Datu Puti gets the spotlight in new Guinness World Records™ Title

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Datu Puti just kicked off 2021 by making history in setting a new Guinness World Records™ title for the most people dipping food into vinegar online simultaneously.

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On January 24, the brand hosted a large-scale online meeting via Zoom, dubbed as the Datu Puti Mukhasim Nation World Record Day, where nearly 200 “Ka-Datus” joined the attempt to set a new Guinness World Records™ title. Hosted by Sam YG, the official title attempt was led by Datu Puti’s celebrity Sukambassadors Tita Krissy Achino, Eric “Eruption” Tai, and Maymay Entrata.

The Datu Puti Mukhasim Nation World Record Day was led by host Sam YG, SukAmbassadors Tita Krissy Achino, Eric “Eruption” Tai, and Maymay Entrata, and Ka-Datu Facilitators JC Tevez, Nikki Viola, Show Suzuki and Cara Eriguel.

Participants were divided into six Tribo Breakout Rooms, namely Tribo Sukang Puti facilitated by JC Tevez, Tribo Sukang Sinamak with Maymay Entrata and Cara Eriguel, Tribo Pinoy Spice headed by Eric “Eruption” Tai, Tribo Sukang Tagalog with Tita Krissy Achino, Tribo Sukang Iloko with Show Suzuki, and Tribo Spiced Vinegar led by Nikki Viola.

The breakout rooms ensured that Guinness World Records™ official adjudicator Brian Sobel, who joined the call all the way from Australia, and six other independent witnesses were able to monitor and check if all the guidelines of the attempt were followed.

At the sound of the Sawsaw Signal, all Ka-Datus and Sukambassadors simultaneously showed their best “Sawsaw-Tikim-Mukhasim” move on camera. Participants simultaneously dipped their choice of food into their favorite Datu Puti Vinegar before tasting its naturally fermented goodness that brings out the best Mukhasim reaction.

As the undisputed leading vinegar brand in the country since 1975, Datu Puti has consistently provided a satisfying nuot-asim sarap that makes great-tasting dishes a lot more enjoyable. Also known as the pambansang suka, Datu Puti now comes in five distinctly Filipino flavors that celebrate the diversity of our cuisine and culture: Datu Puti Sukang Sinamak, Datu Puti Sukang Iloko, Datu Puti Sukang Tagalog, Datu Puti Pinoy Spice, and the classic Datu Puti White Vinegar.

Participants were divided into six Tribo Breakout Rooms namely Tribo Sukang Puti, Tribo Sukang Sinamak, Tribo Pinoy Spice, Tribo Sukang Tagalog, Tribo Sukang Iloko, and Tribo Spiced Vinegar. This is to ensure that everyone is seen during the Official Guinness World Records™ Attempt.

Guinness World Records™ adjudicator Brian Sobel congratulated all Ka-Datus for participating in the historic event, which was also witnessed live by thousands of viewers through the Datu Puti Facebook Page.

“After a thorough review of all the footage from the Datu Puti Mukhasim Nation World Record Day, which took place on January 24, I am very happy and proud to announce that you have managed to set a new Guinness World Records™ title of the most people dipping food into vinegar online simultaneously. I congratulate Datu Puti and all the Ka-Datus for this ‘officially amazing’ feat. I hope that this new record will not only make Datu Puti and the Ka-Datu’s proud of their achievement, but also help inspire more people in your country and all over the world to explore their own limitless possibilities.” said Sobel.

Not only is this feat remarkable for gathering a large number of participants online, but also because of its symbolism. At a time when we are unable to gather physically, the Filipino resilience shines through by finding ways and means to celebrate as a community, even at a distance.

“Datu Puti’s new Guinness World Records achievement is more than just a show of power or capacity to gather the most people dipping food into vinegar online. It is a representation of how we Filipinos are able to come together to find joy at a time of despair,” said Nutriasia COO and President Ms. Angie Flaminiano.

Start the New Year Strong by Setting a New GUINNESS WORLD RECORDS™ title with Datu Puti!

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Ushering in a new year is always another chance for new beginnings and goals for the upcoming days. If you’re tired of the usual resolutions, why not add setting a world record on your 2021 to-do list?

To bring a high-spirited tone for the year ahead, Datu Puti is giving Filipinos something fun, lighthearted, and uplifting to kick off 2021. This year, the beloved vinegar brand will attempt to achieve a unique world record. In a virtual event that brings as many people as possible in a single virtual Zoom conference, Datu Puti hopes to set the official GUINNESS WORLD RECORDS™ title for the most people dipping food into vinegar online simultaneously and doing the iconic “Mukhasim” face.

“We’re hopeful that 2021 will be a better year for all of us,” shares Mario Mendoza, Marketing Director for Kitchen Fundamentals, “We want to welcome it together, as one Mukhasim Nation, with the positive vibes and energy of a fun attempt at a new GUINNESS WORLD RECORDS™ title for the Philippines.”

The program will be hosted by Mukhasimbassador Sam YG. Joining the fun are a number of local celebrities and personalities such as actor and host Eric “Eruption” Tai and actress and singer Maymay Entrata, to name a few.

Everyone who joins the attempt will receive a digital certificate as proof of their world record attendance. Those with the best Mukhasim faces will also receive a special gift from Datu Puti and be featured on the brand’s social media posts.

How’s that for starting 2021 with a bang? Looking for a new kind of achievement? 

Set a world record with Datu Puti’s #MukhasimNation happening on January 24! Simply visit http://bit.ly/MukhasimWorldRecord, fill out the form completely, and wait for the confirmation email. Once confirmed, all you need to prepare is your favorite Datu Puti vinegar variant, a dish or snack to dip in the sauce—and of course, your best #Mukhasim face!

Be part of the #MukhasimNation and set a new world record on January 24, 2020. Register online now!

For more information on the event and other Datu Puti news and updates, follow Datu Puti on Facebook at facebook.com/DatuPuti.

Datu Puti and Silver Swan remain among the Most Chosen Food Brands in 2019

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Silver Swan and Datu Puti continue their run as two of the Most Chosen Food Brands among Filipino consumers in 2019, according to the 2020 Kantar Asia Brand Footprint report.

The report found that Silver Swan retained its ranking as the 2nd Most Chosen Food Brand from 2018, with 500 million Consumer Reach Points, while also attaining the 3rd Most Chosen FMCG Brand. Datu Puti retained its 4th place ranking from the previous year.

The Consumer Reach Point (CRP) metric used by the report refers to how present the brands are in Filipino households across the country, amplified by how often these were bought.

Silver Swan is a long-running, trusted, and iconic Philippine name in everyday condiments. It is Filipino housewives’ partner in helping bring out the delicious taste in food with its tamang timpla of flavors.

Aside from soy sauce, Silver Swan also offers a wide range of condiments and food products that all make up the perfectly balanced taste that many Filipinos know and love, such as vinegar, fish sauce, salted black beans, chili sauce, hot sauce, oyster sauce, Worcestershire sauce, and most recently Wow Sarap Seasoning Granules.

Datu Puti is the pioneer vinegar brand in the Philippines, with its name defining the perfect quality and delicious sourness in vinegar. It has grown into a megabrand of condiments with the addition of soy sauce, fish sauce, oyster sauce, and barbecue marinade, among others.

The 2020 Kantar Asia Brand Footprint Report has named Silver Swan as the 2^nd Most Chosen Food Brand for two consecutive years now.

Datu Puti also retained its ranking as the 4th Most Chosen Food Brand in the 2020 Kantar Asia Brand Footprint Report.

NutriAsia is the Philippines’ leading producer, marketer & distributor of high-quality sauces and condiments. It is also home to iconic Filipino brands like UFC, Mang Tomas, Golden Fiesta, Papa, Mafran, and Jufran.