RUSH launches digital and data program with Unilever U-COIN

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RUSH, a 917Ventures, Inc. loyalty and e-commerce solutions provider, has launched a partnership with Unilever through a digital rewards program called U-COIN. U-COIN is a web-based platform that provides consumers with a more rewarding shopping experience through incentives for customers when they buy Unilever products. Customers can now earn points through engaging with any of Unilever’s channels, be it offline or online, and even through participation in brand activities. Additionally, customers can visit https://www.U-Coin.com.ph/ to  monitor their earnings and redeem amazing rewards from the catalog. 

Membership to U-COIN is free and accessible to all regardless of network, which aligns with Unilever’s value of touching lives across their various brands and initiatives.  As a hub for innovative data-driven marketing and collaborative culture, Unilever’s vision of an agile platform that aggregates digital rewards from different partners was an advantage that RUSH readily delivered. 

 

Wence Wenceslao, Digital Hub Lead for Unilever Philippines, said that meaningful engagement is important to Unilever. “With U-COIN, we get to continuously reward people through a single digital currency for engaging with Unilever. And it also democratizes how they choose their rewards. We recognize that the unique positioning of Unilever as an FMCG is that we touch lives, across our different brands and initiatives. U-COIN helps consolidate that view for us to better provide more relevant experiences for them." 

 

Through this partnership, consumers nationwide are able to maximize the value of their hard-earned peso, while being able to share the perks and rewarding experiences with their loved ones.

 

Glenn Estrella, Head of Acceleration Group for 917Ventures shares that “RUSH remains firm in our commitment to enable businesses in fostering stronger and long lasting relationships with their customers through digital solutions. Through our strength in data collection and processing, we have provided our partners the capability to understand their audience better, allowing them to create the most relevant and appealing offers. With U-COIN, Rush has once again been able to seamlessly  connect Unilever to their customers in a more meaningful and impactful way.” 

 

“U-COIN is a strategic digital program for Unilever Philippines. Aside from making consumer and customer engagement more rewarding, U-Coin also unlocks data, single customer view and lifetime value measurement in an interconnected and data-driven digital ecosystem that is slowly becoming cookieless,” says Dennis Perez, Unilever’s Media Director.

 

The experience encompasses various customer experiences, be it purchasing Unilever products, answering a survey, or simply engaging with a Unilever brand. More so, with U-COINs they’ve earned, consumers may purchase amazing gifts from Unilever’s partners for daily essential needs, mobile load, mobile data, travel, shopping, and more. 

917Ventures, the largest corporate incubator in the Philippines is a wholly-owned subsidiary of Globe. 

For more information on digitally innovative platforms, visit www.rush.com.ph.

Churreria La Lola spreads happiness one churro at a time with RUSH-powered loyalty app

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In recent years, churros (Spanish fried dough pastry) have become a staple snacktime treat among Filipinos. A plethora of kiosks have popped up offering the deep-fried goodness in numerous malls nationwide. But one name stands above all when the word “churros” spring to mind: Churreria La Lola.

Since opening their first branch in Powerplant Mall in December 2014, Churreria La Lola now has 17branches all over the Philippines. The overwhelming support made the company want to return the love to their customers, hence the creation of a RUSH-powered loyalty program.

RUSH is Globe Telecom’s customizable digital platform that allows businesses to easily build, track, and manage their own customer loyalty program. RUSH’s digital solutions help businesses to conveniently develop and deploy a custom-branded mobile app in as fast as 10 days.

With their own custom-branded RUSH-powered app, Churreria La Lola is intent on spreading more happiness to their regulars by rewarding them with exclusive perks and discounts. The app’s flexible reward system features a list of some of La Lola’s well-loved items which are up for grabs in exchange for stampscollected during visits and transactions.

To support their existing marketing efforts, RUSH’s built-in engagement tools allow La Lola to conveniently connect with their customers through SMS, emails, and in-app notifications. This way, customers are always in the loop for updates, promotions, or activities.

And the best thing? Fans can share their appreciation and extend suggestions through RUSH’s feedback system.

The RUSH partnership allows La Lola to create a more intelligent customer relationship management strategy through an analytics dashboard. This dashboards feeds La Lola with actionable data and insights about the buying patterns of their customers, best-selling products, most visited branches in order to make decisions that put customers best interests forward.

With RUSH-powered loyalty app, customers will surely line up to their stores with excitement and come back as often as they can. 

To know more about how RUSH can help your business, you may visit https://www.rush.ph/about.