Sony redefines the Entertainment Experience with the newest SRS-XV900 High Power Wireless Speaker

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Sony SRS-XV900 Wireless Bluetooth Speaker

Becoming the life of a party or coming home to an immersive watching experience is probably among the #goals of almost everyone. Redefine your relaxation – whether it is through social gatherings or movie-watching at home because whenever and wherever you are, you can bring Sony’s SRS-XV900 high power wireless Bluetooth speaker with you!

Live life loud as Sony introduces the SRS-XV900 wireless Bluetooth speaker – the latest addition to Sony’s state-of-the-art X-Series portable wireless speakers.

Louder and more powerful than ever, the SRS-XV900 is best for those who love music like those who want to experience immersive music through streaming, party chasers, karaoke singers, musicians, and even those who just want to enjoy their time and relaxation at their homes. Here are the reasons why.

Party-Ready

Sony’s SRS-XV900 is party-ready. Fire up any celebration like birthdays and anniversaries both indoors and outdoors with the SRS-XV900’s Omnidirectional Party Sound. Thanks to its X-Balanced Speaker Unit, Jet Bass Booster port, and non-circular diaphragm, you can easily hype up everyone with a richer, clearer, and deeper music experience for your friends and family.

It also has midrange drivers and six tweeter units in its front, side, and top for vocal clarity giving out high-frequency sound all-around, perfect for a live music experience.

The party will not be complete without dazzling lights that’s why the XV900 has omnidirectional pulsating LED lights which can illuminate and turn up the party feels of the whole room.

Better TV-viewing Experience

Take the opportunity to enjoy your family bonding moments or even your me-time as you enjoy movies and concerts in the comfort of your home with the XV900 speakers by just connecting to its optical input.

The Sony-XV900 is equipped with Sony’s latest and exclusive TV Sound Booster function with deep bass and realistic high-frequency sound for a full immersive experience.

Plug in and Play

Anyone can play the DJ role with XV900’s plug-in and play feature. With a complete top-notch touch panel, take control of the speakers – change its functions, settings, or lighting with just a single click.

Connect your phone and blast your favorite playlist on its USB-A output or you may just connect it via Bluetooth and use the Sony Music Center App with its cool and fun features like Gesture and DJ Control. Sony Music Center also allows you to personalize your audio settings and playlist and use the Party Connect function that can hook up with up to 100 compatible speakers to sync the music and lights.

You might as well host karaoke nights, singer or not, as you can easily plug-in a microphone or two with XV900. You may also opt to connect a guitar for your acoustic nights with friends using the speaker as your amplifier.

The XV900 also features the Bluetooth Fast Pair where your device becomes instantly discoverable as soon as you turn it on.

Always on the Go

The party truly never stops with XV900 and its 25-hour battery life to turn up the festivities any time of the day. It has a quick charging feature that can get you 3 hours of playing time in just 10 minutes. The handy speaker also comes with a Battery Care function saving the battery from overcharging.

With its carry handle and wheels, you can roll all your way to your party and take the wireless XV900 with you anywhere conveniently. It also has an IP67 Rating, which ensures that it can withstand water and dust everywhere you go.

Did you also know that Sony is aiming to achieve a zero environmental footprint for its products? With this in mind, Sony not only produces specially designed speakers but also cares for its environment. XV900 uses uniquely developed recycled plastic for its front and rear panels and internal parts.

Whether it's for a party, home entertainment, or casual music playing, the XV900 is the best wireless Bluetooth speaker for you.

Want to redefine your experience? The SRS-XV900 is now available at Sony Flagship Stores online and Authorized Dealers nationwide for only PHP 57,999.00.

Sony Opens Exhibit at CES® 2023

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Introducing technologies and initiatives that move people's hearts

and expand the possibilities of entertainment

Sony has recently opened its exhibit at CES® 2023 in Las Vegas, Nevada, USA.

Kenichiro Yoshida, Chairman, President and CEO of Sony Group Corporation, took the stage at Sony’s recent press conference ahead of the exhibition's public opening. He explained that collaboration with creators who create Kando (emotion) is essential to advancing Sony's Purpose to "fill the world with emotion, through the power of creativity and technology”.

He also emphasized that the "live" sharing of time and space is the essence of entertainment and that Sony’s creation and interaction technology will support the virtual world to provide live experiences and connect them with the physical world in exciting ways.

He was also joined by a diverse array of speakers from the worlds of pictures, games, music, sports, and mobility to discuss the potential for expanding the scope of entertainment through technology.

Main Products and Technologies Being Showcased

Under the theme “Moving People Forward,” the exhibition will focus on Sony’s efforts to move people’s hearts and expand the possibilities of entertainment through various technologies and initiatives relating to the metaverse, mobility, and other areas, and through its collaboration with creators.

As an environmental initiative, some of the booth panels are made of "Original Blended Material," a paper material developed by Sony. Original Blended Material is an environmentally conscious paper material made from bamboo, sugar cane, and post-consumer recycled paper, whose origins are specified. In addition, in order to reduce waste materials, Sony is working to reduce environmental impact by reusing curtains used at other events and utilizing rental materials.

Highlights of the Sony Booth at CES 2023:

Moving Creators Forward

• STAR SPHERE

STAR SPHERE is a project to bring space closer to all and to discover the "space perspectives" to provide an opportunity to think about the global environment and social issues. On Jan. 3, 2023 (PST), a remote controllable nano-satellite “EYE” equipped with a camera capable of shooting from space, was launched. Sony will exhibit the "Space Shooting Lab," an experimental simulator that proposes a "space" for experiential photography from space that STAR SPHERE plans to offer in the future, and a mock-up of a nano-satellite equipped with Sony camera equipment.

• Technology for Creators

Sony supports a wide range of production activities to get closer to various communities,　from top creators to future creators. This booth showcases vast image production solutions, including digital cinema cameras such as VENICE 2, the full-frame mirrorless camera Alpha™ series, the VLOGCAM series, the professional drone Airpeak, Xperia™ smartphones, and the Creators' Cloud, a cloud-based media production platform.　In addition, Sony will propose high-quality sound content production through microphones and headphones for professionals and general creators.

Expanding Potential of Virtual and Physical

• Virtual Fan Engagement

Sony is conducting a PoC (proof of concept) with English Premier League football club Manchester City, aiming for the realization of the next generation of online fan communities and engagement through the combination of physical and virtual to excite and engage with both new and existing sports fans. In the booth, visitors can experience metaverse content as if they were in the Etihad Stadium, Manchester City's home, reproduced in virtual space. Fans can express their feelings and passion for the team by creating their own customizable avatars on their smartphones and, in the future, connect with millions of fans across the globe, in addition to accessing various services to increase engagement.

• New Sports Fan Experiences Created from Live Sports Data

This exhibit introduces initiatives related to new data-driven sports fan experiences, taking visitors through the journey of sports data from data capture on the field, creating virtual content in real-time, and offering it on various platforms to fans. Multiple technologies from Hawk-Eye Innovations (“Hawk-Eye”), Beyond Sports, and Pulselive, all Sony Group companies, will showcase Sony’s sports businesses’ ability to truly revolutionize how we capture, visualize, deliver and make interactive live-action data for the fans.

• Portable Volumetric Capture

This exhibit showcases a prototype of a new system that can capture and distribute animated 3D reconstructions of people, objects, and spaces with low latency in any location. The system only requires seven sensors, which allows it to be set up anywhere quickly, meeting the demand for live 3D video distribution. The booth lets visitors enjoy experiencing a 360-degree view of Manchester City players and the audience shown in a 3D metaverse space, through tablets and Sony’s Spatial Reality Displays.

• Spatial Reality Display: New Prototype with a Large 27-inch Screen

Sony is unveiling a 27" prototype of the Spatial Reality Display (SR Display) which reproduces the real world with 3D spatial images. The larger screen format enables the display of life-sized objects so that medical images and product designs can be reproduced more realistically. At the booth, the SR Display will be used to show 3D computer graphics content with applications in various fields, such as point cloud data used in VR (virtual reality) and AR (augmented reality), as well as architecture and computer-aided design (CAD), in a virtual space. In addition, multi-view video created by Hawk-Eye's live sports data and virtual characters can now be reproduced on the SR Display as a new style of entertainment.

• Previsualization Powered by “mocopi”

Previsualization technology will be demonstrated using Sony's mobile motion capture system “mocopi,” which allows creators to check their camerawork and character positions with VFX* editing at the pre-production stage. A CG model is shown on the viewing monitor, which is synchronized in real-time with the movement of a performing model who is wearing the “mocopi” device. This technology contributes to streamlined production workflow, allowing creators to simulate production at an early stage, improving the quality of their work.

*Visual effects: the process in filmmaking and video production where imagery is created or manipulated outside of live-action shooting.

• PlayStation®VR2 and PlayStation®5

Sony will exhibit PlayStation®VR2 (PS VR2), the next-generation virtual reality headset for PlayStation®5 (PS5™) that brings an immersive gaming experience like never before. PS VR2 has some key features that are realized through PS VR2 Sense Technology, such as headset feedback, eye tracking, 3D Audio, and adaptive triggers, as well as haptic feedback from PS VR2 Sense™ Controller. Select PS VR2 and PS5 games are available to try, along with PS5 accessories that will be showcased at the booth.

Evolving Mobility Experience

• Sony Honda Mobility

A new prototype vehicle will be exhibited by Sony Honda Mobility, whose purpose is to "Move people, through the pursuit of innovation with diverse inspirations". Check out Sony Honda Mobility’s website for more information: https://shm-afeela.com/

To stay updated and know more about Sony’s CES® 2023 announcements, please visit the “Sony Square” at https://square.sony.com/ces2023/

Notes:

Sony’s press conference at CES® 2023 can be viewed here:

Sony Group Official YouTube channel：https://www.youtube.com/watch?v=UVMcjxW68Bc

List of Presenters

• ・Kenichiro Yoshida (Chairman, President and CEO, Sony Group Corporation)
• ・Sanford Panitch (President, Sony Pictures Entertainment Motion Picture Group)
• ・Asad Qizilbash (Head of PlayStation Productions)
• ・Neill Blomkamp (Film Director）
• ・Jim Ryan (President and CEO, Sony Interactive Entertainment)
• ・Yasuhide Mizuno (Chairman and CEO, Sony Honda Mobility Inc.)
• ・Kim Libreri (CTO, Epic Games)
• ・Cristiano Amon (President and CEO, Qualcomm Incorporated)

Sony Booth Exhibit Overview

Duration: Jan. 5 (Thursday) to Jan. 8 (Sunday), 2023

Venue: Las Vegas Convention Center, Booth # 18600

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About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: www.sony.net.

Sony Philippines showcases flagship products and brings immersive experiences to fans at first-ever Sony Fair

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Last December, Sony hosted its inaugural Sony Fair, a ten-day event that featured interactive displays, community activities, and workshops that enabled customers to envision the way Sony devices can fuel their lifestyle. The event, which ran from December 9 to 18, brought together some of Sony’s flagship products in the spaces of mobile, digital imaging, home entertainment, personal audio, and gaming for customers to enjoy. 

Among the stunning display of products many looked forward to at the Sony Fair, included the Sony Bravia X93000D and the 75” Z9D 4K HDR TV. Together with the HT-ST9 Soundbar with Wi-Fi/Bluetooth®, Sony demonstrated how it has redefined audio and entertainment through its slim and elegant profile that blends into any living environment. Sony’s Bravia Movie Nights during the evenings let consumers enjoy the best of Sony TVs as they watched family-friendly films such as Cloudy with a Chance of Meatballs 2, Hotel Transylvania, The Amazing Spiderman 2, and Arthur Christmas while being among the first in the country to experience the 100” Z9D 4K HDR TV.

An unforgettable experience awaited audiophiles as they immersed in rich, vibrant sound at the Hi-Res Audio Workshop conducted by Sony Ambassador Juno Oebanda. An engaging and enticing crowd arrived at Sony Extra Bass’ Feel the Passion Dance Clinic featuring Upeepz Dance Crew as well as DJ Rammy Bitong’s Silent Party and DJ Workshop where he shared advice to young and aspiring DJs. The Sony Fair also brought the most discerning ears up and close with Sony’s top-of-the-line personal audio Bluetooth devices such as the MDR-XB650BT EXTRA BASS™ Headphones, MDR-1000X Noise-Canceling Headphones, SRS-XB3 Portable Wireless Speaker, and MDR-Z1R. The MDR-Z1R headphones boasts of the utmost standard in materials and design. The Fibonacci-patterned grill guarantees a cleaner, more authentic Hi-Res sound.

Mobile photography took center stage as Xperia™ Ambassadors Pierre Guevarra, Linus Banaag and Marvin Conanan conducted workshops where they tried out some of today’s hottest mobile devices from the Xperia™ X Series, including the Xperia™ XZ flagship mobile phone. A first for a smartphone, the Xperia™ XZ brings triple image sensing technology to its cameras to deliver the best experience in mobile photography. Select Xperia™ fans got the chance to win some of these devices through an on-the-spot mobile photography contest. 

At the Sony Digital Imaging booth, exhilarating on-site activities including a bar tending and flaring demonstration and a BMX bike & skateboard exhibition put today’s latest Alpha and Cyber-Shot cameras to the test. Workshops featuring renowned photographers and cinematographers Pilar Trigo Bonnin, Paco Guerrero, Nina Sandejas, and Mayad Studios gathered professional and hobbyists for sharing of pro tips and tricks. Meanwhile, Sony Ambassadors Kimi Juan, Jelito de Leon, Sheng Gonzales and Charisma Lico demonstrated mastery of their craft as they taught travel, flat lay, toy, and fashion photography workshops to their followers and fans. 

The Sony PlayStation booth, which exhibited some of this year’s lauded games, including Final Fantasy XV, Just Dance, and NBA2K17, definitely thrilled gamers. Many were simply delighted to finally get the chance to experience the wonderful world of virtual reality as they played some of today’s hottest VR-ready games with the PlayStation VR Headset in tow.

The inaugural Sony Fair was truly a celebration of the brand’s relentless pursuit of innovation and commitment to continue delivering more firsts that will inspire and spark curiosity among consumers. Beyond this, it is a testament of how far gadgets have transcended from simple functional tools to personal devices that serve as canvasses to express one’s creativity and deliver one-of-a-kind experiences that enhance our lives.

For information on the latest products from Sony, visit :

http://www.sony.com.ph 

https://www.facebook.com/SonyPhilippines/

https://twitter.com/SonyPHinc

https://www.instagram.com/sonyphinc/

Enhancing your Home with Sony's Complete Entertainment System

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“Filipinos love entertaining at home that is why it is important to choose products that can help you design your home regardless of the space or environment you have and at the same time, provide the family with a variety of entertainment choices. With the complete home theatre systems available at Sony, we are giving families more reason to stay at home and enjoy quality time together,” said Allet Velves, Head, Home Entertainment System, Sony Philippines. 

Designing the family room can be a challenge for everyone, most especially when it comes to setting-up the home entertainment system that you and your family need. Most people usually find it difficult if the space is small and there are just too many wires used to connect the television to the player and speakers. Sony has what consumers need when it comes to designing the family room with its complete home entertainment systems and current line of sound bar products. 

Flexible to use and place anywhere at home, Sony’s sound bar speakers are packed with features that complement the signature superior sound quality that only Sony is able to reproduce. 

“We know how challenging it is to design the family room and set-up a home theatre system in a small space. Consumers always demand for great sound quality and unlike other sound bars, we at Sony focus on products that deliver an immersive true home theatre experience that is easy-to-setup and enjoy,” said Nobuyoshi Otake, President and Managing Director, Sony Philippines.

For condo dwellers, match the size of your family room or living space with a home theatre system that allows you to maximize space but still provide you with the aesthetics that complement the look of your home. Choose a sound system that will best fit the space; sound bars are a good option when you want to lessen the clutter. 

The Sony sound bar delivers powerful sound despite its size and position in the room. With numerous speakers and sound systems available in the market today, it is good to know what can actually deliver and provide the best sound quality that will fit your family needs. 

Packing powerful sounds in a small body, Sony brings its HT-ST7 sound bar speaker, one of its first entries into the premium sound bar category as well as its HT-CT370, Sony’s entry-level sound bar that both provide high quality audio and immersive cinematic experience. 

The HT-ST7 incorporates nine independent speaker drivers and seven discrete amplifiers. Using both Dolby TrueHD and DTS-HD Master Audio decoders for high definition audio decoding, this system delivers the master quality sound experience with deep, clean bass from its high quality dual driver wireless subwoofer. Each component is meticulously designed to deliver the best audio reproduction possible, which results in great imaging with a wide sound stage, something traditionally found only in larger component based home theaters.

If you want something simpler but delivers clear quality sound, Sony also provides the HT-CT370 sound bar that comes with 300W of power that will surely make your favorite music and movies sound bigger than ever. Featuring an enhanced sound space, the HT-CT370 pushes sound wider and further into the room so it becomes more realistic wherever you sit. Also using both Dolby TrueHD and DTS-HD, it allows you to enjoy movies just the way the director intended.

For more information on Sony’s full line-up of home theatre systems, head down to the nearest Sony Centre to check out the latest products or visit the website at www.sony.com.ph.

So Fresh, The Best of 2014

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2014: A YEAR OF FRESH HITS

Sony Music Entertainment and Universal Music joined forces to cook up the year’s freshest hits compilation release so aptly entitled So Fresh, The Best of 2014, clamping up 20 big-shot songs including Billboard Hot 100 #1s such as Miley Cyrus, Meghan Trainor, John Legend, Pharrell Williams and MAGIC! Now it couldn’t get any fresher than that!

Running for more than 70 minutes, the CD packs in 20 speaker juices including new-world hotness anthem “All About That Bass” from 2014 breakthrough artist Meghan Trainor, as well as girl-power collaborations “Problem” by Ariana Grande feat. Iggy Azalea, “Black Widow” by Iggy Azalea feat. Rita Ora, and the Jessie J- Ariana Grande-Nicki Minaj airwave buster “Bang Bang”. Numbering in more of the dance floor hits, it also features tracks from DJs Calvin Harris with “Summer” and Avicii with EDM-country crossover “Hey Brother”, plus certified dance tracks “Wild Wild Love” (Pitbull feat. G.R.L.), “Do What U Want” (Lady Gaga feat. R. Kelly) and “This Is How We Do” (Katy Perry).

Male musers won’t get disappointed as bands like MAGIC! reel in household staple “Rude” and Maroon 5 with “Maps”. Pop prince Justin Timberlake is also featured with “Not A Bad Thing”, and newcomer Sam Smith with “I’m Not The Only One” from his first album that came out this year. Boybands are also in line as “Story Of My Life” by One Direction and “She Looks So Perfect” by 5 Seconds of Summer are counted on the track list.

So Fresh throws down every now and then too with slow tunes spread all throughout: the overtly heated “Wrecking Ball” by Miley Cyrus, the comeback classic of John Legend “All of Me”, and Begin Again movie theme “Lost Stars” by Maroon 5 frontman Adam Levine.

Instant classics such as “Happy (from Despicable Me 2)” by Pharrell Williams and “Love Never Felt So Good”, a posthumous virtual duet by pop legend Michael Jackson with Justin Timberlake, raise the bar for other concurrent various artist releases.

By and large, the bravado of So Fresh is in its qualitative AND quantitative collection. This 20-track assembly is massive enough to stir up anticipation on what could be a really, really good year ahead in music...and what could be a very, very good compilation franchise.

The complete and sequential tracklist of So Fresh:

1. Meghan Trainor – “All About That Bass” (Clean Version)

2. Maroon 5 – “Maps”

3. Pharrell Williams – “Happy (from Despicable Me 2)”

4. Ariana Grande feat. Iggy Azalea – “Problem”

5. MAGIC! – “Rude”

6. Jessie J feat. Ariana Grande & Nicki Minaj – “Bang Bang”

7. Calvin Harris – “Summer”

8. Avicii – “Hey Brother”

9. Pitbull feat. G.R.L. – “Wild Wild Love”

10. Iggy Azalea feat. Rita Ora – “Black Widow” (Clean Edit)

11. Miley Cyrus – “Wrecking Ball” (Clean Version)

12. Sam Smith – “I’m Not The Only One” (Radio Edit)

13. Justin Timberlake – “Not A Bad Thing” (Clean Version)

14. Katy Perry – “This Is How We Do”

15. Michael Jackson feat. Justin Timberlake – “Love Never Felt So Good”

16. Lady Gaga feat. R Kelly – “Do What U Want” (Edited)

17. One Direction – “Story of My Life”

18. 5 Seconds of Summer – “She Looks So Perfect”

19. John Legend – “All Of Me”

20. Adam Levine – “Lost Stars” (Album Version)

So Fresh is available in major record stores nationwide starting last December 2014, under Ivory Music & Video. Get two bonus tracks when you get it on digital! 

Additional tracks “Turn Down For That” by DJ Snake & Lil Jon and “Love Runs Out” by One Republic come with downloads of the album off iTunes.

Visit IVORY Music & Video’s Facebook page at http://www.facebook.com/ivorymusicandvideophilippines for the latest news and updates on your favorite local and international artists!

Sony Philippines Partners with The Voice of the Philippines

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Sony Philippines partners with The Voice of the Philippines in support of the Campaign “Music Deserves Respect”

Sony Philippines a global leader and technology innovator in consumer electronics, mobile communications, personal audio, digital imaging and home entertainment is an official partner of the hit reality show The Voice of the Philippines.

Having recently launched their “Music Deserves Respect” campaign, Sony has extended their support to the popular singing competition where Sony headphone endorser Bamboo Mañalac also serves time as a coach.

“Our partnership with The Voice of the Philippines is our way of supporting Bamboo in his current project. The coaches are looking for the perfect sound that best represents the Philippines and here at Sony, we value that sound especially through our newest line of headphones, the MDR-1R and Extra Bass series. We are constantly working to deliver the purest sound quality through our products,” said CJ Deacosta, Marketing Officer for Personal Audio, Sony Philippines Inc.

The Voice of the Philippines airs every Saturday & Sunday Nights on ABS-CBN.

Having a seat on one of the four iconic chairs, Bamboo is responsible for guiding his team of aspiring music artists to hone their vocal talents so that one of them may soon be declared as “The Voice of the Philippines”. On how his current partnership with Sony and his coaching gig on The Voice work hand-in-hand, Bamboo said, “To have Sony here in The Voice of the Philippines feels just right. Sony truly understands the value of the music that artists, such as myself, create. This is the same type of music that I hope to pass on to my team so that they learn to truly understand every sound and every note in every song. When you get that and you give music the respect it deserves, that’s when real good music is made.”

Coaches and contestants alike got the chance to experience the immersive music experience from the various MDR-1R and XB series headphones made available to them.

“As we search for the first VOICE of the Philippines, our partnership is perfect as we share the same advocacy of giving justice to sound and making everyone hear music the way they’re supposed to be heard,“ added Deacosta.

For more information about Sony, Sony MDR-1 and XB series headphones and other Sony products, visit the nearest Sony Centre or authorized dealer

Visit www.sony.com.ph, like us on Facebook at www.facebook.com/SonyPhilippines

or follow us on Twitter at www.twitter.com/SonyPHInc.

Sony Unveils the New Bravia® 4K LED TV for the Best Home Entertainment Experience

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Sony once again revolutionizes watching television through its 4K movement. With its promise to bring the best viewing experience “from the lens to the living room,” here's the REAL 4K!  The Sony BRAVIA® 4K TV.

Sony Unveils the New Bravia® 4K LED TV in 55- and 65-inch for the Best Home Entertainment Experience.

Four times more beautiful from every angle, four times more detail than a full high definition (HD) experience – Sony proves that your cinematic pleasures can be magnified four times more.

Sony has created an ecosystem which comprises of professional cameras, recorders, monitors, home digital front projectors, and now includes the new line-up of 4K LED TVs, giving consumers the most immersive entertainment experience from start to end.

Coming from a successful launch of the 84-inch 4K LED TV in 2012, Sony is bringing to the market 65-inch and 55-inch screen sizes in its KD-X9004A Series line-up, which ultimately brings the 4K LED TV experience to a broader reach of consumers. The two new TVs, which deliver the highest picture quality at an incredible 8 million pixels, were unveiled in an exclusive media launch on September 3, 2013 at the Fairmont Hotel.  

Before the program proper, media attendees and other guests were treated to an exciting BRAVIA ® 4K demonstration that proved Sony has the edge in bringing superior picture and sound quality to home viewers. In a separate room, everyone witnessed the magic of 4K Technology in restoring old films into their glorious state by replicating and reproducing rich and delicate color tones that other technologies cannot accomplish. To demonstrate this more clearly, a short documentary video of the 4K powered “Lawrence of Arabia” was shown. The clip demonstrates the beauty of a restored material.

“Lawrence of Arabia” is a 1962 British-American epic adventure drama film based on the life of T. E. Lawrence, a British World War I officer who led Bedouin tribesmen in guerilla assaults against their Turkish occupiers. The hero’s leadership helped destroy the Ottoman Empire. Now a classic, the film is widely considered as one of the greatest and most influential movies in the history of cinema. In 2012, a 4K digital restoration was made for Blu-Ray and theatrical release by Sony Pictures to celebrate the film’s 50^th anniversary.

“For years upon years, Sony has strived to give consumers the most immersive home entertainment experience from beginning to end. We want to be a part of your authentic viewing experience, with 4K’s promise of a sharper and clearer picture quality that makes images seemingly come to life. I am more than proud to say that Sony is the first to introduce 4K TVs into the Philippine market. We aspire to change the way you watch television forever,” said President and Managing Director of Sony Philippines, Mr. Yasushi Asaoka.  

Aptly so, Philippine media representatives to the Sony BRAVIA® Media Tour held in Tokyo, Japan recently supported this claim. Influential tech blogger and YugaTech.com founder Abe Olandres sent in a video diary of his 4K Tokyo experience, helping non-techies understand more closely the power of 4K. For his part, accomplished filmmaker and The Philippine Star columnist Pepe Diokno discussed the 4K Technology using a filmmaker’s point of view.

“It's all about movie magic — when images and sound are so clear and so vivid that they totally engross you. Sony's 4K technology does this. It means 8 million pixels of pure visual bliss. Look at a 4K Bravia and it doesn't feel like you're watching a TV. It feels like you're watching the world,” said Diokno.

The new BRAVIA® 4K TVs have the 4K X-reality PRO processing engine which not only reduces visual noise and corrects image shapes, but also up scales 2K content to a near 4K native resolution. The X-Series TVs have also employed the latest Reality Creation database and Super Resolution processing to optimise images, and produce stunning picture quality with richer colours and sharpness.

Furthermore, TRILUMINOS Display LED backlighting is used in the 4K LED TVs to present rich, authentic color with subtle tones while also replicating bold colours including hard-to-reproduce reds and greens. By integrating QD Vision’s Colour IQ^TM optical component with Sony’s unique display technologies, these televisions achieve significantly wide color gamut and provide a far more natural and vivid viewing experience with a heightened sense of depth.

To complete the experience, the X series TVs also offer a better sound experience by incorporating an end-to-end Sony audio solution. Using Sony’s proprietary Magnetic Fluid Speaker technology, the delivery of sound pressure levels are higher than what conventional TVs can produce.

Finally, with its “Sense of Quartz” design, the X Series TVs embody BRAVIA’s sophisticated design. Sculpted from genuine metal and glass material, the Quartz edge of the TVs, combined with its bold geometric shapes embodies beauty and style to create a distinctive silhouette that complements every kind of home surrounding. As the centerpiece of your home entertainment, its elegant design will add a touch of class to your living room.

CHEERS FOR THE REAL 4K! CHEERS FOR SONY New Bravia® 4K LED TV

For more information about Sony BRAVIA® 4K TV and other Sony products, visit the nearest Sony Centre or Authorized Dealer, log on to http://www.sony.com.ph, like us on Facebook at www.facebook.com/SonyPhilippines, or follow us on Twitter at www.twitter.com/SonyPHInc.

Yahoo! Technostorm Expo Brings the latest technology and gadgets to Filipino users

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Yahoo! Philippines launched Technostorm on-ground exposition last Monday at Trinoma, Quezon City. This technostorm expo featuring telecommunications and cutting-edge technology products and services from leading global and local brands. This includes Microsoft, Smart Telecom, Nokia, HP, Epson, Sony, Wi Tribe, PLDT, Sharp, Sun Cellular, LG, Samsung, Lazada, Globe and Phillips.

Hosted by Yahoo!, the expo runs from November 26 to December 2, 2012, and accessible to anyone who is a technology enthusiast. Filipinos can now visit the Technostorm expo to experience the products, watch demos, attend the tech talks and hear from the experts before contemplating on making a purchase.

Technostorm began with a “Virtual Expo” on Yahoo!, featuring the up-and-coming products and services of the country’s leading tech, telecommunications and connectivity brands. Utilizing Yahoo!’s rich media solutions, the brands created an interactive web page complete with product information, drive-to-site links, video features and a full preview of the gadgets before bringing these online experiences to the Filipinos on-ground.

“Technostorm is a celebration of all things tech. Yahoo’s digital capabilities provide a unique platform for Filipinos to explore, discover and understand the world of technology, and bring them face-to-face with gadgets and devices that create connectivity,” said Arlene Amarante, Country Ambassador and Sales Director of Yahoo! Philippines. 

“At Yahoo!, we are always looking for creative ways to connect people with what matters most and are committed to bring inspiring and entertaining experiences to our users.” Amarante concluded.

Here are some pictures of great people who were the speakers in the event sharing the latest technology and gadgets. 

Enjoy the wonderful world of Yahoo! Philippines Technostorm expo until December 2, 2012.

Checkout more photos at Enjoying Wonderful World Yahoo! TechnoStorm Expo @Trinoma

About Yahoo!

Yahoo! is focused on making the world's daily habits more inspiring and entertaining. By creating highly personalized experiences for Yahoo! users, they keep people connected to what matters most to them, across devices and around the world. In turn, Yahoo! create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions.