January 21, 2015

Avon welcomes 2015 with a fragrance for men inspired by newest brand ambassador Richard Yap

Avon, the leading global beauty provider, and number one fragrance brand in the Philippines, welcomes 2015 with a fragrance for men. Known as the company for women, Avon developed this powerful and captivating fragrance for men designed to charm and capture the hearts of women. 

The unveiling of the newest signature scent RY was held today, January 21at The Blackbird in Ayala Triangle, Makati City, also launched Richard Yap as the newest and the first man ambassador of Avon in the country. 

Avon chosen the 47-year-old actor and businessman to become the face of its latest scent, RY- inspired by the persona that is Richard Yap - one of the most in-demand male personalities in the country today, the man most women from all over the country swoon over.

Emie Aguilar-Nierves, Avon Philippines’ acting general manager, is all praises with the newest endorser. 

“Richard is without a doubt a force to be reckoned with, taking the country by storm in movies, TV and print, among others. These, coupled with his successful business ventures and a happy family life make him an inspiration for all,”  Aguilar-Nierves said.

“We are very happy to introduce RY for all the men who want to exude Richard’s charisma, and of course, to women who love their men and want them to feel and smell great,” Aguilar-Nierves added.

Yap’s appeal in TV, movies, and various endorsements has been known to come from the celebrity’s positive tension in his character - formal but approachable, mysterious yet relaxed.

“I’ve grown to love the warmth of the Avon family of which I am now happily a part of. I am honored to be one the brand ambassadors for Avon Fragrance,” Yap said.

“It’s an absolute honor to be noticed by such a well-loved and iconic brand as Avon. I would like to thank Avon for giving me the chance to represent the brand. It’s a point of pride to be part of the Avon family and to have a fragrance that sports my initials,” Yap shared.

Avon’s Category Manager for Fragrance Carmina Decena, added that, “RY is a fragrance that reflects the personality and charisma of our man of the hour - elegant, mysterious, assertive, relaxed, magnetic and inspiring.”

Decena added “RY reminds us women of a man whom we fall in love with despite the many contradictions - arrogantly confident yet full of charm, formal yet approachable. Successful, charming and debonair, he embodies the kind of man they dream of.”

Today’s one of the hottest leading man, Richard became popular as “Papa Chen” in My Binondo Girl and “Sir Chief” in Be Careful With My Heart, will capture more hearts with his newest role as Avon Brand Ambassador for his signature scent, RY.

  • The newest signature fragrance – RY, inspired by Richard Yap, RY is a powerful and captivating fragrance that will surely charm and capture the hearts of women.
  • Handsome, Mysterious, Magnetic, - RY is a scent that encapsulates the charisma and appeal of celebrity Richard Yap.
  • RY boasts of a fresh and woody scent. It is subtle and sophisticated, yet creates an aura that invites curiosity and a sense of mystery.
  • The simplicity of the bottle and name of the fragrance is an embodiment that one’s presence need not be loud to be acknowledged and be truly felt
  • RY embodies the essence of a confident and successful man, the kind every woman desires. The fresh and woody notes of this fragrance for men charms while leaving an air of mystery that keeps one guessing and wanting more.

As the company for women, Avon prides in being committed to knowing what women need and want. Coming up with the new RY scent is our way of providing them with the product that they want for the men in their lives.” the Aguilar-Nierves further added.

“We’re very thrilled in welcoming Richard Yap to our family. Richard is an inspiration for many as a celebrity, businessman and family man. We look forward to our Avon representatives meeting him in our sales events.”

Being as the newest celebrity addition to their formidable endorser roster, Richard joins the ranks of Anne Curtis, Angel Locsin, Georgina Wilson, Isabelle Daza, Solenn Heussaff, Julia Montes, and Xian Lim who comprise the powerhouse Avon celebrity roster.

RY is available nationwide starting January 16, 2015.Visit www.avon.com.ph to find out how you can get in touch with an Avon Representative.

About Avon
Avon, the company for women, is a leading global beauty company, with $10 billion in annual revenue. As one of the world's largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skincare, fragrance, and fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Imari, Sweet Honesty, Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its products at www.avon.com.ph

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