September 11, 2014

Globe Digital Advertising, Mobext, and IDDI bring Beacon technology in the country

Revolutionizes in-store shopping experience using mobile devices

Globe Telecom, the leading telecommunications network, joins forces with Mobext, the country's first pure-play mobile marketing agency, and In-Store Digital Display International (IDDI), a technology-based information marketing company, to bring Beacon technology in the country, which will provide a more unique in-store shopping experience using mobile devices.

"Studies show that more than 95 percent of transactions worldwide are still made in physical venues. In addition, more than half of consumers visiting stores have smartphones, and that number is growing rapidly in the Philippines," shares Bela Gupta D'Souza, Globe's Mobile Advertising Head.

"We have listened closely to the requirements of our clients and by introducing Beacons in the market, we are confident we can help brands reach target customers in their "last mile" of purchase. By delivering in-store notifications to smartphones all the way down to an aisle level, Beacons will enable retailers to establish one-to-one connections with shoppers, be it as rewards, coupons or product information. We couldn't be more thrilled to partner with Mobext and IDDI to bring this technology to the Philippines and we are already seeing a very positive response from top retailers in the country, including Globe stores nationwide," she added.

Beacons are a low-cost, battery-friendly hardware device that attach onto a wall or shelf in an aisle. Through the use of a low-energy Bluetooth wireless connection, Beacons can send messages or prompts to smartphone users who are within a 5-inch to 200 feet radius of the device. Beacons are already being used in the retail industry to push loyalty points, display ads, coupons and product information in-store, but they are also poised to transform how event organizers, enterprises, and institutions communicate with people indoors.

"This partnership will build the largest location-based marketing or "point-of-sales" mobile marketing network in the country. IDDI, with close to 1,000 screens across the country, will give Beacons extensive footprint when it comes to penetrating major retail locations", says Arthur Policarpio, CEO of Mobext Philippines.

"Globe, as the smartphone leader in the market, will give us enviable scale when it comes to acquiring our user base and we are also tapping Globe's strong retail partnerships to widen the Beacon network in the Philippines. Mobext, with its expertise in mobile technology and strategy, will provide long-term solutions for retailers and brands who want to incorporate Beacons in their marketing", he added.

"IDDI is pleased to partner with industry leaders Globe and Mobext in this pioneering beacon rollout as the our first digital-out-of-home advertising platform offering of the group. This complements the existing in-store digital display network of IDDI in over 300 stores and will definitely provide added value to our partner retail chains. This will also enable advertisers to engage with consumers thru contextually relevant content on a one-on-one basis at point-of-purchase. And of course, ultimately, consumers win not only because they receive brand content that is relevant to them but also because they have the opportunity to participate in the universal rewards program that is built-in to our beacon system" says Bingo Soriano, CEO of IDDI, Inc.

Globe Digital Advertising is exploring to offer the Beacon technology to some of the partners of IDDI. For more information on Beacon technology, please contact any of the partner representatives: Aaron Carreon of Globe at, Raymon Cayabyab of Mobext at, or Bingo Soriano of IDDI

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