Levi’s PH rocks the colorful Dinagyang Festival

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Levi’s holds a celebratory sale at Robinson’s Iloilo during the weeklong festival as a fun treat for all Levi’s lovers in the city. 

Vibrant costumes, lively dances, and high-adrenaline revelers marked this year’s Dinagyang Festival in Iloilo City. Held annually in late January in honor of the Sto. Niño, the Dinagyang featured a week of festivities that had kaleidoscopic hues matching the wildly celebratory mood of the city. 

Still, an all-too-familiar color stood out in the midst of the frenzied activities—Levi’s denim blue.

To add star power to one of the country’s most popular festivals, Levi’s Philippines flew in international singer Charice Pempengo and DJ Ron Poe for Levi’s Night, a lively party held at the Prism Night Life last Jan. 23.

International singer Charice Pempengco adds star power to Dinagyang Festival as she performs a slew of hit cover songs during Levi’s Night last Jan. 23. 

The crowd went crazy when Charice performed her covers of a slew of hit songs. Meanwhile, DJ Ron revved up the energy that night as everyone danced to his beat, letting the party end on a high note.

Levi’s likewise held a celebratory sale at Robinson’s Iloilo during the weeklong festival as a fun treat for all Levi’s lovers in the city. To top it all, Levi’s fans with a Php2,500 single receipt purchase were given two free passes for the Levi’s Night party.

Levi’s Philippines makes Dinagyang Festival extra festive by bringing in international singer Charice and DJ Ron Poe during Levi’s Night at the Prism Night Life last Jan. 23. 

“We certainly couldn’t miss one of the biggest festivals in the country and we made sure that the Dinagyang was made extra special for all Levi’s lovers in Iloilo,” said Kaths Laudit, Levi’s Philippines Marketing head. “Levi’s decided to extend its ‘thank you’ to all loyal Levi’s fans in the Visayas by treating them to an epic Levi’s Night and a big sale.”

 DJ Ron Poe revved up the energy during the Levi’s Night during Dinagyang Festival as everyone danced to his beat, letting the party end on a high note. 

The brand’s attendance at Iloilo’s premier festival was only the first of the many high-profile events, concerts, and fashion shows in 2016 as Laudit promises a year full of surprises—from the launch of new collections to the holding of big sales.

“The Dinagyang was just our first salvo. Expect bigger events and much bigger sales for the rest of the year,” Laudit enthusiastically declared.

Making good jeans perfect

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The latest addition to Levi’s denim collection is inspired by the idea that “behind every great woman is a great pair of jeans 

Levi's created the first-ever blue jeans for women in 1934. Lady Levi’s jeans was designed for Western women wearing Levi’s jeans on farms and ranches. The new line also targeted women vacationing at dude ranches, working cattle or horse ranches that welcomed guests flocking from Eastern states or even Europe.

Levi’s Lot 700 advocates embracing one’s self and being proud of how you look. 

Before Lady Levi's, these women were already actually wearing boyfriend jeans.

Lady Levi's changed the course of fashion history. It made blue jeans staple fashion items for women, who used to wear men's jeans because they had no choice.

Levi’s new denim collection for women caters to different body types. 

Jeans haven't changed that much. We may flirt with slouchy boyfriend jeans, boot-cuts or crops but skinny is still the mainstay. They've become the solid building block of the rest of women's wardrobes. 

Skinny jeans can be worn with a white shirt and a light coat. Slip on a pair of ballet flats and you're set for a day at the office. For a cocktail party, you can wear your skinny jeans with a dressy top and high heels. Exchange your day bag for a clutch and you're ready.

Boasting the quality it has always been known for while continuing to innovate, Levi’s created a new collection that is perfectly tailored to fit the needs of the modern Asian women. 

So ladies still love and continue to wear boyfriend's jeans for that fashionable slouchy look, skinny jeans will always rule.

The new Levi’s collection is especially made for Asian women, which is designed and crafted with slimmer thigh, flattering leg and contoured seat for a little lift. 

For Fall 2015, Levi's New Women Denim Collection transforms good jeans into perfect jeans with two popular fits.

All Levi’s lover can now enjoy the brand’s newest collection that offers a better fit. 

Levi's 710 Super Skinny and 721 High Rise Skinny are designed to flatter any woman's silhouettes. 

From the brand that invented the original Blue Jean, Levi’s new collection is modern, feminine and sexy. 

No matter your body type, the Levi's 710 Super Skinny mid-rise will look great on you. Slim through the hip and thigh with Levi's skinniest leg opening and extra stretch for comfort.

Levi’s newest collection has the latest fit and fabric technology, which makes the new denim pants perfect for different body types.

The 721 High Rise Skinny jeans are designed to enhance the female form with a trendy high-rise fit and figure flattering stretch denim.

Celebrities flock to LEVI’S stores to kick off the Christmas season; Charice customizing her own Levi’s Jacket

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Charice customizing her own Levi’s Trucker Jacket

It was a star-studded weekend at select Levi’s stores last Nov. 28 and 29, when the brand jump-started the most wonderful time of the year with Levi’s Tailor Shop, a fun affair that gave Levi’s lovers the chance to meet some of the country’s fashion-forward celebrities.

Happy Shopper Tessa Prieto-Valdez

Charice assisted a happy customer in Levis SM Dasma

Happily getting their jeans fix were international singer Charice who greeted her fans at SM Dasmariñas; socialite, columnist, and interior designer Tessa Prieto-Valdes, who hobnobbed with Levi’s fans at SM Megamall; menswear blogger AJ Dee at SM Mall of Asia; and Spongecola lead vocalist Yael Yuzon, who reached out to fans at SM North The Block.

On her Instagram account, the perky Ms. Prieto-Valdes shared photos taken of her at the Levi’s Tailor Shop, saying that only her Levi’s family could make her wear jeans.

Meanwhile, Pempengco also posted on her Instagram a photo of her newly customized pair of Levi’s boyfriend jeans that perfectly fit her.

At the Levi’s Tailor Shop, all Levi’s customers who had a P3,000 single receipt purchase—inclusive of any men’s bottoms, women’s bottoms, or trucker jacket—were entitled to a free customization of their Levi’s jeans.

Peejay Tolentino; Levi’s Brand Environment Specialist, Tessa Prieto-Valdez, Kaths Laudit; Levi’s Marketing Head, Hazel Sanchez; Levi’s Sales during the Customization event in SM Megamall.

And because Levi’s wanted everyone to start early on their Christmas shopping last Nov 28 to 30, the brand likewise opened the season with a pre-holiday sale, where it offered 30-percent discounts on all regular-priced women’s bottoms and men’s tops at all SM Original Levi’s®stores and at SM Department Stores nationwide.

Bernadette Tabangcura; Levis Key Account Manager May Larga; Levis Asst. Training Manager and CHARICE at the Levi’s store in SM Dasma

As Kaths Laudit, Levi’s Philippines Marketing Head, enthuses, “Levi’s gave its fans a very early Christmas gift—the pre-holiday sale—because they are very special to us. Through Levi’s Tailor Shops, too, people got the chance to have their perfect-fitting pairs of Levi’s jeans!”

And trust Levi’s to toss in some star power as a bonus treat. 

“Levi’s celebrities guests helped keep jeans lovers abreast of the latest trends by sharing tips for looking their best,” Laudit shares.

For more information about the Levi’s® brand, its products and stores, please visit levi.com.

Levi’s kicks off the Christmas Season with a Pre-holiday sale at SM

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Levi’s Philippines kicks off the most wonderful time of the year with a pre-holiday sale on select items from Nov. 28 to 30—and a chance to meet some of the country’s fashion icons and fashion-forward celebrities.

And because you are special to Levi’s, the iconic blue jeans brand is also bringing back Levi’s Tailor Shop on Nov. 28 and 29 at SM MOA, SM Megamall, SM Dasmarinas, and SM THE BLOCK, North Edsa. At the shop, Levi’s customers can avail of free customization of their Levi’s jeans for every P3,000 single receipt purchase, inclusive of any men’s bottoms, women’s bottoms, or trucker jacket.

Kaths Laudit, Levi’s Philippines Marketing Head, says, “Levi’s is giving its fans a very early Christmas gift—the pre-holiday sale—because they are very special to us. Through Levi’s Tailor shops, too, people can have their perfect-fitting pairs of Levi’s in no time at all and customized it based on their style 

“And for the fun factor, Levi’s is treating its fans to meet-and-greet sessions with celebrities at the Tailor Shops.”

These include international singer Charice Pempengco who will be at SM Dasmariñas; socialite, columnist, and interior designer Tessa Prieto Valdes, who will hobnob with Levi’s fans at SM Megamall; menswear blogger AJ Dee at SM Mall of Asia; and Spongecola lead vocalist Yael Yuzon at SM North The Block.

Levi’s first sale this season will offer 30-percent discounts on all regular-priced women’s bottoms and men’s tops at all SM Original Levi’s stores and at SM Department Stores nationwide. 

ABOUT THE LEVI’S®BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com. 

Global superstar Alicia Keys partners with Levi’s in celebrating women’s greatness

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This new collection comes with a new influential face.

As it launches its all-new women’s denim collection and Fall 2015 global brand campaign all over the world, Levi’s is also introducing its newest brand ambassador—global artist, multi-Grammy-award-winning singer/songwriter, producer, and activist Alicia Keys. The multi-hyphenated celebrity will lend her one-of-a kind voice and style to the brand for the debut of its all-new transformational women’s denim collection.

Alicia Keys is the new face of Live in Levi’s campaign and lending her 

voice in the song “28,000 Days,” the official soundtrack of the campaign.

Celebrating women’s greatness in all fields, the new campaign highlights every woman’s individuality, authenticity, and style. In this campaign, the brand upholds the idea that “behind every great woman is a great pair of jeans,” which is the inspiration of the newest addition to Levi’s denim collection.

“When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy, and strong in my jeans,” says Alicia Keys. “Levi’s is for every woman . . . there is something for everyone . . . and much like music, Levi’s brings people together from all walks of life and cultures.”

Considered as one of most influential icons of this generation, Alicia Keys lends 

her one-of-a kind voice and style to the brand for the debut of Levi’s all-new 

transformational women’s denim collection.

The Levi’s brand will not only showcase Keys’ unique personal style and individuality, but will also feature her powerful voice with “28,000 Days,” an exclusive song that is the soundtrack of the campaign.

Alicia Keys burst into the music scene in 2001 with the release of her monumental debut album, songs in A minor, and has since built an unparalleled repertoire of hits and accomplishments with more than 30 million albums sold worldwide. Keys became the first female R&B artist to have three consecutive No. 1 album debuts on the Billboard 200 album chart. 

She is a timeless talent with an authentic voice and style, making her a perfect match for Levi’s. She’s won countless awards since her debut in 2001, but it’s her soulfulness and authenticity that have made her a global icon and revered philanthropist and spokesperson for the causes she believes in.

But what makes the global star an icon is what she does outside of music—her devotion to her noteworthy causes.

Keys co-founded Keep a Child Alive (KCA), a non-profit organization that partners with grass-roots organizations to combat the physical, social and economic impact of HIV on children, their families, and their communities in Africa and India. Most recently, Keys launched “We Are Here,” a movement that empowers the global community to tackle a host of issues and initiatives that build a better world where all people are heard, respected, made equal, and treated with dignity.

“People have been living in their Levi’s since we invented the blue jeans—experiencing all the adventures the world has to offer and expressing their own brand of authenticity and unique personal style. Alicia Keys embodies that spirit and brings it to life in such an inspiring and resonant way for women everywhere,” said Jen Sey, Chief Marketing Officer for the Levi’s brand.

“We are so proud to launch our new women’s denim collection with Alicia. She truly represents what the Levi’s brand is all about.”

For this collection, Levi’s went to ten different markets across the globe and talked to thousands of women to know what they need and want in a pair of jeans. Levi’s incorporated all the information it has learned through the years and used 60,000 body scans in order to come up with the perfect jeans for different women.

Eight decades have taught Levi’s a thing or two about a woman’s body: how to enhance her shape, the styles she wants to wear, and the details that transform a good pair of jeans into the perfect jeans, which is the very foundation of this collection.

Utilizing the latest fabric innovations and slimming technologies, the most advanced stretch and recovery system, signature authentic Levi’s details, and world-class finishing, Levi’s has created the perfect-fitting jean for each body type.

The latest “Live in Levi’s” campaign continues to pay homage to the iconic brand’s more than 140 years of history of being constant companions to those who wear them and love them—from rock stars to presidents, from farmers to fashion icons, and from entrepreneurs to the everyman.

For more information about the Levi’s brand, its products and stores, please visit levi.com.

#LadiesInLevis : Introducing the New Levi’s Women’s Denim Collection for Fall 2015

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We made them first and then we perfected them

For more than 80 years, the Levi’s brand has obsessed over women’s denim. The brand that invented the original blue jean in 1873—the iconic 501—then created the first-ever blue jean for women back in 1934, revolutionized women’s fashion forever. Every season since, the Levi’s brand has taken note of its own history, what’s happening around them and then figured out a way to make great even better. 

There’s magic in the marriage of authenticity and modernity. Eight decades have taught the iconic denim leader a thing or two about women. Levi’s knows a woman’s body and how to enhance her shape, the styles she wants to wear and the details that transform a good jean into the perfect jean. 

For the Fall 2015 season, the Levi’s® brand harnessed over 80 years of women’s global denim expertise, paired that knowledge with the innovation and relevancy of today, and obsessed over the details - from the fit and fabric to finish and style - to create a transformational women’s jean collection. The Levi’s brand global design team identified the key fits and styles that women want, obsessively working to optimize the latest fabric innovations and slimming technologies, creating the perfect fitting jean for each body type. Such innovations include the most advanced stretch and recovery, signature authentic Levi’s details and world-class finishing. 

With the brand’s commitment to continuous innovation while boasting the quality it has always been known for, Levi’s created a perfectly tailored and trendy new collection that keeps up with the lifestyles of Asian modern women.

The latest addition to Levi’s denim collection is inspired by the idea that “behind every great woman is a great pair of jeans.”

Celebrating every woman’s greatness and achievement through the years in different fields, Levi’s launched the new collection on July 31 at the Valkyrie Nightclub.

To make the event a night to remember, the brand is bringing in Asian Superstar Vanness Wu to give an unforgettable performance, which is Levi’s way of thanking all the Levi’s female style seeker fans for patronizing the brand for years.

In line with the launching of Fall 2015 global brand campaign, Levi’s enlisted global artist, multi-Grammy award winning singer/songwriter, producer and activist Alicia Keys to lend her one-of-a kind voice and style to the brand for the debut of an all new transformational women’s denim collection. The Levi’s® brand will not only showcase Keys’ unique personal style and individuality, but will also feature her powerful voice with “28,000 Days,” an exclusive song as the soundtrack of the campaign.

“When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Keys. “Levi’s is for every woman…there is something for everyone…much like music, Levi’s brings people together from all walks of life and cultures.”

Introducing the new Levi’s Denim Collection for women – modern, feminine and sexy from the brand that invented the blue jean. 

LOT 700 Named after our first-ever pair of Levi’s women’s jeans, our signature Lot 700 fits are the ultimate look-amazing styles, designed to flatter, hold and lift all day, every day. Fits include: 710 Super Skinny, 711 Skinny, 712 Slim, 714 Straight, 715 Bootcut and 721 High Rise Skinny. 

LEVI’S FITS FOR THE ASIAN WOMAN

Designed specifically for the Asian woman, we’ve taken your favorite jeans and crafted them with a slimmer thigh, flattering leg, and contoured seat for a little lift.

The perfect fit for your shape and style. Styles include the

711 Skinny 

712 Slim 

714 Straight

715 Bootcut 

721 High Rise Skinny

The new Levi’s Jeans Collection will be available in Levi's stores and in select wholesale partners beginning July 2015.

The launching of The New Women's Denim Collection is in partnership with Makati Shangri-La, Manila, the official hotel sponsor of Levi's Philippines.

About the Levi’s brand

The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations.

Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeans wear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

For more information about the Levi’s brand, its products and stores, please visit levi.com.

Vanness Wu delighted fans during the launch of Levis'Women’s Denim Collection 2015

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Asian Superstar Vanness Wu gave an unforgettable performance at the launch of the new Levi’s Women’s Denim Collection for Fall 2015 on Friday, July 31, held at the Valkyrie in Bonifacio Global City, Taguig.

Amazing night for everybody, Mei Zuo, one of the F4 in Taiwanese series “Meteor Garden”, Vanness Wu, and judge of “Asia’s Got Talent” is back in Manila after 11 years to grace the Levi's launch. 

The 36-year-old Taiwanese-American pop star Vanness Wu delighted fans on Friday with his answer to one of the questions thrown at him after the first performance for a local fashion show.

After his pandemonium performance and when he was asked how he describe his fans in three words,  he surprisingly replied in Filipino - "‪‎maganda‬ ‪, masarap‬‪ and mahal ko‬."

Vanness said "You guys are just so amazing, you are some of the most warmhearted people I've really met. And every time I meet Filipinos and Filipinas, they are just super, super awesome."

Fans were over joyed and cheers as he continued his song performances with dance moves.

Ladies in Levi’s

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The latest addition to Levi’s denim collection is inspired by the idea that “behind every great woman is a great pair of jeans

In its continuous bid to provide the perfect denim pants for people of all ages, Levi’s Philippines is launching its newest women’s denim collection on July 31 at the Valkyrie Nightclub. In line with the event, the global brand is looking for ladies who represent the best of Asian women.

The search, titled “Cast Me Levi’s,” aims to find talented and accomplished women who have been loyal Levi’s lovers through the years.

If you aspire to be a Lady in Levi’s, all you have to do is share your most memorable story about your best-loved pair of Levi’s jeans and get a chance to walk the runway wearing the brand’s newest collection.

You can be one of the next Ladies in Levi’s by sharing your story with Levi’s Philippines.

With the brand’s commitment to continuous innovation while boasting the quality it has always been known for, Levi’s created a perfectly tailored and trendy new collection that keeps up with the lifestyles of modern women.

“Through the years, Levi’s has mastered the art of denim wear and every Levi’s lover out there knows that. This year, we want everyone to know, especially all ladies out there, that we have the perfect jeans no matter who you are,” said Kaths Laudit, Levi’s Philippines Marketing Head.

“Whether you are a model, a young professional, or even a full-time mom, you need a pair of jeans that fits you perfectly. And for sure, Levi’s has something for you,” she added.

To join, follow @levis_ph on Instagram and like Levi’sPH on Facebook. Then share your most memorable story with your favorite pair of Levi’s jean and upload it on Instagram and tag @levis_ph with the hashtags #LeviInLevisPH and #LadiesInLevis.

“We want to know all about their journey with Levi’s, especially those times when they accomplished great things with it,” Laudit explained.

Levi’s Philippines is launching THE NEW WOMEN’S DENIM COLLECTION on July 31

The top six ladies will be picked and styled by the fashion industry’s best.

“They will represent modern women who are bold, outgoing, and empowered. Wearing Levi’s affords them supreme comfort and enormous confidence, making them stand out,” Laudit affirmed.

Boasting the quality it has always been known for while continuing to innovate, Levi’s created a new collection that is perfectly tailored to fit the needs of the modern Asian women.

The latest addition to Levi’s denim collection is inspired by the idea that “behind every great woman is a great pair of jeans.”

These new jeans are especially made for Asian women, designed and crafted with slimmer thigh, flattering leg and contoured seat for a little lift.

From the brand that invented the original Blue Jean, the Levi’s new collection is modern, feminine and sexy. Special attention was put in to each and every pair of jeans to flatter her body and shape. Different approaches are taken depending on the fit and overall design of the garment.

With the collection’s latest fit and fabric technology, the new denim pants for women will serve multiple body types perfectly.

To make the launch event on July 31 more spectacular, Asian superstar and F4 alum, Vanness Wu, will give a hot performance even as Levi’s newest jeans for modern women are expected to sizzle on the runway.

The deadline of entries for “Cast Me Levi’s” is on July 24. For more details, visit any Original Levi’s Store or check out its Facebook page.

The search for new Levi’s ladies aims to find talented and accomplished women who have been loyal Levi’s lovers through the years.

 From the brand that invented the original Blue Jean, Levi’s new collection is modern, feminine and sexy.

Levi’s newest collection has the latest fit and fabric technology, which makes the new denim pants perfect for different body types. 

Vanness Wu in the Philippines this July for the latest Levi's Jeans collections

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Vanness Wu is coming here in the Philippines this July. 

Fresh from his successful stint as a judge in Asia’s Got Talent, Asian superstar Vanness Wu is coming to the Philippines to headline the launch of jeans brand Levi’s newest collection at the Valkyrie Nightclub on July 31.

Wu starred as Mei Zuo (美作), one of the F4 members, in the Taiwanese drama series Meteor Garden. At the conclusion of the series, they continued to perform together and released three studio albums as the boy band F4.

Besides directing, producing, acting, and singing, Wu is also the creator/designer of his own jewelry line 3.V.O.7.

Wu will give a heated performance during the fashion show where the hottest jeans for modern women will sizzle on the runway.

“Levi’s is very excited to welcome Vanness Wu to the Philippines. He will be the special guest during the launch of our latest jeans for women. It’s our way of thanking loyal fans who have been patronizing the brand for years,” said Kaths Laudit, the marketing head of the apparel label.

Marked by years of consistently superior quality while embracing new trends, global apparel brand Levi’s is launching the New Women’s Denim Collection to cater to the demands of the growing fashion market in the country.

The new addition to Levi’s great denim collection was carefully tailored to suit the requirements of modern Asian women, reflecting its belief that behind every woman is a great pair of jeans.

“Levi’s continues to innovate and provide the perfect jeans for everyone—no matter who you are and what you do. We ensure that our products are trendy while keeping the quality that Levi’s is known for,” Laudit said.

A special promotion for tickets to Wu’s special guesting is now ongoing at all Levi’s store.

If you want to see Levi’s newest collection and witness a special performance from Vanness Wu, all you have to do is have a minimum purchase of P3, 999.50 from any Levi’s store and get a ticket to Levi’s event.

The promo, which runs from July 1 to 31, is available at all Original Levi’s stores nationwide and is applicable to regular priced items only.

Levi’s launches COOLMAX —the go-to jeans this summer

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Summer wear is all about cotton sundresses and nifty shorts-and-tank-top pairings—perfect for the season’s scorching heat. But don’t put your denims in storage just yet. This summer, Levi’s is launching COOLMAX, an innovative collection specially designed to help you withstand sweltering hot weather, all year-round. 

Levi’s cutting-edge COOLMAX collection is part of the brand’s “Keep Cool” campaign, which is out to prove that denim is never too hot nor too heavy to wear even during the warmer months.

Kaths Laudit, Levi’s Philippines marketing head, affirms this, explaining that “the main idea of this campaign is to allow Levi’s lovers to wear their favorite denim apparel whatever the temperature is outside.”

The COOLMAX collection includes an assortment of apparels for men and women of different ages.

Have fun under the sun with your Coolmax Levi’s jeans that are perfect this summer. Look Hot, Keep Cool with Levi’s.

For men, Levi’s offers the non-denim Levi’s 511 slim cut in three colors (Washed Water Blue, Sand Bar and Plaza Taupe); the classic five-pocket jeans available in three different cuts (504 regular straight, 511 slim, and 513 slim straight); the 508 regular tapered denim shorts; and the classic single-pocket, button-down shirt in soft, breathable cotton blend.

Levi’s non-denim pants made of lightweight twill with Coolmax fabric for optimum comfort in hot weather; it’ll be your go-to jean for the season.

This summer, Levi’s offers Coolmax collection that gives everyone the opportunity to wear denim and non-denim styles all year-round, regardless of the temperature.

Everyone can be comfortable with Levi’s Coolmax collection no matter what weather there is outside.

For women, Levi’s offers the “denim for all seasons,” which is available in three different cuts—skinny, straight, and cropped. You can pair these with unstructured tops and chunky accessories or add strappy stilettos in bright hues to crank up the style factor.

Levi’s Coolmax collection offers a wide array of denim and non-denim apparels for both men and women this summer.

Levi’s Coolmax is engineered for comfort and woven with Coolmax fibers that create a cooling effect, which helps the body maintain temperature balance and comfort amid the summer heat.

Levi’s Coolmax offers the “denim for all seasons” for women, which is available in three different cuts.

You can be creative with Levi’s Coolmax and step it up a notch by pairing it with your favorite top or chunky accessories.

Engineered for comfort and woven with COOLMAX fibers that create a cooling effect, this denim collection offers optimum relief from the summer heat, enabling the body to breathe even as it is in constant motion.

COOLMAX, a look-great, feel-great collection that allows the wearer to stay cool and stylish at the same time, offers smartly rendered classic and sophisticated styles, but in fresh washes that are perfectly on trend for the season.

COOLMAX is now available at selected Levi’s retail stores nationwide this summer.

Don’t miss out on exciting campaigns of Levi’s that will roll out for the rest of the year!

To be constantly updated, like the Levi’s Philippines Facebook page at https://www.facebook.com/Levis.philippines

or follow the Levi’s Philippines Instagram page at instagram.com/levis_ph/.

ABOUT THE LEVI’S®BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

For more information about the Levi’s® brand, its products and stores, please visit levi.com.