June 3, 2015

Epson Leads Dot Matrix printers and Point-of-Sale (POS) categories

Epson Philippines Corporation (EPC) known for producing premium printing and visual communications products and services. 

Epson  extends the company's winning streak in the category of Dot Matrix printers and Point-of-Sale (POS) systems.

Based on Epson's internal data, Epson remains as the world's leader in the dot matrix impact printer category and is still the undisputed leader in the country. The Epson brand continues to be the brand of choice in the Philippines for the past 17 years - holding an outstanding 96% market share in this category.

Dot matrix printing is a type of computer printing which uses an impact print head that strikes the paper surface. It is an established means of creating prints coated with microencapsulated ink on its reverse side, or sandwiched with carbon paper. This single-pass process is able to produce multiple copies, and offers an economical alternative to other printing technologies if a full-color output is not required.

Another area that Epson excels in is the POS systems category. Epson's POS printers continue to be the leading brand in the Philippines for the sixth year in a row. POS printers are the thermal modules (TM) typically used by retail and service-oriented industries for printing receipts. They are specifically designed for speed, accuracy, and cost efficiency with the aim of reducing capital investment and facilitating faster customer turnaround time.

Offering future-ready POS solutions, Epson's Intelligent Business Solutions are designed for easy integration and optimization. The company's Intelligent Series Printers are built to be scalable to suit the needs of businesses of any size, providing a variety of intelligent functions delivered by compact, space-saving printers.

One such intelligent solutions printer is the Epson TM-P20 mobile POS printer. Its compact and rugged design disguises a fast print speed of up to 100mrn/sec, while the best-in-c1ass operational battery life, fast Near Field Communication (NFC) pairing, and a versatile compatibility with multiple smart devices make it ideally suited for on-the-go printing.

Thea Austria, Product Manager for POS systems

"Technology is an ever-changing landscape and we constantly see companies using obsolete systems simply because of the rost and effort it would take to constantly overhaul their Point-of-Sale (POS) systems," says Thea Austria, Product Manager for POS systems. 

"Our new Intelligent Series ensures that the system can grow with the business and adapt with the changing times, making it an essential tool for our partners."

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