Alfamart"s Collaboration and Partnership: Business Growth in the New Normal

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The economic downturn brought about by the COVID-19 pandemic can never be overstated. In the wake of the disease – and the quarantines implemented to control it – countless businesses have been forced to cease operations, and ultimately, close shop. 

Of course, there are those who are fortunate enough to survive. However, as the economy continues to bear the brunt of diminished consumer spending, even mere survival is becoming a challenge. The prospect of sustained growth seems to be on another level entirely. 

Alfamart, the first and only Super Minimart chain in the country, has always believed that collaborations and partnerships are the keys to growth, especially during trying times. 

“Partnerships have been a key component and core foundation of Alfamart’s progress,” said Alfamart Philippines Chief Operating Officer Harvey Ong. “Ever since we started in 2014, we have been collaborating with landowners, lessors, suppliers, and partner consignees to make sure we can give the best selection and service to our customers,” he continued. 

As far as Ong is concerned, an alliance can only be called a true partnership if the benefits apply to all stakeholders. A prime example of this is their tie-up with DECS, a spin-off of the original Diao Eng Chay Chinese deli of Binondo fame. 

Justin Chua, a 4th generation owner of DECS, was a former Alfamart employee who was inspired to start his own business. When he was starting DECS, he saw it fit to partner with Alfamart so that their products could reach more people. 

“Partnering with Alfamart helped DECS achieve its main objectives,” Chua explained. “Our market reach has expanded considerably, and we have been given an opportunity and a channel to introduce DECS products to non-Filipino-Chinese.” 

Justin Chua is a 4th generation owner of the iconic Diao Eng Chay deli in Binondo. Through their partnership with Alfamart, more people outside Chinatown were introduced to their legendary delicacies. 

DECS’ lumpia, dimsum, and pies were a big hit with Alfamart’s customers and introduced the legendary Diao Eng Chay lumpia, dimsum, and pies to a whole new audience. 

“DECS’ growth climbed faster than we imagined,” Chua enthused. 

Another Alfamart partner-success story is Bakeshop16, a baked goods and pastry supplier. The proprietors, mom Eunette Ong and her daughters Erica and Eryll, believe that working with Alfamart gave their young business a good boost, especially with their brand equity. 

“Being associated with Alfamart helps in building the consumers’ perception towards Bakeshop16,” Eryll said. She also pointed out that the partnership came with exciting challenges that became opportunities for growth. 

“Our partnership with Alfamart encouraged us to learn more about production and logistics,” she explained. “Nowadays, with careful planning and close coordination with Alfamart, we are able to build an even stronger partnership with them. Thus, we are still growing with Alfamart,” she underscored. 

Alfamart’s partnerships with DECS and Bakeshop16 have allowed the entrepreneurs behind them to look past the present challenges. “Through collaboration, we are able to maintain our growth-oriented perspective, instead of the prevailing survival-oriented one,” the Alfamart COO emphasized. “We are always driven by our advocacy of community development and service. Of course, that extends to our partners as well. We should always be lifting each other up, no matter what happens,” Ong concluded. 

To know more about how to become a supplier for Alfamart, please visit https://alfamart.com.ph/be-an-alfamart-supplier/. 

Alfamart Ph continues Super Minimart openings to serve more communities

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Amid the Luzon-wide Enhanced Community Quarantine (ECQ), Alfamart, the first and only Super Minimart chain in the Philippines, has resumed its expansion to cater to the needs of local communities.

The newly opened Alfamart branch in Bagong Silang, Caloocan enforces strict social distancing in compliance with ECQ rules. Having “walking distance” Super Minimarts nearby keep residents from having to go out too far just to get supplies.

What was once a simple and mundane task has been made more challenging and risky by the ECQ. 

Grocery shopping is now much more complicated than it used to be, as people now have to contend with curfews, checkpoints, social distancing, and quarantine passes to help stem the spread of the COVID-19 pandemic. 

To help address these concerns and alleviate the burden on individual households, neighborhood minimarts like Alfamart have become more popular destinations for these errands, as they are closer to home. 

In the recent week, Alfamart opened eight new stores across Luzon; namely, in Tabun, Angeles, Pampanga; Barangay 176, Bagong Silang, Caloocan; Poblacion, Floridablanca, Pampanga; Palico, Imus, Cavite; Silangan, Rosario, Cavite; Daan Sarile, Cabanatuan, Nueva Ecija; Saog, Marilao, Bulacan; and Grand Valley Subdivision, Angono, Rizal.

Ten more stores are opening in other locations in May.

Alfamart Philippines COO Harvey Ong pointed out that the expansion amid the ECQ is more about following through on Alfamart’s advocacy to improve communities. “The ECQ has been very challenging for everyone, especially those living in communities that are significantly farther from malls, supermarkets, and groceries,” Ong said. “We want to bring that safe, convenient, and comfortable shopping experience closer to home through our Super Minimarts,” he continued.

Ong also highlighted how Alfamart is doing everything it can to reduce health risks, and inconveniences, for both employees and customers. “Our stores follow strict sanitary and hygiene protocols. We also provide PPEs for our frontline and backend staff,” he said. “Also, as part of our walk-to-work philosophy, we hire our store crew locally. As much as possible, we prefer our employees to be within walking distance of their assigned stores. This helps manage their travel time,” he further explained.

Ong enumerated other measures that ensure the store staff are taken care of such as free shuttle rides, proper coordination with checkpoints for expedited supply chain deliveries, proper scheduling and shorter operating hours.

Alfamart frontline staff disinfecting incoming customers to minimize transmissions. As seen in the photo Alfamart branches are operating at limited hours, instead of the usual 24/7, amid the ECQ.

Alfamart frontline staff restocking personal hygiene shelves. Keeping the shelves stocked amid the ECQ is a fully operational distribution center that delivers needed supplies to over 800 stores.

Most Alfamart employees are local hires from within the community. The Super Minimart chain has been encouraging a “walk-to-work” philosophy even before the ECQ.

“In these trying times, everyone is called to be vigilant and serve. Alfamart will do its part to help the community by keeping as many of our existing stores open and reaching out to more communities so we can serve more people,” he concluded.