May 6, 2013

The IMMIGRANT , quarterly direct mail newszine

The IMMIGRANT is the Philippine travel issue. This is a free quarterly direct mail newszine for expatriates in the Philippines. It is the premium quarterly publication for the foreign Immigrants, expats communities, Balikbayans, high-networth Filipinos, the emerging affluent entrepreneurs and international visitors in the Philippines.
The IMMIGRANT was launched last April 18, held at The Taipan, Tower Club, Makati City. It was hosted by well known Atty. Katrina Legarda and with guest speakers Henry Schumacher, VP External Affairs, European Chamber of Commerce of the Philippines (ECCP and Her Britannic Majesty's Ambassador Stephen Lillie and speaker Department of Tourism Undersecretary The Hon. Daniel Corpuz. 
The IMMIGRANT’s dream is not just to have the power to be heard, or be read, but moreover, the power to influence their decisions. By always giving them everything and only what’s relevant. The vision is to be more than just a paper. In every article and content that we put out, the goal is to always to earn and to deserve our readers' trust.

With the influx of high net worth foreign investors, executives and entrepreneurs into the Philippines, the expat community is continuously growing. And with this massive growth, there is a steady rise of opportunities that these individuals would gladly benefit from - being their personal adviser on everything about life in this country, to being a professional consultant on business, laws and immigration affairs, or even as simple as being their personal storyteller. They need to hear a voice that is focused on them. A voice that professionally informs and personally connects them to everything and only what’s relevant to their stay in the Philippines. And right now, there is only one publication that is trying to be this voice. “Trying” being the operative word. And so the Immigrant has spotted this role that needs to be fulfilled, and not just for the sake of putting a paper out there for them, but actually perfecting that paper, from design, to relevant content, to distribution, to basically every detail, The Immigrant will be that voice that they would trust and would want to hear again and again.

The IMMIGRANT is headed by Publisher Atty.Jose 'Pepe' Villanueva III and Editor-at-Large Walter C. Villa. Editorial Board members are Henry Schumacher, Atty.Katrina Legarda and Dean Ernest P. Maceda Jr.
THE IMMIGRANT is providing all much needed and much desired information, in a paper that’s created perfectly and specifically for them, The IMMIGRANT gives them relevant solutions, which would render their residencies convenient and their business ventures as profitable as possible. And most importantly, The IMMIGRANT will share with them stories worth being heard for them to feast on the colorful life that this country has to offer.

Quick round-up of the more relevant immigration and embassy news and updates for foreign immigrants and expatriates on-the-go.
CALENDAR: Upcoming parties, happenings, arts and culture events you shouldn’t miss.

ARTS & CULTURE: Read on the latest and hottest personalities and trending topics in the visual arts and culture circle.

LIVE & LEARN: Discover real estate options, interior design tips and other do-it-yourself projects that are sure to enrich your domestic life.

The IMMIGRANT FAQs: : Get enlightened with the most pressing immigration laws and issues – controversial questions answered by our authoritative advisers and columnists

ESSAY: Tongue-in-cheek or thought-provoking. Our essays by the Philippines’ renowned writers and foreign resident authors bring you in the current socio-political economic milieu with deep insights from the experts.

GOOD COMPANY: Our society page not only highlights the chicest parties, it also features occasionally top companies’ corporate social responsibility projects.

HIP PROFILE: Meet the hottest personality or corporate bigwig hogging the headlines or the current toast of the expat clique

WINE & DINE: Unravel the myriad of epicurean choices in Manila and beyond – from the basic to the most luxurious.

WHEELS & STUFFS: Boys and their toys – our motoring and technology section dishes out honest reviews of the latest cars and gadgets

TRAVEL & LEISURE: From diving, traveling or golfing, your holiday takes a memorable spin with practical tips and essential heads-up.

The IMMIGRANT is available in all of the 207 Starbucks coffee shops in the entire Philippines and one can get an e-copy at

Thanks Editor Walter Villa for inviting me to witness launching of The IMMIGRANT which will be the expatriate community’s most powerful paper.  Moreover, here are some of the great partners of The IMMIGRANT publication. 

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