May 15, 2015

Lenovo teams up with Lazada to exclusively launch the A7000 Smartphone in Southeast Asia

Lenovo  today announced that users in the Philippines and five other ASEAN countries will be able to buy the much awaited Lenovo A7000 Smartphone via Lazada, Southeast Asia’s number one online shopping and selling destination.

Philippine customers may also purchase the A7000 on Lazada Philippines’ online store during a flash sale to celebrate the launch. This is the first time Lenovo is doing a concurrent launch across six ASEAN countries. 

As the world’s first smartphone featuring all-new Dolby Atmos technology, the Lenovo A7000 smartphone is built for entertainment on a budget. Perfect for smartphone users who consume large amounts of movies and videos, the A7000 has a 5.5” HD screen and MediaTek 4G LTE True8Core™ processor. Rounded out with dual 8MP and 5MP cameras and adaptive VIBE UI 2.0, the A7000 is a responsive multimedia performer which promises a fulfilling user experience.

“Due to the rapid growth of mobile internet, e-commerce and interactive marketing, we see a significant change in the traditional business model. Lenovo as a market leader needs to adapt fast to remain innovative and to seize opportunities to be ahead of the game. The partnership with Lazada has allowed us to take that step forward to meet our common goal,” said Dino Romano, Country Lead, Lenovo Smartphone, Philippines. 

According to the January 2015 "Digital in the Philippines" snapshot of We Are Social, Internet access in the Philippines has grown by 500% in the last four years – fastest rate in Southeast Asia. The said report also cited Philippines’ lead in average "Time Spent on the Internet" through laptop and desktop, and is one of the highest via mobile worldwide. 

From a global average of 4.4 hours/day, the Filipino spends an average of 6.3 hours/day online via laptop and 3.3 hours/day via mobile.

Lenovo has adopted the use of the online-to-offline (O2O) business model to emphasize customer engagement, quicker response and effective social media communication. This model was successful in India and Indonesia and will be adopted for Lenovo’s tie-in with Lazada to penetrate key markets in the region such as Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

“We are excited to exclusively retail the Lenovo A7000 Smartphone across the six Southeast Asian countries that Lazada operates in, having already experienced our successful partnership in Indonesia. I am confident that our market leadership and reach to approximately 550 million consumers in the region, along with Lenovo’s business strategy and brand presence, will pave the way to a win-win partnership,” said Mr. Inanc Balci, CEO and Co-founder, Lazada Philippines. 

Online buyers of the Lenovo A7000 are assured of worry-free ownership as the handset will be covered by Lenovo’s official one-year warranty and supported by the thirty (30) Lenovo Mobile service centers and collections points nationwide.

Lenovo A7000: Dolby Atmos Sound Technology and More for the True Audiophile

The patented Dolby Atmos makes sound flow above and around the user for a dramatically different listening experience. Users can simply plug in their headphones into the A7000 and enjoy being true surround sound.

The MediaTek 4G LTE True8Core processor and 2GB RAM delivers quick and smooth responses with the Android 5.0 Lollipop VIBE UI. The Lenovo A7000 delivers high quality sounds and graphics with hardware optimization that boosts battery life.

The Lenovo A7000 is preloaded with apps that include Guvera Music, a streaming music service with a wide selection of over a million songs. Finally, this smartphone also offers lightning-fast LTE speeds for streaming audio and video whenever and wherever users want mobile entertainment.

Pricing and Availability

The Lenovo A7000 will be available exclusively on starting 12noon on May 21 and is priced at Php7, 390.

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