Poten-Cee + C Launches New Campaign, New Variant This 2024 - with Brand Ambassador Heart Evangelista as she Inspires women to Keep glowing with Poten-Cee + Collagen

Tweet

Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant - Poten-Cee + Collagen this Women’s Month.

This Women’s Month and Always, Brand Ambassador Heart Evangelista Inspires

Women To Keep Glowing With the Help of Poten-Cee + Collagen

New Campaign: “There She Glows”

Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.

Introducing Poten-Cee + C Marine Collagen

Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.4

There She Glows: Heart Evangelista

Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good, glowing inside and out.

Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina - pursuing her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.

“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.

The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.

Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!

---------------------------------------

References:

1. IQVIA, YTD December 2023 data

2. Carr A, Maggini S. Vitamin C and Immune Function. Nutrients. 2017; 9(11): 1211. DOI: 10.3390/nu9111211 

3. Pullar J, Carr A, Vissers M. The Roles of Vitamin C in Skin Health. Nutrients. 2017; 9(8): 866. doi: 10.3390/nu9080866 

4. Choi F, Sung C, Juhasz M. Oral Collagen Supplementation: A Systematic Review of Dermatological Applications. J Drugs Dermatol. 2019;18(1): 9-16. 

PascualLab: Spreading #PascualLove For Over Seven Decades

Tweet

On its 77^th year of bringing quality, family-friendly health and wellness products to Filipinos, Pascual Laboratories, Inc. (PascualLab) continues to spread #PascualLove, reaffirming its commitment to pursue its vision of Strong, Healthy Families.

One of the top-of-mind pharmaceutical companies in the Philippines ¹ 

celebrates 77 years of delivering quality and family-friendly health and wellness products

Pioneering Innovations

Since it was founded in 1946 to help address the health needs of Filipinos during the post-war era, PascualLab has been constantly at the forefront of providing quality health innovations through its products. Among its purposeful innovations are Vitex negundo L. Lagundi Leaf (Ascof Lagundi)*, the first and the No. 1 Lagundi cough remedy in the market², and WellGreens, a line of premium organic supplements that go through a 13-step quality assurance process and that are certified pure organic by the EU and USDA, certified for Good Agricultural Practices by the Department of Agriculture, and Halal by the Islamic Da’wah Council of the Philippines.

Quality and Care At The Heart of Our Service

Beyond purposeful innovations, quality and care have always been at the heart of PascualLab, creating health products that suit various health and lifestyle needs such as top adult Ascorbic acid (Vitamin C) brand–Poten-Cee Vitamin C. ¹ Poten-Cee offers variants from adult to pedia as well as specific variants to suit people with sensitive stomachs, busy lifestyles,  and those watching their blood sugar.  One of Poten-Cee's newer variants include Poten-Cee Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) that has the ideal combination of Vitamin C, Zinc, and Vitamin D, to help boost immunity.

This year, PascualLab is introducing Poten-Cee + Collagen’s (Poten-Cee + C’s) newest variant, Marine Collagen. Poten-Cee + C Marine Collagen has Sodium Ascorbate³ (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish.⁴

Vitamin C is essential for collagen production⁵ while Hydrolyzed Marine Collagen helps reduce wrinkles and improve skin hydration and firmness.⁶

Making Health Easier From Our Family To Yours

Along the lines of oral health, PascualLab, is also one of the pioneers in introducing a  mouthrinse with Stabilized Chlorine Dioxide, OraCare Mouth Rinse. OraCare Mouth Rinse  helps keep the mouth healthy, along with brushing and flossing, with regular use. Now, OraCare Mouth rinse’s no sting formulation makes gargling easier, more affordable and available to family members*** with its’ ”Buy More, Save More”, Buy 1 Take 1 promo.****

#PascualLove

From purposeful innovations to quality products that support people with various lifestyle needs, PascualLab continues to spread #PascualLove, making being healthy easier and more natural for Filipinos.

For more information, visit www.pascuallab.com, follow us on IG and FB @PascualLaboratories, Inc.

*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.

**"MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT"

***Mouthwash is not recommended for children less than 6 years old.

****Per DOH-FDA CCHUHSRR Permit No. 0307 s 2023, valid until November 10, 2023.

------------------------------

Reference:

¹IQVIA 2022 Data

²FDA-approved packaging

³Hiatt A, Ferruzi M, Taylor L, et al. Deliquescence Behavior and Chemical Stability of Vitamin C Forms (Ascorbic Acid, Sodium Ascorbate, and Calcium Ascorbate ) and Blends. International Journal of Food Properties. 2011; 14(6) 1330-1348. DOI: 10.1080/10942911003650338.

Vitamin C. Micronutrient Information Center. Linus Pauling Institute. Oregon State University Website. https://lpi.oregonstate.edu/mic/vitamins/vitamin-C. Updated: 2023. Accessed: March 8, 2023.

⁴Gelsea K, Poschl E, Aigner T. Collagens—structure, function, and biosynthesis. Adv Drug Deliv Rev. 2003; 55: 1531– 1546. DOI:10.1016/j.addr.2003.08.002

⁵Pullar J, Carr A, Vissers M. The Roles of Vitamin C in Skin Health. Nutrients. 2017; 9(8): 866. DOI: 10.3390/nu9080866

⁶.Campos P, Franco R, Kakuda L, et al. Oral Supplementation with Hydrolyzed Fish Cartilage Improves the Morphological and Structural Characteristics of the Skin: A Double-Blind, Placebo-Controlled Clinical Study. Molecules. 2021; 26(4880): 1-15. https://doi.org/10.3390/molecules26164880

Piolo Pascual Visits the Home of Poten-Cee

Tweet

Poten-Cee + Zinc Advance (Vitamin C + Zinc + Cholecalciferol) Brand Ambassador Piolo Pascual recently made a surprise visit to the Bulacan manufacturing plant of Pascual Laboratories, Inc. (PascualLab), home of the top-of-mind Vitamin C brand.¹ In true #PascualLove fashion, PascualLab executives and employees headed by Mia Pascual Cenzon, VP for Corporate HROD and Design Services & Corporate Communications, gave a warm welcome to Pascual who later took to the stage for a photo opportunity with lucky employees; toured the ISO:2015, Good Manufacturing Practices (GMP) and Halal-certified facilities where some of the well-loved brand’s variants are manufactured; and joined a small gathering with PascualLab executive officers. It was a coming home of sorts for the Ultimate Heartthrob as he was also given a glimpse of Pascual history at the family’s weekend home turned museum.

Top Row From Left to Right: PascualLab VP for Corporate HROD and Design Services & Corporate Communications Mia Pascual Cenzon, Poten-Cee + ZN Advance Brand Ambassador Piolo Pascual, SVP for Finance and ICTD/CFO Rowena Punsalan, and SVP and Chief Manufacturing Officer Engr. Higinio “Jun” Porte; and the multi-awarded actor touring the world-class Poten-Cee facility

Second Row From Left to Right: Lucky PascualLab employees were thrilled to have a photo opportunity with the Ultimate Heartthrob; and the multifaceted artist with members of PascualLab’s management group led by Pascual Cenzon

 Pascual is currently the brand endorser for Poten-Cee + Zinc Advance which has Vitamin C² that helps enhance the body’s natural defenses, Vitamin D3 that helps activate the body’s immune system,³ and Zinc that helps prevent viral entry (with proper diet and exercise).⁴ 

For more information, visit Poten_PH @FB and IG and at PascualLab’s official Lazada and Shopee stores

https://www.lazada.com.ph/shop/pascuallab/

https://shopee.ph/pascuallabstore

#GalingPascualLab

IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.

Source:

¹IQVIA 2022 data

²Carr AC, Maggini, S. Vitamin C and Immune Function. Nutrients. 2017. 9(11): 1211. 

³Wessels I, Rolles B, Rink L. The Potential Impact of Zinc Supplementation on COVID-19 Pathogenesis. Front Immunol. 2020; 11: 1712. doi: 10.3389/fimmu.2020.01712 

⁴Aranow C. Vitamin D and the Immune System. J Investig Med. 2011; 59(6): 881–886. doi:10.231/JIM.0b013e31821b8755. 

#IAmFortified! Go Forth, Go Fortified with Poten-Cee Forte

Tweet

Poten-Cee Forte inspires people to move forward, armed with

longer-lasting protection in new campaign #IAmFortified

As more people are on the go, trying to achieve their goals amidst this lingering pandemic, Poten-Cee Forte 1G advocates for fortified, longer-lasting immunity in its 2022 campaign #IamFortified

 

Vitamin C Helps Boost Immunity

By now, suffice it to say that awareness is high on how Vitamin C helps enhance the body’s natural defenses by supporting various functions of the immune system.¹ What’s helpful to know for people up and about is that some formulations can release Vitamin C gradually over time so that the body benefits more from the Vitamin C content over a longer period. 

 

1000 mg of Vitamin C 

Poten-Cee, the top adult Vitamin C brand² has Forte, with 1,000 mg of Vitamin C that helps further boost immunity.  

 

8-Hour Time Release  

Poten-Cee Forte has an 8-hour time release format that offers longer-lasting Vitamin C protection. With its longer-lasting Vitamin C, Poten-Cee fits people who have a long list of to-do's. Poten-Cee Forte can help fortify their immunity from the moment their day starts until it ends. And these days when there are more people out, working or studying for long hours, Vitamin C can help us increase resistance to infections.⁴   

 

Poten-Cee Every Day 

Ascorbic Acid is recommended for people at risk of Vitamin C deficiency.⁴ Aside from certain vitamin C-rich fruits and vegetables, Poten-Cee Forte can help supply one’s daily vitamin C needs with proper diet and exercise.  Take control of your health and claim it #IAmFortified  

 

Poten-Cee’s Got You Covered 

Poten-Cee Forte is available at leading drugstores and supermarkets nationwide and at PascualLab’s flagship Lazada and Shopee stores.  Hurry to a drugstore or supermarket near you - Poten-Cee Forte is available at 20% off via “Tulong sa Kalusugan” (DOH-FDA-CDRR Permit No.: 1049 s. 2022) until November 30, 2022.  Follow us on FB @Poten-Cee and on IG @Poten-Cee_PH

Sources:

¹and⁴Carr A, Maggini S. Vitamin C and Immune Function. Nutrients. 2017; 9(11): 1211. doi: 10.3390/nu9111211. 

²IQVIA 2021 Data

³Boyers, Lindsay. How much vitamin C should I take? + Forms & Health Benefits* In https://www.mindbodygreen.com/articles/how-much-vitamin-c-should-i-takeaccessed

September 2022

Poten-Cee launches newest variants Poten-Cee + ZN and Poten-Cee + ZN Advance

Tweet

 The country’s top-of-mind Vitamin C brand faces the new normal  by leveling up immunity essentials  

   

July 2, 2021 - In keeping with its thrust for purposeful innovation and to arm Filipinos further against this pandemic, PascualLab’s flagship brand Poten-Cee is leveling up its immunity offerings via two new variants, Poten-Cee + ZN and  Poten-Cee + ZN Advance.  

  

Moving On with the New Normal  

Facing the COVID-19 fear head-on, Poten-Cee, the no. 1 Vitamin C Adult Brand¹ offers consumers two immunity-advancement options to choose from:  

Poten-Cee + ZN which combines the immunity benefits of Vitamin C and Zinc, and  

Poten-Cee + ZN Advance which likewise puts together the immunity benefits of  

Vitamin C and Zinc, plus Vitamin D3.  

  

Advanced Protection from Immune Essentials   

Poten-Cee + ZN has Vitamin C² that helps enhance the body’s natural defenses, by supporting various functions of the immune system.  It also contains Zinc that assists in blocking germs, including viruses, from entering the body, and prevents them from multiplying. ³  

  

Similarly, Poten-Cee + ZN Advance combines the immunity-strengthening effects of   

Vitamin C and Zinc, but this time with the addition of Vitamin D3. Vitamin D3 aids in activating the immune system, to better attack viruses.  Vitamin D3 also regulates the immune response to help prevent sudden or dangerous inflammations that can cause organ damage.⁴  

  

To get more of this advanced protection in the new normal, take  

Poten-Cee + ZN and  Poten-Cee + ZN Advance daily along with proper nutrition, regular physical activity, and adequate quality sleep.  

  

Poten-Cee ZN and Poten-Cee ZN + Advance are the newest additions to the ever-growing Poten-Cee family of Vitamin C variants which address different lifestyle needs:   

Poten-Cee Sugar-coated, Poten-Cee Sugar-Free, Poten-Cee Forte, Poten-Cee N.A.,   

Poten-Cee Chewable, and food supplement Poten-Cee + C.   

  

Suggested Retail Price (SPR) for Poten-Cee + ZN is at Php 7.50 per capsule and for  

Poten-Cee + ZN Advance, at 13.50 each. Both variants are available at all Mercury Drug, Southstar, The Generic Pharmacy, and Watsons outlets nationwide  

  

  

Sources:     

1. IQVA Data of 2021  

2. Carr A, Maggini S. Vitamin C and Immune Function. Nutrients. 2017; 9(11): 1211. doi: 10.3390/nu9111211.  

3. Wessels I, Rolles B, Rink L. The Potential Impact of Zinc Supplementation on COVID-19 Pathogenesis. Front Immunol. 2020; 11: 1712. doi: 10.3389/fimmu.2020.01712  

4. Aranow C. Vitamin D and the Immune System. J Investig Med. 2011; 59(6): 881–886. doi:10.231/JIM.0b013e31821b8755.  

PascualLove: Care begins with family: PascualLab celebrates 75 years by spreading the love

Tweet

Pascual Laboratories, Inc. (PascualLab), one of the most trusted pharmaceutical companies in the Philippines¹, celebrates 75 years in the industry by highlighting the value of care that comes from the family via its campaign “PascualLove: Care begins with family”.

Built on a love for fellowmen by founders, chemists, and husband and wife team of Isosceles and Leonora Pascual, PascualLab started as a small laboratory inside their home in Tondo, where they developed medicines for war-related diseases during  World War II.

Since then, it has grown to be one of the top Filipino-owned pharmaceutical companies, behind well-loved brands such as Poten-Cee Vitamin C, Vitex negundo L. Lagundi Leaf (ASCOF), C-Lium Fibre, and OraCare Mouthrinse.

PascualLove: From Our Family To Yours

This 2021, PascualLab reaffirms its commitment to making health easier for every Filipino family through the campaign “PascualLove: Care begins with family”. From the care that emanates from the family, the campaign speaks of love of different kinds.

Passion for Innovation

Believing that at the heart of its business is love for family, PascualLab continues to purposefully innovate on tested formulas, to deliver more family-friendly, high-quality health and wellness products to Filipino communities. To ensure this, industry regulations and plant guidelines are strictly followed at every stage, from formulation to manufacturing.  PascualLab also takes pride in attaining its ISO:9001:2015 certification, which assures its customers that it adheres to the highest international quality standards in its pursuit of continuous process improvements.

Because of this commitment, PascualLab has always made it a point to be at the forefront of life-oriented health solutions through its products such as Poten-Cee, Ascof, C-Lium, and OraCare.

Poten-Cee, is the company’s homegrown Vitamin C brand that has, since its introduction into the market over 40 years ago, evolved into a multi-variant brand that caters not just to various age groups, but to differences in consumers’ Vitamin C needs as well.  Ascof Lagundi is currently the no. 1 Lagundi cough formulation ¹ in the market, aside from being the pioneer natural cough remedy², during a time when synthetic cough preparations dominated the market. C-Lium Fibre banners the company’s natural offerings, and currently offers new and exciting flavors to further entice new consumers to adopt a healthy lifestyle and take their fiber.  And then there is OraCare, a mouthrinse with the breakthrough technology Stabilized Chlorine Dioxide that effectively kills bad bacteria through its oxidizing action,³ all without the alcohol and sting that are present in other preparations. 

This year, PascualLab is also launching more variants for its flagship products as well as new brands such as WellGreens Organics – a line of premium organic food supplements with variants such as Ampalaya, Ginger, Lagundi-Oregano, and Malunggay-Mangoosteen ; and ProBio7 Kids, a probiotic food supplement for children in grape-flavored powder form.

And as part of the company’s 75th anniversary, these and more PascualLab brands are offering special discounts in major outlets nationwide, and via its official flagship stores online.

Love for Life

Beyond fulfilling its life mission, PascualLab also pays it forward by choosing to work with partners who share the company’s values.  

Under its corporate social responsibility program SEED (Sowing to Empower, Educate and Develop), PascualLab and over 140 employees recently joined hands with international charitable institution World Vision to sponsor in Malabon about 75 children - a number that’s symbolic of PascualLab’s years in the industry.

Recently, PascualLab also joined hands with renowned health guru, and philanthropist Dr. Willie Ong to reach out to more Filipinos by making vitamins and other healthy products more available to underprivileged communities.

Committed to the Filipino communities it serves, PascualLab has actively sought out frontliners battling this COVID-19 pandemic and families that have been affected by the calamities in the past years including the unprecedented Typhoon Ondoy, Taal Volcano eruption, and most recently Typhoons Rolly, and Ulysses to provide much-needed immunity boosters among other health and

wellness products.

PascualLove Live

Aside from kicking off its milestone celebration with CSR projects, PascualLab is also doing a series of online concerts to create a more celebratory anniversary feel, and to thank its stakeholders – both partners and consumers – for their support.  The concert series started off with sponsorship of the KilaboTitos aka OPM King Ogie Alcasid and MuscIAN Ian Veneracion on March 26 via ktext.ph This will be followed by a collaborative digital concert between PascualLab and no. 1 YouTube FM Station Wish 107.5, “PascualLove: From our Family to Yours” featuring the iconic Rivermaya and the fast-rising Music Hero on April 23.

The highlight of PascualLab’s 75^th anniversary is an FB Live concert featuring one of the biggest names in the music and radio industries, and special appearances from personalities who played special roles in the company’s history. During the event, PascualLab will also be launching its anniversary theme “Walang Kasing Galing”, a tribute to family love — that continues to be the core and driving force of this company.

¹IQVA 2020 Q2 data

²PCHRD-DOST.1997 Annual Report. Web. http://www.pchrd.dost.gov.ph/index.php/2-uncategorised/3220-annual-report-1997. Accessed on April, 2021

³Shinada, Koyoko, et al. Effects of a mouthwash with chlorine dioxide on oral malodor and salivary bacteria: a randomized placebo-controlled 7-day trial. PMC In https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2831889/ Accessed April 5, 2021