Education is one of the sectors that has been affected dramatically by the pandemic. Aside from the threat of Covid-19, students, families, and educators face other challenges such as limited to no internet connection and expensive Internet data costs. To reach more students even in remote areas, the Philippine Cable and Telecommunications Association (PCTA) has partnered with the Department of Education (DepEd) and Knowledge Channel to provide easier access to students through televised learning materials that will be aired on TV for students.
Together, the PCTA member-cable operators are serving 75% of the total cable TV subscribers in the Philippines.
“Many Filipino students living
in remote areas are constrained by the accessibility and speed of Internet
connection, and the high cost of data to stay connected. Learning then begins
to feel like a difficult chore, and a hurdle to overcome. Yet, these households
have television sets even before mobile phones and laptops. We are hopeful that
we ease the challenges our students face as they will now have easier access to
free educational content aired in cable television channels,” said Joel Dabao,
PCTA President.
The
partnership was sealed through a signing of a Memorandum of Understanding (MOU)
with the DepEd and the Presidential Communications Operations Office (PCOO) to
make full use of their cable TV systems activating their member operators
participation in this national effort of airing DepEd TV programs for school
year 2020-21.
PCTA
members have agreed to air informational materials from DepEd TV that are
standardized for academic institutions nationwide. “Many remote areas will be
covered by this service, and we are privileged to serve as conduits of enriched
learning during this trying time. Our mission is to ensure that no Filipino
student is left behind,” furthered Dabao.
Education
Secretary Leonor Briones lauded the agreement during the MOU signing, as it
paves the way for the department’s access to television and cable for their
distance learning program, with cable provider access of up to three channels
to air content produced by the DepEd Central Office. These will be a valuable
resource for students who do not have access to the internet and those who
cannot afford to purchase gadgets such as mobile phones, laptops and tablets.
Aside
from airing DepEd TV materials, PCTA also announced a partnership with
Knowledge Channel which encourages PCTA members’ cable systems to include
Knowledge Channel in their line-up and air its TV-based educational content.
The
Knowledge Channel has long had a strong supporter in the PCTA since 2003.
Elvira Lopez-Bautista, President and Executive Director of the Knowledge
Channel Foundation, highlights that television can be a powerful tool for
learning and will help Filipino children absorb not only their academic lessons
but, also enhance values learning through engaging content.
“My
fervent wish is that through this bayanihan effort with cable providers,
distance learning will become more accessible, feasible, affordable, and most
of all, enjoyable for every Filipino child,” said Lopez-Bautista. “With
Knowledge Channel Foundation and PCTA working together, mas masaya matuto ng bago.”
“Now,
more than ever, education should be at the forefront of our concerted efforts
to build a society that is resilient even in the face of a pandemic. As we
forge these partnerships, we let the bayanihan
spirit prevail for the common good where we all work together for the
future of Filipino children,” added Dabao.
For
more information about the PCTA, visit www.pcta.org.ph
ABOUT PCTA
The
PHILIPPINE CABLE AND TELECOMMUNICATIONS ASSOCIATION (PCTA), INC. is the
umbrella organization of nationwide Cable Television Operators and Internet
Service Providers in the Philippines. Its membership roster includes the
biggest cable operators in the country as well as the medium and small cable
operators who, through their pain-staking efforts, have succeeded in bringing
up-to-date programs, information, and technology to the farthest island in the
country. To date, the PCTA has over 300 regular members. Together, the PCTA
member-cable operators are serving 75% of the total cable TV subscribers in the
Philippines.
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