Avida Land transforms South Park District with Interactive 3D Street Art

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As February ushers in Arts Month, South Park District, a 6.6-hectare master planned community of residential and commercial developments transforms its vibrant community into an interactive canvas with 3D paintings unveiled on February 3.

Avida Land unveiled two newly created 3D paintings that will complement its existing art installations.

Complementing the district's existing art installations, these 3D paintings make the landscape a destination for creative exploration where art seamlessly blends with nature and home.

Among the talented artists who helped design and produce these latest paintings were John Mark Saycon, Neil Defeo, and Melanio Bulauitan III—members of Guhit Sudlungan, the winning team of visual artists who participated at the first 3D street painting competition mounted by Avida in 2011. For this year’s venture, the team collaborated with fellow artists Brian Defeo, Emil Aldrine Alarcon, Didier Marc Alarcon, Jefferson Malong, and Jervin Ferrer.

3D paintings are artworks that project an illusion of depth and three-dimensional space, elements that give them playful and eye-catching appeal.

3D paintings appear carved into the very ground itself, giving what is actually a two-dimensional image a sense of depth and tangibility against the surrounding landscape.

Tess Tatco, Avida Land’s Marketing Head, shares great excitement over the newest attractions in the place. “We’re proud to showcase once more the creative talents of local artists,” she says. “Come and visit South Park District to discover the joy and inspiration that visual art can bring.”

John Mark Saycon, on the other hand, says that he and his fellow artists were gratified to have another art collaboration with Avida Land. “Winning the first-ever 3D street painting competition in 2011 opened doors for us,” he enthuses. “We’re happy to have another shot at it in 2024.”

Melanio Bulautian III, on his part, recalls that he and his fellow artists were just students back then, excited to share their craft with the world. “Winning the competition got our names out there—an invaluable chance to introduce ourselves to the public and establish our names as artists. Over a decade later, we’re even more excited to once again share our art with Avida.”

Bring the district’s essence of “Part City. Part Nature. Pure South” to life, one 3D painting shows a lush flower garden with butterflies in the air. The production of this artwork was led by none other than Emil Aldrine Alarcon. Alarcon has had a multitude of successful exhibits through the years, with another one, titled “Rebirth,” to be mounted at Arte Bettina in February.

The second 3D painting showcases a green roundabout amid a cityscape. The production of this artwork was led by Neil Defeo, who is primarily known for his paintings in watercolor and oil. Defeo won the Vision Petron Awards in 2010 and 2016.

Neil Defeo led the production of the cityscape 3D painting.

Tatco stresses that the best way to enjoy 3D paintings is by seeing these up close. “This is why we invite everyone to get up close to these stunning works of art at South Park District in National Road, Alabang. Unleash your inner artist and capture great photos with your loved ones and friends.”

Property seekers who want to live a balanced life amidst the relaxing vibe of the South may visit the Avida Towers Ardane Showroom.

Avida Land Corp. is the upper mid-income residential brand of Ayala Land, the Philippines’ leading developer of sustainable estates offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments that support local economic growth and nation-building.

John Mark Saycon was one of the original winners of the first ever Avida 3D Street Painting Competition.

 Two artists hard at work at making the brand new 3D paintings in the South Park District.

A talented team of artists worked hard to produce the new 3D painting featured in South Park District.

 The team of artists used their work to explore the event’s theme, “Part City, Part Nature, Pure South.”

 Even under the hot sun, the artists worked to bring these eye-catching pieces to life.

Some of the materials used to produce the 3D paintings at Avida South Park District.

3D painting requires a careful mastery of perspective from the artists at work.

Avida Land has been giving artists the chance to showcase their work on significant platforms.

One 3D painting shows a lush flower garden with butterflies in the air.

The second 3D painting showcases a green roundabout amid a cityscape.

For more information and updates on Avida Land’s projects, visit their website at https://www.avidaland.com/, like and follow @AvidaLandPH on Facebook and Instagram, and @avidaofficial on YouTube.

Avida Land Unveils the Biggest Outdoor Mural in the South

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Avida Land excitedly announces the official unveiling of “In Her Future Memories,” a stunning mural artwork and winner of their recently concluded South Park District Mural Design Competition.

 The eye-catching colors of “In Her Future Memories” invite lovers of art from all over the country to appreciate its beauty in person.

From championing local artists to elevating spaces with Filipino artistry is Avida's dedication to the arts, and this advocacy will continue to strengthen for years to come. They believe in the power of art to inspire, connect, and spark conversations, and "In Her Future Memories" embodies this spirit.

“In Her Future Memories” was designed and created by Jhocel “Anthony Marahuyo” Malicsi and his team of thirteen talented visual artists—Rheydene Luca Ortega, Rhealhet Luca Ortega, Laurence Sebolino Gutierrez, Ma. Aleilyn Joyce Domingo Botin, John Roland Alipis, Ainafer Rupal Arena, John Alexis Rupal Arena, Roma Nieves Huet, Rica Permejo, Mia Jormalyn Astrera Balaoro, John Lenarrd Soriano Barua, Michael Grospe Autos, and Jefferson Panghulan Parajas. On board to handle logistics for this team were Jerome Edianel Carandang, Charmaine Abiado Camba, Paul Denvir Delmonte, and John Carlo Decrepito.

Ms. Tess Tatco  and Ms. Anne Baylon-Jara overseeing the proceedings at the unveiling of “In Her Future Memories.”

Anthony Marahuyo shares insights into his team’s winning design.

Marahuyo Studio is gifted their prize money for winning the Avida South Park Mural Design Competition.

Team leader Jhocel Malicsi and his group executed their winning mural design on one of the exterior walls of the South Park Center. Using paints provided by Davies Paints, they turned the wall into a massive, eye-catching canvas on which the theme was well-interpreted in vivid colors with a clear visual story.

Towering 20 meters above the ground, “In Her Future Memories” is the biggest creative mural in the South that is expected to draw multitudes of art lovers and visitors to South Park District, a 6.6-hectare master planned mixed-use development in Alabang, Muntinlupa City that is home to 2 Avida residential developments which are Avida Towers Ardane - a pre-selling property, and Avida Towers Altura - a move-in ready home, right across the South Park Center and South Park Corporate Center.

Officials from Avida Land were present at the official unveiling of the completed mural.

Avida Land's Marketing Head, Tess Tatco, beams with excitement for South Park District's newest attraction. The towering mural joins Reginald Yuson's existing installations, painting a vision for South Park as a vibrant place to live and thrive. Tatco envisions not just Avida residents, but people from different cities visiting the mural in person. “Come see ‘In Her Future Memories’ for yourself,” she invites everyone, “and step beneath the towering canvas, feel the pulse of the city and nature merge, and rediscover the charm of the South.”

Ulysses Jose N. Rosal III, Business Development Manager at Davies Paints, shared his excitement to have been part of the production of one of the biggest murals in the entire country.

The mural’s creative team designed the art piece to adhere to the competition’s theme of “Part City, Part Nature, Pure South”. It prominently depicts a female cyborg whose mechanical parts seamlessly blend with a backdrop of brightly hued tropical flowers, creating a fusion of technology and nature. On the left, where the flowers open up to the futuristic city skyline, onlookers are invited to imagine what tomorrow might bring.

Through its appealing imagery, the mural transports us to a world where concrete skyscrapers rise amidst vibrant flora, symbolizing a hopeful future where progress does not come at the expense of the natural world. It’s an image that evokes nostalgia and a feeling of deep connection to one’s hometown.

This artwork transcends its physical form, offering an opportunity for reflection and creative expression - where casual passersby and art lovers can capture their own special moment and share this online.

Share your vision with #ArtInSouthPark #InspiredByAvida. Visit the mural at South Park District, National Road, Alabang, Muntinlupa City

The artists from Marahuyo Studio worked efficiently to bring their winning mural design to life.

 Artists from Marahuyo Studio and Avida Land officials stand proudly before the newly unveiled “In Her Future Memories.”

 The winning mural, “In Her Future Memories,” looms over the artists that brought it to life.

The artists of Marahuyo Studio share their thoughts with the media.

 Tess Tatco, Jhocel Malicsi aka Anthony Marahuyo, and Anne Baylon-Jara at the official unveiling of the completed mural in the South Park District.

Tess Tatco, Avida Land AVP for Corporate Marketing and Retail; Jhocel Malicsi aka Anthony Marahuyo, leading designer of the winning mural; Anne Baylon-Jara, Brand and Project Marketing Head of Avida; Chris Cahilig, President of Insight 360 Consultancy Services Inc., and Austin Cabatana, Mister International 2023 1^st Runner Up all posing with the mural “In Her Future Memories.”

“In Her Future Memories” envisions a vision of tomorrow where nature and technology blend seamlessly together.

Avida Land Corp. is the upper mid-income residential brand of Ayala Land, the Philippines’ leading developer of sustainable estates offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments that support local economic growth and nation-building.

For more information and updates on Avida Land’s projects, visit their website at https://www.avidaland.com/, like and follow @AvidaLandPH on Facebook and Instagram, and @avidaofficial on YouTube.