iFUEL Holds Groundbreaking Ceremony for Tanza Station

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iFUEL, the petroleum business of iFRANCHISE finally kick starts its flagship station under the co-ownership program with the groundbreaking of its iFUEL Tanza, Cavite station during the second quarter of this year.

Ejay Falcon,   iFRANCHISE President and CEO, Krizzia Ann Loyang Tanabe and Daniel Matsunaga

iFUEL brand ambassadors and partners, Daniel Matsunaga and Ejay Falcon together with iFRANCHISE President and CEO, Krizzia Ann Loyang Tanabe led the sod-turning ceremony, and awarding of certificates to the co-owners. 

In the pipeline are branches all over the Philippines which will be inaugurated in the coming months. In Luzon, stations will be built in Antipolo; Alfonso, Cavite; Alaminos, Pangasinan; and San Fernando, Pampanga. Soon to rise branches in Visayas are in all in Cebu, specifically in Bacayan, Cordova and Mandaue. In Mindanao, iFUEL will be in Zamboaga Del Norte.

It was only last year when iFRANCHISE launched iFUEL to the market, since then, it has already built stations in Nueva Ecija, and Marawi City which the company considers as an epic development because it became part of the re-development of the city as it represents hope for the people who were scared and devastated by the siege.

Despite the seemingly challenging times brought about by the pandemic, iFRANCHISE continues to position itself as a global franchising powerhouse with the goal of reaching more and more Filipinos worldwide. The co-ownership platform of iFUEL has made it possible for investors who would like to venture into having their own business with reasonable capital but do not have the time and resources to run the operations. Under this program, iFRANCHISE will handle the construction from ground up and take care of the day-to-day management of the station. 

iFRANCHISE started with 10 all-original Food Caravan concepts – BBQ Break, Coffee Spot, Dessert Zone, Shawarma Stop, Potato Humps, Juice Station, Pinoy Station, One Way Balls, Sisig Cargo, and Noodle Junction. Today, reputable companies here and abroad such as Faces and Curves, i-Medical Spa clinic, Salon Experts, Eye Browdery and AvoBravo+SuperMango, began to tap iFRANCHISE as their marketing arm.

For iFRANCHISE President and CEO Krizzia Ann Loyang Tanabe, the groundbreaking of iFUEL Tanza, Cavite branch is a testament to the company’s mission in providing avenues for Filipinos to do business in order for them to have better lives. She said, “This year, you will see tremendous growth of the brand and the company as we intensify our iFUEL co-ownership campaign. We have always been proud that iFRANCHISE is a Filipino company, and we will remain to be your partner in fueling a better future for everyone!”  

A truly immersive wireless experience with the OPPO Enco W31 Headphones

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Manila, Philippines,  July 2020 -  OPPO, the global smartphone brand, introduces top-of-the-line Enco W31 Wireless Headphones, offering a truly immersive audio experience, coupled with an outstanding and comfortable design, to level up your daily routines. With a sleek design featuring a metal texture and geometric patterns, the OPPO Enco W31 Headphones unleash the power of sound for all your needs, from helping you complete your tasks to giving your favorite modes of entertainment a much-needed boost.

To help you stay connected and work seamlessly in the new normal, the OPPO Enco W31 Headphones makes calling ultra clear with its dual microphone Environment Noise Cancellation feature, so noisy surroundings can no longer compete with your busy schedule. 

With stable Bluetooth connection and performance for smooth pairing, the headphones also boast of an automatic play and pause feature using infrared optical sensors to detect when you’re wearing them, so you don’t need to take out your smartphone to take control.

So you can fully immerse yourself in music, the OPPO Enco W31 Headphones feature a bass and balance mode which give you high-definition sound quality and a rhythmic bass for lifelike audio detail that conveys the full story. Its smooth connection between headphones allows audio to be transmitted to both ears simultaneously for an undisrupted listening experience. Once you have the headphones on, simply use intelligent touch controls and tap the designated earpiece to change the audio mode, skip to the next song and even activate the voice assistant.

For all-day carefree listening of your personal soundtrack, the OPPO Enco W31 Headphones give you up to 15 hours of music playback and up to 12 hours of call time with its charging case, while only needing up to 2.5 hours to fully charge. Equipped with IP54 dust and water resistance, you can be assured your earphones will be protected wherever you are.

With its powerful features to enhance your everyday audio experience, the OPPO Enco W31 Wireless Headphones are all you need to stay connected and entertained. 

The OPPO Enco W31 Wireless Headphones is available for Php2,990 SRP through all open OPPO concept and online stores, official dealers and e-commerce partners including Shopee and Lazada. 

To know more about the latest Enco W31 Wireless Headphones, visit OPPO at www.oppo.com/ph or OPPO’s official Facebook page at OPPO Philippines. 

Datu Puti and Silver Swan remain among the Most Chosen Food Brands in 2019

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Silver Swan and Datu Puti continue their run as two of the Most Chosen Food Brands among Filipino consumers in 2019, according to the 2020 Kantar Asia Brand Footprint report.

The report found that Silver Swan retained its ranking as the 2nd Most Chosen Food Brand from 2018, with 500 million Consumer Reach Points, while also attaining the 3rd Most Chosen FMCG Brand. Datu Puti retained its 4th place ranking from the previous year.

The Consumer Reach Point (CRP) metric used by the report refers to how present the brands are in Filipino households across the country, amplified by how often these were bought.

Silver Swan is a long-running, trusted, and iconic Philippine name in everyday condiments. It is Filipino housewives’ partner in helping bring out the delicious taste in food with its tamang timpla of flavors.

Aside from soy sauce, Silver Swan also offers a wide range of condiments and food products that all make up the perfectly balanced taste that many Filipinos know and love, such as vinegar, fish sauce, salted black beans, chili sauce, hot sauce, oyster sauce, Worcestershire sauce, and most recently Wow Sarap Seasoning Granules.

Datu Puti is the pioneer vinegar brand in the Philippines, with its name defining the perfect quality and delicious sourness in vinegar. It has grown into a megabrand of condiments with the addition of soy sauce, fish sauce, oyster sauce, and barbecue marinade, among others.

The 2020 Kantar Asia Brand Footprint Report has named Silver Swan as the 2^nd Most Chosen Food Brand for two consecutive years now.

Datu Puti also retained its ranking as the 4th Most Chosen Food Brand in the 2020 Kantar Asia Brand Footprint Report.

NutriAsia is the Philippines’ leading producer, marketer & distributor of high-quality sauces and condiments. It is also home to iconic Filipino brands like UFC, Mang Tomas, Golden Fiesta, Papa, Mafran, and Jufran.

Visual storyteller Cocoy Ponce holds mobile night photography masterclass with the vivo V19 Neo

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Mobile photography enthusiasts were treated to a Night Photography masterclass as leading global technology company, vivo, and renowned photographer and videographer, Cocoy Ponce, teamed up to host the #V19PerfectTheNightWorkshop last July 15.

Through his impressive shots of the otherwise normal EDSA stretch, Ponce proved that with the vivo V19 Neo and low-light photography know-hows, one could make mundane things seem extraordinary.

Leading global technology company, vivo, and renowned photographer and videographer, Cocoy Ponce, teamed up to host the #V19PerfectTheNightWorkshop 

last July 15.

Ponce, a “visual storyteller” skilled in travel and lifestyle photography, hosted a mobile photography workshop via vivo’s official Facebook page, covering topics such as tips and tricks to master night photography, the importance of exposure in low-light settings, and post-processing images taken with a smartphone.

In the workshop, Ponce presented the difference between shooting with the vivo V19 Neo's normal photo mode (L) and its innovative Super night mode (R).

During the workshop, Ponce showcased stunning images he took using the new vivo V19 Neo—a mobile phone that boasts of its super night mode feature which allows users to take stunning images in low light. Through his impressive shots of the otherwise normal EDSA stretch, Ponce proved that with the vivo V19 Neo and low-light photography know-hows, one could make mundane things seem extraordinary.

Ponce emphasized the importance of utilizing the mobile phone’s super night mode and pro mode to produce magnificent night shots during the workshop

Among the many insightful tips he presented were the importance of utilizing the mobile phone’s different camera features, such as the super night mode and the pro mode, to produce magnificent night shots. 

Ponce also reminded the virtual audience that even with the phone’s professional camera features and the user’s skills, one must always remember that photos should tell stories as opposed to plainly conveying beauty. "Photography isn't just about taking good photos, it's about capturing moments that tell a story” he said.

With its high quality Quad camera setup bundled with an innovative ”super night mode”, the vivo V19 Neo is the perfect midrange phone for night photographers

With its high quality Quad Camera setup consisting of 48MP main, 8MP wide, 2MP Bokeh, and 2MP Macro lenses, and a 32MP selfie camera, all bundled with a super night mode that allows users to capture stunning images in low-light, the vivo V19 Neo is the perfect midrange phone for night photographers. 

It is available in Crystal White and Admiral Blue colorways for only P17,999 at authorized vivo stores nationwide. 

Missed the workshop? You can still #PerfectTheNight and learn more about the vivo V19 Neo through the vivo Facebook page at facebook.com/vivo.philippines.

Shopee and Google Launch Google Ads with Shopee, a First-of-its-kind Marketing Solution for Brands to Drive Sales Online

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Google Ads with Shopee offers specialized marketing support for brands to boost their e-commerce presence in Southeast Asia and Taiwan

MANILA, PHILIPPINES - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, teamed up with Google to launch Google Ads with Shopee, a first-of-its-kind marketing solution for brands to drive sales online. The launch reflects a shared commitment between Shopee and Google to accelerate digitization and enable e-commerce growth for brands across the region. Through this integration, brands on Shopee can access specialized marketing tools to boost their online presence, create deeper engagements with customers, and flexibly manage and measure their marketing campaigns.

Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “Most brands in the Philippines are expanding their online presence as e-commerce becomes a vital part of the retail ecosystem. Shopee is committed to providing the best environment for every brand to succeed online. Google Ads with Shopee extends our efforts by deepening our integration with Google and making it easier for brand partners to promote their official stores and products online. We are delighted to have a like-minded partner like Google and we look forward to deeper collaborations in the future.”

Google Ads with Shopee meets the growing demand among brands for specialized marketing tools to support their increasing e-commerce presence. Key benefits include:

1. Convenient ad campaign creation on Shopee Brands Suite: Brands can now create Google shopping ads directly on the Shopee Brands Suite, adding to the existing range of marketing solutions and tools offered by Shopee. It will allow brands to promote their official stores and products more efficiently across all channels.

2. Increased flexibility and control: Brands can directly create and manage online ads for their official stores and products on Shopee on the Google Ads platform. It allows greater flexibility as brands can tailor ad campaigns to meet different business needs.

3. One-stop monitoring: Brands can monitor the performance of all their Google ads via the Shopee Brands Suite. The one-stop access to data, brands can seamlessly measure success and optimize the effectiveness of their marketing efforts on Shopee.

Samuele Saini, Sector Lead for Apps, e-Commerce, Entertainment at Google, said, “The e-commerce industry in Southeast Asia has experienced massive growth in recent years and is forecasted to exceed 150 billion USD by 20251. It has been further accelerated by the pandemic, with more consumers shopping online, as well as both big brands and smaller sellers quickly pivoting to further building their e-commerce presence.” He further added, "We are excited to launch Google Ads with Shopee, making it faster and easier for brands to connect with their customers online, and provide them with flexible tools to measure and optimize their campaigns.” 

Download the Shopee app for free via the App Store or Google Play.