SM Supermalls, as the home of Global Brands has launched an exciting campaign to experience new and fun happenings at SM, as the retail giant partners with various international brands such as Timex.
Timex is an American heritage specialist in the art of timekeeping that combines high-end Italian designs with cutting edge German engineering.
Under the SM Project Global Campaign, Timex (which boasts a 160-year old heritage from United States) has launched an 18-mall roadshow entitled Timex Time Travel, to celebrate and explore the evolving landscape of watch making. The event offers event-exclusive deals, freebies and fun games.
To cap off this road show with a kick, Timex, in partnership with The SM Store, also launches its Fall Collection perfect for the Holiday gift-giving season.
The whole ethos of the brand leader in watches is about American ingenuity. More than being the pioneer in making functional design available to everyone, Timex patrons will see a collection of stylish watches in this special unveiling in SM Mall of Asia.
The A-list watch styles this Fall Collection are the Timex Metropolitan Collection, Allied Chrono, Expedition Ranger, Waterbury Collection and the Special Edition of world-famous Timex Easy Reader.
Easy Reader 40th Anniversary Special Edition
In the year that brought us Star Wars, Saturday Night Fever and an Oscar for Rocky, Timex introduced the landmark silhouette of the Easy Reader. Clean, classic & timeless. Forty years on and with over 25 million pieces sold worldwide, Timex has dressed up Easy Reader for the occasion, featuring a rich Horween® leather strap, in four classic and current trend-inspired styles.
Metropolitan Collection
With refined & textured dial details plus ultra-thin watch case, the Metropolitan Collection offers a touch of simplicity and sophistication to one’s work-to-play look. A special line of this Metropolitan Collection called Skyline is launched as FIRST SEEN in SM Store.
Allied Chrono
The Timex Allied Chrono is a classic chronograph rugged enough for the actual field. The 100-meter water resistant case keeps the chronograph movement safe from whatever life throws its way.
Expedition Ranger
This classic watch is built for the outdoors with a premium enamel top ring, brushed stainless steel case, side crown protectors and water-resistant premium leather strap. The Expedition Ranger brings out one’s adventurous side with its outdoor styling, appropriate for the office as it is for the trail.
Waterbury Collection
Meet the next generation of classic. Our roots date back to 1854 in Waterbury, CT and this heritage style with an ageless design honors our history of pure craftsmanship and authentic watchmaking.
When it comes to telling time, it should be no surprise that Timex is all about sophisticated style with a touch of quirk. If you're looking for affordable, yet functional watches to gift yourself or a loved one, check out the new Fall Collection of Timex in The SM Store and Timex Shops nationwide.
With Timex, surely this Holiday is yet your wonderful time.
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