R Rules champions of women empowerment on their debut single “DNY”—out today via MCA Music Inc.
Listen here: http://rrules.lnk.to/DNY
With its propulsive beats and hip-hop
swagger, the Pinay quartet shows unwavering commitment to inspire young music
listeners to stand up for what they believe in and encourage them to find their
inner strength to go after what they want.
The song, which literally means “Don’t
Need Ya,” puts a refreshing spin on empowerment anthems while taking into
consideration the values, perspectives, and views of R Rules as individuals and
as a collective. Aside from using their platform to inspire change and lift
each other up, the Filipino girl group also shares that their latest track
promotes love and kindness in any way or form, be it for your own self and for
others who need it.
“DNY” is co-written by Kevin Yadao and
Tiny Corpuz, and co-produced by Cursebox and Corpuz, with the goal to speak out against the
impossible standards imposed to women and articulate the challenges that they
go through towards claiming their space and earning respect.
With its masterful blend of music
influences that range from hip-hop/R&B to K-Pop, EDM to top 40 music,
“Don’t Need Ya” signals R Rules’ impressive pivot to diverse and eclectic
modern sounds.
As R Rules’ maiden offering, it succeeds
in translating their magnetic confidence into an astounding piece of work that
sounds at par with contemporary global music trends but remains representative
of their unique vision as artists. “Our plan right now, is just to get our
music out there,” says the hound of alpha female swag. “We’re not here to
compete. We just want to carve out a space for our empowering brand of pop
music, and hopefully be taken seriously for who we are as a group.”
R Rules’ “DNY” is out now on streaming platforms worldwide via MCA Music Inc. Watch the music video here.
About R Rules
The story of R Rules is a story of how four women from two cultural backgrounds came together to become pop performers, working hard on their craft and finding ways to delight their audience. R Rules (formerly known as Japh Dolls) are composed of RIYO, RURI, REINA, RISA—all four of them, fluent in Filipino, English, and Japanese and are currently undergoing de rigeur trainee development program to hone their skills. The girls are now set to make an impact on the Philippine pop scene and, hopefully, the global music market.
Learning to sing like the musical pros
Reina
grew up in Japan but is now based in Manila City. She hails from Tokyo and
moved to the Philippines when she turned 19. Her mother is Filipina, and Reina
recalls her mother’s musical tastes as being an inspiration. She wanted to sing
like her mother’s favorite singers, who always hit the high notes and had
powerful voices. When she had the chance, she moved to her mother’s homeland to
pursue musical training.
Reina hopes that people will appreciate her story of how she moved to a place that was unfamiliar to her and had memorable experiences because of it. When we asked about her favorite singers, one of them, Ariana Grande, stood out. Reina says that Grande’s distinctive voice inspired her to aim for the same goal. She wants to collaborate with the YG Entertainment Group in South Korea, the people who are behind another group of artists she admires, Blackpink.
Trying it out and eventually enjoying
the ride
Risa
grew up in the Philippines as a person with two cultures. When she was
finishing high school, she wanted to move to Japan for college because of a
desire to explore her Japanese culture.
Risa’s
musical tastes lean toward pop. What stood out for us, though, was her fondness
for Scott Bradlee’s Postmodern Jukebox project, where Bradlee and his bandmates
reimagine contemporary pop music through different and older genres. She says
that she can still reminisce about pop songs she likes but appreciate how they
put a twist on it.
What
Risa wants people to get from her story is how she wants us to value the people
we love. Her story of loss and finding comfort and care in others is something
that people can connect with.
Wanting to sing about what dreams are
made of
Riyo
grew up in Japan, where she finished high school. When she was six years old,
she recalls that she wanted to be the pop singer Hannah Montana, Miley Cyrus’s
lead character from the Disney Channel show of the same name. She was often
bullied at school, she also recalls. She had family problems since she was
young when her parents divorced. Even if she sometimes wanted to give up, she
kept on going. Her journey led her to Manila, where she also ended up being in
a group.
Riyo was a tuba player in her junior high school band. She says that it was easy to master the tuba because it didn’t require reading chords, which was complicated for her. If it weren’t for her being signed to an acting agency, she would have continued being in her school’s music club. Her dream is to perform at the Met Gala someday. The annual event at the Metropolitan Museum of New York brings together fashion, music, and visual arts, and has become known for attendees in often flamboyant costumes. She wants her group to be there in outlandish costumes and prove to be the best!
Being part of a new musical family
Ruri,
who also calls herself ARU or R. Performing was part of her life ever since she
was young, and she joined singing contests of all sorts. She wants to grow as a
performer, learning instruments like the guitar and the drums.
Ruri
wants people to appreciate her story of being an independent woman who uses her
talent to achieve her dreams. She connected with her Japanese girl group quickly
because they share the same sense of humor and a deep understanding of each
other. She says of her and her fellow R Rules members, “We are not just a girl group, we are
sisters.”
Coming together to make music
R
Rules marks the second time that our four singers have gotten together to make
music. They were about to give up until they were given a bigger opportunity to
work together. The group says that they have been giving 100% of their effort
to working together, so they decided to give music one last shot. They don’t
want to have any regrets later by doing this.
The
women of R Rules hope to show that people from two different cultures can
perform together in perfect harmony, not just musical. One group they all
admire in common is the K-pop act Blackpink. The Korean girl group, they say,
has a distinct aura and confidence they bring to performing. The group also
appreciates how Blackpink’s members work hard and dedicate themselves to their
craft.
R
Rules’s short-term goals are to improve their singing and dancing. They also
want to showcase their own material in the process of that musical growth. As
for their long-term goals, they hope to become well-known internationally and
perform in big festivals like Coachella, where people like Beyoncé have given
very memorable sets.
R
Rules wants people to be inspired and energized by their music. Most of all,
they want us to believe in ourselves and be strong enough to achieve whatever
we want. This group of young performers is truly one to watch out for, not just
for their talent, but for the stories they want to tell. We look forward to
finding out what they have to offer.
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