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October 5, 2013

WD®’s My Book® and My Book for Mac lines of external desktop drives

Here's the new line of external desktop drives that offer extreme capacities and data protection featres. My Book® Family of Drives which offers up to 4 TB for Rich Content Collectors and Protects that Data with Automatic, Cloud and Complete System Backup. 
WD®, a Western Digital (NASDAQ: WDC) company, has redesigned its popular My Book® and My Book for Mac lines of external desktop drives to provide as much as 4 TB storage capacity and enhanced data protection for those who create and collect large volumes of data, video, music and photos. 

With USB 3.0 for speed, the new My Book lines are available in 2 TB, 3 TB and 4 TB capacities for the largest content collections.

At any point in time, anything can happen to one’s data. Whether it’s a lost notebook or destructive virus, it’s critical to keep data safe and maintain a backup of important documents and valued content. 

The new drives’ data protection features are perfect for backing up content collections. WD SmartWare™ Pro automatic back-up software with Dropbox™ integration offers cloud backup capabilities, and the WD Edition of Acronis® True Image™ enables users to execute a full system backup and securely delete digital files and programs. 

Scott Steffens, general manager of WD’s consumer storage products group said that “the new generation of My Book external hard drives provides greater speed, flexibility, content safety, and system security for our customers.” 

He explains “Consumers are creating, downloading, and storing more digital content than ever before and our line of desktop drives are equipped with capacities and security measures to keep it all backed-up and protected against system disaster, damage or theft.”

Security measures against unauthorized access to the drive are handled through WD SmartWare Pro automatic backup software with hardware encryption and password protection. To protect files against theft, fire, flood or other natural disaster, My Book integrates Dropbox[1] to store files in the cloud. For full system backup and secure deletion of files, My Book includes Acronis True Image (ATI) WD Edition. ATI WD Edition is an integrated software suite that ensures security of all information on the PC and can be used to securely delete any confidential data no longer needed. ATI WD is also used for disaster recovery in case of a fatal system crash, recovering the entire PC including files, software and preferences.

The My Book for Mac will also incorporate SuperSpeed USB 3.0 and UAS connectivity for increased speed and flexibility. Available in 2TB / 3TB capacities, My Book for Mac is compatible with Apple’s Time Machine™ for safe and effective backup of files. The drive is equipped with WD Security software for password protection and hardware encryption to protect files from unauthorized access, and comes with WD Utilities, which allows users to register drives, run diagnostics, and more. 

For pricing and availability,  My Book and My Book for Mac hard drives are protected by a 3-year limited warranty and is available at selected retailers and distributed by EA Global Supply Chain Solutions, Inc. and Iontech. Manufacturer’s Suggested Retail Price (MSRP) on My Book 4 TB will be PHP 9,990, and the Manufacturer’s Suggested Retail Price (MSRP) on My Book for Mac 2TB will be PHP 6,090 and PHP 7,590 for the 3 TB.


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