Star Wars: The Force Awakens at Gateway Dolby Atmos Cinema

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The biggest Dolby Atmos Cinema in the country located at Gateway Mall, Araneta Center was launched last Wednesday December 17, the perfect time with the advanced screening of perfect movie “Star Wars: The Force Awakens.”

Featuring a revolutionary audio platform that creates powerful, moving audio using audio objects and overhead speakers, Gateway Mall’s Dolby Atmos Cinema boasts of sounds that come from all directions, the dialogue and music of the onscreen story move all around the audience in three-dimensional space, transporting them into the scenes and putting them in the middle of the action. Definitely the most suitable venue for the much-awaited movie, Star Wars: The Force Awakens. 

Araneta Group CEO Jorge Araneta shared that this will definitely be a fantastic and world-class movie experience not just for Star Wars fans but for the whole family.

“We are very excited to screen Star Wars: The Force Awakens at Gateway Dolby Atmos Cinema 5. With its revolutionary sound technology, the theatre will be filled with breathtaking audio and the audience will feel like they are inside the Star Wars universe. This will definitely be a fantastic and world-class movie experience not just for Star Wars fans but for the whole family,” says Araneta.

Compared to regular theatres, Dolby Atmos Cinema has the most number of speakers with a 53.5 sound system (53 individual surround channels and 5 subwoofers). Each speaker is powered independently and gets its own separate audio feed. In effect, the movement of every sound in the scene is reproduced in all three dimensions.

The Dolby Atmos technology gives content creators unprecedented control of the placement and movement of sound within the movie theatre. Sounds can be placed and moved anywhere in the cinema’s three-dimensional space. The Dolby Atmos Cinema processor then determines which of a cinema’s huge array of front, back, side, and overhead speakers it will use to recreate this lifelike movement. 

With sounds coming from all directions, the cinema is filled with astonishing clarity, richness, detail, and depth. This creates a multidimensional sound system that makes audiences feel as if they are inside the film and not just watching it.

Star Wars: The Force Awakens is the seventh installment in the Star Wars film series and the first to be directed by J.J. Abrams.

Thirty years after the defeat of the Galactic Empire, the galaxy faces a new threat from the evil Kylo Ren (Adam Driver) and the First Order. When a defector named Finn crash-lands on a desert planet, he meets Rey (Daisy Ridley), a tough scavenger whose droid contains a top-secret map. Together, the young duo joins forces with Han Solo (Harrison Ford) to make sure the Resistance receives the intelligence concerning the whereabouts of Luke Skywalker (Mark Hamill), the last of the Jedi Knights.

Set around 30 years after the events of Return of the Jedi, the sequel follows the adventures of new lead characters Finn (John Boyega), Rey (Daisy Ridley) and Poe Dameron (Oscar Isaac) as they join forces with original characters Han Solo (Harrison Ford), Princess Leia (Carrie Fisher), Luke Skywalker (Mark Hamill), and Chewbacca (Peter Mayhew) to fight Kylo Ren (Adam Driver) and his broadsword lightsaber. The film also features Gwendoline Christie as Captain Phasma, Domhnall Gleeson as General Hux, Andy Serkis as Supreme Leader Snoke, and Lupita Nyong’o as Maz Kanata.

The Force Awakens is the first film in the Star Wars sequel trilogy, announced after The Walt Disney Company's acquisition of Lucas film in October 2012. The film is produced by Lucas film president Kathleen Kennedy, Abrams, and his long-time collaborator Bryan Burk.

Don’t miss the chance to have a 360-degree experience of the glorious Star Wars saga.

Catch Star Wars: The Force Awakens at Gateway Mall’s Dolby Atmos Cinema!

For more details and the latest updates from Araneta Center, visit their official website at www.aranetacenter.net and Facebook page at https://www.facebook.com/AranetaCenter.

Entertainment Powerhouse Lenovo A7000 Smartphone on Second Exclusive Sale via Lazada on May 28

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Lenovo Philippines once again offers great deals on Lenovo A7000, the world's first smartphone featuring Dolby Atmos technology, through the second exclusive sale via Lazada, the biggest e-commerce platform in Southeast Asia.

Music and video fans will delight in A7000's 5.5-inch HD display and 720p resolution which let users enjoy a big-screen experience and crisp, high-def visuals. This best-in-class unit provides an amazing headphone experience: it's the first in the world to feature Dolby Atmos technology which delivers moving audio that flows above and around the user for a dramatically improved listening experience. 

A7000 also boasts responsive performance thanks to a MediaTek 4G LTE True8Core processor as well as hardware optimization features that boost battery life.

“The Lenovo A7000 is another manifestation of Lenovo’s continuous commitment to innovation,” said Dino Romano, Country Lead, Lenovo Smartphone, Philippines.

“Our newest budget-friendly smartphone magnifies immersive multimedia experience thanks to the rich and all-encompassing sound of the new Dolby Atmos technology.”

The second sale of the Lenovo A7000 will be on May 28 starting at 12noon at Lazada Philippines’ online store. It’s priced at Php7,499 and comes bundled with a free back cover (valued at Php699), screen protector (valued at Php299) and 5,000 mAh power bank (valued at Php599).

Buyers of Lenovo A7000 can also enjoy a worry-free ownership with Lenovo’s service coverage supported by 30 service centers and collection points nationwide.

Lazada Philippines accepts various modes of payment. This includes cash on delivery (COD), major credit cards (Visa, MasterCard, American Express and Japan Credit Bureau) or debit card, BDO Installments, Megalink and PayPal.

Complete specification of the Lenovo A7000

For the latest Lenovo smartphones and tablets news, subscribe to Lenovo RSS feeds or follow Lenovo Mobile on Twitter (http://www.twitter.com/LenovoMobilePH) and Facebook (www.facebook.com/lenovomobileph).

Lenovo teams up with Lazada to exclusively launch the A7000 Smartphone in Southeast Asia

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Lenovo  today announced that users in the Philippines and five other ASEAN countries will be able to buy the much awaited Lenovo A7000 Smartphone via Lazada, Southeast Asia’s number one online shopping and selling destination.

Philippine customers may also purchase the A7000 on Lazada Philippines’ online store during a flash sale to celebrate the launch. This is the first time Lenovo is doing a concurrent launch across six ASEAN countries. 

As the world’s first smartphone featuring all-new Dolby Atmos technology, the Lenovo A7000 smartphone is built for entertainment on a budget. Perfect for smartphone users who consume large amounts of movies and videos, the A7000 has a 5.5” HD screen and MediaTek 4G LTE True8Core™ processor. Rounded out with dual 8MP and 5MP cameras and adaptive VIBE UI 2.0, the A7000 is a responsive multimedia performer which promises a fulfilling user experience.

“Due to the rapid growth of mobile internet, e-commerce and interactive marketing, we see a significant change in the traditional business model. Lenovo as a market leader needs to adapt fast to remain innovative and to seize opportunities to be ahead of the game. The partnership with Lazada has allowed us to take that step forward to meet our common goal,” said Dino Romano, Country Lead, Lenovo Smartphone, Philippines. 

According to the January 2015 "Digital in the Philippines" snapshot of We Are Social, Internet access in the Philippines has grown by 500% in the last four years – fastest rate in Southeast Asia. The said report also cited Philippines’ lead in average "Time Spent on the Internet" through laptop and desktop, and is one of the highest via mobile worldwide. 

From a global average of 4.4 hours/day, the Filipino spends an average of 6.3 hours/day online via laptop and 3.3 hours/day via mobile.

Lenovo has adopted the use of the online-to-offline (O2O) business model to emphasize customer engagement, quicker response and effective social media communication. This model was successful in India and Indonesia and will be adopted for Lenovo’s tie-in with Lazada to penetrate key markets in the region such as Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

“We are excited to exclusively retail the Lenovo A7000 Smartphone across the six Southeast Asian countries that Lazada operates in, having already experienced our successful partnership in Indonesia. I am confident that our market leadership and reach to approximately 550 million consumers in the region, along with Lenovo’s business strategy and brand presence, will pave the way to a win-win partnership,” said Mr. Inanc Balci, CEO and Co-founder, Lazada Philippines. 

Online buyers of the Lenovo A7000 are assured of worry-free ownership as the handset will be covered by Lenovo’s official one-year warranty and supported by the thirty (30) Lenovo Mobile service centers and collections points nationwide.

Lenovo A7000: Dolby Atmos Sound Technology and More for the True Audiophile

The patented Dolby Atmos makes sound flow above and around the user for a dramatically different listening experience. Users can simply plug in their headphones into the A7000 and enjoy being true surround sound.

The MediaTek 4G LTE True8Core processor and 2GB RAM delivers quick and smooth responses with the Android 5.0 Lollipop VIBE UI. The Lenovo A7000 delivers high quality sounds and graphics with hardware optimization that boosts battery life.

The Lenovo A7000 is preloaded with apps that include Guvera Music, a streaming music service with a wide selection of over a million songs. Finally, this smartphone also offers lightning-fast LTE speeds for streaming audio and video whenever and wherever users want mobile entertainment.

Pricing and Availability

The Lenovo A7000 will be available exclusively on Lazada.com.ph starting 12noon on May 21 and is priced at Php7, 390.

For the latest Lenovo smartphones and tablets news, subscribe to Lenovo RSS feeds or follow Lenovo Mobile on Twitter (http://www.twitter.com/LenovoMobilePH) and Facebook (www.facebook.com/lenovomobileph).

New Promenade Cinemas offer art, comfort, luxury and Dolby Atmos, the latest in movie sound technology

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Revolutionary sound technology - Dolby Atmos. It’s the new world of sound that let’s you “hear the whole picture”.

Dolby Atmos is the revolutionary sound technology that is the current world class standard of sound technology. It debuted in the Philippines at the Greenhills Cinemas 6, 7 and 8 at the new Promenade, Greenhills Shopping Center on July 11, 2013.

What makes Dolby Atmos so special? It is state of the art sound technology that brings the movie’s sound come to life, making you feel as if you are part of the picture, in the middle of the action, hearing the sounds from where they are actually coming from.

Technically, Atmos is a positional sound system, with many more channels of audio than a typical surround sound system. It enables the aural tracking of objects in a 3D space, to create a more lifelike sound. Instead of thinking of sound in terms of channels, the technology allows sound editors to work with object-oriented sound instead. Using a computer algorithm, Atmos can drive audio across the hall, splitting it across multiple speakers to accomplish a positional effect. 

Traditional sound technology has the sounds coming from in front of or behind the audience, from either side, or from above. With Atmos, the sound comes from anywhere and everywhere. The technology uses a computerised algorithm to tweak the sound output based on the number of installed speakers, so sound editors can designate where in the cinema space each sound should be coming from, instead of having to consider speaker numbers and placement.

In short, Dolby Atmos delivers a powerful and dramatic new cinema sound listening experience. It allows sound to move around the theater to create dynamic effects. It reproduces a natural and lifelike audio experience that perfectly matches the story. Its overhead speakers create the most realistic effects you’ve ever heard. And up to 64 speakers total placed all around the theater heighten the realism and impact of every scene.

Major movies such as Brave, The Life of Pi, Star Trek: Into Darkness, Pacific Rim, Gravity, Thor : The Dark World, Elysium, The Hunger Games: Catching Fire, 300: Rise of An Empire, Captain America : The Winter Soldier, Transcendence, The Amazing Spiderman 2, Godzilla, Meleficent, and now, Edge of Tomorrow were made in Dolby Atmos. 

How To Train Your Dragon 2, Transformers : Age of Extinction, Dawn of the Planet of the Apes, Guardians of the Galaxy, The Expendables 3 and The Avengers : Age of Ultron are the upcoming movies in Dolby Atmos. And Greenhills Cinemas 6, 7 and 8 – all equipped with Dolby Atmos and fitted with wall-to-wall, floor-to-ceiling screens -- enhance the viewing experience of these blockbuster movies best.

Greenhills Cinema general manager Paolo Mendoza says putting up one Dolby Atmos theater is like putting up three regular theaters in terms of cost and equipment. “You need to invest in a CP850, which is the latest processor used by Dolby as well as special Perlux screens. The new Promenade screens are also bigger -- floor to ceiling in heght and spread side to side – in essence, a mini Imax,” he explained.

To date, there are 150 countries that enjoy the revolutionary Dolby Atmos technology all over the world and Greenhills Cinema is the first in the Philippines to offer it in Promenade Cinema 6, 7 and 8 -- the most number of Dolby Atmos theaters in one structure in the whole of Asia.

Besides the Dolby Atmos technology that has revolutionized the movie viewing experience, the new Greenhills Cinemas at the Promenade are made special by luxurious appointments. A large-sized mural fashioned from metal by National Artist for the Visual Arts Benedicto Cabrera (Bencab) entitled 8 Movements greets moviegoers as they get off from the escalator, giving one a sense of the grandeur of well-appointed cinema houses of the 50s and 60s. Towering palm trees, mood lighting, and wrap-around giant posters of Oscar Best Pictures adorn the lobby. Even the rest rooms are hotel-like in their luxury.

“We wanted to bring back some of the elegance of movie theaters during the grand old days of cinema when movie houses were stand-alone and had murals and art pieces for décor. Moviegoers then surely had a grand feeling when going to the movies. This is the reason why we brought the finest art into the new thdeaters at the Promenade and why the three new cinemas are fitted with state of the art Dolby Atmos technology. We hope in the near future more cinemas will follow suit to give movie goers the wonderful experience of watching movies in the best way they can,” said Precy Florentino, president of the Music Museum Group, Inc.which runs Greenhills Cinemas. 

Present-day moviegoers never had it this good.