June 8, 2015

Pioneer rolls out new online product for travellers and adventurers

As traveller, first things first.

There are a number of things that you may do before even leaving home that will help you to have a safe and enjoyable travel experience.

I always read excellent tips and advises from travellers on the best way to do reduce vulnerability, and protect safety while enjoying the trip and amazing sights.

There are times I travel with family, or with friends and project mates. Sometimes, I travel solo. I travel lightly, packed my bags and ready to go, but before departing for a trip I’m often warned to “be careful” by family and friends. They also bid bye and say "enjoy your trip and see you again safely soon." 

While you’ve imagined every part of the travel adventure, the what-ifs still make the worries creep in once in a while.

With Pioneer’s Travel Buddy Adventure, you can leave your what-ifs behind and travel worry-free. This new travel insurance product comes with 30-day coverage while traveling via land, water, or air despite the number of trips you take. It also entitles you to a maximum benefit of Php100,000.

Travel Buddy Adventure covers the expenses that may arise in case accidents happen while doing adventurous activities and hobbies such as spelunking, white-water rafting, and windsurfing. Visit shop.pioneer.com.ph for the complete list of adventurous activities covered by Travel Buddy Adventure.

And just to make sure you reserve your energy for the adventure itself, Pioneer offers Travel Buddy Adventure online at Insure Shop, an Insurance Commission-approved one-stop shop where you can get yourself, your loved ones, and even your prized possessions covered with the products tailor- made for your every need.

Using your credit cards, you can get Travel Buddy Adventure online and Pioneer will deliver your Proof of Coverage (POC) to your door step.

Visit shop.pioneer.com.ph to get covered today – and have the time of your life!


Christian Bautista’s ‘Soundtrack’ hits platinum

Asia’s Romantic Balladeer Christian Bautista proved that he is still one of the most reliable male singers in the country with his latest record award – a Platinum Record Award for his latest album “Soundtrack.” The awarding happened at “Sunday All Stars” last Sunday, June 8.

“This is a surprise,” says Christian. “You are good at keeping this to me.”

Christian was awarded by Universal Records Managing Director Kathleen Dy-Go. During the said episode, Christian also performed his duet with Julie Ann San Jose – their rendition of “Cruisin.”

Christian thanked his fans Christian Friends for their support to the album, and his sponsors.

Soundtrack includes memorable theme songs from the most romantic movies of all time. It includes the hit “Up Where We Belong,” theme from “Empress Ki.” “A Thousand Years” is also part of the album.

Christian also tapped some of the best female singers to collaborate with him. Former sweetheart Rachelle Ann Go joins him in their rendition of “The Way We Were.”

Perennial stage leading lady Karylle performs the romantic “After All” with Christian. 

Nikki Gil also lends her beautiful voice in the duet “Come What May.”

Coca-Cola and Habitat Ph give cleaner, safer water systems to two Bohol towns

The towns of Tubigon and Maribojoc in Bohol province now have clean and safe drinking water due to a joint effort of the Coca-Cola Company and Habitat for Humanity Philippines. The two towns have newly rehabilitated water supply systems, a project which began in February 2014.

Coca-Cola Philippines Foundation President Cecile Alcantara and Habitat for Humanity Philippines Managing Director and CEO Charlie Ayco (far right) formally turned over a new water filtration system to Maribojoc Mayor Leonicio Evasco Jr. on May 22, 2015 at a ceremony in Brgy. Jandig. The filtration system will benefit nine barangays in Maribojoc town.

In Tubigon, a redeveloped 105,000-liter water storage tank will be able to provide clean water to 500 families in the barangays of Panaytayon, Ilijan Norte and Ilijan Sur. Meanwhile, 2,000 families across nine barangays in the town of Maribojoc will benefit from a new multi-filtration water system that outputs 1.2 million liters of clean water per day.

Representing the provincial government of Bohol, Atty. Anthony Damalerio expressed his gratitude to Coca-Cola Philippines and Habitat for “this good example of public-private partnership. This is one way to honor our strong commitment to deliver that basic commodity to our barangays.”
From left to right: Habitat for Humanity Philippines Managing Director and CEO Charlie Ayco, Tubigon Mayor Marlon Armila, Bohol Governor Edgar Chatto, and Coca-Cola Philippines Foundation President Cecile Alcantara test the newly installed 105,000-liter water storage tank in Barangay Ilijan Sur in Tubigon. The tank will benefit 500 families from three barangays in the municipality.
Damalerio said that the province’s demand for clean water will be increasing this year since Bohol will be embarking on massive infrastructure projects. Due to this, he explained, providing barangays access to clean and safe drinking water is a topmost priority. “We must not forget the role of our barangays.”

Coca-Cola Philippines Foundation President, Cecile Alcantara, said that the two projects are the company’s way of giving back to the community the water they’ve consumed for their products. “We call this ‘replenish,’ and we are happy to say that we have given back 40 to 50 percent of the water we’ve consumed back to the communities,” she said.

Alcantara also requested local government officials to educate their constituents to take care of the resource entrusted to them. She emphasized that “[since] water is not an infinite resource, we have to conserve it.”
Habitat for Humanity Philippines Managing Director and CEO Charlie Ayco and Coca-Cola Philippines Foundation President Cecile Alcantara present a model of the newly rehabilitated 105,000-liter water storage tank to the local government of Tubigon, Bohol represented by Mayor Marlon Armila and Gov. Edgar Chatto, during a turn over ceremony held on May 22, 2015. Also in the photo are officials from Habitat for Humanity Philippines, Coca-Cola, and the local government of Tubigon.

Habitat for Humanity Philippines Managing Director and CEO, Charlie Ayco, says they took on this project as part of the organization’s goals of ensuring that Filipino families can have more decent and secure lives. “We are known for shelter, but in our housing-quality standards, clean water and sanitation are a vital components of a decent home.”

Both the Coca-Cola Company and Habitat for Humanity Philippines see themselves as partners for development, eyeing more projects together with the local government of Bohol to help rebuild the lives of those who have been affected by the 7.2-magnitude earthquake last October 2013.

“Perhaps the blessing is that the earthquake brought us all together, to work together so that we can [also] rise up together,” Coca-Cola’s Alcantara said.

EPSON Partners with Photogs for a Cause to Capture Untold Stories

Doing amazing photography tell engaging stories about the people, places and things around the world.


Some photos bring strength to you during your day, hope in what you are doing, and a smile to your face! And the activity spread happiness when you share it with others!

Earlier this year, Photogs For A Cause (PFAC) – a group of professional photographers who do pro bono work for NGOs that have no budget for their photography needs – braved dangerous trails to go up the mountains and visit Brgy. Buscalan in Kalinga. They brought Epson to the quiet, quaint place to provide a unique gift for the people of Buscalan.

Aside from visiting the new birthing facility in the area and bringing some basic supplies, their mission was simple: to take portraits and give the pictures to people who have never had their own photographs.


“It’s a simple gift, and yet the joy that they exhibited upon receiving their photos can’t be quantified,” said Donna V. Ferro, Head of Epson Philippines’ Marcom & PR. 

“These are people who have never owned a photo, and so this was incredibly precious for them,” added Ferro.

“This is not the first time that people have come here and take their photos,” said Tracey Heppner, founder of PFAC. “The visitors always say they will come back when they have the photo print outs, but they aren’t able to deliver on the promise, probably because of the treacherous paths that you need to take to get there. But now, with the Epson printer that we’ve brought to the mountain, for the first time, the locals get a copy of their photos,” added Tracy.



Epson provided an L800 genuine ink tank system photo printer to provide stunning prints to the people of Buscalan.


“There are a lot of stories here, and it was a pleasure capturing them through photographs. There was a father who posed with his kids – he lost his wife a while ago. There was an old man who has never even seen a photo of himself. There were a couple of kids who were waiting on me the whole day, and when I finally gave them their picture, they ran straight home to keep it safe,” said Tracy.

“But perhaps the most memorable is this old woman who asked me how many months it would take for me to give her her photo – she had cancer, and she was anxious that she won’t be around when I come back. When I explained that she’d get it right away, there were tears in her eyes.” added Tracy.



Epson aims to improve the lives of its customers with its compact, eco-friendly, high precision products.

GSK Fights to Stop Teeth Sensitivity with “Great Little Moments” Campaign, Luis Manzano is sensitivity-free with the “Say No to Ngilo

Sensodyne, the #1 sensitivity toothpaste in the Philippines, and recommended by dentists, affirmed its commitment to create a future where every Filipino is sensitivity-free with the “Say No to Ngilo” advocacy.

Sensodyne initiates the "Great Little Moments" campaign. This campaign encourages consumers to enjoy their “Great Little Moments” like they used to now that they are free from sensitivity. 

To complement its dental care line and help promote the expert sensitivity regimen, Sensodyne now introduces its new mouthwash that gives not only the benefits of your regular mouthwash but also pangingilo relief. 

For 9 out of 10 Filipinos who suffer from sensitive teeth or pangingilo, “sensitive” is a bit of an understatement to describe the delicate condition of their teeth. 

Characterized by a short, sharp, shooting pain, which many sensitivity/pangingilo sufferers often choose to just endure, the discomfort caused by sensitive teeth may only last for a short period, but the emotional effects of missing out on those precious moments with your loved ones over food and drinks has a far longer impact.

“Having sensitive teeth can mean anything from getting a mild twinge to having severe discomfort that can last for several hours. It can also be an early warning sign of more serious dental problems.” said Dr. Rannier Reyes of the Philippine Periodontal Society. 

Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to the tooth’s nerve center and triggers the pain you feel.

Other things that can cause sensitive teeth are: 

Brushing too hard or using a hard bristled toothbrush 
Teeth grinding 
Gingivitis (gum disease) 
Receding Gums 

Last year, GlaxoSmithKline, the makers of Sensodyne, the #1 sensitivity toothpaste in the Philippines which is also recommended by dentists, spearheaded the “Say No to Ngilo” advocacy where dentists, consumers and Sensodyne came together to enjoin everyone to heed the call to take action to no longer endure the discomfort of pangingilo.

In 2015, GSK and Sensodyne takes the advocacy a notch higher with the launch of “Great Little Moments” digital campaign which encourages Filipinos not only to “Say No to Ngilo,” but also share their experiences after converting to Sensodyne and how they are able to fully enjoy their great little moments sensitivity-free.
 Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines.
“With the start of the summer season, everyone is now looking for someplace or something cool, be it at the beach, the pool or even just a quick respite from the heat with some cold drinks or a cone of ice cream, but if you have sensitive teeth, enjoying those cold treats can be a bit tricky,” says Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines.

“But it’s more than just missing out on food. When you choose to just endure the pain, you do it at the expense of fully enjoying experiences and social occasions that go along with it, making you miss out on those great little moments with your loved ones,” Pelier added. 

The digital campaign encourages consumers to share their “Great Little Moments” in the Sensodyne Philippines website (www.sensodyne.com.ph) by uploading a photo of a moment (eg. sipping hot chocolate, eating halo-halo, etc.) they can now fully enjoy because they are pangingilo-free. Winners of the contest will win a trip for two to South Korea.

 Luis Manzano
Sensodyne brand ambassador, Luis Manzano shares: “For those who have sensitive teeth like me, I know you’d agree that it is not something you can just ignore. Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable moments with your loved ones.”  

Heather Pelier adds: “Our message is simple, there is no need for sensitivity to impact anyone’s life. Making a simple change to one’s oral care regimen will make a real difference. Now that Sensodyne has reached out to more Filipinos who used to just endure the pain, we want to encourage them to tell their stories now that they can enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends without fear of pangingilo.”

Fresher breath with Sensodyne Mouthwash

GSK Advocacy campaign that aims to put an end to teeth sensitivity, on Thursday, March 27, at the Makati Shangrila Hotel, with Luis Manzano, Gikki Martija, Marketing Director, GSK, Eduardo Cimafranca, Group Product Manager - Oral Care, Dr. Juan Vicente Jaurigue, Heather Pelier, Incoming General Manager, Gianina Fortun, Associate Product Manager - Oral Care, Sam Oh


With the launch of the new campaign, GSK is introducing the new Sensodyne Mouthwash to complement its toothpaste and complete its expert sensitivity regimen to help consumers put an end to teeth sensitivity.

“We highly recommend that you use the Sensodyne mouthwash together with the Sensodyne toothpaste to give clinically proven relief and daily protection for pangingilo,” says Pelier.



So, if you have pangingilo, switching to Sensodyne to replace your regular toothpaste and mouthwash can make a big difference not only in your enjoyment of everyday life, but also in your overall oral health.

Sensodyne Mouthwash has all the benefits of a regular mouthwash like providing lasting freshening effect, and fluoride to strengthen teeth and protect against decay. It’s alcohol-free plus it gives pangingilo relief.

Manzano adds:
“My life has now changed for good because of Sensodyne. And I want millions of fellow Filipinos to experience the same – a life free from pangingilo, a life where great little moments can be truly enjoyed. Together, we can achieve a Philippines that will fight against sensitive teeth. And I’d like to advice everyone not to let pangingilo get in the way of enjoying life. Say No To Ngilo.”
Don’t let the pain of sensitivity get in the way. Say No to Ngilo and Yes to those Great Little Moments!

Sensodyne Mouthwash has two variants (Cool Mint and Extra Fresh 250mL) at Php165 SRP. The mouthwash is distributed in major supermarkets and drugstores nationwide.

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