention campaigns, real-time cashback, and exclusive product discounts for users who pay with GCash at partner booths. The leading finance super app also set up an on-site activation booth in collaboration with Puregold, showcasing how digital tools can help store owners streamline payments, manage capital, and track purchases.

GCash for business general manager Jong Layug stated that the initiative is part of the company’s broader strategy to integrate digital financial services into traditional retail channels and foster digital habits among small-scale entrepreneurs.

“GCash is committed to helping Filipino MSMEs grow by giving them access to safe, convenient, and rewarding digital payment options. At TNAP, we’re bringing this mission to life by making every digital transaction count, whether through savings, rewards, or efficiency,” Layug said.

The partnership comes as Puregold seeks to deepen its role in the country’s digital transition. The retail giant, whose TNAP program is designed to support its extensive sari-sari store network, has been working to improve payment infrastructure at its stores and trade events to reduce friction in B2B transactions.

“Puregold has always believed in the power of MSMEs. By partnering with GCash, we are equipping our TNAP members with tools to thrive in a digital economy,” said Puregold president Vincent Co.

The participation of GCash in TNAP 2025 marks a continued push to embed financial technology into grassroots enterprises, positioning digital tools as drivers of growth and efficiency in the informal economy.

Tired of your phone dying mid-game? Meet vivo Y29

Tweet

You’re deep into ranked mode on Mobile Legends. It’s already 17 minutes in, both teams are locked in an epic clash, and your team’s shot at Mythical Glory is within reach. Just when you’re about to launch your ultimate skill, (boom!) your phone battery hits critical low. Lag starts. Panic follows. Just like that, your squad is wiped out.

If this sounds all too familiar, the new vivo Y29 is here to change the game.

Power through the grind

With a 6500mAh BlueVolt battery, the vivo Y29 offers the largest battery capacity in its price range, giving you hours of uninterrupted gameplay.

The Y29 keeps you in zone whether you’re on an intense push in Mobile Legends: Bang Bang, dominating team fights in Call of Duty Mobile, or simply passing time with casual games like Candy Crush, 8 Ball Pool, Roblox, or Subway Surfers.

When it’s finally time to recharge, the 44W FlashCharge support lets you juice up fast. A few minutes of charging gives you enough power to get back into action, which is perfect for gamers who live a fast-paced life.

Hear every move, feel every moment

Battery isn’t the only thing that matters. With hi-res dual stereo speakers and volume that goes up to 400%, you won’t miss a single ultimate, footstep, or match-winning moment.

Imagine playing PUBG Mobile or Free Fire during a barkada tournament. Every gunshot, pin drop, and footstep is loud, clear, and immersive, helping you react faster and dominate the field.

Made for Filipino gamers

Mobile gaming is both a pastime and a lifestyle in the Philippines. From students playing MLBB in between classes, to delivery riders taking a quick break with a round of Hill Climb Racing, or moms unwinding with Match 3D and Tile Master at night, the vivo Y29 is built for every kind of Pinoy gamer. The vivo Y29 stays strong, match after match.

The price is even more impressive for a phone that delivers nonstop casual gaming. The vivo Y29 is now available for only Php 8,999. Grab yours today at vivo concept stores and kiosks nationwide, or shop online via the vivo e-store. Learn more about vivo Y29 by visiting the vivo website.

Game longer. Hear louder. Win bigger. Level up with the vivo Y29 today.

Verde Creatives Unveils Powerful 'Equality Champions' Photo Campaign, Igniting Support for SOGIESC Bill

Tweet

Verde Creatives Incorporated, leading public relations, talent management, and events production hub, June 17, 2025, proudly announced the public unveiling of its landmark Pride Month Photo Campaign, "EQUALITY CHAMPIONS: Magandang Laban." This powerful visual tribute to the lesbian, gay, bisexual, transgender, queer, intersex, and asexual (LGBTQIA+) community serves as a fervent call for the passage of the SOGIESC Bill.

Launched in celebration of Verde Creatives’ eighth (8th) year anniversary this year, it is also their way to express solidarity to the rainbow community in their epic, decades- long struggle for the passage of the Sexual Orientation, Gender Identity, and Gender Expression, and Sex Characteristics (SOGIESC) Bill, which continues to languish in the Philippine Congress. The strategic timing of this unveiling during Pride Month maximizes visibility and aligns with the heightened public discourse surrounding LGBTQIA+ rights, transforming the campaign into a critical, timely intervention for legislative action.

The "EQUALITY CHAMPIONS" campaign is spearheaded by Ms. Bemz Benedito, a trailblazing transgender woman who founded Verde Creatives and remains a steadfast figure in the LGBTQIA+ rights movement. 

Ms. Bemz Benedito holds the distinction of being the first transgender woman to be a congressional nominee and the first transwoman elected chairperson of Ladlad Partylist, the pioneer political party for LGBTQIA+ Filipinos. Her leadership imbues the campaign with authentic passion and deep understanding of the community's fight, lending undeniable credibility and genuine commitment to the cause.

"The unveiling of 'Equality Champions: Magandang Laban' is more than just anexhibition; it is a powerful declaration of our collective resolve. Each photograph tells a story of courage, resilience, and the unwavering demand for dignity. We believe that by making our lives visible, we can dismantle prejudice and finally galvanize the support needed to pass the SOGIESC Bill, ensuring that no Filipino is left behind due to their sexual orientation or gender identity," states Ms. Bemz Benedito.

Building on its successful "Queen of Baguio" campaign in 2024, which highlighted the rights and visibility of transgender Filipinas, Verde Creatives continues its unwavering support for Pride Month. This year, the campaign is bolstered by strategic partnerships with Ladlad Partylist and the Society of Transsexual Women of the Philippines (STRAP), a pioneering transsexual women support group. The "Equality Champions" collection features compelling images from Verde Creatives, Ladlad, STRAP, and crucially, their cisgender supporters and allies, underscoring the broad coalition advocating for change.

The campaign’s powerful narrative is further amplified by the active involvement of esteemed community leaders, including Mr. Dexter Macaldo, Chairperson of Ladlad; Ms. Santy Layno of STRAP; and admired beauty empress Ms. Maria Barbie Anne Arcache, National Leader of 1 LGBT Filipinas Incorporated and Adviser to the Philippine Financial and Inter-Industry Pride (PFIP) Council. Their collective voices and images illuminate the diverse spectrum of individuals championing equal rights, acceptance, and strong visibility.

It becomes more meaningful with the presence in the campaign of Transpinay of Antipolo Organization or TAO and the LGBTQIA+ Association of the Land Transportation Franchising and Regulatory Board or LTFRB under the Department of Transportation. "Ladlad Partylist is proud to stand shoulder-to-shoulder with Verde Creatives and STRAP in this vital campaign," says Mr. Dexter Macaldo.

For Ms. Maria Barbie Anne Arcache, she pronounced that "the images showcased are a testament to the diverse and vibrant LGBTQIA+ community and our allies. This campaign is a crucial step in bringing the SOGIESC Bill to fruition, transforming decades of struggle into tangible legal protection and acceptance."

Through these collective voices and images, "Equality Champions: Magandang Laban" aims to galvanize wider and stronger support for the LGBTQIA+ community’s vital cause. The campaign vividly portrays Filipinos from various sexual orientations and gender identities, alongside their dedicated supporters and allies, making a compelling visual argument for human rights and dignity. The title, "Magandang Laban" (Good Fight), resonates deeply within the Philippine context, framing the campaign as a righteous and enduring struggle for justice that demands perseverance and collective action.

The impactful campaign has garnered significant cross-sectoral support from influential figures and organizations, demonstrating a growing mainstream acceptance and political will for LGBTQIA+ rights. This diverse backing signals that the cause is gaining substantial momentum across various pillars of society.

Among the prominent political figures lending their support are Senator Loren Legarda, a Senator of the Republic, demonstrating high-level legislative backing; Representative Geraldine Roman, the first openly transgender congresswoman, adding significant symbolic and advocacy weight; Representative Marlyn "Len" Alonte, a Member of the House of Representatives, further showing legislative backing;

and Quezon City Councilor and Kababaihan Partylist Kate Galang-Coseteng, who provides local government support and indicates alignment with grassroots and women's advocacy. From the public service sector, PGeneral Rommel Francisco Marbil and Mrs. Mary Rose Marbil and Atty. Robert D. Peig offer their endorsement, broadening the campaign' appeal to mainstream and potentially conservative segments. Corporate partners such as Dark Roast Coffeehouse, P-IKAN, and Organic Nature also provide crucial support, signaling business community engagement and demonstrating diverse industry involvement. The strength of this coalition underscores that the "good fight" for equality is a shared societal responsibility, supported by influential voices from various

sectors.

"I commend Verde Creatives and its partners for launching 'Equality Champions: Magandang Laban'," shares Senator Loren Legarda. "This initiative beautifully illustrates the human faces behind the SOGIESC Bill, reminding us all of the fundamental rights and protections that every Filipino deserves. My commitment to seeing this vital legislation passed remains steadfast, and campaigns like this are instrumental in building the necessary public and political will."

The campaign invites everyone to engage with these powerful visuals and join the growing movement for equality.

Verde Creatives Incorporated

At the intersection of creativity and conscience stands Verde Creatives Incorporated. More than a hub for public relations, talent management, and events, it is an architect of change. Born from the pioneering vision of its founder, transgender leader Ms. Bemz Benedito, Verde Creatives wields the power of narrative to build bridges and champion human rights. Every initiative is a fusion of strategic design and raw creativity, dedicated to cultivating a world where every voice is heard and every story matters.

Why Maine Mendoza's loving her vivo V50 Lite

Tweet

TV host, actress, and vivo ambassador Maine Mendoza is living her best content creator life with the vivo V50 Lite, and she’s not keeping it a secret. In a recent post, Maine shared how she’s enjoying studio-level photography more than ever, thanks to the phone’s powerful 50MP Sony IMX882 main camera and reliable 6500mAh BlueVolt battery that keeps her going from sunrise to lights out.

“Studio-level photography meets all-day battery. My vivo V50 Lite’s got me covered with its powerful 6500 mAh BlueVolt Battery and 90W FlashCharge,” Maine wrote.

https://www.tiktok.com/@mainemendozaatayde/video/7507255359594040584]

And she’s not the only one impressed. One TikTok user chimed in on her post, saying, “Yes, too much nice vivo! Yan ang gamit ko. Ganda at tagal ma-lowbatt."

That’s because the vivo V50 Lite’s 6500mAh BlueVolt battery is designed to outlast the hustle. It powers through work, play, and everything in between. You can scroll, stream, shoot, and share without worrying about running out of juice. Pair that with 90W FlashCharge and you’ll get from 0% to 50% in just 20 minutes, which is perfect for creators and go-getters like Maine.

The 50MP Sony IMX882 main camera delivers crisp, vivid photos, while the 8MP ultra wide-angle camera expands the shot for scenic views and group moments. And for selfies? You’re covered with a 32MP front camera that captures every detail of your glow-up.

What takes it to the next level is vivo’s signature Aura Light. This intelligent lighting system gives you soft, flattering light in any setting, just like having a mini studio in your pocket.

Available for as low as Php 13,999, the vivo V50 Lite brings premium photography and power together in one stylish phone.

Get yours today at vivo stores nationwide or shop online via the vivo e-store, Shopee, Lazada, or TikTok Shop.

Live like Maine and create all day, powered by vivo.

Eastern Communications Extends Aid to Mt. Kanlaon Evacuees

Tweet

In the wake of Mt. Kanlaon’s recent eruption in Canlaon City, Negros Oriental, Eastern Communications, through the help of its employees, quickly responded by extending vital support to affected communities, continuing its mission to stand by Filipinos in times of need.

Eastern Communications (EC) representatives with the Governor of Negros Occidental. [From L to R:] EC Sales Regional Operations Group Head Anthony Co, EC Chief Marketing and Experience Officer Jed Estanislao, EC Sales senior Account Manager Cathelyn Delariarte, Hon. Negros Occidental Governor Eugenio Jose Lacson, EC Segment Marketing Manager Daniella Banzon, EC Business Consultant Mike Castañeda, and EC Segment Marketing Head Gian Conde.

The eruption displaced more than 4,000 individuals across eight evacuation centers in the city and over 2,000 others were temporarily sheltered by relatives in the city proper and nearby areas. In response, Eastern Communications immediately mobilized a donation drive to help support ongoing relief operations in coordination with the Canlaon City local government unit (LGU).

Eastern Communications turned over its employee-initiated donation funds to help the LGU’s response programs and provide basic needs to those affected by the calamity.

Eastern Communications acknowledges the commendable leadership of the Canlaon LGU during this challenging time, recognizing their efforts in coordinating relief and ensuring the safety of their constituents.

“Our hearts go out to everyone impacted by Mt. Kanlaon’s eruption. In moments like this, when families are displaced and communities are in distress, it’s important that they know they’re not alone. We see the strength of the Canlaon community and the tireless work of its leaders, and we want to do our part. We hope that the support from all our Ka-Eastern employees can help ease some of the burden they’re facing,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications.

This initiative is part of Eastern Communications’ larger thrust to respond proactively during natural disasters. Similar to this initiative, the company also extended its support to communities affected by the Mt. Mayon eruption in Albay in 2023.

The telco has consistently maintained partnerships with LGUs and NGOs to address urgent needs beyond connectivity. These efforts reflect the company’s enduring mission to serve not only as a telecommunications provider, but as a partner in uplifting lives, especially during emergencies.

As Eastern continues to uphold its brand values of maaasahan and malasakit, its support to Mt. Kanlaon evacuees reaffirms its role as a trusted partner, ensuring not only connectivity but genuine care in times of need.

Eastern Communications (EC) representatives at the official Kanlaon donation turnover with the Provincial Treasurer of Negros Occidental. [From L to R:] EC Business Consultant Mike Castañeda, EC Segment Marketing Manager Daniella Banzon, EC Sales senior Account Manager Cathelyn Delariarte, Negros Occidental Provincial Treasurer Atty. Amy Bolivar, EC Chief Marketing and Experience Officer Jed Estanislao, EC Sales Regional Operations Group Head Anthony Co, and EC Segment Marketing Head Gian Conde.

To learn more about Eastern’s corporate social responsibility efforts, visit www.eastern.com.ph or follow Eastern Communications on Facebook.

School Just Got Cuter: Gear Up with Sanrio characters and CHERRY Philippines Products!

Tweet

Back-to-school season is near, and what better way to express yourself than with adorable items featuring three beloved Sanrio characters who shine in their unique personalities—characters that bring universal appeal and are loved by people of all ages. Get ready to add a touch of fun, flair, and cuteness to every part of your school day—from morning routines to classroom moments with friends.

The dream team consists of Cinnamoroll, the fluffy puppy; Pochacco, the energetic dog; and Kuromi, the edgy girly girl. Sanrio characters and CHERRY Philippines collaboration is a blend of functionality, fashion, and fun since there is a variety of delightful designs on each product. Along with that comes a total of nine items of Sanrio characters perfect for school season. The Turbo Fan for commuting, Bluetooth Speaker and The Bluetooth Headphones for entertainment in between classes, Flask for hydration, Power bank 5000mAh/10000mAh for charging on the go, Smart Watch to check time for your next class, and Hair Dryer so you can have great hair in school.

Add a pop of cuteness and nostalgia to your back-to-school essentials with our Sanrio characters must-haves. Whether commuting, studying, or unwinding between lessons, there will be something that is going to make every moment a little more magical. Don’t miss out—shop now and start the school year in style!

For more information, visit:

CHERRY Shop: www.cherryshop.com.ph

Shopee: https://bit.ly/CherryPhShopee

Lazada: https://bit.ly/CherryPhLazada

Globe Awarded Most Recommended Telco Brand in PH for 2025

Tweet

Based on study by SYNERGY | YouGov reflecting brand trust and loyalty

In photo (L–R): Renzo Reyes, of SYNERGY Market Research + Strategic Consultancy; Chief Operations Officer Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer; Germaine Reyes, President and CEO of SYNERGY Market Research + Strategic Consultancy; and Chi Wei Teo, General Manager of YouGov Singapore.

Globe was awarded the Most Recommended Telco Brand for 2025 in the Philippines, a recognition grounded on the voice of Filipino consumers.

The award was given at the SYNERGY | YouGov Awards, based on data from YouGov BrandIndex, a daily tracker that measures how people feel about brands. From January to December 2024, Globe consistently earned the highest recommendation scores—showing just how strongly Filipinos believe in and stand by the brand.

Accepting the award on behalf of Globe, Chief Sustainability and Corporate Communications Officer Yoly Crisanto shared a heartfelt message: “We’re really, truly proud to receive this award—and we dedicate it to our customers. We will always and continue to pursue making our customers happy and satisfied. At the end of the day, they are our North Star.”

This recognition is more than just a title—it’s proof that Globe’s efforts to listen, improve, and deliver better service are paying off. Whether it’s helping people stay connected, supporting digital learning, or creating moments of everyday ease, Globe continues to build real relationships with the people it serves.

Globe remains focused on what matters most: earning the trust of customers, and working every day to keep it. From promoting digital inclusion by building stronger digital infrastructure in underserved communities, to simplifying self-service options on the GlobeOne app, to launching rewards and promos that match everyday lifestyles—Globe constantly looks for ways to make things easier, more meaningful, and more relevant for its customers.