Y.O.U Beauty Shares The Importance Of A Good Makeup Base

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It’s all About the Base. 

Every day we see a lot of people using make-up around the world. It may be to enhance one’s features, accentuate one’s natural beauty, or encapsulate our statement on beauty. Whatever the reason why you put make-up it is important to start with a good healthy canvas.

Whether you are going for an effortlessly no-makeup look or leaning towards bold and playful make-up trends, the best starting point to achieve any look is a good base make-up. Base makeup helps to equalize the color of our skin and adds radiance to our skin. It also helps to smoothen our skin and emphasize the colors and pigments that we add to our faces to complete our look.

Y.O.U Beauty believes in the importance of having good and healthy skin as the base of a great makeup look. That’s why the brand continues to deliver skincare-infused cosmetic products that will deliver pigment while providing our skin the nourishment it deserves. Here we run down a simple and easy guide to work on your base make-up to achieve the look that you are going for.

1. Prep Your Skin

It is important to first prep your skin, before applying your base make-up, this will keep your skin hydrated and moisturized for a supple and less patchy makeup look. Choosing a moisturizer with ceramides can help to lock in moisture. Y.O.U Radiance Up! Deep Moisturizing Cream is a choice of moisturizer as it doesn’t only moisturize your skin but it also strengthens and supports skin barrier function thanks to Ceramide 1-3-6.

2. Color Correct

If you have dark circles, acne marks, and dark spots it will help to apply a color corrector first before putting your foundation. Color corrector helps to neutralize and balance out skin discoloration that concealers and foundation may not completely cover. Y.O.U Cloud Touch Correcting Concealer Palette is a multi-functional creamy concealer that provides two corrective colors and two concealer shades that can correct and conceal blemishes. It has Ceramide and Centella Asiatica that help to hydrate and improve the skin barrier.

3. Apply Foundation

Finding the right shade for your skin tone can make all the difference. Swatch your foundation first on your jawline if it blends on your skin you’ve found your perfect match. If you are looking for a light to medium coverage foundation Y.O.U Cloud Touch Blurring Skin Tint may work for you it is a lightweight skincare-infused blurring liquid foundation designed for acne prone skin, enriched with Ceramide and Centella Asiatica Extract that instantly delivers soft-focused skin filter effect.

4. Conceal

If you still have blemishes that are visible after putting on a foundation, a good concealer can help give your skin that flawless look. Apply Y.O.U NoutriWear+ Complete Cover Concealer on areas that need extra coverage like under the eyes and dark spots. It is formulated with advanced Litestay™ technology, Immortelle C-lock Essence, and Centella Asiatica to boost skin elasticity, hydrate, and calm skin.

5. Set

Setting powder helps your makeup base to last all day, it can also help to control excess oil, give your base extra coverage, and add radiance to your face. Y.O.U Noutriwear Airy Fit Loose Powder can help to prolong you makeup and control sebum up to 24H. It has Centella Asiatica and Immortelle Flower Extract that helps boost collagen production and hydrates our skin.

6. Lock

Makeup setting spray can help your makeup to look on point, it helps you to prolong your makeup base and prevent it from sliding and creasing. Y.O.U NoutriWear+ Makeup Stay Lock Mist is a nourishing setting spray, with a film-forming ingredient Filmexel®, Sodium Hyaluronate, and Immortelle C- lock Essence, effectively helps lock in makeup for up to 12 hours.

It is important that we take care of our skin, whatever our reason in putting on makeup always remember that a good skin starts with proper skincare routine. Check out the latest products and offering from Y.O.U Beauty through @youbeauty_ph on Instagram and Tiktok, get the latest deals on our official stores in Shopee, Lazada,Tiktok Shop or visit select Watsons, SM Beauty, Robinsons Department Store, Metro Retail, LCC Department Store, Gainsano Capital Group, Prince Retail Group, KCC, Mart one and The Landmark.

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ABOUT Y.O.U BEAUTY

Y.O.U Beauty is an international beauty brand from HEBE Beauty Group. Upholding the brand philosophy of “Long-Lasting Beauty”, Y.O.U Beauty is committed to providing every individual accessible beauty with advanced technology, inspiring them to keep an exquisite attitude, blooming their long-lasting beauty from within. With a presence in Indonesia, Malaysia, Thailand, the Philippines, and other markets across the world, Y.O.U Beauty understands the needs of consumers from different markets and provides them across a product portfolio featuring makeup, skincare, body care, and beauty tools. For more information please visit: https://youofficial.com/

FIND OUT MORE

Facebook https://www.facebook.com/youbeautyph/ 

Instagram https://www.instagram.com/youbeauty_ph/

YouTube https://www.youtube.com/@youbeautyphilippines5016

TikTok https://www.tiktok.com/@youbeauty_ph

Get sun protection and healthy skin with new Hello Glow Ultralight ++ Matte Sunscreen

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Hello Glow Ultralight ++Matte Sunscreen

No time to add sunscreen to your skincare routine? In a tropical country like ours, sunscreen is a skincare must-have to prevent sun damage, which causes the skin to age faster and may cause skin cancer. And now, it’s much easier to incorporate sunscreens in your skincare routine, thanks to Hello Glow and the newest addition to their product line – Ultralight ++Matte Sunscreen that offers the best of both worlds: sun protection and skincare – an all-in-one product that’s packed with amazing benefits!

Hello Glow’s Ultralight Matte Sunscreen comes on the heels of the bestselling Hello Glow Advance Rejuvenating Set. Many fans of the skincare brand sent in requests, and as a result, the company came up with a bigger version of Ultralight Matte Sunscreen.

“When we do product development, it’s imperative that we stick to the core of our brand, #BecauseYourSkinMatters. The feedback from our patrons are equally as important as the innovations we develop. In fact, the sunscreen has changed the landscape of skincare and Hello Glow Ultralight ++ Matte Sunscreen is definitely something to look out for because of its skin-loving ingredients, not to mention the sun care protection it can give your skin,” said Hello Glow brand manager AJ Pantaleon.

Hello Glow Ultralight ++ Matte Sunscreen has 4% niacinamide, which has anti-aging and anti-inflammatory properties and may decrease pigmentation from melasma and treat dark spots. Even better, it can do so with less side effects than other ingredients, and it may be an effective topical treatment for mild to moderate acne. Plus, it offers added sun protection since it strengthens the skin's response against UV rays.

Boosting Hello Glow’s sunscreen’s anti-aging powers is the synergy of niacinamide with this product’s other active ingredient, hexylresorcinol. The powerful combination of the two also helps treat uneven skin tone.

More than that, Hello Glow Ultralight ++ Matte Sunscreen contains no less than 3 types of ceramides, which helps restore the skin-barrier and retain hydration, keeping the skin healthy, firm, and supple. Hello Glow’s sunscreen even has Centella Asiatica for more moisturizing and soothing effects. And if you can believe it, this latest product also delivers all that with oil control and a completely natural matte finish!

Hello Glow Ultralight ++ Matte Sunscreen (50g) is available for the affordable price of P320 at Watsons, The SM Store, Robinsons Department Store, Savemore, Alfamart, and other leading department stores and supermarkets nationwide, as well as online on Shopee, Lazada, and TikTok Shop.

For more information and updates, visit https://helloglow.com.ph/ and follow Hello Glow on 

Facebook (https://www.facebook.com/helloglowofficial), 

Instagram (https://www.instagram.com/helloglowofficial/), 

and TikTok (https://www.tiktok.com/@helloglowofficial?).

DMD Skin Sciences makes skincare more accessible with LOCAD

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Cloud logistics platform helps build a community that fosters skin health

The rise of e-commerce has led to the blossoming of the Philippine beauty and cosmetics market, which is developing demand for items that specifically cater to the needs of the Filipino skin. Aiming to help Filipinos reach their goal of healthy, glowing skin, DMD Skin Sciences is paving the way to more accessible dermatological services and products in the country. Its digital strategy also comes at an opportune time as beauty products have become the second most purchased items online, according to the 2021 Digital Consumer Report conducted by Facebook and Bain & Company.  

As someone who experienced the grueling pains of self-isolation from suffering acne, clinic founder Dr. Mike D has pledged to "create a community and a support system that will accompany every patient in his journey to strong skin." Teaming up on this quest is the cloud logistics network, LOCAD, which provides on-demand warehousing and multi-channel fulfillment to DMD Skin Sciences.

Developed by Dr. Mike D and Dr. Julia Swinton, Azelane Clinical Whitening Soap is a sebum-regulating, acne-scar lightening, and skin-whitening product in one.

Solving challenges in shipping beauty products

Tapping LOCAD as its partner in the journey, DMD Skin Sciences’ message to Filipinos is that skin is an essential organ of their bodies that needs caring and pampering. "We value taking care of our patients so much because we are a high-touch brand," Dr. Mike D details.

The constant invalidation of skin concerns among Filipinos pushed DMD Skin Sciences to bring clinical experience to its forefront. "Here in the Philippines, getting dermatological treatment is sometimes related to vanity," Dr. Mike D explains. "I think that is the reason why some patients have been choosing to abandon their dermatological consultation." 

Understanding clients' concerns, DMD Skin Sciences guide Filipinos on their journey to have strong skin. The clinic dispenses products to both patients and non-patients who have a dermatologist’s prescription. Aside from treating their patients in the clinic, DMD Skin Sciences reaches out to potential customers by making their products more accessible to the public through delivery and fulfillment by the cloud logistics platform, LOCAD.

For DMD Skin Sciences, appreciating its customers means providing a reliable logistics partner, which can deliver products and skincare formulations on time without any issues.  LOCAD handles fast, secure, and seamless order fulfillment for its over-the-counter products. Its efficiency and expertise in handling its products help DMD Skin Sciences achieve more sales.

Investing in outsourcing service fulfillment helps the clinic grow its community. LOCAD's distinct features also ensure that products arrive at specific destinations in good condition with their quality preserved: airconditioned storage facility for skin products, the company's expiration management through monthly reports, and additional security cameras in caging facilities that protect small items.

One advantage in partnering with LOCAD is that his team does not have to overthink order fulfillment. Dr. Mike D says, “We are at peace knowing full well that someone as reliable as LOCAD is doing it for us."  Since enlisting LOCAD's expertise in warehousing and logistics, the clinic has more time to focus on other business matters that increasingly need attention, like marketing and operations. 

Positive patient feedback

These days, with around 7.9 regional online platforms to shop from, Southeast Asian digital customers’ brand loyalty does not solely depend on price. Better product quality, better availability, and faster delivery times all contribute to their decisions, as validated by the 2021 research by Facebook and Bain & Company.  LOCAD’s research also names exceptional customer experience as key to acquiring and keeping customers.

Patients’ positive comments on DMD Skin Sciences’ social media platforms vouch for the effectiveness and the delivery speed of the skincare products. Their opinions and suggestions remain king to the clinic’s operations, while making word-of-mouth referrals grow organically.

According to Dr. Mike D, they validate their perception that customers place high regard on fast, safe shipment: "We do not want to lose our patients' trust because of an unpleasant order fulfillment experience."

The slew of positive feedback comes with customers’ increased orders for skincare products. LOCAD's organized, efficient handling of the clinic's products resulted in a 200% sales increase, while its fast end-to-end fulfillment services and immediate dashboard enabled DMD Skin Sciences to meet the rising demands. The clinic's e-commerce site has also reached higher sales than expected in December 2021. "We are thankful with LOCAD that they are really ensuring that our patients are happy with the experience," Dr. Mike D shares. 

DMD Skin Sciences’ MISSION: SKIN° Collection is composed of moisturizer, spray, retinol, and spot concentrate for acne-prone skin.

Journey to giving healthy, strong skin to Filipinos

LOCAD’s working with small and medium enterprises (SMEs) also serves as a crucial factor why DMD Skin Sciences continues its collaboration with the cloud logistics platform. Dr. Mike D emphasizes that he appreciates LOCAD’s openness and readiness to be its partner: "LOCAD was the only company that entertained my inquiry on fulfillment. I like how they were and are still open and accepting to start-ups, and how they see the potential for small enterprises to be a big brand someday.”

Banking on clinical expertise, DMD Skin Sciences envisions creating more expert products and skincare formulations that can improve their patients’ skin. "Innovation is the reason why we can formulate our products. We see our patients daily; that is why we know that their needs are met and addressed with the help of our products," Dr. Mike D explains. 

DMD Skin Sciences’ MISSION: SKIN° Moisturizer and Retinol Cream known for its skin hydrating, skin restoring, and anti-aging properties.

Attributing his clinic's growth to its skin-conscious community, Dr. Mike D shares that the clinic will continue working with LOCAD, because it helped turn his dreams into reality. He envisions accompanying more Filipinos in their journey to achieving strong skin. "We are all about community. We value our patients' feedback and treat them as our bosses. We value authenticity because this is what our patients feel and think about our treatments and skincare lines."

 

Say goodbye to acne and spots with Careline Skin Acne Drying Lotion

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Careline Skin Acne Drying Lotion helps get rid of acne overnight

We've all been there – we get pimples, whether they're due to stress, poor diet or from constantly wearing face masks. Because we all want clear skin, we want to immediately get rid of that pimple which often lasts for several agonizing days.

Now, here’s a fast and easy way to get rid of pimples. New Careline Skin Acne Drying Lotion is your new skincare buddy for addressing your acne problems. It is formulated with Calamine that prevents and dries pimples, and sulfur to exfoliate, unclog pores and clear away dead skin cells. It also contains Salicylic Acid so you won’t have to worry about redness and inflammation of your skin. Perfect and safe for growing teenagers and for those who have acne-prone skin!

To achieve that smooth and flawless skin, keep this Careline Skin Acne Drying Lotion on hand. In applying, you must remember not to shake the container. Dip a clean cotton swab up to the bottom then gently apply on the affected area with active pimples. Let it dry, leave on overnight and wake up with a pimple-free skin!

No need to worry about acne breakouts with Careline Skin Acne Drying Lotion (PhP 275). Available on Careline’s official store in Lazada (bit.ly/CarelineLazada) and Shopee (bit.ly/CarelineShopeeStore) and in leading supermarkets, groceries, and department stores nationwide.

For more updates, visit and follow Careline official page on Facebook (@CarelineCosmetics) and Instagram (@carelineph).

Give your Baby’s #Skinmergency the Rapid Soothing Relief it needs with Aveeno Baby

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Moms are at ease knowing that Aveeno Baby gives rapid soothing relief

for their babies very dry, itchy skin from 1st use

Manila, Philippines – This rainy season, our skin is extra vulnerable to triggers and irritations. Even babies are no exception to different skin conditions like Eczema. According to the Philippine Dermatological Society, Atopic Dermatitis is even more common among children as it usually starts before the child’s 5th birthday. Luckily, Aveeno Baby brings in exciting new products and new and improved formulations to help moms soothe and protect their baby’s sensitive skin!

“With around 65 years of experience in sensitive skin expertise, Aveeno has always been cognizant of the needs of mothers and the advances of scientific technology. Keeping this in mind, the brand has also evolved with the demands and preferences of its consumers” said Kat Suarez, marketing manager of Aveeno Philippines. “As the #1 Pediatrician-Prescribed Baby Brand for Sensitive Skin, we’re very happy to share the new and improved Aveeno Baby products with improved and even gentler formulations, ergonomically designed packaging, and upgraded visuals to reflect a modern look that resonates to moms today.”

Aveeno Baby offers three product lines in order to cater to as much skin types or skin issues as possible: Daily Moisture, Soothing Relief, and Dermexa.

First, for babies with normal to dry skin, moms can use the Aveeno Baby Daily Moisture line. Formulated with Natural Colloidal Oatmeal, these products ensure to moisturize, protect, restore the pH skin balance, soothe, and cleanse baby’s sensitive skin. Under this product line are the Aveeno Baby Daily Moisture Lotion that protects and moisturizes baby’s sensitive skin for 24 hours, and the Aveeno Baby Daily Moisture Wash & Shampoo that gently cleanses and nourishes baby’s hair and sensitive skin. The Aveeno Baby Daily Moisture Wash & Shampoo has a new and improved formula that upgraded the fragrance to eliminate all known allergens and minimize potential skin sensitizations and allergic reactions. It also comes in smaller and bigger sizes – from 100ml to 532ml! Moms can have Aveeno Baby right by their side, no matter where they are.

Now for babies with very dry, itchy skin, Aveeno Baby offers the Soothing Relief Cream that provides rapid soothing relief for baby’s very dry, itchy skin from 1st use. With its Natural Colloidal Oatmeal + Portulaca Oleracea Extract formulation, it immediately helps soothe baby’s sensitive skin and enhances the skin’s moisture barrier to protect and hydrate baby’s very dry skin for 24 hours. This also now comes in a smaller size of 140g, making it handy to bring anywhere you go to ensure that you always have Aveeno Baby to give your baby soothing comfort from a #skinmergency or very dry, itchy skin

Lastly, for babies with signs of Atopic Dermatitis or Eczema, Moms’ go-to rescue regimen for their baby’s #skinmergency consists of Aveeno Baby Dermexa Moisturizing Cream, that’s now available in the Philippines, and the Cleansing Therapy Moisturizing Wash! Both are formulated with Natural Colloidal Oatmeal + Ceramides that’s clinically proven to relieve skin dryness, itchiness, redness, tightness, and flaking. This formula also helps prevent the recurrence of extreme dryness from atopic or eczema-prone skin. In fact, both products are awarded with the National Eczema Association Seal of Approval. The Cleansing Therapy Wash also has a new and improved formula that is now sulfate-free and tear-free to further minimize any potential skin reactions or sensitization.

All Aveeno Baby formulations have been Triple Tested for gentleness by a pediatrician, dermatologist, and ophthalmologist. So, if you’re a mom with a baby that has sensitive skin, now’s the best time to try out all the new Aveeno Baby products according to your baby’s skin’s needs! Manage your baby’s #skinmergency by adding to cart now on Lazada, Shopee, Watsons, and J&J PH Chat & Shop to experience rapid soothing relief for baby’s very dry, itchy skin from 1st use!

• The Aveeno Baby Wash & Shampoo is available in new 100ml for Php 150.00 SRP, 236ml for Php 330.00 SRP, and 532ml for Php 670.00 SRP. 

• While the Daily Moisture Lotion is available in 227g for Php 295.00 SRP and 532ml for 625.00 SRP.

• The Soothing Relief Cream is available in new 140g for Php 475.00 SRP and 227g for Php 690.00 SRP. 

• Lastly, the Aveeno Baby Dermexa Cream is available in 141g for Php 779.00 SRP and the Cleansing Therapy Wash in 236ml for Php 599.00 SRP.

For more information on how to manage your #skinmergencies, visit Aveeno PH’s official Facebook page https://www.facebook.com/AveenoPH/, visit the website on https://www.aveeno.com.ph/ and follow Aveeno on their social media pages @aveenoph.

Olay Teams Up with Shopee to Empower Digital-savvy Millennials in Southeast Asia to #AdultFearlessly

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Refreshed brand campaign launch and exclusive promotions as part of Olay Super Brand Day

P&G-owned skincare brand Olay partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to reach and engage with digital-savvy millennials in Southeast Asia with the launch of the Adult Fearlessly campaign. The refreshed brand campaign will be held exclusively on Shopee,  across six markets, and will run from October 18 to 20 in the Philippines.

The campaign seeks to empower millennial women in their transition to adulthood by helping them overcome the perceived challenges of ‘adulting’ and invest in making good choices about their skincare needs.

Across the region, digital-savvy millennial consumers (34%) are now more likely to shop online every week (a survey of more than 1,000 consumers in Southeast Asia reveals), as e-commerce becomes a key channel for consumers to meet their daily and lifestyle needs. As such, Olay has witnessed a shift from offline to online sales and wants to connect with more audiences online with this digital-led campaign.

Building on Olay and Shopee Super Brand Days’ past success, this new campaign will feature a co-created video, “Fearless with your choices,” and exclusive promotions on Olay products to create an engaging online shopping experience.

Olay will feature its signature superior skincare range on its official store on Shopee Mall with up to 45% off on Olay products with a free magnetic wand from October 18-20! It includes Olay POWER DUO, a combination of the Olay Regenerist Micro-Sculpting Cream and Olay White Radiance Light Perfecting Essence that will help achieve firmer, plumper, and more radiant skin from first use. The Power Duo includes powerful and effective ingredients that can visibly transform skin in up to 28 days.

“As a leading skincare brand in the Philippines, we are always focused on how we can best connect with our consumers to provide the superior skincare products they need,” said Lucy Moran, Olay and Personal Care Senior eCommerce Director, Asia Middle East and Africa.

“Digital technology has transformed the shopping experience, and increasingly, young consumers enjoy browsing and purchasing their skincare essentials online. The partnership with Shopee enables Olay to connect with and serve our consumers effectively, offering convenience and the right skincare solution for their busy lifestyle,” adds Moran.

Martin Yu, Associate Director at Shopee Philippines, said, “We're delighted to partner with Olay once again and have the opportunity to collaborate on the campaign video. Health & Beauty is one of the most popular categories in Shopee. We are confident that the Adult Fearlessly campaign will especially resonate with millennial and female Shopee users who enjoy consuming video content, and are purchasing more skincare products online.”

The campaign brings to life being “Fearless with your choices,” which depicts a woman's journey into adulthood, facing the tension between personal desires, societal expectations, and concerns about physical appearances. With the personal and financial independence that comes with maturity – the adulting journey can be made more enjoyable by investing in skincare products of superior quality and good value.  Against this backdrop, Olay seeks to inspire and empower women to make choices fearlessly by highlighting the pluses of being 30.

Watch the video here: https://www.youtube.com/watch?v=6gP5yt5vYsA&t=22s

The Olay Super Brand Day campaign will offer these exciting offers:

●       Up to 45% off on selected products such as Olay Skin Magnemasks Infusion Whitening Sheet Mask, Olay Skin Korean Jeju Lava Sheet Mask, and Olay Skin Regenerist Anti -Wrinkle Set Wrinkle Relaxing Cream (50mL) + Revitalizing Eye Serum (15mL)

●       Gift with Purchase: Free Magnetic Wand with a minimum spend of ₱1,199 worth of Olay Skin Care products

 

Download the Shopee app for free on the App Store or Google Play Store.

Real Talk - Maxi-Peel Encourages Women with Troubled Skin : “Wag Mong Isuko Ang Laban!”

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For real, acne breakouts can be frustrating, and they can also leave scars on the face and other areas of the body. Some people find that acne scars are an unwanted reminder of a painful and bothersome condition.

Have you ever been judged because of your looks? Or rejected because your skin wasn’t perfect? 

Recently, we met the four brave women who experienced negativity that have impacted their lives in a lot of ways simply because of a skin condition — acne.

We see it every day, a lot of us have had acne at some point in our lives, but for these women, it’s the source of an undying insecurity, causing them pain that goes beyond skin deep, scarring not only their faces, but also their self-esteem.

And in a society where looks and aesthetic is very influential, thefight for respect and equality is a lifelong struggle for people with pimples. 

But that fight is a fight that Maxi-Peel is unwilling to give up. The brand’s mission is to amplify the voices of those who have been misjudged, ridiculed, and discriminated because of their acne through their newest campaign — 

“'Wag Mong Isuko ang Laban”. (Don’t Give Up the Fight)

Maxi-Peel puts their brand on the line with a documentary campaignthat follows 4 women from different walks of life in a 60-day journey with Maxi-Peel Exfoliant Solutions, capturing real progress, with real results in real time. 

The campaign begins with a heart-wrenching 60-second testimonial video of these 4 women telling everyone what society tells them every day. 

(https://www.youtube.com/watch?v=o8Y2RbkvDD4)

“Alam mo Kata, mas maganda ka sana kung kasing kinis ng legs mo yung mukha mo.” 

Kata San Mateo, a digital marketing head and an aspiring artist, recalls a painful moment during her acne breakout. Teary-eyed, she continues, “Siyempre tatawa-tawa lang ako pero sa loob loob ko, sobra na.”

“Bakit siya ‘yung napiling host, eh ang dami niyang pimples?” 

Andrea Roces, a retail manager and an active humanitarian says pimples have affected her work and her credibility, damaging her self-esteem and self-belief, “The confidence I’ve built for many years, it all goes away.”

“Honestly, lately hindi ako lumalabas ng bahay. There’s this misconception na ‘pag ma-pimple ka, madumi ka kaya sometimes I feel hopeless.” 

A former special education teacher, now a full-time mom, Angeline Carandang powers through the negativity, despite an overwhelming feeling of insecurity, “Behind this face, I can be a great mom… matatapos din ‘to, ngayon lang ‘to.”

“Nakulam ka ba… Naagnas ka na” Joepy Libo-on, a cum laude graduate who is now working as a marketing manager, still remembers some of the most painful things people have told her. “Before n’ung sobrang lala talaga ng pimples ko, there was a time na sobrang bumabang self-esteem ko.”

Through real stories from real people, Maxi-Peel aims to open our eyes and minds to the truth behind acne. That removing pimples is notjust about being beautiful, or achieving smoother skin, or to gain more followers, those are just the aesthetic effects. 

The real purpose of the brand is to help Filipinos treat and cure an actual skin condition, boosttheir self-confidence, revive their self-belief, and empower them to have a fighting chance against prejudice and discrimination.

This fight isn’t just about the face, this fight is about facing challenges head on, and acknowledging that it’s only just a phase. Never quitting, never stopping. To all Filipino women out there who have lost their confidence, hope is not lost. 

You can get past this, in your fight against acne and all its inherent negativity, “Wag Mong Isuko Ang Laban”.