Enjoying Wonderful World: Denims

Showing posts with label Denims. Show all posts

August 2, 2015

#LadiesInLevis : Introducing the New Levi’s Women’s Denim Collection for Fall 2015

We made them first and then we perfected them

For more than 80 years, the Levi’s brand has obsessed over women’s denim. The brand that invented the original blue jean in 1873—the iconic 501—then created the first-ever blue jean for women back in 1934, revolutionized women’s fashion forever. Every season since, the Levi’s brand has taken note of its own history, what’s happening around them and then figured out a way to make great even better.

There’s magic in the marriage of authenticity and modernity. Eight decades have taught the iconic denim leader a thing or two about women. Levi’s knows a woman’s body and how to enhance her shape, the styles she wants to wear and the details that transform a good jean into the perfect jean.

For the Fall 2015 season, the Levi’s® brand harnessed over 80 years of women’s global denim expertise, paired that knowledge with the innovation and relevancy of today, and obsessed over the details - from the fit and fabric to finish and style - to create a transformational women’s jean collection. The Levi’s brand global design team identified the key fits and styles that women want, obsessively working to optimize the latest fabric innovations and slimming technologies, creating the perfect fitting jean for each body type. Such innovations include the most advanced stretch and recovery, signature authentic Levi’s details and world-class finishing.

With the brand’s commitment to continuous innovation while boasting the quality it has always been known for, Levi’s created a perfectly tailored and trendy new collection that keeps up with the lifestyles of Asian modern women.

The latest addition to Levi’s denim collection is inspired by the idea that “behind every great woman is a great pair of jeans.”

Celebrating every woman’s greatness and achievement through the years in different fields, Levi’s launched the new collection on July 31 at the Valkyrie Nightclub.

To make the event a night to remember, the brand is bringing in Asian Superstar Vanness Wu to give an unforgettable performance, which is Levi’s way of thanking all the Levi’s female style seeker fans for patronizing the brand for years.

In line with the launching of Fall 2015 global brand campaign, Levi’s enlisted global artist, multi-Grammy award winning singer/songwriter, producer and activist Alicia Keys to lend her one-of-a kind voice and style to the brand for the debut of an all new transformational women’s denim collection. The Levi’s® brand will not only showcase Keys’ unique personal style and individuality, but will also feature her powerful voice with “28,000 Days,” an exclusive song as the soundtrack of the campaign.

“When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Keys. “Levi’s is for every woman…there is something for everyone…much like music, Levi’s brings people together from all walks of life and cultures.”

Introducing the new Levi’s Denim Collection for women – modern, feminine and sexy from the brand that invented the blue jean.

LOT 700 Named after our first-ever pair of Levi’s women’s jeans, our signature Lot 700 fits are the ultimate look-amazing styles, designed to flatter, hold and lift all day, every day. Fits include: 710 Super Skinny, 711 Skinny, 712 Slim, 714 Straight, 715 Bootcut and 721 High Rise Skinny.

LEVI’S FITS FOR THE ASIAN WOMAN

Designed specifically for the Asian woman, we’ve taken your favorite jeans and crafted them with a slimmer thigh, flattering leg, and contoured seat for a little lift.

The perfect fit for your shape and style. Styles include the

711 Skinny

712 Slim

714 Straight

715 Bootcut

721 High Rise Skinny

The new Levi’s Jeans Collection will be available in Levi's stores and in select wholesale partners beginning July 2015.

The launching of The New Women's Denim Collection is in partnership with Makati Shangri-La, Manila, the official hotel sponsor of Levi's Philippines.

About the Levi’s brand

The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations.

Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeans wear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

For more information about the Levi’s brand, its products and stores, please visit levi.com.

July 15, 2015

Ladies in Levi’s

The latest addition to Levi’s denim collection is inspired by the idea that “behind every great woman is a great pair of jeans

In its continuous bid to provide the perfect denim pants for people of all ages, Levi’s Philippines is launching its newest women’s denim collection on July 31 at the Valkyrie Nightclub. In line with the event, the global brand is looking for ladies who represent the best of Asian women.

The search, titled “Cast Me Levi’s,” aims to find talented and accomplished women who have been loyal Levi’s lovers through the years.

If you aspire to be a Lady in Levi’s, all you have to do is share your most memorable story about your best-loved pair of Levi’s jeans and get a chance to walk the runway wearing the brand’s newest collection.

You can be one of the next Ladies in Levi’s by sharing your story with Levi’s Philippines.

“Through the years, Levi’s has mastered the art of denim wear and every Levi’s lover out there knows that. This year, we want everyone to know, especially all ladies out there, that we have the perfect jeans no matter who you are,” said Kaths Laudit, Levi’s Philippines Marketing Head.

“Whether you are a model, a young professional, or even a full-time mom, you need a pair of jeans that fits you perfectly. And for sure, Levi’s has something for you,” she added.

To join, follow @levis_ph on Instagram and like Levi’sPH on Facebook. Then share your most memorable story with your favorite pair of Levi’s jean and upload it on Instagram and tag @levis_ph with the hashtags #LeviInLevisPH and #LadiesInLevis.

“We want to know all about their journey with Levi’s, especially those times when they accomplished great things with it,” Laudit explained.

Levi’s Philippines is launching THE NEW WOMEN’S DENIM COLLECTION on July 31

The top six ladies will be picked and styled by the fashion industry’s best.

“They will represent modern women who are bold, outgoing, and empowered. Wearing Levi’s affords them supreme comfort and enormous confidence, making them stand out,” Laudit affirmed.

Boasting the quality it has always been known for while continuing to innovate, Levi’s created a new collection that is perfectly tailored to fit the needs of the modern Asian women.

The latest addition to Levi’s denim collection is inspired by the idea that “behind every great woman is a great pair of jeans.”

These new jeans are especially made for Asian women, designed and crafted with slimmer thigh, flattering leg and contoured seat for a little lift.

From the brand that invented the original Blue Jean, the Levi’s new collection is modern, feminine and sexy. Special attention was put in to each and every pair of jeans to flatter her body and shape. Different approaches are taken depending on the fit and overall design of the garment.

With the collection’s latest fit and fabric technology, the new denim pants for women will serve multiple body types perfectly.

To make the launch event on July 31 more spectacular, Asian superstar and F4 alum, Vanness Wu, will give a hot performance even as Levi’s newest jeans for modern women are expected to sizzle on the runway.