Mr Muscle and partner, South Korean heartthrob Kim Seon Ho, announced its exciting contest for "All-Expenses-Paid Trip to Korea!"

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A leading brand in home cleaning in the Philippines, Mr Muscle announced its exciting partnership with South Korean heartthrob Kim Seon Ho, set to bring a gleaming sparkle to your home and a gushing smile on your face.

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Cleaning the house has never been this rewarding with the special promo that runs 

from October 14 to December 14

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It was only fitting that the home cleaning brand and the K-drama star known for his good boy image come together for a partnership grounded on reliability, effectiveness, and care. To mark the milestone collaboration, Mr Muscle rolls out a special contest, flexing a grand prize of an all-expenses-paid trip to South Korea.

Mr Muscle invites everyone to join the contest that runs from October 14, 2024 to December 14, 2024. Simply purchase Mr Muscle products worth a minimum of PHP350 in a single receipt and submit your receipt online at www.spot.ph/mrmuscle.

The draw’s grand prize is a fully sponsored trip to the South Korean capital of Seoul for two, inclusive of visa application fee and assistance, round-trip plane tickets, hotel accommodation, tour and activities, and exclusive Mr Muscle merchandise. Meanwhile, weekly winners get to take home a Mr Muscle kit and merchandise as well.

Mr Muscle presents a variety of solutions for all your cleaning needs, from everyday tasks to specialty products. The Mr Muscle Toilet Bowl Cleaner delivers a powerful clean, effectively dissolving limescale, eliminating odors, and killing 99% of germs, leaving a fresh and hygienic toilet. For a solution gentle on surfaces but tough on stains, the Mr Muscle Bathroom Cleaner removes 100% of soap scum and kills 99.9% of viruses and bacteria for a spotless bathroom with a fresh, inviting scent. There’s also the Mr Muscle Floor Cleaner, which easily lifts dirt and stains while freshening your home. It restores shine to your floor and gives it a long-lasting, refreshing fragrance for a cleaner, more polished space.

Now with Kim Seon Ho as Mr Muscle’s brand ambassador, expect an even more exciting and inspiring cleaning experience. As Mr Muscle continues to innovate, it reaffirms its commitment to meeting the evolving needs of modern households, making cleaning simpler and more enjoyable for everyone.

Know more about #MrMusclePH, #MrMusclexKimSeonHo, and the promo mechanics for the all-expenses-paid Korea trip by following the brand’s socials on Facebook (www.facebook.com/MrMusclePhilippines), Instagram (@MrMusclePhilippines) and TikTok (@SCJohnsonPH).

Home Credit's best tech gifts ideas for students for a successful back-to-school season

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As students successfully overcome new challenges and adjust to new routines and subjects this back-to-school season, it would be heartwarming to reward them for their hard work. This acknowledges their effort and dedication to the new school year while encouraging them to continue excelling in their studies, at the same time.

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Grab these devices now via Home Credit's Sulit-Skwela offer, featuring 0% interest

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With gadgets being invaluable tools in this technology-driven era, they make ideal rewards for students, especially wearables and accessories, as they can significantly enhance their educational experience.

Give the best tech gifts for students with Home Credit

To make it easier to gift students with wearables and accessories to celebrate their back-to-school success without worrying about straining the budget with additional expenses, Home Credit, the country's leading consumer finance company, is here to help with its Sulit-Skwela offer. This promotion provides 0% interest deals on remarkable gadgets for students, available with flexible installment options ranging from six to 18 months until September 30, 2024.

From wearables to tech accessories, here are Home Credit's top picks to reward students for a successful back-to-school season.

Enjoy next-level audio experience with 

Apple AirPods Pro 2nd Gen Earbuds

The Apple AirPods Pro 2nd Gen Earbuds make an excellent gift for students to celebrate their back-to-school success, as these can enhance their experience during online classes, listening to educational materials, or enjoying music while studying. Equipped with the H2 chip, these earbuds deliver outstanding audio performance.

Featuring up to twice the Active Noise Cancellation of its previous model, the Apple AirPods Pro 2nd Gen Earbuds make it easier for students to hear audio, even in busy environments, helping them focus and avoid distractions.

It also has Transparency Mode that allows students to stay aware of their surroundings while minimizing noise up to 48,000 times per second, reducing the intensity of loud sounds. Additionally, an innovative Adaptive Audio feature combines Active Noise Cancellation with Transparency Mode to enable students to concentrate on the sounds they need to hear.

Aside from that, this wearable has an inward-facing microphone, enhanced by voice algorithms, to ensure that students' voices sound natural during online classes or calls. With a battery life of up to 30 hours with the charging case, students can rely on this device for extended periods to stay connected and productive throughout their school activities.

Stay connected this school year with the 

Huawei Watch 4 Smartwatch

The Huawei Watch 4 Smartwatch is also a great gift idea for students to ensure they stay connected throughout the school year. Equipped with eSIM One number and eSIM Standalone number capabilities, this smartwatch allows students to see and send SMS messages and conduct calls directly from their watch, even when away from their phones. Its 1.5-inch screen provides a clear and enjoyable view for notifications and other functions.

In addition to connectivity, the Huawei Watch 4 helps students monitor their health. It offers alerts for heart rate, respiratory rate, SpO2 levels, sleep duration, and stress levels, ensuring students can keep track of their well-being as they tackle their tasks. With over 100 workout modes, it also supports students in maintaining their fitness.

Compatible with both iOS and Android devices, the smartwatch features two battery modes: a standard mode that lasts up to three days and an ultra-long battery life mode that can last up to eight or 14 days, depending on usage. Weighing only 48g, it combines a stylish and modern design with a 316L stainless steel case and 3D curved glass, making it a versatile accessory for any outfit.

Remain updated this back-to-school season with the Samsung Galaxy Watch6 44mm Graphite

For another remarkable smartwatch option for students, Home Credit offers the Samsung Galaxy Watch6 44mm Graphite. Featuring a 1.5-inch display, students can easily read notifications, stay updated on school events, and even make calls, send texts, listen to music, and take pictures—all from this smartwatch. Its stylish, thinner design ensures a comfortable and fashionable fit for students.

Powered by a dual-core processor, this watch boasts fast response times, while its battery capacity provides up to 40 hours of use, perfect for long school days. The fast-charging feature allows the device to reach up to 45% charge in just 30 minutes, keeping students connected without constantly checking their phones.

Additionally, the Samsung Galaxy Watch 6 tracks sleep, heart rate, exercise, and more to help students manage their health despite their busy school schedules.

Experience crystal-clear, immersive audio every day with the ASUS ROG STRIX GO 2.4

For those considering accessories to gift students, Home Credit also has an ASUS ROG STRIX GO 2.4 Headset. This headset is perfect for students who prefer a larger audio partner for their school activities. Equipped with a low-latency 2.4 GHz wireless connection through a USB-C adapter, students can enjoy high-quality, immersive audio anywhere, making it ideal for online classes and more. This also includes a 3.5mm connector to ensure compatibility with various devices. Designed to be lightweight, it is easy to carry without any hassle.

The headset is packed with exclusive airtight chambers and 40mm ASUS Essence drivers for exceptional sound quality, ensuring students are fully immersed in their audio experience. Its microphone features AI noise-canceling technology for clear communication, even in noisy environments.

Despite its powerful performance, the headset boasts a long battery life, offering up to 25 hours of usage. It also features fast charging technology, delivering up to three hours of use with just 15 minutes of charging, making it a reliable audio companion for students.

Navigate easily through school tasks with the ASUS ROG GLADIUS III Wireless Aimpoint Mouse

Completing the list of gift ideas for students is the powerful ASUS ROG GLADIUS III Wireless Aimpoint Mouse, which can help them multitask efficiently on laptops or computers for their schoolwork. Showcasing a classic design and lightweight feel, this mouse offers remarkable precision and responsiveness thanks to its 36,000-dpi ROG AimPoint optical sensor.

Compatible with both wireless and wired use, this mouse features an anti-slip design to prevent it from slipping out of students’ hands. It also exhibits a laser-engraved ROG side look and Aura Sync RGB lighting for a stylish and functional accessory for students.

Reward students for their hard work this back-to-school season with the best wearables and accessories available through Home Credit now! Seize this exciting opportunity to enjoy 0% interest deals with the Sulit-Skwela offer, available until September 30, 2024.

For details on specifications, features, and availability of these wearables and accessories at nearby stores, visit Shoppingmall.ph. Interested customers can also download the Home Credit App on Google Play or App Store for quick pre-approval or speak with a Home Credit representative at any partner store.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts.

Protect your device with the Home Credit Protect Device Protection plan. It covers repairs and replacements for accidental and liquid damage, plus, it extends your warranty by one year after the manufacturer’s warranty period ends. Enjoy the convenience of door-to-door pick-up and delivery for device repair or replacement services at no extra cost! Just add Home Credit Protect Device Protection plan to your installments so you can enjoy peace of mind for up to two years for as low as P3 per day.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

From Spectator to Finalist: A Dancer’s Journey to the Red Bull Dance Your Style National Finals

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The  Red Bull Dance Your Style Cebu Qualifiers has been nothing short of spectacular! The energy in the venue was electrifying as dancers from all over Cebu showcased their incredible talent and passion for dance. The Red Bull Dance Your Style competition truly lived up to its name, with each dancer bringing their unique style and flair to the stage.

On the right: Baby Titan and Taw

Red Bull Dance Your Style Philippines brings talent, skill, and unique moves to the stage for all to witness. Having experienced pure talent dominate the stage leaves an encouraging and inspiring note to the dancers and enthusiasts in the audience that it could be them dancing on the stage one day. It was certainly that way for a finalist of the Cebu Qualifiers, Taw.

As someone who’s been an audience member in the first Red Bull Dance Your Style tournament, Taw had always admired the dancers' performances from afar. His admiration eventually led him to travel from Bacolod to Manila just to show support for the first Red Bull Dance Your Style winner, Mickey. A year later, Taw decided to take a leap of faith and participate in the next Red Bull Dance Your Style Cebu Qualifiers.

When asked what his practice regimen was like, Taw answered, “Lagi ko pong minamaster yung mga basic foundation ng style ko. Yung hinihigitan ko po yung mga vocabs ko then nag aaral ng mga panibagong sets/blowups. Laking tulong po talaga yung pag training araw-araw.”

Despite having to balance his work and his solo dance training, as well as not allowing himself to slack off, Taw’s hard work, dedication, and confidence in himself and his skills paid off, even landing him a spot as a regional finalist.

“Di ko inexpect na na-appreciate ng mga tao yung pinakita kong rounds during the Cebu Qualifier. Kaya sobrang saya ko na isa ako sa mga nakapasok sa National Finals. Hanggang ngayon hindi parin ako makapaniwala.” Taw shared after being asked what it felt like to get into the National Finals.

While Taw’s story is nothing short of inspirational, it’s not without its challenges, particularly when it comes to financial constraints. According to him, his life so far meant there are needs within his family that needed to be prioritized, leaving little for himself and his creative endeavors. With a lot of support from his friends and family, however, Taw was able to seek financial assistance and aid, receiving sponsorships and donations from his friends and students.

Knowing that the Red Bull Dance Your Style National Finals would be a fierce competition, Taw is determined to triple his efforts in preparing for the competition. He recognizes that, to stand out among the best dancers in the world, he needs to push himself beyond his limits and elevate his skills to a whole new level.

Even with the tough competition ahead, Taw is optimistic and leaves an encouraging message to anyone looking for a sign to participate in future Red Bull Dance Your Style qualifiers. “Sa mga gustong mag try battle and matutong sumayaw wag po kayong kabahan. Lahat naman po ay may tamang proseso. Invest your craft and learn your style kasi better na alam mo yung ginagawa mo at yung sayaw mo. Lagi niyong isipin na lahat tayo ay nagsimula sa hindi marunong. Kasi kung kinaya po namin, kaya nito rin ‘yan. Huwag matakot sumubok, wala namang mawawala.”

Taw is set to be one of 16 finalists competing at the National Finals this September 2. The champion of the National Finals will then advance to the World Finals, representing the Philippines against the top dancers from around the globe —the World Finals of Red Bull Dance Your Style in Germany in November this year.

For more updates and news about the upcoming Red Bull Dance Your Style event, visit https://redbulldanceyourstyle.com/ and the following social media pages:

Facebook: https://www.facebook.com/redbulldance | 

Instagram and TikTok: @redbullph @redbulldance

Cherry new product alert: Cherry Food Cleaner

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 Cleaner Food, Healthier Life

A year has passed and we have come to our epiphanies. It is not too late to live a healthy lifestyle if you start today. Keep your food clean and fresh with Cherry Food Cleaner.

Compared to the usual cleaning techniques, Cherry Food Cleaner tends to be more effective with its Hydroxyl purification technology feature. This advanced technology is made to remove dirt moreover to disinfect your vegetables, fruits and meat. It also prevents exposure against contaminants that may cause food-borne illnesses. Securing clean and healthy food lean proteins as well as healthy fats that helps you to keep healthy weight, away from chronic diseases.  

Surely it will save you time and effort working on your kitchen. It is very easy to use, with just one click of a button your food is ready to serve or put in a storage. Cherry Food Cleaner fits even in small spaces with its compact capsule-like appearance. It is wireless, allowing you to bring it anywhere in your food preparation area.

Charging only takes 3 to 5 hours to complete making it an ideal choice for everyday use. It is IPX7 Waterproof making a cleaning capacity of 3 to 6 liters. Let’s make it a habit of being mindful of our food’s safety so we can fuel our body to work harder and last longer on physical activities.

As the saying goes, “You are who you eat”.  Let’s start living a healthy life with Cherry Food Cleaner for ₱3,439.00!

To find out more about Cherry Food Cleaner and other Cherry products, please visit the Cherry  Concept Stores/ Kiosks nationwide or its online shop:

Cherry Shop PH : www.cherryshop.com.ph

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CHERRY is a Philippine-based company offering an extensive variety of products in communication technology, Internet of Things (IoT) system, home, personal, health and pet essentials, creating one ecosystem. Cherry carries an array of brands and services under its belt: Cherry Mobile, Cherry Home, Cherry Roam, and Cherry Pet.

 

Solane offers safe and quality Solane Sakto LPG for budget-conscious consumers

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Solane unveiled its Solane Sakto tank holding 1.4kg of LPG during the Saktong Salu-salo event

Solane Marketing Manager Kathy Mendez Cabisada and Solane Product Manager Gilbert Roque join Suzi and Chef Marky in exploring the new Solane Sakto LPG.

Solane has been a trusted companion of Filipino households when it comes to cooking for over 50 years, may it be simple #LutongSolane meals at home or grand and festive celebrations and get-togethers. This Christmas, Solane wants to make sure that more Filipinos enjoy their meals and celebrations without breaking the bank, even if they want to enjoy festive meals outside the house.

Solane is unveiling Solane Sakto, its mini-LPG tank holding 1.4 kilograms of kitchen fuel, perfect for budget-conscious households, students, small families, and small businesses. For the more adventurous types, Solane Sakto is also a great addition to cooking equipment to bring – no more canned food for camping!

It’s the same safe, sustainable, and quality kitchen fuel Filipinos have known, but in a sakto size!

“We have long cultivated Filipinos’ passion for cooking and celebration by providing safe and quality kitchen fuel over the decades through Solane LPG,” said Jose Antonio Gonzalez, CEO of Isla LPG, the company behind Solane. “Through the ‘tingi’ version of our trusted Solane LPG, we want more Filipinos to have access to affordable and quality kitchen fuel without compromising safety.”

To show how Solane Sakto is the perfect companion for celebrating food outside the house, Solane hosted the ‘Saktong Salu-salo with Solane’ event. Guests were treated to mouthwatering dishes while enjoying an energetic chitchat with cooking enthusiast and proud long-time Solane user Suzi Entrata-Abrera.

Chef Mark Joseph Bartolome, known as Chef Marky on Tiktok, demonstrated how to cook simple yet filling chicken fajitas, showing how the Solane Sakto is easy to install on existing LPG or canister-fed cooking stoves.

Chef Marky unveils the content of the mystery box he received from Solane

Guests also sampled best-selling dishes from some of the trendiest small businesses in the metro: Kahatea, Airballs 320, and Hungry Homies.

Local food businesses had the chance to showcase their most raved dishes.

Guests took turns guessing the weight of Solane Sakto’s LPG content.

Swak Benefits in a Sakto Size

Solane Sakto’s saktong laki and saktong gaan makes it perfect for limited spaces and kitchens, such as condominium units, student dormitories and compact apartments.

Designed with a collar handle for better grip, Solane Sakto is also portable enough to take anywhere, and can be used outdoors, perfect for out-of-town vacations, picnics, and camping.

Priced at PHP 150 per refill, Solane Sakto is affordable and is a safer alternative than charcoal fuel wood and other dangerous fuel sources such as LPG-refilled butane canisters. It is the only small LPG SKU that is safe and compliant with the Department of Energy for indoor use.

One Solane Sakto tank can last up to a week of cooking for the typical family of five. During unforeseen situations or emergencies, it can be used as a backup LPG tank, lasting up to 3-4 days for heavy cooking.

Like Solane 11 kilogram AS and POL tanks, authentic Solane Sakto cylinders also carry the important markings that certify their registration, the specific standards used, the date the cylinder was tested, as well as the tare weight in kilograms which is around 4.1 kg. Genuine Solane Sakto LPG tanks also come with a white biodegradable seal.

To order Verified Solane LPG, customers may call the Solane Hatid Bahay Hotline +63 2 8887 5555 (Metro Manila) or place their orders through the Solane mobile app or through the Web Ordering Platform. For inquiries, they may also text or call +63 918 8875555 or +63 917 8977555 or send a message to Solane’s Facebook Messenger account.

Heart Evangelista Continues to be Uratex Ambassadress, Advocates the Importance of Sleep in Overall Health

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Uratex, the leading foam company in the Philippines, is strengthening its long-time partnership with Heart Evangelista as its ambassadress in uplifting the importance of sleep among Filipinos.

As the country’s International Fashion Style Icon, Heart gives great value to sleep and rest as one of the most essential things in life. For her, a quality sleep can be rewarding enough to foster success, great health, and happiness.

Sleeping for the prescribed amount of time is necessary, but having good sleep products like Uratex’s mattresses and pillows can make a huge difference in energizing you for the next day.

“I am a fan of anything in life that gives you comfort, that will give you good health and Uratex Mattresses does just that. I do treasure my sleep and I make sure that I do invest in top quality mattresses so I can get the best rest that I need and be more productive in life,” Heart shared.

As Uratex’s Ambassadress, Heart Evangelista joins the brand in sharing the value of having a good night’s sleep for its #LoveMyGisingWithUratex campaign.

According to Milieu Insight and Intellect’s research on sleeping, many Filipino adults who are currently employed admitted to experiencing poor quality of life due to a variety of stressors. This has resulted to most of them having difficulty finding good sleep.

A quality sleep, as reported by a study from The National Academies, is important because the lack of rest can lead to serious health problems, including obesity, diabetes, hypertension, cardiovascular diseases, and weaker immune function.

“Major restorative functions in the body such as tissue repair, muscle growth, and protein synthesis occur almost exclusively during sleep,” the Harvard Medical School also noted in another study.

Uratex and Heart Evangelista hope to become a bridge for the Filipinos in reinforcing that good, healthy sleep can come a long way.

With this, Uratex has lined up a variety of mattresses that are fit for the specific needs of everyone.

For a refreshing and cool sleep, Airlite gets the job done with its breathable fabric and sleep cool technology, and Trill is a mattress in a box that can help you experience comfort and undisturbed sleep. For those with back problems, Uratex’s Orthocare creates great support for your body during long sleep. The Senso Memory Frost on the other hand is perfect for those looking for something cool and comfortable. Thanks to its DuoFrost technology, SensoFrost is Uratex’s coolest memory foam mattress to date. And finally, the Premium Touch is the go-to mattress if you’re eyeing for a five-star hotel staycation sleep experience at home.

Uratex’s array of mattresses, among its other quality products for sleeping, made the brand consistently recognized as a Trusted Brand for Mattress category at the Reader’s Digest Awards. This recognition was consistently given to Uratex for 13 years, including the Awards’ 2022 edition.

“I know they say 8 hours (is what we need) but 8 hours on the plane, 8 hours on the car is different from the 8 hours on the bed. I do need a mattress that will take care of my spine and posture. Uratex offers a few different things like a cooling bed mattress and one with memory foam. Everything is just tailor-fit to your lifestyle,” Heart Evangelista shared on the comfort of Uratex’s mattresses.

“Uratex is truly honored to have Heart Evangelista in promoting the importance of a good night’s sleep for all. Our long relationship with Heart has truly made a mark in ensuring Filipinos get the best possible sleep they need, and with our current collaboration through the #LoveMyGisingWithUratex, we’re hoping to elevate the sleeping experience of more,” said Mr. Christian Cheng, Brand Marketing Executive of Uratex Philippines.

To learn more about Uratex and its products, visit www.uratex.com.ph. You may also follow /UratexPhilippines on Facebook, and @uratex_ph on Instagram for updates and upcoming promos.

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About Uratex

Uratex is the leading foam company in the country, offering products that help enrich lives and create meaningful moments such as mattresses, pillows, toppers, etc. For more than 54 years, the brand is committed to provide comfort through its products and services.

NEW PRODUCT ALERT: Meet the Cherry Wellness Hand Massager

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CHERRY introduces another category under the Cherry Home brand—Cherry Wellness. This particular line carries an array of products for the promotion of overall health and relaxation, initially launching the Cherry Wellness Hand Massager.

Your hands need pampering too and this device will help you relax after a long day of hard work. Now, you don’t have to go to your local spa to relieve stress as you can conveniently ease the pain of your hands and take your time out at home. 

The Cherry Wellness Hand Massager features 3-dimensional Wave Press so you can control the pressure as if you are getting an actual massage, maybe even better! It is rigged out with acupoints and thousands of convex points inside the airbag for better blood stimulation. It likewise utilizes heat compress which is more effective at alleviating pain.

As the rainy season has officially started, nothing feels cozier than staying at home and resting your hands inside the Cherry Wellness Hand Massager. It retails at P2,480. 

To know more, visit: Cherry Shop PH: www.cherryshop.com.ph

Francine Diaz—Cherry Mobile’s newest ambassador

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Hella heart eyes for the new G

Cherry Mobile is back with exciting surprises! With the recent launch of its 5G series comes a new and fresh face: Francine Diaz—Cherry Mobile’s newest ambassador.

Francine is undeniably one of the most sought-after actresses of her generation. Reaping back-to-back endorsements and projects one after another, this is indeed her time.

THE MAKING OF A YOUNG STAR

While the young actress ultimately shot to fame because of her character in 2018, her journey to stardom was nowhere near a walk in the park. Prior to claiming a spot under the limelight, Chin, as what her fans and friends would call her, has known the value of perseverance her whole life—giving her best in every opportunity that comes her way.

Her life-altering launch may have been a loose product of fate but her growing fanbase and mushrooming projects are all thanks to her demeanor and work attitude. Contrary to the glitz and glamour of her industry, Chin remains grounded and as real as one gets.

BEHIND THE CURTAIN

Francine is popular to the crowd of her day as the quintessential fun-loving and unapologetically real teenager whom a lot of them found relatable—"a breath of fresh air” as they would describe.

As the young actress recently turned 18, her goals are still focused on improving her craft, like the true-blue professional that she is. Her outlook and discipline are rather impressive, showing beyond doubt that she is wise beyond her years.

DOING MORE WITH 5G WITH CHERRY MOBILE

On her launch as Cherry Mobile ambassador, Chin shares how eager she is to work with the brand which she literally grew up to, “Nung bata po ako, napapaligiran po ako ng Cherry Mobile users. Natatandaan ko po, lagi kong hinihiram yung sa lola ko kasi yung mga pinsan ko po, naka Cherry Mobile din po sila. Bawal pa po kasi akong mag-cellphone ‘nun. Pero ngayon, hindi ko akalain na magiging ambassador pa ko ng Cherry Mobile, kaya sobrang akong na-excite!” she cheerfully narrates. Apart from getting her hands on her first Cherry Mobile phone, Chin also shares the excitement of working alongside her industry heroes, “I am so happy to be part of a powerful lineup of women--Ms. Anne, Ms. Heart, and Ms. Kim. I look up to them from how they value their work and their family to their sense of fashion.”

Cherry Mobile and its new celebrity endorser are much the same. Both having to face industry giants as they started, the determination to move in harmony with the fast-paced world is the common denominator that keeps the two afloat.

“Francine embodies the young, passionate, and self-driven market. Even at the height of her career where she is expected to revel in the limelight, she remains unassuming yet forward-looking. These are the same characteristics that help Cherry Mobile thrive many years after its catapult,” says Michelle Ngu-Cinco, Chief Operating Officer (COO), CHERRY.

Francine further shares how much she’s enjoying her Cherry Mobile Aqua S10 Pro 5G. This device is powered by a 2.2GHz Octa-Core Mediatek Dimensity 700 and is ideal for non-stop usage with 5,000mAh battery capacity. Plus, it features a 48MP Quad AI Camera and 16MP camera so you can step up your photography game anytime you’re feeling camera-ready. All this and more for only, P7,999.

To stay up-to-date with Cherry Mobile’s announcements, make sure to check out:

Cherry Mobile Facebook Page: https://www.facebook.com/cherrymobile

Cherry Mobile Official IG Account: instagram.com/cherrymobileph

Get exclusive bundles of Brother products on Shopee

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Filipinos looking to get their hands on essentials for printing and labeling now have a new and convenient way to buy as Brother Philippines makes its bundle deals available on Shopee.

Customers can get bundle deals on Brother label makers and TZe tapes, as well as printers and ink cartridges all at a discounted price on the Solidmac store on Shopee, the company’s authorized dealer on the e-commerce platform.

Shopping for Brother products online on Shopee is a great way to get the machines and top up the consumables you need without the risk of going out. In addition to the already existing bundle deals, non-bundled machines and consumables are also available, and customers can also expect to see even more deals and discounts on Brother products on the store.

To start shopping for Brother products on Shopee, simply head on over to shopee.ph/solidmacstore today!

For more details on Brother’s promos and offers, you can call the Brother Helpdesk Hotline at (02) 8 581-9898, or through the toll-free line at 1-10-BROTHER or send an email to helpdesk@brother.com.ph. You can also get the latest product updates on the following official accounts:

Website: https://www.brother.com.ph/  

Facebook: https://web.facebook.com/BROTHERatyourside.  

Instagram: https://www.instagram.com/brotherphils/  

LinkedIn: https://bit.ly/BrotherPHLinkedIn  

Viber Community: https://bit.ly/BrotherShopatHomeViber  

The Cherry Flask is the up-and-coming cult favorite

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All the hype surrounding double-wall vacuum-sealed bottles got everyone clamoring to get their hands on their own.

The ability of these bad boys to keep your beverages hot for good 12 hours, and cold for as long as 24 hours, has been picking up steam—no wonder why almost everyone is toting one around these days.

CHERRY is the proud bearer of good news as it recently announced the launch of the Cherry Flask, boasting of the similar claim to fame of any other insulated bottles—only better. It carries an appealing price tag, starting at P750 for the 32oz while the 40oz variant retails at P850.

With the emergence of this new product from CHERRY, you no longer have to deal with tepid water on a hellish summer afternoon or an off-putting lukewarm coffee while you’re knee-deep in work.

The Cherry Flask is also reliably leak-proof. If your mornings are always hectic and casually throwing stuff inside your bag is an everyday ritual, this feature swears to keep your life more hassle-free.

Not only is Cherry Flask efficient in keeping your drinks at the right temperature but it also has to be the most useful fashion statement you can flaunt all day. It is available in various colors including: Bubble Gum Pink, Breeze Blue, Phantom Gray, Pop Violet, Varsity Blue, and Obsidian Black for the 32oz bottle. Meanwhile, you can choose from: Phantom Gray, Pop Violet, Royal Blue, Valentine Pink, and Obsidian Black for the 40oz variant.

More than just jumping in the bandwagon, see for yourself why the Cherry Flask, considering its competitive price, is the next big thing. 

To purchase, visit: Cherry Shop PH: www.cherryshop.com.ph

Pepsi, the most talked-about, the most hyped brand

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Someone once said that having a Twitter account is like talking to yourself, hoping someone will join in.

Not everyone is lucky to have a following on Twitter. Even many brands have difficulty finding a corner of Twitter where they can convey their messages to the right audience.

Pepsi believes that their endorsers and brand ambassadors serve as a seamless extension of the brand and help amplify their story

Everybody's talking about Pepsi

Beverage giant Pepsi is one of the most talked-about brands on social media, specifically Twitter, and is the most hyped in the beverage/drink category. In 2020, Pepsi was the only non-tech brand in the Top 10 of the Most Tweeted Brands for the year, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than that of other big beverage brands as seen in a study. This is called connecting with your audience. Forward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely.

"What makes a content stand out is its cultural relevance; if the community shares the same sentiments and if it echoes the conversations prevailing at the moment. In Pepsi's case, they were able to cut through the noise by incorporating the language of their target audience and tapping the right people to get it across," shares Tina Pang - Head of Client Solutions, Southeast Asia, Twitter.

Pepsi's campaigns, which include the viral #PepsiHitSaSarap, are innovative yet traditional. For the Hit Sa Sarap campaign, the brand emphasized the importance of enjoying meals with family and friends. The campaign included giant screens on the streets of LA and New York featuring the faces of Kathryn Bernardo, Daniel Padilla, SB19, Mimiyuuuh, and Ricci Rivero.

A brand's social media presence plays a critical role in establishing its identity and Pepsi has succeeded in establishing itself as brand with a fun and youthful vibe that aims to push the next generation to reach their goals and dreams making it one of the most talked-about brand on Twitter in 2020.

Pepsi Hit Sa Sarap reminded us of how nice it is to sit down for a meal with people we love and treasure. What better way to enjoy our favorite food than with Pepsi?

"At a time when consumers have the full power to determine what goes viral, it is not enough for people to enjoy our advertising material. Our communications need to stand out and be captivating for consumers to share, post, tweet, and pin. They need to love it," says Gutzee Segura, CSD Marketing Lead, PepsiCo PH.

As a brand, Pepsi is attuned to what is happening on Twitter. It listens to what its audience is saying and responds to what it sees as relevant content.

As Segura puts it, "It boils down to knowing what your target market wants, what they’re looking for, and serving that to them."

"People are keeping it real on Twitter, so these conversations definitely give a brand its much needed boost on awareness or engagement and in a way, in driving purchase intention, and sales," says Pang.

Pepsi looked at Twitter insights on K-pop and P-pop, then used these to highlight content about Blackpink and SB19. From these insights, the brand knew what type of content their target market (young millennials and Gen Z 16-25 years old) was looking for.

This target market values its online identity, being digital natives.

"Being at the prime of their youth, they always want to enjoy and maximize life’s experiences. However, given the pandemic, these experiences have been limited to in-home activities so Pepsi provides them with the experiences that satisfies their need for variety, novelty, and excitement from their usual days," said Segura.

According to Kantar, 91% of Pepsi's target market drink carbonated drinks so the brand's endorsers and brand ambassadors are selected based on who best personifies the brand’s personality, values, and purpose.

Blackpink was chosen because the group has a youthful attitude and zest for life that perfectly embodies the Pepsi brand.

Kathryn Bernardo, Daniel Padilla, SB19, Ricci Rivero, Alyssa Valdez, Kiefer Ravena, and Mimiyuuuh were picked because their young fans are inspired by their success, hard work, and positive attitude.

"Our endorsers and brand ambassadors serve as a seamless extension of Pepsi and help amplify our story," mentions Segura.

A brand's social media presence plays a critical role in establishing its identity and Pepsi has succeeded in establishing itself as brand with a fun and youthful vibe that aims to push the next generation to reach their goals and dreams.

Heart Evangelista joins XTREME Appliances as the face of modern Filipino lifestyle

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XTREME Appliances, the country’s leading one-stop shop appliance brand, has tapped actress and fashion icon Heart Evangelista to become its newest face.

With her 24 years of experience in the entertainment scene and one of this generation’s most prized stars, Heart has done it all. She has starred in multiple TV series and movies, attended the biggest international fashion weeks, graced international and local magazines, won various awards, and created a huge impact on social media. This year, she is ready to be the ambassadress of a local appliance brand that has been providing affordable yet high-quality products for every Filipino household. She joins current XTREME Appliances ambassadors Senator Manny Pacquiao and Manila Mayor Isko Moreno Domagoso.

“I am so excited about my endorsement with XTREME Appliances. It is such a good collaboration,” Heart said during her endorsement shoot.

As XTREME Appliances gears up to maintain its standing as the leading one-stop shop appliance brand — a milestone achieved in just three years — Heart becomes the ambassadress who will promote the brand’s mission: to provide quality yet affordable appliances for every Filipino and to leverage the Filipino lifestyle through technology and innovation.

Just like any of us, Heart considers two factors before purchasing an appliance or any product — quality and affordability. As a brand that prioritizes quality and affordability, Heart is confident that she is endorsing the right brand.

“Quality and affordability make XTREME Appliances the perfect choice for every Filipino. You know, at the end of the day, you need quality and you also want to make sure that it doesn’t cost you an arm and a leg. So it is pasok sa budget and at the same time, it is classy, it is lux, and it is beautiful. I just love XTREME Appliances products so much,” Heart explained.

In the past year, the global pandemic has changed so many things in our lives including our purchase behavior. As a matter of fact, this time of uncertainty has been a time of frugality for many Filipino, that’s why brands like XTREME Appliances has been really helpful in providing quality products at a very affordable price.

She added, “Aside from wanting to live a really good lifestyle, we also want to be smart about our money. We deserve quality and I am glad that there are companies that give us quality products — that is so important, you know, we are all hardworking, we all have to pay our bills. I am just so for being smart about your purchases and really making sure that everything is quality.”

(From left: XTREME Appliances VP – Business Development Mark del Mundo, XTREME Appliances — President Adrian Lim, SGC CEO Richard Lim, SGC Vice President Kevin Richard Lim, and XTREME Appliances VP – Marketing Stephen Cheng)

Since 2016, XTREME Appliances has grown into a household brand that caters to the ever-changing demands of the Filipino market. This year, XTREME Appliances is now ready to elevate its brand by introducing a new ambassadress who truly embodies a modern Filipino lifestyle.

“Heart Evangelista-Escudero is an icon and we believe in her star quality and impact on Filipinos. As we continue to grow as a brand, we want to solidify our name to be a brand fit for a modern Filipino lifestyle. Times are changing and things are constantly evolving and we are glad to have Heart as the brand’s newest face. We are just so excited to continue our mission in bringing comfort, convenience, and efficiency to every Filipino household with our new brand ambassadress,” says Stephen Cheng, VP for Marketing, XTREME Appliances.

XTREME Appliances’ first-ever TVC featuring Heart is set to be released in the last quarter of 2021, showcasing the modern Filipino lifestyle through innovation, quality, and affordability. With the introduction of their new brand ambassadress, XTREME Appliances is ready to take their game to the next level by introducing new products, nationwide campaigns and concept stores opening, and stronger marketing efforts.

To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce

 

About XTREME Appliances

XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home and commercial appliances that range from TV, Aircon, Refrigerator, Washing Machine, Gas Range, and many more. XTREME Appliances is now available in 5,000 stores and business partners nationwide, including online stores like Lazada and Shopee