The long wait is over and the Bicol Express is here to stay–as a longganisa!
That’s exactly what the Bicol Express Longganisa–developed by the same team behind the now-famous Laing Longganisa (after gaining social media momentum and a massive outing as one of the top ten products during the 2019 Ultimate Taste Test by Our Awesome Planet)–is all about.
Bicol Express and its roots
Like many other Filipino dishes, the Bicol Express has several iterations. What remains constant however is its use of pork, balao/balaw, or local salted baby shrimps, coconut milk, chili, and aromatics.
In some areas of Bicol, versions of it may incorporate vegetables such as string beans, winged beans, and bell pepper.
Onboard the regional cuisine trend/train
“We wanted to bank on the booming national and global interest towards local cuisine,” Rica Buenaflor of Que Rica says, “and we started with the Laing Longganisa.”,
With a massive response towards that idea of regional cuisine being made available and easy to prepare, her team has invested in the development and packaging of Pili Nuts (also a hit) in novel flavors such as Truffle-Pecorino Cheese.
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Que Rica is a brand of fine tasting products crafted in Bicol for Filipinos in the world. The brainchild of the Le Cordon Bleu Paris-trained Ched Rica Buenaflor, it takes pride in our culinary traditions while continuing to push the boundaries of what delights the Filipino palate. Local, healthy, and proud will be forever in its DNA. It is owned and managed by Phenomenon Group Inc.
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