Launches BX Talent Management and prepares for the great
BlogaFest comeback
The Philippines’ premier influencer marketing,
Blogapalooza, marked its 7th year of fostering brand-influencer collaborations
on Saturday, June 18, via a virtual event.
With the theme “Navigating the Influencer-verse,”
Blogapalooza aims to continue adopting, innovating and navigating the present
and future industry trends and developments for its community and clients.
Growing amid
the difficulties the Bloga way!
Joined by the whole BlogaFam, clients, and media
friends, the back-to-back celebration for the BlogaFam as #BlogaTurns7 was
packed with exciting games, prizes, and announcements.
Blogapalooza shared that the business grew
exponentially as creators and influencers have become an integral part of every
marketing plan and strategy. Despite the difficulties brought by the pandemic,
Blogapalooza considered the past two years as the “years of harvest” for the
influencer community.
“From the very beginning, we knew that real power lies
in engaged communities that are diverse and yet inclusive. We were the first
who believed that the industry was a sleeping giant, and so we built the
foundations of the influencer community. Fast forward to 2022, we are grateful
for a season of harvest, but we have always kept the mindset of sowing further
as we reap grander,” Blogapalooza CEO Ace Gapuz noted.
Blogapalooza saw the unprecedented growth of the
creators and influencers’ community in the country and in the Southeast Asian
region. Gapuz noted that the company was able to serve more brands and agency
affiliates, both local and internationally, and launched multiple business
units as part of the company’s portfolio all while working remotely.
Rebooting
BlogaFest: Bolder, bigger, and a thousand times better
One of the biggest announcements made during Blogapalooza’s
anniversary celebration is the most-awaited comeback of BlogaFest with a new
twist: the Creator and Influencer Awards.
“I know that our BlogaFam has been waiting so long for
this, and so, we are very excited to introduce a first in Blogapalooza history.
We have partnered with our good friends from Tellscore Thailand, along with our
network of influencer marketing leaders in Indonesia, Malaysia, Vietnam, Hong
Kong, and Australia, to stage the largest gathering of content creators and
influencers in the Asia Pacific,” Gapuz shared.
BlogaFest is the Philippines’ first and largest
gathering of bloggers, social media influencers, content creators, and internet
celebrities. With the Creator and Influencer Awards, BlogaFest has become
bigger, bolder, and a thousand times better.
“This industry has always been driven by relationships
that drive results, and because of this, we look forward to scaling things up
with and through more local and international partnerships,” Gapuz furthered.
Navigating the
influencer-verse with BX and a Content Creation Hub
BX talents from L-R: Sandra Jung, KooKoo Macasaet, Maite Cruz, Vincent Gapuz,
Ryan Tresplacios, Eryka Lucas, and Chal Maling. (Not in photo: Pehpot Pineda and Dr. Gia Sison)
Apart from sharing their company milestones, Blogapalooza also shared some of the programs that the influencer community should watch out for.
“We believe that the future of digital is the
Metaverse and influencer marketing will play an important role in its
development and advancement. With that, we are proud to launch BX by
Blogapalooza,” Gapuz added.
BX by Blogapalooza accelerates the company’s mission
to #ElevateInfluence by empowering talents, nurturing content creators, and
expanding their horizons through opportunities in media and other avenues. Through
BX, creators and influencers are assured of their career growth as Blogapalooza
will continue equipping them with the right knowledge to enhance their skills
and providing them with one-of-a-kind opportunities through the company’s
extensive media and brand ecosystem.
Blogapalooza will also be launching a Content Creation
Hub where creators can collaborate and incubate ideas for various digital
channels.
“With our deep understanding of the psyche of
creators, we recognize the importance of having offline environments to help
create authentic conversations on different platforms. We see these programs to
be an important development as the industry grows and matures, and we’re very
happy that some of our partners have pledged support for this endeavor,” Gapuz
furthered.
Building a
10,000-strong network of influencers for seven Bloga-mazing years
Blogapalooza’s CEO shared that she looks forward to
the future full of excitement and hope as they gear up for the initiatives they
lined up for the BlogaFam and their partners. “We recognize that creators have
always needed support systems to help them bring out their most creative work
while being able to sustain their passions with avenues for monetization,” she
said.
Indeed, building a strong network of influencers was
not an easy task. But, with the support of the whole community, Blogapalooza
has been steadfast in breaking the boundaries and creating concepts that
#ElevateInfluence.
“It takes a village to build something monumental. I’d
like to thank every single person who has been part of building Blogapalooza
with us since day one. It indeed takes a village, and Blogapalooza is very
fortunate to have plenty of villagers looking out for us and rooting for our
success,” Gapuz closed.
Blogapalooza’s 7th anniversary was made possible with the
help of Del Monte Philippines, Ysera Skin, LuxeOrganix Philippines, Canva, Get
Well Supplies, Nomadhood, Enervon, AsiaTV Studios, and Blue Mango Resort.
To find out more information about Blogapalooza and
what you can expect from the Philippines' premier influencer marketing company
moving forward, log on to www.blogapalooza.ph or follow their official social
media accounts.
About
Blogapalooza Inc.
Founded in 2011, Blogapalooza has built a solid
community of thousands of bloggers, social media influencers, and content
creators all over the Philippines and nearby Southeast Asian countries through
the years. Blogapalooza is a trailblazer in the influencer marketing space. The
company remains to be a strong brand that people associate with expertise,
credibility, professionalism, and excellence.
With a mission to #ElevateInfluencer, Blogapalooza
aims to empower content creators and influencers by providing opportunities for
learning, growth, and sustainability; help businesses achieve marketing goals
and boost business bottom lines through influencer activities; and, create
online and offline environments that foster professional interactions of
businesses and influencer.
