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Gear Up and Move With NOIX GEAR!

"To impress" or "To Express"? - Well, it could be both.


While it is true that fashion trends is every yuppies sort of medium to express his or her personality, many would agree that along with that raging hormone to self-expression is the longing to be noticed by peers.

The quest for yearning is endless and for unto it, NOIX GEAR is born. Here's comes a young brand ideal to grow old with. NOIX GEAR in all its potential is well-driven to weather the test of times.


Established in 2016, NOIX GEAR is a lifestyle brand that takes its inspiration from the popular street wear and highlight fine details in-between.

It embodies an individual’s adventurous persona on a wide-range of influences ranging from street style, music, arts and fun. There's so much variety of clothing designs and colors to choose from and each items comes in all sizes.





NOIX GEAR innovates and re-define what urban ‘street fashion’ is. It introduces a unique approach to COOL, CLEAN and COMFY streetwear that symbolize an exciting lifestyle of a young blood on the GO!.


There is no better way than to gear up with an easy-to-wear COOL, CLEAN and COMFY streetwear that both express and impress. NOIX GEAR powers up with that global feel.

To check its latest array of designs of NOIX GEAR at https://shopee.ph/noixgear and enjoy up to 30% OFF on their items.



For more info: visit http://www.noixgear.com/ or follow “@noixgear” in social media via Twitter, Instagram or Facebook. #GearUpAndMove #NOIXGear

“Maynila Sa Mga Kuko Ng Liwanag The Musical”

“Maynila Sa Mga Kuko Ng Liwanag The Musical”, based on the Edgardo Reyes timeless novel and inspired by National Artist for Film Lino Brocka’s classic film adaptation will be this coming September and October with surprised revelatons. 

“Maynila Sa Mga Kuko Ng Liwanag The Musical” is about love that will go the distance, both literally and figuratively. It is also about the loss of innocence and why in a dark, downtrodden jungle that is the big city, pure love is not given room to grow and thrive. It is set to soaring music and meticulously-choreographed dance. 

Recently, Grand Leisure Corporation proudly reveals the lead cast of the much-awaited “Maynila Sa Mga Kuko ng Liwanag The Musical.” 

World class performers Arman Ferrer will be playing Julio Madiaga while Shiela Valderrama-Martinez and Lara Maigue will be alternating as Ligaya Paraiso. 

Arman Ferrer
Lara Maigue
Shiela Valderrama-Martinez 
Bringing it to life on stage are Joel Lamangan (Director), Von de Guzman (Musical Director), Jose Victor Torres and Em Mendez (Libretto), Joey Nombres (Lights Designer), Douglas Nierras (Choreographer) and Jun Flavier Pablo (Production Design). Fullhouse Asia Productions, Inc. serves as line producer. 

Last seen as Emilio Aguinaldo in Nicanor Tiongson's critically acclaimed Steampunk Musical "Mabining Mandirigma" which won him the PHILSTAGE GAWAD BUHAY 2015 award for Best Featured Male in a Musical, Ferrer is a classical singer, a musical theater actor, and a choral conductor. He has played lead roles with Tanghalang Pilipino, Tanghalang Ateneo, and Dulaang UP. 

The resume doesn’t stop there. Ferrer has been a featured soloist of the Philippine Philharmonic Orchestra and The ABS-CBN Philharmonic Orchestra. He has also worked with the top conductors in the country such as Gerard Salonga, Josefino Chino Toledo, Jonathan Velasco, Eudenice Palaruan, Mark Anthony Carpio and Herminigildo Ranera. 

Clinching the coveted role of Julio, says Ferrer, wasn’t a walk in the park. “It wasn’t an easy audition,” he recalls. “There was an intense dancing piece that we had to learn the same day and I must admit that dancing isn’t my forte.” 

Ferrer knows that Julio Madiaga, the rural hero of “Maynila” who goes to the big city to find his beloved Ligaya Paraiso is not just any other role. "There is always excitement when you are asked to play a lead role. It's always fun but there is also a big responsibility attached to it. Every time I play the lead role I make sure that I play it sincerely. I cannot allow my portrayal to be shallow and pedestrian. So I study the character as much I can in order for me to portray him as close to the truth as possible."

Ligaya Paraiso is decidedly a tragic character, a young woman lured to find a better life in Manila only to end up mired in the oldest profession in the world. Shiela Valderrama-Martinez brings her vast theater experience to the role. “Every role is a challenge. It is such an honor to play a part that was portrayed by the great Hilda Koronel in the movie adaptation.”

In a career that spans 25 years and counting, Valderrama-Martinez has won citations as Best Actress in a Musical and Best Supporting Actress in a Musical and Best New Female Recording Artist in the prestigious Awit Awards. 

She has just finished doing “50 Shades The Musical Parody,” and reprised the role of Kapitana Mary Jane in the 2016 rerun of the Filipino hit musical "RAK of Aegis" where she was nominated Best Actress in a Featured Role in the 2016 Gawad Buhay Awards. 

Young soprano Lara Maigue also writes songs and has been in different parts of the world doing solo cultural concerts. A graduate of the UP College of Music, Maigue has appeared on television as one of the lead stars of TV5’s musical serye “Trenderas.” 

Ligaya Paraiso, shares Maigue, is her “most mature role” to date. “I would always play the little girl in operas and an ingenue on TV so ‘Maynila’ heralds that it is time to sort of grow up in the roles that I take on.” 

Tapped to play the other important characters in the musical are Floyd Tena (Pol), Noel Rayos (Atong), Rafa Seguion-Reyna and Joseph Puducay (Imo), Aicelle Santos and Rita Daniela (Perla), Jim Pebanco/ Joseph Billezar (Mr. Balajadia), Khalil Kaimo (Gido), Jeffrey Camanag (Omeng), Romcel Binquis (Benny), Randy Rey (Frank), and Dulce and Ima Castro alternating as Mrs. Cruz. 

“Maynila Sa Mga Kuko ng Liwanag The Musical” performances are slated on September 30, 3:00pm and 8:00pm (Gala), October 1,2017 3:00pm and 8:00 pm October 4,2017 8:00pm, October 5,2017 8:00 pm, October 6, 2017 3:00pm and 8:00 pm 

The beneficiary of the musical is Gantimpala Theater Foundation, the company that spearheaded the National Artist Production Series in which short stories and plays written by National Artists for Literature and Theater are produced for the stage for people to enjoy and appreciate the artistic contributions and legacies of these Filipino literary and theater legends.

For ticket inquiries, contact Ms. Bards Lapid at mobile number -09178466704, landlines 897 7142. 890 0853, 890606 or Ticketnet -9115555.

Paolo Onesa Films Music Video for “Atin Ang Gabi” in Coron

After reinventing and extending his musical genre, The Voice of the Philippines season 1 alumnus Paolo Onesa continues to push himself with a new music video for his single “Atin Ang Gabi.”

A month after teasing his new song, the 23-year-old singer has just wrapped up the music video, which was shot in Coron, Palawan.

“We shot our video in three different locations in Coron, including Sophia’s Garden Resort – a boutique Spanish-inspired with a serene vibe hotel and resort and takes pride in being the one with the more prominent gardens, in the majestic Kayangan Lake – adjudged as the cleanest and greenest lake in entire Asia and in Banol Beach- known for bright aquamarine and turquoise waters,” Paolo shared.


Paolo admitted that shooting a music video always has the hardest and coolest part. ‘Well first of, we shot all the scenes of the entire video in just one day. So I guess, that was the most challenging thing. Luckily, I had such an awesome team with me all throughout the shoot. Everyone involved was just really working hard and really focused in making this video the best work we could do. And by saying that, we also had so much fun in doing so,” he admitted.

When asked to explain what the song is all about, Paolo remarks proudly, “Atin Ang Gabi’ is a song about spending sweet moments with the one you love. It's sort of like a love letter for someone. It's a song about being a gentleman for the lady you love and making her feel special through those little things that we take for granted.”

“The most memorable experience yet, is that I got the chance to shoot in Coron. Need I say more? That was the best experience ever! Talk about work and play all at the same time! Just being in Coron, looking at the sites, at the mountains, spending time on the beach, pool and there was even a nighttime bonfire in Sophia’s Garden where we stayed. I just feel overall blessed and grateful for my whole experience and stay in Coron, Palawan,” he delightfully shared.

Asked about the inspiration behind the music video of “Atin Ang Gabi”, Paolo said the inspiration was to get that tropical or island feel for the video. “Mainly I wrote the lyrics of this song talking about spending moments on the‘dalampasigan’ (ocean shore). And one of the main aims also is to really; I just want the people watching this to be part of like a journey of me exploring and promoting of how beautiful the island of Coron is.”

“Atin Ang Gabi” is the only tagalog song from my sophomore album and it's one of my favorites. This song took me the longest to write and produce because I really want it to be something special for the people who support me, my followers, family and friends,” Paolo reflected.


“I had heard so much about Coron,” said Paolo. “Now I know, Coron is a magnificent local destination with pristine beaches and magnificent attractions. The warmth and hospitality of the people made me feel special I actually did feel I was on vacation.”

He revealed his fan base could expect something really fresh and new from all the other videos that he has done. “ This is an expression or extension of my artistry shown here in the music video. This just the beginning of many more original music videos that I'll be putting out for my fans,” he proclaimed.

Paolo’s latest album Handwritten is all-original and was released in November 2016. Best known for his pop jazz tracks from his debut album Pop Goes Standards released in 2014, Paolo had been recognized at the 2015 Awit Awards when he earned the Best Performance by A Male Recording Artist and Best Performance by A New Male Recording Artist, both for his version of the song "Lucky In Love."


“Atin Ang Gabi” the official music video is expected to premiere on MYX this August. Be the one to see it first!

Handwritten is now available on physical format on all Astroplus / AstroVision record bars nationwide and can be downloaded / streamed on ITunes, Spotify, Deezer and all digital music platforms worldwide, distributed under HomeworkZ Music.

For more updates on Paolo Onesa you may follow his social media accounts:
Facebook: www.facebook.com/pao loonesa or his artist page, www.facebook.com/paoloon esaPH, Twitter: @onesapaolo, Instagram: @paoloonesa and on YouTube www.youtube.com/onesap aolo.

New Day, New Hana Soft & Smooth Shampoo with Marian Rivera



Hana Shampoo with the brand ambassador Marian Rivera has launched the new packaging and with its relaunched line of Soft and Smooth variants available in three wonderful fragrances -- Pink Roses and Berries, Spring Flowers and Apples, and Garden Blooms and Lychees.

Marian Rivera 
Marian Rivera with Hana Philippines Executives
New Hana Soft & Smooth Shampoo delivers just that even after a long and eventful day. With natural moisturizers and fresh new fragrances, Hana is able to keep one’s hair looking and smelling like it’s freshly washed all day – parang bagong shampoo – which is an ideal every Filipina wishes for as they go through their day. With such effortlessly manageable and fragrant hair, even in the midst of a busy day, you can still look and feel your best no matter the situation.

In just a day, a number of different things can happen, whether it’s things like the weather and traffic, or to things we’re able to control like one’s plans and one’s appearance. There’s one thing though we Filipinas wish could have full control of –- and that’s soft and fragrant hair, all day, everyday.

Figuratively a new day has come as well for Hana Shampoo, with its relaunched line of Soft and Smooth variants available in three wonderful fragrances -- Pink Roses and Berries, Spring Flowers and Apples, and Garden Blooms and Lychees. Hana combines the alluring fragrance of flowers and the freshness of fruits in each of those variants, guaranteed to provide long-lasting fragrance on hair all day. Moreover, each bottle now comes with artistically rendered designs meant to visualize the wonderful nature-inspired fragrance notes one can enjoy upon each use of Hana shampoo.

The new Hana Shampoo TV commercial features the always beautiful Marian Rivera, who has bloomed even more as a wife and mother. In the commercial, she turns heads as she walks the streets from daytime to evening. Just like all other Filipinas, everyday she is exposed to the sun, heat and pollution but with her soft, fragrant and lovely hair, passers-by can’t help themselves but be drawn to her effortless beauty and hair that’s parang bagong shampoo always.


DTI order to bloat cement prices, put construction industry in jeopardy


With its imposition of a burdensome requirements on pure importers of cement , the Department of Trade and Industry (DTI) is in a collision course with President Rodrigo Duterte, who vowed to reduce bureaucratic red tape to ease the process of doing business in the country. 

Making matters worse, the DTI imposition will jeopardize the massive infrastructure projects under the Duterte administration's Build, Build, Build program through high construction cost by bringing prices of cement to stratospheric heights. 

The President made the vow in his first State of the Nation Address (SONA) on July 25, 2016 and repeated it in his second SONA on Monday, July 24, 2017. 


"A year ago, I also warned government officials and employees that I will never tolerate corruption in my administration, not even a whiff of it. Let the dismissal of several high-ranking officials — whom I myself appointed — serve as a warning to all that I will never back down on my commitment to cleanse this government," Duterte said in his second SONA to the applausse of the audience. 

Duterte is aware that corruption is still happening. "Since we launched this hotline (8888), we have received numerous complaints from the public on government… slow government processing and clearance, of changing procedures and requirements, centralized issuance of clearances and permits in Metro Manila, and discourteous government employees, among others," Duterte said in his second SONA. 

Also, speaking before an investment forum in Davao City recently, he said: “I would like to destroy government itself.... If I had my way, I would reinvent (it). We can have less powers but more efficient organization...If there’s an ideal setup that we can follow, I’d be glad to put in place something of a bureaucratic authority that would move by itself automatically...” 

The President also bared plans to summon officials facing complaints from the public. If proven they have committed irregularities, Duterte said, he would ask them to resign or else he would fire them. He said he was ready to give them another chance but they have to “kneel down” before the public and vow to improve their service. 

In an earlier speech, Duterte had said: 

"The fight (against corruption) will be relentless and it will be sustained... I order all department secretaries and heads of agencies to remove redundant requirements and compliance with one department or agency shall be accepted as sufficient for all...(They should) refrain from changing and bending rules, government contracts, transactions and projects already approved and awaiting implementation... Changing the rules when the game is ongoing is wrong.” 

But according to industry sources, those in the DTI have turned a deaf ear to the President's resolve to cut red tape in government as they have issued an order that imposes an additional burden on small cement importers. This, it is feared, could only lead to the emergence of a cartel composed of giant cement manufacturers-importers who reportedly want to bring back cement prices to the P300 per bag level in 2015 from its present price of about P197 per bag. 

While requesting anonymity, industry sources have welcomed the filing of a graft and corruption complaint against a DTI undersecretary before the Office of the Ombudsman for the official’s role in having the DTI’s Bureau of Philippines Standards issue Department Administrative Order (DAO) 17-02/05. At the same time, the source said that a separate case is being prepared against another DTI official for approving the highly controversial order without going through proper public consultation. He also claims that the rush to cure the flawed order is being kept under wraps by the DTI. 

The controversial DAO requires importers to secure an Import Commodity Clearance (ICC) on top of the 'PS' or Philippine Standard mark for imported cement. The DAO, however, exempts from the ICC requirement the big cement manufacturers operating integrated cement plants in the country but also importing cement. 

Several reasons have been cited why the DAO 17-02 and subsequent DAOs should be suspended or totally revoked. 

"The DTI order creates an environment which could threaten the stability of the cement prices in the market as the DAO 17-02/05 is a surefire formula for prices to spike uncontrollably and for supply to be manipulated,” said a source in the construction sector. 

The source pointed out that in 2014, the cement price was around P300; when importers entered the picture, the price immediately fell to around P217; currently, the price hovers at around P197. 

This, the insider said, "offers solid proof that open competition augurs well for the public." 

“If DAO 17-02/05 was intended to protect the public by ensuring the quality of the imported cement, the industry group wondered why both manufacturers-importers and small importers get their cement from the same plant abroad: So how could there be any difference in quality?” he asked. 

“At the same time, if quality is the issue as announced by the DTI official recently in defending the order, why are the big manufacturers-importers trying to negotiate with cement plants abroad so they can exclusively sell cement in the Philippine market, thus removing the pure importers from the equation?” he added. 

The DTI order could actually set back the implementation of the Build, Build, Build infrastructure development program of the Duterte administration as cement supply from local manufacturers may not be sufficient to meet the expected big demand for the commodity, the industry source said. 

The insider lamented that the DTI "wittingly or unwittingly strengthens the stranglehold by a few giant cement manufacturers-importers that have been acting as a de facto cartel to dictate cement prices in the domestic market." 

Prior to the implementation of DAO 17-02, the release of covered imported cement was allowed by mere presentation of the PS mark. An ICC was not required, whether the cement importer operated or did not operate an integrated cement plant in the country. 

The DTI order, the source added, is "arbitrary and capricious as this was issued without any proper public consultation." 




Moreover, the insider said that if this DAO is implemented, "the highly ambitious P9 trillion Build, Build, Build infrastructure program will be the first to feel the impact with skyrocketing cement prices and manipulated supply. At the same time, the public is expected to bear the brunt of such protectionist move." 

As this develops, the construction sector is starting to express unease over the order as such move will surely escalate prices and will throw their signed contracts in disarray.




5 Awesome Ways to Level Up Your Selfie Game

We know you can’t resist the urge to know

Snap. Edit. Post!

Admit it- YOU love taking selfies! Whether it was your morning OOTD or a snap of your KOTD, taking selfies is now an essential to your everyday lifestyle. Are we on fleek? 

Unfortunately, the struggle is real sometimes in getting that awesome selfie. Whatever the reason, bad selfies are unacceptable and a no-no, #sorrynotsorry especially if you want your crush to like it! In order to save you from social depriving self-esteem, we've come up with essential selfie tricks that you should know and practice so that you can be on your way to awesome selfies!

Voila!

  • Do a Background Check
When you take a selfie, people won’t just see your face but even your background so if you have a mountain of used clothes or unmade bed at your back, behold…judgmental comments are coming! Selfies during travels are a different story though because photobombers are inevitable but at least make sure they don’t cover the view or be an extrovert and just invite them for a groufie!



  • Follow the Light
Take this advice literally. Swear. Literally. Find a light brighter than your best friend’s personality and let it highlight your pretty face! Go out, walk towards the window, or if you can’t follow the light, say “Let there be light” and just open the lampshade nearest you!  


  • Work Your Angles
Be honest, we all know by now you have taken thousands of selfies and should have somehow identified which is your best angle. (Well just in case you haven’t, just check your profile and check which one had the most likes!) You may have the most perfect eyes, nose, cheekbones, lips, chin, and so on and so forth, but projection beats perfection any day. So snap, snap, snap, and work it, girl!




  • Take Shotsssss
Yes, that’s plural because we really mean A LOT. There’s nothing wrong with having options, right? Especially if you feel that 1 like from your crush = one percent higher at chance meter. So do it, create shots that vary in angle, lighting, or background (or even outfit!) In case you will have a difficult time choosing, what are best friends for?
  • Grab the Awesome Companion
After it has all been said and done, what is projection, perfection without an awesome companion? Let’s face reality, the clearer the selfies, the higher the likes. Right? Tips 1 to 4 can get 200 likes but with tip #5, expect double (as long as you also followed the first 4.) Ready to have awesome selfies that are more on fleek than your eyebrow? #nofilter and #uploadready? 



Meet your awesome selfie companion…Cloudfone Excite Prime 2 PRO, a selfie-centric 20-Megapixel Front Camera that with Sony IMX376 Sensor that was co-engineered with Sony and comes with Portrait Mode (Bokeh Effect) (#BackgroundCheck), Rear and Front Light (#FollowtheLight), Face Beauty (#WorkYourAngle), Superpixel, 13MP + 8MP Dual Rear Camera with Optical Zoom. All these awesome camera specs in awesome phone aesthetics. Now say goodbye to the struggle and face the day with confidence as you become selfie ready! Coming soon…


For more details visit www.cloudfone.com.ph




NGCP partners with GE on the new Hermosa 500kV transmission line and substation

Development of a 500kV transmission backbone will serve as additional outgoing circuits from Hermosa to San Jose to allow simultaneous maximum dispatch of existing power plants

Expected to be completed by Q4 2018, this project will allow more power transmitted from the source of generation to the point of consumption, and provide more reliable sustainable power supply to the Luzon grid


Manila, Philippines—GE  announced today its partnership with the National Grid Corporation of the Philippines (NGCP) for the new 500kV transmission line project and substation located in Hermosa, Bataan.

“NGCP supports the government’s goal of providing access to electricity to every corner of the country. The Hermosa substation project is in line with the Department of Energy’s strategic directions 2017-2040, which is to expand energy access to ensure affordable, reliable, sustainable, and modern energy supply for all,” stated NGCP.

The project is crucial in accommodating generation capacity additions in the Bataan and Zambales areas. The new Hermosa substation serves as a merging point of power, with an aggregate dependable capacity of about 4,000 MW. The development of a new 500 kV transmission backbone will serve as the additional outgoing circuits from Hermosa to San Jose to allow simultaneous maximum dispatch of existing power plants. NGCP’s existing San Jose 500 kV Gas Insulated Switchgear Substation is currently the only connection point from power plants in North Luzon to its delivery points in Metro Manila down to South Luzon.  

Completion of the project, which is expected in Q4 of 2018, will allow more power transmitted from the source of generation to the point of consumption, and therefore provide more reliable and sustainable power supply to the Luzon grid.

GE Power’s Grid Solutions business will be supplying 2 banks of 1000MVA composed of 7 x 333.33 MVA, 1-phase, 60 Hz, 500/230-13.8 kV Auto-Transformers; 2 banks of 60MVAr (Bay reactor) composed of 6 x 20Mvar, 6 x 20 MVAR, 1-phase, 60 Hz, 500 kV Power Shunt Reactors; 1 bank of 90MVAr (Line reactor) composed of 3 x 30 MVAR, 1-phase, 60 Hz, 500 kV Power Shunt Reactors. The suite of solutions utilizes the latest in design, measurement and testing tools featuring optimized transformer cooling, low air forced cooler noise, advanced core design techniques that reduce no-load loss and no-load noise, and accurate design verification tools. It also includes a design software to perform advanced transformer analytics to help predict major breakdowns and minimize downtimes. 

According to Grid Solutions Country Leader Vince Del Mundo, “Connecting people all over the world to the power they need to live and thrive is our purpose. It is fulfilling to know that we play an important part in bringing reliable and sustainable power to the Filipinos, and we are a proud partner to NGCP in its plan to deliver and commission this Hermosa project by year 2018.”

The Hermosa project is only one of NGCP’s grid expansion and reinforcement projects. Given its nationwide operations, the grid operator is also continuing its preparatory works to interconnect the Visayas and Mindanao grids, reinforce the Cebu-Negros-Panay link, and complete the Northern Luzon loop, among others, to ensure safe, reliable, and quality power transmission services across the country.    




About GE
GE (NYSE: GE) is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry.  
http://www.ge.com/




TJ Monterde dominates Billboard PH charts with four hot singles!

TJ Monterde
Acoustic pop balladeer TJ Monterde’s albums, produced and released by PolyEast Records, have each officially landed four singles at the peak of the weekly Billboard Philippines Top 20.

According to Billboard PH, four of TJ’s singles have entered thr top charts in span of five weeks. Recently, “Tulad Mo” from his CD single released in 2015 is sitting atop Billboard Philippines Top 20 at #2. While the song “Dating Tayo” (2016, Self-Titled Album) also at #6.
 
Billboard Top 20

Another hit culled from the 2016 self-titled album is “Ikaw At Ako Pa Rin,” TJ’s duet with soul singer KZ Tandingan is also enjoying its #12 position. TJ’s debut single in 2013 which led him to stardom, “Ikaw At Ako” coming in at #14 giving the singer its 4th top 20 entry on the latest Billboard Philippines weekly top charts. 

With streaming figures being taken into consideration in the charts, TJ is officially the first local artist to gain such recognition from Billboard Philippines. Billboard PH noted on their website that “Data are based on song streams, digital downloads, and video plays. The data sources approved by Billboard US are Apple Music, Spotify, and YouTube.”

Owning the year 2017 as his moment for success, the singer-songwriter also concluded a sold-out concert “Ikaw at Ako: The Concert” at the Music Museum as he launched his third and latest offering “Kahit Kunwari” in June 2017. TJ’s new album consists of five all-original acoustic ballads and kicked off with the single “Mahika.”


TJ Monterde - Ikaw at Ako (Official Music Video)





TJ Monterde Ft. KZ Tandingan - Ikaw At Ako Pa Rin - Official Lyric Video



TJ Monterde - Dating Tayo (Lyric Video)




For more information and announcements, you may follow PolyEast Records on social media: Facebook.com/PolyEastRecords, Twitter.com/polyeastrecords, and Instagram.com/polyeastrecords or follow our official hashtag #WeArePolyEastRecords

Mark Your Calendars! ASUS Philippines Finally Confirms Arrival of the All-New Zenfone 4 Series

After much teasing, the 4th generation of the widely-popular ASUS Zenfone Models is set to take the tech world by storm anew with its much-anticipated arrival in the Philippines 
in the next few weeks

With all the worldwide fanfare from both media and consumers alike swirling since the start of year, anticipation for the latest generation of Zenfone models reached fever pitch once again, what with ASUS Philippines’ confirmation on the arrival of the Zenfone 4 series – which will make a its long-awaited full force landing into the Philippine market very soon.




With the commitment to champion mobile photography in mind, the Zenfone brand once again ups the ante with the introduction of the Zenfone 4 series – with all models in this line-up primed to usher a whole new era of unprecedented mobile photography technology.

Leading the charge for the Zenfone 4 series is its flagship model, the Zenfone 4, which is packed with the best imaging quality and top-of-the-line components, marking it as the penultimate smartphone for photography. 

Fans of the brand’s most in-demand model are also in for a big treat as the latest iteration of the industry’s widely-regarded smartphone “battery king”, the Zenfone 4 Max, now packs an additional punch with its one-two combo of incredible dual rear cameras and long-lasting 5,000mAh battery life.


MAXIMIZED MOBILE PHOTOGRAPHY 

Amidst all the excitement in the coming of the Zenfone 4 series, ZenTalk, ASUS’ official community for ZenFone users all over the world, is once again holding their annual ASUS mobile photography contest, the “Zen in your EYEs2017 ASUS Photography Awards”

Following ZenTalk’s tradition of promoting mobile photography to its members, this year’s photography awards are sure to be bigger than ever.

In this year’s competition, ASUS smartphone and tablet users are invited to maximize their mobile photography skills in order to compete for a chance to win the next generation of ASUS ZenFones in the local championship. Further, interested participants are given the chance to cooperate with each other to beat other teams on “Photogether”, where up to fifteen (15) ZenFone Live phones are up for grabs.

In addition, the Philippines’ top 500 photo entries will be qualified to compete in the Global Championship, where they will get a chance to win up to US$2,000 in cash! Pinoy photographer and Zenfone 3 Zoom Ambassador, Dail Deri is one of the judges for the Global Championship.

“2017 is truly an exciting year for the ASUS Zenfone brand! With the advent of the Zenfone 4 series, users will now have a more maximized mobile photography experience, allowing them to take the best photos possible, no matter what subject, at any distance, in any light”, shares ASUS Philippines Country Manager George Su.
“ZenFans and mobile photography enthusiasts should start counting the days for our big launch, and we’re excited to reveal even more surprises, so stay tuned!”, closes Su.

AirAsia's continued commitment to grow the local sports scene, launches #DaretoDream sports initiative in time for the 2017 SEA Games

AirAsia launches its region-wide #DaretoDream sports initiative, which aims to motivate and inspire athletes to discover their own potential and make their athletic aspirations a reality.


As the official airline partner of the 2017 SEA Games, AirAsia, voted as the world's best low cost carrier for nine consecutive years by Skytrax,  launches the campaign just in time for the Southeast Asian Games, which will be held in Kuala Lumpur, Malaysia, from August 19 to 31. 

AirAsia Philippines has also created an inspiring web video series telling the stories of our very own SEA Games athletes, who are all aiming to bring home glory for the country this August. 

6-time UAAP Season’s MVP Alyssa Valdez
4-time SEA Games Gold Medalist Marestella Torres-Sunang

2-time Olympian Jessie Lacuna
#DaretoDream videos is chronicling the journeys of renowned Volleyball player Alyssa Valdez, Swimmer Jessie Lacuna, and Long Jump athlete Marestella Torres-Sunang. 

The #DaretoDream videos share both the challenges and joys that come with being an athlete, and is sure to encourage young, aspiring local talents who want to go into sports. 
David Viray, Philippines AirAsia Brand Manager 
“The #DaretoDream initiative is part of AirAsia’s continued commitment to grow the local sports scene. Through the web video series, we are sharing the hard work and passion that drives our athletes. We also want to gather support for them from every Filipino – we want everyone to watch them compete and cheer for them during this year’s SEA Games,” said Philippines AirAsia Brand Manager David Viray.

As part of the campaign, AirAsia Philippines will be posting video updates of the 2017 SEA Games on its Facebook page, which will be hosted by Volleyball player and TV personality Michele Gumabao.

Volleyball player and celebrity Michele Gumabao


Let us all watch this.


The four videos will contain the game highlights and team standings of the Philippine delegates. The first video will focus on the Opening Ceremony of the 29th SEA Games. The second and third will feature the winning athletes and teams from different countries, and the last will recap the highlights and winning moments of our Filipino athletes. 

To learn more about AirAsia’s #DaretoDream campaign, visit the AirAsia Philippines Facebook page at www.facebook.com/AirAsiaPH.

SnippetMEdia launches #SNIPPETX app, the "X" space for bloggers



Social Media encompasses the platforms of media and as social networking, with social components and public communication channels.


In the last five years, we have seen the dramatic rise of the influence of social media and blogging all over the world. From training their sights solely on celebrities, brands have shifted their attention to influencers and bloggers to market their brand and their products.




Apart from being a medium of creative self-expression for many Filipinos, here in the country, blogging has become an effective tool in communicating—from promoting the Philippines and what the country has to offer, to influencing and shaping opinions about particular issues and society in general.



With this in mind, Filipino technology company SnippetMEdia, creator of the mobile app SnippetMEdia, has decided to take blogging a step further by creating a new platform to cater exclusively to bloggers and independent content creators—SnippetX.



SnippetMedia launch SnippetX an exclusive space for online content creators last August 10, 2017 held at the Yes Please, Uptown, Bonifacio Global City, Taguig. 


https://scontent.fmnl9-1.fna.fbcdn.net/v/t1.0-9/20638800_10211593493925934_6612421253442302457_n.jpg?oh=c35e218810e8ad7d3f9b5d3d31fa756e&oe=59EAEEA2
Oliver Bayani


SnippetX is a new platform in SnippetMEdia that brings a whole new dimension to news aggregation by providing unique access to stories written by local and international content creators on topics users are most interested in.


“Whether it’s about travel, fashion, food or technology, Filipinos will now have access to a multitude of stories written by Pinoy bloggers all in one click,” Kitson Kho, founder and chairman of SnippetMEdia said.



So how does SnippetX work?




Kho likens SnippetX to a hub, where content from bloggers and freelance writers can be accessed by readers through the app. With SnippetX, online content creators can maximize the impact of their stories and keep readers engaged with the stories they want to see and follow.



“People are on their smartphones for a good number of hours every day. Being in a mobile app opens opportunities to reach a more captive and responsive audience through targeting and better recommended stories,” he explains.



“SnippetMEdia makes reading and discovering online content easier by saving the users the time and effort in finding what they want to read among a multitude of sources,” stresses Kho. “And now with SnippetX, SnippetMEdia brings a whole new dimension to news aggregation by providing unique access to stories written by Filipino online content creators on topics users are most interested in,” he adds.





About SnippetMEdia

Launched in 2016, SnippetMEdia is a state-of-the-art mobile app that gives users easy access to the world’s most trusted sources of information. The app gathers online content from more than a thousand local and international sources—such as ABS-CBN, GMA7, Inquirer, PhilStar, CNN, BBC and the Telegraph. What sets the app apart from other news aggregators is its ability to curate stories using Artificial Intelligence or AI that learns from user’s interaction with the app. 

SnippetMEdia is available on the Apple Store and Google Play Store.

and you can now download  http://snppt.io/Download-App-Now

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