Cloud
logistics platform helps build a community that fosters skin health
The rise
of e-commerce has led to the blossoming of
the Philippine beauty and cosmetics market, which is developing demand for
items that specifically cater to the needs of the Filipino skin. Aiming to help
Filipinos reach their goal of healthy, glowing skin, DMD Skin Sciences is
paving the way to more accessible dermatological services and products in the
country. Its digital strategy also comes at an opportune time as beauty
products have become the second most purchased items online, according to the 2021
Digital Consumer Report conducted by Facebook and Bain & Company.
As
someone who experienced the grueling pains of self-isolation from suffering
acne, clinic founder Dr. Mike D has pledged to "create a community and a
support system that will accompany every patient in his journey to strong
skin." Teaming up on this quest is the cloud logistics network, LOCAD,
which provides on-demand warehousing and multi-channel fulfillment to DMD Skin
Sciences. |
| Developed by Dr. Mike D and Dr. Julia Swinton, Azelane Clinical Whitening Soap is a sebum-regulating, acne-scar lightening, and skin-whitening product in one. |
Solving
challenges in shipping beauty products
Tapping
LOCAD as its partner in the journey, DMD Skin Sciences’ message to Filipinos is
that skin is an essential organ of their bodies that needs caring and
pampering. "We value taking care of our patients so much because we are a
high-touch brand," Dr. Mike D details.
The constant invalidation of skin concerns
among Filipinos pushed DMD Skin Sciences to bring clinical experience to its
forefront. "Here in the Philippines, getting
dermatological treatment is sometimes related to vanity," Dr. Mike D
explains. "I think that is the reason why some patients have been choosing
to abandon their dermatological consultation."
Understanding clients' concerns, DMD Skin
Sciences guide Filipinos on their journey to have strong skin. The clinic
dispenses products to both patients and non-patients who have a dermatologist’s
prescription. Aside from treating their patients in the clinic, DMD Skin
Sciences reaches out to potential customers by making their products more
accessible to the public through delivery and fulfillment by the cloud
logistics platform, LOCAD.
For
DMD Skin Sciences, appreciating its customers means providing a reliable
logistics partner, which can deliver products and skincare formulations on time
without any issues. LOCAD handles fast,
secure, and seamless order fulfillment for its over-the-counter products. Its
efficiency and expertise in handling its products help DMD Skin Sciences
achieve more sales.
Investing
in outsourcing service fulfillment helps the clinic grow its community. LOCAD's
distinct features also ensure that products arrive at specific destinations in
good condition with their quality preserved: airconditioned storage facility
for skin products, the company's expiration management through monthly reports,
and additional security cameras in caging facilities that protect small items.
One
advantage in partnering with LOCAD is that his team does not have to overthink
order fulfillment. Dr. Mike D says, “We are at peace knowing full well that
someone as reliable as LOCAD is doing it for us." Since enlisting LOCAD's expertise in
warehousing and logistics, the clinic has more time to focus on other business
matters that increasingly need attention, like marketing and operations.
Positive patient feedback
These
days, with around 7.9
regional online platforms to shop from,
Southeast Asian digital customers’ brand loyalty does not solely depend on
price. Better product quality, better availability, and faster delivery times
all contribute to their decisions, as validated by the 2021
research by Facebook and Bain & Company.
LOCAD’s research also names exceptional
customer experience as key to acquiring and keeping customers.
Patients’ positive comments on DMD Skin
Sciences’ social media platforms vouch for the effectiveness and the delivery
speed of the skincare products. Their opinions and suggestions remain king to
the clinic’s operations, while making word-of-mouth referrals grow organically.
According to Dr. Mike D, they validate their
perception that customers place high regard on fast, safe shipment: "We do
not want to lose our patients' trust because of an unpleasant order fulfillment
experience."
The
slew of positive feedback comes with customers’ increased orders for skincare
products. LOCAD's organized, efficient handling of the clinic's products
resulted in a 200% sales increase, while its fast end-to-end fulfillment
services and immediate dashboard enabled DMD Skin Sciences to meet the rising
demands. The clinic's e-commerce site has also reached higher sales than
expected in December 2021. "We are thankful with LOCAD that they are
really ensuring that our patients are happy with the experience," Dr. Mike
D shares.
 |
| DMD Skin Sciences’ MISSION: SKIN° Collection is composed of moisturizer, spray, retinol, and spot concentrate for acne-prone skin. |
Journey to giving healthy, strong skin to
Filipinos
LOCAD’s
working with small and medium enterprises (SMEs) also serves as a crucial
factor why DMD Skin Sciences continues its collaboration with the cloud
logistics platform. Dr. Mike D emphasizes that he appreciates LOCAD’s openness
and readiness to be its partner: "LOCAD was the only company that
entertained my inquiry on fulfillment. I like how they were and are still open
and accepting to start-ups, and how they see the potential for small
enterprises to be a big brand someday.”
Banking
on clinical expertise, DMD Skin Sciences envisions creating more expert
products and skincare formulations that can improve their patients’ skin.
"Innovation is the reason why we can formulate our products. We see our
patients daily; that is why we know that their needs are met and addressed with
the help of our products," Dr. Mike D explains.
 |
| DMD Skin Sciences’ MISSION: SKIN° Moisturizer and Retinol Cream known for its skin hydrating, skin restoring, and anti-aging properties. |
Attributing his
clinic's growth to its skin-conscious community, Dr. Mike D shares that the
clinic will continue working with LOCAD, because it helped turn his dreams into
reality. He envisions accompanying more Filipinos in their journey to achieving
strong skin. "We are all about community. We value our patients' feedback
and treat them as our bosses. We value authenticity because this is what our
patients feel and think about our treatments and skincare lines."
