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October 1, 2014

EMC Announces Products To Speed New Application Innovation, Reduce Cost and Accelerate The Journey To The Hybrid Cloud

“Redefine Possible” means reducing the cost of running application workloads while accelerating innovation through new application workloads.

EMC XtremIO 3.0 adds new inline data services, expands family and delivers unmatched TCO with a new XtremIO Xpect More Program. New EMC VMAX3 redefines enterprise storage with the industry’s first open enterprise data service platform – 3X performance and a 50% reduction in TCO.

EMC Corporation today announced significant new product releases across its Flash, enterprise storage and Scale-Out NAS portfolios – collectively helping today’s IT organizations “Redefine Possible” and accelerate their journey to the hybrid cloud.

Over the last few years, organizations that have harnessed the megatrends of social, cloud, mobile and big data to build new applications have been able to transform their industries. The recipe for IT transformation is conceptually simple – invest in new applications by reducing investment in the existing application estate. However, the reality is that there is 29% annual data growth in existing application workloads, a continued 58% “drag” incurred by supporting infrastructure applications on business applications, and the ever escalating need for faster performance for specific application workloads.

Organizations that successfully reduce the cost of running their existing application estate can use these efficiencies to fund new application development – building a new generation of mobile and big data applications that will redefine their business. These architected applications need a way to bridge the management of both new and existing application workloads without creating further infrastructure silos.

Today’s releases of EMC® XtremIO™, EMC VMAX3, EMC Isilon® OneFS, and the availability of EMC ViPR® 2.0, ViPR SRM 3.5, and the EMC ECS™ Appliance address the issues and many more. These solutions help IT organization “Redefine Possible” as they accelerate their journey to the hybrid cloud.

New Product Highlights

Now available, EMC ViPR 2.0 and EMC ViPR SRM software-defined storage enable customers to build a modern storage infrastructure on commodity hardware.

Breakthrough hyperscale cloud storage infrastructure – EMC Elastic Cloud Storage (ECS) Appliance – is now available. EMC has shipped the first ECS Appliance, a single system totaling three Petabytes, to The Vatican Library.

David Goulden, CEO, EMC Information Infrastructure

“Organizations harnessing the four IT megatrends of social, cloud, mobile and big data to build new applications are redefining their industries. IT must drive cost efficiencies to fund the new applications businesses are asking for. Although these new applications will be architected differently, they cannot become another IT silo. Today’s announcements deliver IT organizations with the ability to redefine possible, by dramatically reducing the TCO of existing application estates, and accelerating new application delivery on their journey to the hybrid cloud.”

Ronnie Latinazo, Managing Director, EMC Corporation Philippines

“Customers are dealing with the reality and challenges of managing a variety of workloads – while supporting new demands to build new applications, both on-premise and in the public cloud. There is no one-size-fits-all solution. Today’s new innovations from EMC deliver customers the foundation needed to manage existing and new application estates and accelerate their journey to the hybrid cloud,” Ronnie Latinazo, EMC Managing Director, said.

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

Connect with #RedefinePossible. Stay engaged with EMC by following EMC Corporation on Twitter @EMCCorp and on Facebook

EMC, ECS, ViPR, VMAX, Isilon and XtremIO are either trademarks or registered trademark of EMC Corporation in the United States and/or other countries. All other trademarks used are the property of their respective owners.

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