Towards a Safer Future at the first-ever WOSAS

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WSI, the country’s leading events and exhibitions organizer, to host the country’s biggest safety and security trade show

The world is evolving in an unprecedented rate and along with these changes are growing threats to both public and private security. In line with its efforts to elevate the quality of life in the Philippines by empowering its various economic sectors and bringing within reach the most sophisticated products and technologies to Filipinos, Worldbex Services International – the country’s leading events and exhibitions organizer – proudly presents the first-ever World of Safety and Security Expo or simply WOSAS 2017: “Towards a Safer Future”.

Happening on September 21 to 24, from 10:00am to 8:00pm at the World Trade Center Manila, WOSAS envisions to become the country’s biggest safety and security trade show. By gathering the widest array of safety and security innovations under one roof, WOSAS believes that it can lead the way “Towards a Safer Future” by making the spaces they work, play, and live in a lot safer and more secure through state-of-the-art safety technologies and advanced security systems.

Off to a strong start, the first-ever WOSAS will be occupying a total of 15,000 sqm of exhibition space as it is expected to house over 100 exhibitors from 11 countries including China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, and the US in fields of commercial security, emergency and rescue, fire and protection, homeland security, information security, safety and health, smart home/office/city, training and consultation, as well as in transport safety and security.

Pioneering in nature, WOSAS is easily one of the most anticipated trade show of the season. To ensure that all these visitors experience a seamless and systematic trade show visit, WOSAS will be divided into four themed areas – Security and Surveillance; Fire Protection; Smart Home and Building; Energy Saving & Electric Automation.

Within these areas, visitors can find a diverse product profile which include intelligent security solutions that may be seamlessly integrated into existing systems; a comprehensive selection of fire prevention, fire protection, rescue, as well as advanced recovery solutions; the latest in energy saving systems; and a heady selection of smart home technologies among many others.

Beyond your usual trade show, WOSAS likewise seeks to become a platform for the exchange of relevant industry information. In effect, also headlining the WOSAS are a series of event highlights that aim to supplement visitor experience with programs and seminars that aim to impart timely and insightful information to industry professionals. Among these include live demonstrations and seminars on industrial, electrical, and civil electrical factory management, fire and safety; product launches; and even self-defense classes. 

The first of its kind, WOSAS is seen to usher in a new era for the safety and security industry in the country as it leads at the forefront of enhancing the country’s state of safety and security. Moreover, it proves to be a game changer in the field of events and expo management as it fosters another ideal environment for exhibitors and investors alike who are looking to expand their business horizons in the emerging industry of safety and security.

The first-ever World of Safety and Security Expo will be co-located with the first-ever World of Consumer Electronics Expo. 

For more information, visit www.wosas.ph or follow wosas.ph on Instagram and Facebook.

Tell your story and join Singtel’s The 5-Min Video Challenge, Get the chance to compete with the best in Asia, Africa and Australia and win as much as $30,000

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What can you do in five minutes? Not many would claim to watch a film, but it’s a challenge that Singtel would like to make to seasoned and budding content creators with The 5-Min Video Challenge, a regional film competition where participants must create compelling content in a limited time frame.

The challenge’s theme is “Connecting Lives,” which aims to explore how the connections in life can bring the world together. The competition is open to creators from Singtel Group's markets across Asia, Africa, and Australia.

In the Philippines, Singtel has partnered with Globe to search for the country’s top content creators. Those interested in joining must fill out the application form available on the Globe website and submit their five minute video, along with the video poster, subtitles (if applicable), and members’ photos. Entries will be accepted until October 22, 2017.

“Our partnership with Singtel’s The 5-Min Video Challenge is part of our vision to give more opportunities to talented Filipinos to produce original content. At the same time, we are giving local audiences the chance to have access to quality content which they can watch whenever. Sometimes, all you need is five minutes to get a point across,” shares Chief Commercial Officer, Albert De Larrazabal.

Three local winners will be announced on the official Facebook and Twitter pages of Globe Telecom on October 30. The grand prize winner will get P150,000, while the first runner-up will win P50,000 and the second runner-up will win P25,000.

The grand prize winner and the first runner-up will fly to Singapore to represent the country in the regional round, where they will compete with entries from Africa, Australia, India, Indonesia, Singapore, and Thailand. The winners will be announced in a gala celebration on November 22 and the grand prize winner will be awarded $30,000, while the runner-up will take home $15,000.

Singtel will also be giving away special awards such as the Social Media Star award with the prize of $3,000. It is for the entry with the most number of likes on its trailer until October 22. There will also be two People’s Choice winners based on the top 2 entries with the highest votes during the regional voting in November. Winners will take home $3,000 and $2,000 respectively. 

The 5-Min Video Challenge was established in 2016 by Singtel to test the creativity of the most talented minds in the region, and create a collection of entertaining and thought-provoking content in bite-sized pieces perfect for the mobile phone, one of the strongest drivers of entertainment consumption.

Last year, Miguel Lorenzo Sotto and Jazmine Yvette Reyes of the Philippines won first runner-up for their short film entitled Pagnanakaw. 

For more information on the challenge and how to submit your video, visit the website at http://www.globe.com.ph/the-5min-vid-challenge.

Splash Corp Disrupts the Antibacterial Category with the Hygienix Shower Rangers

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The Fight Against World Germination is a Gamechanger

How many times have we seen antibacterial brands advertise using the same tired rhetoric--and often, with a medical professional to boot? Have you seen the Hygienix Shower Rangers unleashing their Shower Power Kick and Hygienix Powerblast on the vile Germdugo? The newest Hygienix campaign by Splash Corp. breathes life into and energizes the way antibacterial soap and alcohol are advertised. It’s all part of the #FightWorldGermination campaign by Hygienix. 

The nod toward superhero team TV shows that dominated Philippine screens in the 1990s was a choice that aligned with the brand ’s strategy. “We wanted to change the conversation around the antibacterial category and show that though it is a serious matter, it can be fun and entertaining--yet still credible,” says Splash Corp.’s Joyce Jacobe. “Germ killing is actually a serious business, but we did it in a fun way while maintaining credibility. Splash Corp. has been pushing the envelope when it comes to creating ads. We’re irreverent, and ironically, credible in delivering the brand promise.”

This led to the idea of a villain, the Germperor, trying to “germinate”—that is, use germs for world domination—and the only weapon against it is the Hygienix Shower Rangers, a band of four superheroes each representing a quality of the product: Refreshing Scent, Non-Drying, Germ-Killing and Value for Money. 

Rather than playing down the urgency of fighting germs, the visual and auditory adrenaline-packed portrayal captures the imagination and attention not only of children but of their mothers and primary care givers.

“We hope to capture the attention of modern, busy moms and young adults alike, and a lot of them grew up watching and looking up to TV superheroes. We thought this creative execution is something that will help us stand out,” Jacobe says.

The two-minute video shared online expanded the audience reach of the ad material. “We were able to target a wider audience, specially those who don’t regularly watch TV and spend more time online (thus missed out seeing our TVC),” Jacobe explained. “The video on https://www.facebook.com/hygienixph/ showed a more complete and fun story, which engaged a lot of people to share it on their pages, and in turn, increased ad viewership.”

With Publicis Jimenez Basic as the creative agency and Arena Media as media agency, the campaign is proof that a good combination of creative work and putting the message out there through media will result in message delivery covering all bases to target moms through TV and online. 

According to Jacobe: “Based on comments received on the Hygienix Facebook Page, the videos were effective in convincing consumers to try the product, and or for those who tried the product, liked it and made it a regular part of their grocery list. It sparked online conversations among our target market.”

Another important and significant part of the campaign is the PR component, wherein Germdugo and the Hygienix Shower Rangers battle it out in the reall world. The internet is already buzzing with selfies that people have taken with the amazing members of the Hygienix Shower Rangers.

Follow the adventure of the Hygienix Shower Rangers on: https://www.instagram.com/hygienix_ph/ and https://twitter.com/hygienix_ph

Snowbing is open to satisfy your bingsu cravings the Korean way!

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For the recent years the Philippine entertainment scene has been dominated by Korean culture, such as television dramas, music, pop songs, fashion, and now food. 

Snowbing Korean dessert cafe is now open at the ground floor of SM North EDSA’s City Center, one of the coolest and chillest hangout spots you can easily find.

Snowbing is a great place to chill with some snacks and desserts. Snowbing specializes in Korean bingsu in different flavors like matcha, tiramisu, and more as well as other dishes.

Bingsu or bingsoo is a very popular and elaborate snack/dessert in Korea. Bingsu is composed of ice shavings and various ingredients such as sweetened condensed milk, fruit syrups, various fruits such as strawberries, kiwifruit, and bananas, small pieces of teok (rice cake), chewy jelly bits, and cereal flakes. It is often topped with ice cream or frozen yogurt.

Snowbing is to satisfy your bingsu cravings the Korean way. 

Last August 14, we tried delightful Korean snacks and dessert - bingsu, pasta, pizza and toasts to go with their frozen treats. 

Here are refreshing, creamiest bingsu flavors ! We tried the match-made in heaven Matcha Green Tea flavored, and Cheezy Mango, Strawberries and Cream flavored, Tropical Fruit flavored, Choco Brownie, Tiramisu, Choco Banana and Salted Caramel.

Strawberries and Cream flavored

Salted Caramel

Cheezy Mango

Tiramisu

Matcha Green Tea 

Choco Brownie

 Choco Banana

Other bingsu to taste Pat bingsu, Cookies and Cream, Apple Crumble.

And there are pasta dishes too.  

Korean Pasta 

Salted Egg Pizza 

And more, pizza !

Korean Pizza

Aside form the frozen treats, you can enjoy viewing as LED TV put up on the walls playing K-POP all day! 

Visit Snowbing now and experience bingsu the Korean way, located at the Upper Ground Floor, City Center, SM City North EDSA, Quezon City.

For more details, you can follow Snowbing Philippines on Facebook:  https://www.facebook.com/pg/SnowbingPH.

#SnowbingPH

@SnowbingPH

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Wine, Dine and Save the Planet at WWF’s Sustainable Food Sustainable Future Dinner

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THE changing climate and the uncontrolled and wasteful consumption have resulted to concerns on how to continue feeding the planet today and in the future. 

This is why WWF-Philippines, with the mission of Transforming Lives, is calling all food connoisseurs and environmental advocates to support Sustainable Food Sustainable Future, a benefit dinner created to educate Filipinos on the importance of sustainable consumption and supporting our local farmers and fishermen by eating local. 

Proceeds of the Sustainable food, Sustainable Future dinner will go to WWF-Philippines’ campaigns and efforts to secure food sources of the future, aid the livelihood of local farmers and fishermen, and promote eco-friendly means of food production and consumption.

Sustainable food consumption and production involves looking at how resources are used in growing food and taking into account their impact on the environment and the community. This not only results in environmental benefits but also social and economic support such as increased competitiveness of local products, increased employment, and consequently reduced poverty. For consumers, it can mean fresher food with less chemicals and improved health. 

WWF’s Hand Line Yellowfin Tuna initiatives in Occidental Mindoro, Camarines Sur and Albay are examples of WWF’s work in this area. Hand line fishing initiatives provide an avenue to supply selectively-caught yellow fin tuna to market actors, environmentally conscious consumers and give local fisher folk a source of livelihood.

WWF President and CEO Joel Palma shared about how food consumption affects not only the environment but the welfare and livelihood of the people and communities who work on food production, like farmers and fisher folk.

“We would like to emphasize that the footprint of the produce not only contributes to climate change and threaten our planet's future but can also negatively affect the future of those who grow or produce our food. We want to make sure resources are protected and sustained so that they can continue to be the source of livelihood for generations to come.”

Meanwhile, Chef Nicco Santos of Hey, Handsome restaurant talked about how he partnered up with local fishermen and farmers who inspired his restaurant’s menu. “One of the biggest reasons why I shifted my cooking style is because of sustainability. For me, personally, I find it more meaningful and more fulfilling if I know who’s growing the ingredients. Aside from it tasting better because it’s direct from the source, it’s fresher,” Santos shared. 

“Aside from us feeling better about ourselves, it’s more fulfilling that it’s not about us. It’s always about someone else’s lives that we’re helping out. It’s fulfilling when you find that your truest purpose is to really help someone else to make a difference.”

As Chefs are the primary influencers of food cultures and diets, their participation in developing sustainable food habits and produce consumption is a huge help on promoting food security.

(from left to right: Angelo Comsti, Quenee Vilar, WWF President and CEO Joel Palma, Chef Nicco Santos, Chef Gaita Fores, Chef Patrick Go, Chef Josh Boutwood, WWF Board Chairman Gigi Montinola, and Chef Miko Aspiras)

“I think apart from just cooking for people as a profession, chefs of today really need to advocate the science of sustainability and using ingredients that help keep the planet sustainable and the environment clean because in the end, whatever we do is dependent on the produce,” said Chef Gaita Fores emphasizing on the role of chefs and restaurateurs in the campaign to help the environment.

Happening at the Rizal Ballroom C at Makati Shangri La, 6pm on September 6, 2017, the benefit dinner will feature delicious dishes from eight of the country’s top chefs. Chef Eric Weidmann (Sage), Chef Nicco Santos (Hey, Handsome), Chef Chele Gonzalez (Vask), Chef Patrick Go (Black Sheep), Chef Sunshine Puey (Gourmandise), Chef Miko Aspiras (The Workshop), Chef Josh Boutwood (The Test Kitchen) and, Asia’s Best Female Chef of 2016 Gaita Fores (Grace Park), are all coming together to show diners how local produce can result in flavorful creations that can help communities and the environment. 

Support WWF and their campaigns for food sustainability and security. Enjoy a mouth-watering dinner prepared with organically produced ingredients and cooked by seasoned chefs at Sustainable Food, Sustainable Future. 

 For more information contact Jasmine Lim at +639178265161 or jlim@wwf.org.ph