In just its third year of joining the prestigious Anvil Awards, Comm&Sense won a total of nine honors at its 55th edition -- its biggest haul since first joining in 2018.
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Leading the roster of winning clients for one of the country’s most exciting public relations agencies is Pru Life UK, which got a Gold Anvil under the PR Tools-Multimedia/Digital category for its’ #WhyWeRide videos, which highlighted how the campaign gave a purpose and sense of community among Filipino cyclists.
PhilLife Financial also bagged a Gold Anvil in the same category for its Teachers Helping Teachers video blog series, which built a solid online following among public school teachers by producing engaging and appealing content.
PhilCare, particularly its prepaid health card line-up, was likewise awarded a Gold Anvil in the PR Programs Directed at Specific Stakeholders category for demonstrating how the sachet insurance model helped achieve the dream of inclusive healthcare for Filipinos.
Meanwhile, Zamboanga-based Alsons Power Corporation got the Silver Anvil in the PR Programs on a Sustained Basis category for the Alsons Power-Hidilyn Diaz Scholarship Program.
Named after the country’s first Filipina Olympic silver medalist and Zamboanga native, the program empowers local student-athletes who have the potential to compete in Olympic weightlifting.
San Pedro City, Laguna-based Westlake Medical Center also won the Silver Anvil in the PR Tools-Multimedia/Digital category for the Sabi ni Doc video series, which made the hospital more recognizable to residents living in its vicinity.
Comm&Sense’s affiliate, ROAR, also added four Anvils to its collection of honors, all of which are from BDO Unibank, which bagged one Gold Anvil and three Silver Anvils.
BDO won the Gold Anvil for its monthly employee newsletter The Wayfinder under the PR Tools-Publications category. Launched in early 2019, the new corporate newsletter of the country’s largest bank found ways to engage with its internal stakeholders.
As for its Silver Anvils, two came from the PR Tools-Multimedia/Digital category – first, for its Valentine’s video and second, for its influencer marketing video.
Entitled Payo para sa Puso, BDO’s Valentine’s video tackled Filipino millennials’ behavior during the season of love to teach them financial literacy with the use of animation.
Also targeted at millennials, BDO’s influencer marketing video featured Miss Universe 2015 Pia Wurtzbach and former UAAP courtside reporter Angelique Manto, with the aim of inspiring the next generation.
BDO likewise bagged the Silver Anvil in the PR Tools-Exhibits and Special events category for the homecoming exhibit of global Filipino artist David Medalla.
Organized by bank adviser Mara Coson, the exhibit featured Medalla’s Cloud Canyons No. 31 kinetic sculpture, which was brought home to the Philippines from the United Kingdom as a way to reintroduce him to fellow Filipinos.
“This is truly a feat for us. For a young, 15-year old agency like us, our efforts to go beyond expectations have certainly paid off and have definitely been noticed. We look forward to achieving more for our clients through game-changing strategies that give a bang for the buck,” said Comm&Sense founder, president, and CEO Jaeger L. Tanco.
“Considering that we were already nominated for the Agency of the Year award in last year’s Quill, this record for Comm&Sense and ROAR gives us further motivation to up the ante for our clients, and perhaps the public relations field in the country,” added Comm&Sense managing director and ROAR president Charlotte Reyes.
Established in 2005, Comm&Sense is a full-service digital PR agency which believes that data-driven content, followed by creative execution, and smart amplification are the elements clients need to build credibility with their respective customers.
From left: Charlotte Fabian-Reyes (Managing Director), Jaeger Tanco (President and CEO), Toteng Tanglao (Communications Director)
Comm&Sense, together with its traditional PR arm ROAR, distinguish themselves from other agencies through brand publishing – a strategy wherein brands come out with their own content.
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