#CreateCourage Star Wars: Rogue One Campaign Bags 8 Boomerang Awards - Globe Hailed as Advertiser of the Year

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Globe Telecom’s #CreateCourage campaign to promote its partnership with the movie Rogue One: A Star Wars, won numerous awards at the recent 2017 Internet and Mobile Marketing Association of the Philippines (IMMAP) Boomerang Awards, including the coveted Advertiser of the Year award.

Globe #CreateCourage campaign for Star Wars: Rogue One bags 8 awards at the IMMAP 2017 Boomerang Awards. Presenting the awards to Globe are (L-R:) Ken Lingan, Google Philippines Country Manager and Jury Head of Boomerang Awards 2017. Receiving the awards are Andre Montejo, Social and Digital Content Strategist ; Abigail Castelo, Social and Digital Content Strategist; Maxine Casaclang, Social and Digital Content Strategist; Carla Braganza, Communication Design Manager; Kenn Penero, Social and Digital Content Strategist; Patrick Marcelo, Social and Digital Content Strategist; Benedict Opinion, Social and Digital Content Specialist; Eric Nolasco, Communication Design Manager; Yoly Crisanto, SVP for Corporate Communications; and Monday Gonzales, Director for Sustainability and Jos Ortega, President and CEO of Havas Media Ortega.

Launched last December 2016 as part of the telco’s multi-year strategic partnership with entertainment giant Disney, #CreateCourage advocated for non-judgmental understanding and to celebrate bravery during struggle through a short film. 

The campaign also bagged several awards including Special Award for Best of Show, Special Award for Effectiveness, Gold Award for Campaign: Tech and Telecommunications, Silver Award for Campaign: Leisure, Wellness and Entertainment, Silver Award for Digital Craft: Visual and Audio Excellence, Silver Award for Effectiveness: Awareness and Bronze Award for Effectiveness: Engagement. 

The film tells the story of a young Star Wars fan named Alex who wears her Stormtrooper helmet every day at home, in school, or out and about, piquing the curiosity of people around her. One day, she enters her classroom and is surprised that her whole class too was wearing the same helmets, showing her support. This then leads to the heartwarming reveal of the girl’s condition when she takes off her helmet to reveal the oxygen mask.

Wonderfully demonstrating a child’s resilience and triumph over challenges, the heart-tugging video went viral in a matter of days after its release by Globe, and soon received praise from all over the world, especially from Star Wars fans. It garnered over 45 million views and has been recognized by top online news channels such as CNN International, Mashable, Huffington Post, Upworthy. It also received international acclaim with the Best Short Form award at the 2017 Brand Film Festival New York.

The campaign sought to raise awareness for the Philippine General Hospital (PGH), which needed to raise funds for the rehabilitation of its pediatric oncology clinic. Globe enlisted the support of its millions of viewers to donate to the clinic, so that the hospital could make it a warmer, more cheerful environment conducive to the children’s recovery.

“Creating societal value is important to us in any campaign that we take on. Rogue One: A Star Wars Story had very inspiring values that allowed us to come up with the story for the ad. We are honored by the recognition from IMMAP and grateful to have been given the chance to try and positively impact the real world,” said Albert de Larrazabal, Chief Commercial Officer, Globe Telecom.

The Internet and Mobile Marketing Association of the Philippines created The Boomerangs in 2008, recognizing innovation and excellence in digital marketing and advertising. This year’s awards received its highest turnout of 263 submissions. 

How to make a viral video featuring Anne Curtis and the Jollibee Burger Steak

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The quirkiest ad yet features Anne and a creative team as they take a crack at breaking the internet with the doble-linamnam ulam, Jollibee Burger Steak

Jollibee is on a serious roll this 2017 when it comes to relatable, entertaining and out-of-the-box TV and online commercials. The latest features actress-host-entrepreneur Anne Curtis and her beloved Jollibee Burger Steak, and this new video brings us a unique production with one of the country’s most beautiful and recognizable faces.

Making a video entails a much longer process that viewers do not often see. This new Jollibee ad, for example, is a product of collaboration between Jollibee and a creative team. They began working with the challenge of creating a potentially viral video, which then led to a brainstorming session to come up with fresh ideas worthy of the country’s number one fast-food brand.

In a recently released online video, we are treated to the wacky behind-the-scenes footage of this new Anne Curtis video. Three creative professionals brainstorm about fun and catchy ways to advertise the Jollibee Burger Steak, cunningly bringing together Pinoy pop culture references, Anne Curtis’ quirky self and the karaoke staple “Loving You” by 1970’s soul diva Minnie Ripperton.

Log on to Facebook and watch the hilarious clip in Jollibee Philippines’ official page:https://web.facebook.com/JollibeePhilippines/videos/1606473379398882/

Just like Anne, you can fall in love with every bite of the Burger Steak. The perfect ulam to a steaming serving of white rice, the Burger Steak offers the rich, doble-linamnam goodness of a 100% beef patty and flavor-packed mushroom gravy.

Head over to the nearest Jollibee branch today and enjoy your very own Burger Steak, available for dine-in, take-out, delivery and drive-thru transactions. 

Prices start at P50.00*. For more information on Jollibee’s latest products and promotions, like Jollibee Philippines on Facebook (facebook.com/JollibeePhilippines) and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.

Timex Time Travel : The Most Wonderful Time with Timex and SM

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SM Supermalls,  as the home of Global Brands has launched an exciting campaign to experience new and fun happenings at SM, as the retail giant partners with various international brands such as Timex. 

Timex is an American heritage specialist in the art of timekeeping that combines high-end Italian designs with cutting edge German engineering.

Under the SM Project Global Campaign, Timex (which boasts a 160-year old heritage from United States) has launched an 18-mall roadshow entitled Timex Time Travel, to celebrate and explore the evolving landscape of watch making. The event offers event-exclusive deals, freebies and fun games. 

To cap off this road show with a kick, Timex, in partnership with The SM Store, also launches its Fall Collection perfect for the Holiday gift-giving season. 

The whole ethos of the brand leader in watches is about American ingenuity. More than being the pioneer in making functional design available to everyone, Timex patrons will see a collection of stylish watches in this special unveiling in SM Mall of Asia.

The A-list watch styles this Fall Collection are the Timex Metropolitan Collection, Allied Chrono, Expedition Ranger, Waterbury Collection and the Special Edition of world-famous Timex Easy Reader. 

Easy Reader 40th Anniversary Special Edition

In the year that brought us Star Wars, Saturday Night Fever and an Oscar for Rocky, Timex introduced the landmark silhouette of the Easy Reader. Clean, classic & timeless. Forty years on and with over 25 million pieces sold worldwide, Timex has dressed up Easy Reader for the occasion, featuring a rich Horween® leather strap, in four classic and current trend-inspired styles. 

Metropolitan Collection

With refined & textured dial details plus ultra-thin watch case, the Metropolitan Collection offers a touch of simplicity and sophistication to one’s work-to-play look. A special line of this Metropolitan Collection called Skyline is launched as FIRST SEEN in SM Store. 

Allied Chrono

The Timex Allied Chrono is a classic chronograph rugged enough for the actual field. The 100-meter water resistant case keeps the chronograph movement safe from whatever life throws its way. 

Expedition Ranger

This classic watch is built for the outdoors with a premium enamel top ring, brushed stainless steel case, side crown protectors and water-resistant premium leather strap. The Expedition Ranger brings out one’s adventurous side with its outdoor styling, appropriate for the office as it is for the trail.

Waterbury Collection

Meet the next generation of classic. Our roots date back to 1854 in Waterbury, CT and this heritage style with an ageless design honors our history of pure craftsmanship and authentic watchmaking.

When it comes to telling time, it should be no surprise that Timex is all about sophisticated style with a touch of quirk. If you're looking for affordable, yet functional watches to gift yourself or a loved one, check out the new Fall Collection of Timex in The SM Store and Timex Shops nationwide. 

With Timex, surely this Holiday is yet your wonderful time.

Jollibee Halloween Fun thrills Jollibee Kids Club members with tricks and treats

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Be a part of the Jollibee Kids Club and join the spooktastic Jollibee Halloween Fun parties in select Jollibee stores nationwide until November 5, 2017. Drop by the nearest Jollibee store to find out more.

This Halloween, Jollibee Kids Club members are in for more treats than tricks as the country’s leading fast-food chain hosts the most exciting and thrilling costume party—Jollibee Halloween Fun.

Little ones will have the chance to dress up in fancy costumes, enjoy fun games and have a wonderful time with their fellow kids at the costume party being held at participating Jollibee stores nationwide until November 5, 2017.

Kids can unleash their imagination and be whoever they want to be at the Halloween Fun costume parade. Here they can channel their inner fairies, superheroes, princesses, pirates and so much more for a chance to be the best-dressed jolly kid and win cool prizes.

From dancing like zombies and Frankenstein, to feeding monster creatures and passing around a pumpkin ball, members of one of the country’s most active kids clubs are in for a series of exciting Halloween-themed games that will have them jumping from their seats.

To prep the kids up for a bucket brimming with sweet Halloween treats, they will also get a chance to get creative with their creepy candy-holders. Jollibee Kids Club members can make and decorate their own paper plate candy-holders with the help of their parents.

With a jam-packed program that is sure to get tummies hungry, Jollibee Kids Club members can recharge and munch down on some of their favorite langhap-sarap treats. 

Let your kids be part of Jollibee Kids Club for a chance to join the Jollibee Halloween Fun until November 5, 2017 at select Jollibee stores nationwide! 

Visit a Jollibee store near you for more details on the event.

“Bridging Baby Steps” gives education on infertility and raise awareness on IVF ( in-vitro fertilization)

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The advancement of technology in the medical field and availability of improvised technique has given a ray of hope to millions of childless couples across the world.

Merck Philippines, one of the world’s oldest pharmaceutical and chemical company, remains committed to changing lives of couples with fertility problems. As they continuously spreading awareness to help couples who are having problems conceiving, “Bridging Baby Steps” symposium was held at the Shangrila Hotel, Manila on October 21, 2017. 

Through the Fertility Awareness Campaign, now on its fifth year, Merck Philippines held the “Bridging Baby Steps,” to continue education on infertility and raise awareness about the in-vitro fertilization (IVF) methods available in the country through seminars and information dissemination. 

Infertility, is a disease of the reproductive system defined by the failure to achieve a clinical pregnancy after 12 months or more of regular unprotected sexual intercourse. Not all couples are suffering from fertility problems. Data from a Synovate survey in 2011 shows that one out of 10 Filipinos are suffering from infertility. 

At the symposium “Bridging Baby Steps” we have learned a lot about In vitro fertilization treatment that has given a lot of respite to couples from various parts of the country and abroad, who are facing infertility disorders.

Aside from marrying age, educational status, professional goals, and other socio-cultural practices affect a couple’s ability to procreate, infertility can also be traced to issues affecting both the female and male reproductive systems, and medical conditions that compromises the quality of egg and sperm cells. 

Dr. Gia Pastorfide talks about Egg freezing

Anthony Marc B. Ancheta

In vitro fertilization (IVF) is the most common and most effective type of assisted reproductive technology (ART) to help women become pregnant. In the simplest description of IVF,  is the process of joining of a woman’s egg and a man’s sperm in a laboratory dish.This procedure involves fertilizing an egg outside the body, in a laboratory dish, and then implanting it in a woman's uterus.

Assisted reproductive technology (ART) involves a significant physical, financial, and emotional commitment on the part of a couple. Psychological stress and emotional problems are common.

As it commonly known as Test Tube Baby, IVF is the process of fertilization by extracting eggs, retrieving a sperm sample, and then manually combining an egg and sperm in a laboratory dish. The embryo(s) is then transferred to the uterus.

Assisted Reproductive Technology (ART) treatment procedure enables multiplication of ovarian follicles and facilitates egg cell retrieval. During the process, embryos will be formed outside the body of a female patient and will be transferred once the cultures are successfully formed. Patients who are suffering from severe sperm deficits, blocked fallopian tubes, unexplained infertility, mild endometriosis, and ovulation disorders can be candidates for this treatment.

Fertility medications are prescribed to stimulate egg production. Multiple eggs are desired because some eggs will not develop or fertilize after retrieval. A transvaginal ultrasound is used to examine the ovaries, and blood test samples are taken to check hormone levels.

Eggs are retrieved through a minor surgical procedure that uses ultrasound imaging to guide a hollow needle through the pelvic cavity to remove the eggs. Medication is provided to reduce and remove potential discomfort.

The male is asked to produce a sample of sperm, which is prepared for combining with the eggs.

In a process called insemination, the sperm and eggs are mixed together and stored in a laboratory dish to encourage fertilization. Through this procedure, a single sperm is injected directly into the egg in an attempt to achieve fertilization. The eggs are monitored to confirm that fertilization and cell division are taking place. Once this occurs, the fertilized eggs are considered embryos.

The embryos are usually transferred into the woman’s uterus three to five days following egg retrieval and fertilization. A catheter or small tube is inserted into the uterus to transfer the embryos. This procedure is painless for most women, although some may experience mild cramping. If the procedure is successful, implantation typically occurs around six to ten days following egg retrieval.

The success rate of IVF clinics depends on a number of factors including reproductive history, maternal age, the cause of infertility, and lifestyle factors.

Mr. and Mrs. Basilio shared their story on how blessed they have now two babies after IVF.

There are a number of questions to ask regarding the cost and details of specific centers and fertility programs. To further equip yourself with information of fertility, and IVF in the Philippines, visit Facebook page www.facebook.com/fertilityawarenessphilippines.