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April 12, 2014

Join Wrangler Sun Chaser Challenge for your ultimate adventure

Summer is here! What have you got on your summer bucket list? Vacation spots?

A perfect summer day is when the sun is shining, the breeze is blowing, nice warm sun for swimming, fishing. . . for finding seashells in the sand, for sunbathing to get a tan . . . deep thoughts . . . even party and lots of fun ! To do all these things and more!

Wrangler invites you to chase the sun.

4 WEEKS. 4 CHALLENGES. 1 UNFORGETTABLE JOURNEY.

Join this challenge to embark on a journey with Wrangler – from the highest peaks to the freshest waters – it doesn’t really matter where you go, as long as you answer the call of the open road and live life under the sun.


“Wrangler Sun Chaser Challenge” is a month long event that aims to bring out your adventurous spirit, urge you to leave all daily banalities behind and chase new horizons. Live across 9 countries in the Asia Pacific region, from April 14 – May 11, this is a true regional hunt for the ultimate adventurer among our dedicated Wrangler fans.

Every week, we are challenging you to conquer new territory and share your adventures on our Instagram hashtag #WranglerSunChaser.

Every challenge is closely linked to Wrangler’s core product propositions – our 7 Icons heritage which was built for the rider, makes every piece of Wrangler attire what it is today; the Denim Spa series that pampers the girl on the go; Keep Cool with COOLMAX® technology to keep you fresh under the hot sweltering summer sun. Each product was engineered to support you on the open road, so we’re challenging you to explore and be creative.

The best part? We’re rewarding the week’s best adventurer with Php 8,000 worth of cash vouchers, and one lucky winner will bag the regional finale prize: a 5-day trip to at a destination of choice. The ultimate adventure.

The campaign will go live on www.WranglerSunChaser.com and across Facebook (facebook.com/WranglerPH) and Instagram (instagram.com/WranglerPH) – follow us to keep up with the latest Sun Chaser challenges.

Let’s chase the sun together!


About Wrangler

Wrangler’s denim heritage goes back to 1904 when Charlie Hudson founded the Hudson Overall Company in North Carolina, US. Wrangler remains one of the world’s best-loved denim brands. Following its 1947 rebranding as Wrangler, the company has continued to deliver outstanding first-in-category innovations as well as its unrivalled denim heritage. Wrangler is part of the VF Corporation, the world’s largest apparel company.

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