Poten-Cee + C Launches New Campaign, New Variant This 2024 - with Brand Ambassador Heart Evangelista as she Inspires women to Keep glowing with Poten-Cee + Collagen

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Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant - Poten-Cee + Collagen this Women’s Month.

This Women’s Month and Always, Brand Ambassador Heart Evangelista Inspires

Women To Keep Glowing With the Help of Poten-Cee + Collagen

New Campaign: “There She Glows”

Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.

Introducing Poten-Cee + C Marine Collagen

Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.4

There She Glows: Heart Evangelista

Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good, glowing inside and out.

Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina - pursuing her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.

“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.

The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.

Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!

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References:

1. IQVIA, YTD December 2023 data

2. Carr A, Maggini S. Vitamin C and Immune Function. Nutrients. 2017; 9(11): 1211. DOI: 10.3390/nu9111211 

3. Pullar J, Carr A, Vissers M. The Roles of Vitamin C in Skin Health. Nutrients. 2017; 9(8): 866. doi: 10.3390/nu9080866 

4. Choi F, Sung C, Juhasz M. Oral Collagen Supplementation: A Systematic Review of Dermatological Applications. J Drugs Dermatol. 2019;18(1): 9-16. 

Genteel Home ushers in a new era of Filipino furnishings, unveils Heart Evangelista as newest brand ambassador

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Genteel Home, one of the country’s leading manufacturers of bespoke furniture, is on a mission to help uplift the Philippines’ home furnishing industry and put the spotlight on the exceptional talent and ingenuity of Filipino craftsmen. To pave the way, they've partnered with Heart Evangelista, the country’s top international fashion and style icon.

Host Bianca Valerio, Heart Evangelista, Genteel Home’s Katrina Blanca de Leon

On March 14, Genteel Home's Founder and Principal Designer, IDr. Katrina Blanca de Leon, proudly announced Heart Evangelista as the brand's newest ambassador. She sees Heart Evangelista as a symbol of their brand's growth and evolution. "We've been crafting beautiful furniture for over a decade, and now, with Heart on board, we're blooming like never before," Katrina said. She added that Heart Evangelista embodies everything Genteel Home stands for – passion, pride in Filipino roots, and a belief in making a mark on the world.

Looking ahead, Genteel Home is set on expanding its reach to international markets, showcasing the Philippines' rich talent in home furnishings. Heart Evangelista’s global recognition, not only for her fashion sense but also her social media influence, makes her an ideal representative for the Genteel Home's global aspirations. "Heart's involvement with Genteel Home signifies our readiness to make our mark on the international stage," Katrina emphasized.

Heart Evangelista, known for her global acclaim in the world of fashion and beauty, affirmed and expressed her admiration for the international quality of Genteel Home pieces, “Genteel Home is super at par with international furniture. Not a lot of people talk about it, that's why it’s so nice that Kat and Genteel Home are here to show the world what we’ve got. Most furniture suppliers that you see in the global scene are actually from the Philippines. We are world class. It’s important that we’re trying to celebrate that,” she said.

Genteel Home's journey began in 2013, when Katrina received a special commission that ignited her passion for furniture design. Since then, the brand has been dedicated to crafting pieces that inspire beauty and creativity in every home.

Beyond aesthetics, Genteel Home is committed to sustainability and community engagement. By investing in a Mahogany farm, they're not only ensuring a steady supply of materials but also contributing to environmental preservation and providing livelihood opportunities for local communities.

Genteel Home Collection showcase, styled by Robert Blancaflor

For Genteel Home, every piece of furniture is crafted with love and purpose. Their collaboration with Heart Evangelista represents a shared commitment to excellence, sustainability, and Filipino craftsmanship, setting the stage for an exciting future ahead.

Tips To Shop and Pay Wiser, Better This Year from Heart Evangelista and GCash

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In its pilot GCash Spotlight episode, GCash ushered in its new era of financial progress together with its newest ambassador, Heart Evangelista.

GCash, the Philippines’ top finance app and largest cashless ecosystem, continues to revolutionize personal finance for all Filipinos by inspiring wiser, better spending, saving, and investing habits.

According to Heart, GCash has become an integral part of her daily life, making shopping and saving “more fun and more sulit.” She adds, “I still love to express myself with the pieces I buy and invest in, but I've also been more financially smart, especially with how I shop. I'm looking for the best value for money and treat every purchase, no matter how small, as a smart investment.”

When asked about her top tips for managing finances while shopping, Heart emphasizes the importance of leveraging her "best way to pay” – GCash – and its products and features tailored to meet different needs and user preferences.

Heart Evangelista-Escudero and Boy Abunda talk about her most used GCash features during the GCash Spotlight event

1. Maximize convenience and access to deals when shopping online

As an avid online shopper who values a variety of options and seeks out the best deals, especially with her busy schedule, Heart maximizes her experience by gaining access to deals and discounts when she pays with GCash.

When users Pay Online with GCash, they can get access to special discounts and exclusive vouchers, all while ensuring security in their transactions, making it the ideal choice for discerning shoppers.

She shares, “I love buying things for my family, and of course that includes the treats and clothes of my furbabies, and many of the things I buy are readily available online so that helps me buy without any hassle. When I pay online with GCash, it’s simple, and it’s secure, so iwas sa online scams.”

2. Enjoy convenient in-store shopping by scanning to pay

Heart prioritizes convenience when it comes to payments, which is why she appreciates the simplicity of scanning QR codes through the GCash app at millions of merchants nationwide.

"Whether I'm dining out, grocery shopping, or indulging in retail therapy, it’s just so convenient to Scan-To-Pay with GCash, especially as I try to avoid bringing cash as much as possible," Heart explains.

3. Make shopping a fun, shared experience

Heart also enjoys shopping with GCash Express Send via Send Money, especially when shopping with Senator Chiz Escudero. As seen in her latest GCash film, they send each other “love” with shopping money, which adds an extra layer of enjoyment to their shopping experience.

“Whether it’s picking out items for each other or jointly deciding on purchases, I really enjoy a shared shopping experience,” Heart adds.

Through GCash Express Send, users can effortlessly send and receive money to other GCash users for free. Whether it's during the holiday season, on special occasions, or simply to express affection, Express Send via Send Money may be utilized to send “love” the way Heart does.

Heart shares how she uses GCash when shopping locally and abroad during the recent GCash Spotlight event.

4. Discover the best deals available

With GCash, users can unlock a world of opportunities for smart spending and exclusive offers, whether shopping in-store or online. Exciting deals await during the upcoming 3.3 sale, with GCash and its brand partners offering exclusive discounts and promos, including:

● Lazada

From March 1, users can collect exclusive GCash vouchers at the Voucher Center and enjoy P50 off with a minimum spend of Php 1,000.

● Lenovo

Users can get access to deals up to 38% off on all gadgets when they pay with GCash online and shop via Lenovo’s official website.

● Shein

New users can enjoy 20% off with a minimum spend of Php 799 by using the code 2024GC20 upon check out. Another 18% off is available for users who checkout a minimum spend of Php 1,299 when they use the code 2024GC18.

With GCash, it’s never too late to manifest your best life, and take your dreams and goals to the next level. Learn more about how to shop smarter and embrace the possibilities that financial progress brings by streaming the first episode of GCash Spotlight featuring Heart Evangelista here.

Heart Evangelista Continues to be Uratex Ambassadress, Advocates the Importance of Sleep in Overall Health

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Uratex, the leading foam company in the Philippines, is strengthening its long-time partnership with Heart Evangelista as its ambassadress in uplifting the importance of sleep among Filipinos.

As the country’s International Fashion Style Icon, Heart gives great value to sleep and rest as one of the most essential things in life. For her, a quality sleep can be rewarding enough to foster success, great health, and happiness.

Sleeping for the prescribed amount of time is necessary, but having good sleep products like Uratex’s mattresses and pillows can make a huge difference in energizing you for the next day.

“I am a fan of anything in life that gives you comfort, that will give you good health and Uratex Mattresses does just that. I do treasure my sleep and I make sure that I do invest in top quality mattresses so I can get the best rest that I need and be more productive in life,” Heart shared.

As Uratex’s Ambassadress, Heart Evangelista joins the brand in sharing the value of having a good night’s sleep for its #LoveMyGisingWithUratex campaign.

According to Milieu Insight and Intellect’s research on sleeping, many Filipino adults who are currently employed admitted to experiencing poor quality of life due to a variety of stressors. This has resulted to most of them having difficulty finding good sleep.

A quality sleep, as reported by a study from The National Academies, is important because the lack of rest can lead to serious health problems, including obesity, diabetes, hypertension, cardiovascular diseases, and weaker immune function.

“Major restorative functions in the body such as tissue repair, muscle growth, and protein synthesis occur almost exclusively during sleep,” the Harvard Medical School also noted in another study.

Uratex and Heart Evangelista hope to become a bridge for the Filipinos in reinforcing that good, healthy sleep can come a long way.

With this, Uratex has lined up a variety of mattresses that are fit for the specific needs of everyone.

For a refreshing and cool sleep, Airlite gets the job done with its breathable fabric and sleep cool technology, and Trill is a mattress in a box that can help you experience comfort and undisturbed sleep. For those with back problems, Uratex’s Orthocare creates great support for your body during long sleep. The Senso Memory Frost on the other hand is perfect for those looking for something cool and comfortable. Thanks to its DuoFrost technology, SensoFrost is Uratex’s coolest memory foam mattress to date. And finally, the Premium Touch is the go-to mattress if you’re eyeing for a five-star hotel staycation sleep experience at home.

Uratex’s array of mattresses, among its other quality products for sleeping, made the brand consistently recognized as a Trusted Brand for Mattress category at the Reader’s Digest Awards. This recognition was consistently given to Uratex for 13 years, including the Awards’ 2022 edition.

“I know they say 8 hours (is what we need) but 8 hours on the plane, 8 hours on the car is different from the 8 hours on the bed. I do need a mattress that will take care of my spine and posture. Uratex offers a few different things like a cooling bed mattress and one with memory foam. Everything is just tailor-fit to your lifestyle,” Heart Evangelista shared on the comfort of Uratex’s mattresses.

“Uratex is truly honored to have Heart Evangelista in promoting the importance of a good night’s sleep for all. Our long relationship with Heart has truly made a mark in ensuring Filipinos get the best possible sleep they need, and with our current collaboration through the #LoveMyGisingWithUratex, we’re hoping to elevate the sleeping experience of more,” said Mr. Christian Cheng, Brand Marketing Executive of Uratex Philippines.

To learn more about Uratex and its products, visit www.uratex.com.ph. You may also follow /UratexPhilippines on Facebook, and @uratex_ph on Instagram for updates and upcoming promos.

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About Uratex

Uratex is the leading foam company in the country, offering products that help enrich lives and create meaningful moments such as mattresses, pillows, toppers, etc. For more than 54 years, the brand is committed to provide comfort through its products and services.

Metro presents its Ultimate Swimsuit and Summer Beauty Issue, features multi-faceted stylish beauty Heart Evangelista,

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The sun is out and that fun, light-hearted vibe of a new season is finally here—and with this bright time of the year in full burst, it’s also time to let who you are shine this summer. 

This month, in celebration of its 25th anniversary, Metro presents its Ultimate Swimsuit and Summer Beauty Issue, an essential guide to looking extra fabulous for the season. 

In its latest issue where summer is all about sexy, Metro features multi-faceted stylish beauty Heart Evangelista, looking sultry on the cover in pieces from Gucci’s Spring/Summer 2014 Collection.

The five-time Metro cover girl opens up about her colorful journey in showbiz and shares her secrets to being one of the loveliest faces in Philippine entertainment. 

Indulge in the most comprehensive Metro Beauty Awards Special to date, which features 25 of the best products in the market. Find that extra bit of inspiration from Metro’s featured models, who dish out their tips to staying in shape. Of course, to complete the summer checklist, look into this issue’s wide array of swimwear options, featuring twenty five of Metro’s favorite pieces, for every size and body type. 

Metro’s Ultimate Swimsuit and Summer Beauty Issue is out in bookstores and newsstands nationwide for only P150, with its digital edition out in the App Store and on Google Play. For updates, like Metro on Facebook (www.facebook.com/Metro.Magazine) and follow Metro on Twitter and Instagram (@metromagph).