June 30, 2019

World Vision's Mother-Baby Friendly Philippines Re-Launches Updated Reporting Platform and Public Service Announcement

World Vision Development Foundation’s Mother-Baby Friendly Philippines (MBFP) 
re-launched reporting platforms to officially present the enhancements in the website and mobile app, and introduce its first Public Service Announcement (PSA) and TV ads that aims to inspire other moms to continue breastfeeding beyond 2 years, despite all the struggles they may be facing. 

In August 2017, World Vision Development Foundation’s Mother-Baby Friendly Philippines (MBFP) project introduced three reporting platforms that seek to monitor compliance and non-compliance to Executive Order 51 (Philippine Milk Code of 1986), Republic Act 7600 (Rooming-In and Breastfeeding Act of 1992), and Republic Act 10028 (Expanded Breastfeeding Promotion Act of 2009). 

MBFP developed a website (mbfp.doh.gov.ph), a mobile application (MBF Ph), and a text mechanism to encourage a crowd-based monitoring system of the mentioned laws. As of this writing, more than 200 reported violations have already been validated and are being acted upon by the concerned government agencies. 

MBFP re-launched its reporting platforms to officially present the enhancements in the website and mobile app, including a more user-friendly interface and Filipino translation of the report form. The app, on the other hand, now includes a Growth Chart and Early Child Care and Development (ECCD) Checklist to assist parents in tracking the development of their child. 

Several officials from the Department of Health, as well as MBFP’s partners from the local government units of Malabon, Manila, and Quezon City were present at the event. World Vision Ambassadors Christine Bersola-Babao, Tippy Dos Santos and Gelli Victor participated in the activity.

June 29, 2019

Nissan Philippines appoints Shell as official fuel

Nissan Philippines Incorporated (NPI), Japan’s second-largest automotive company and the Philippines’ third largest in automotive sales, officially endorses Shell Fuels in the country. 

In attendance during the signing of the memorandum of agreement that formalized the partnership were Shell National Sales Manager and Marketing Manager for Retail Kit Bermudez, Shell Senior Fuels Brand Manager Mark Malabanan, Nissan Philippines General Manager for Marketing Edgardo Obias, Nissan Philippines Senior Manager for Product and Retail Marketing Emmanuel John San Luis, and Nissan Philippines Assistant Manager for Cross-Car Line Marketing Karen Ann Araniego.

According to Bermudez, this alliance is only a gateway to many initiatives that will benefit the loyal customers of the two global brands.

(L-R): The Memorandum of Agreement Signing Ceremony was led by Shell V-Power Brand Manager Mark Malabanan, Pilipinas Shell National Sales Manager Kit Bermudez, Nissan Philippines General Manager for Marketing Dino Obias, and Nissan Philippines Senior Manager for Product and Cross-Car Line Marketing Emmanuel John San Luis.

“Today, it’s all about the customers. It’s about giving them our best products and services- cars and fuels that work best together,” said Bermudez. “If you have an entry level vehiclethat needs fuel efficiency, we have Shell FuelSave. If you have a Nissan Patrol and need power and performance, we also have Shell V-Power. There’s always a Shell fuel that works great with whatever your drive is.” 

Nissan Philippines General Manager for Marketing Dino Obias, said that this partnership will create significant impact for both brands, particularly recent with fuel price rises, through initiatives that show how Nissan and Shell can collaborate to make journeys even better for motorists.

“At Nissan, our customers always come first. And that is why we are supporting them by creating a retail campaign that gives them a chance to win free fuel for five years,” explained Obias. “Starting with this, we are subsequently looking forward to continuing our partnership with Shell in the months to come.”

Under the Shell-Nissan partnership, all customers who purchase a participating Nissan model via cash or bank purchase order of financing will be automatically entitled to join the raffle promo. 

A customer will get a chance to win free Shell Fuels with the corresponding prizes (whichever comes first):
- Five (5) lyears or P500,000 worth of Shell Fuels  
- Three (3) years or P300,000 worth of Shell Fuels 
- One (1) year of P100,000 worth of Shell Fuels 

This raffle promotion can be availed on top of all other existing or ongoing Nissan Promotions from April 1 to June 30, 2019.

For more information, visit www.shell.com.ph

June 26, 2019

More units for aspiring homeowners in Alabang as Amaia Steps opens Helena building

Spurred by the brisk sales of its first five buildings—Aria, Blanca, Clara, Delicia, and Esperanza—Amaia Steps Alabang is set to launch Helena, the newest building that aims to seamlessly provide more well-designed,modern spaces for Filipinos seeking high-quality homes in the Alabang area. 

Amaia Land saw the need to fast-track the opening of Helena following the quick occupancy of Aria (98%), Blanca (97%), Clara (95%), and Delicia (93%). Esperanza, which was launched earlier this year, has sold 89% of its available units. 

Amaia Steps Alabang’s Helena features stylish units that range from 24 square meters to 42 square meters, ideal for a 1-bedroom or 2-bedroom home. To be offered are 126 studio units, 98 deluxe units, and 32 premier units, with prices ranging from Php 3,200,000 to Php 5,800,000. Easy and flexible payment schemes—cash, deferred cash and, bank financing—are available, whereby prospective residents may purchase a home for as low as Php11,000 a month. 

Strategically set along Alabang-Zapote road in Almaza Uno, Las Piñas City, Amaia Steps Alabang is near key roads and highways, making it convenient for residents to travel to the Makati business district, head to the airport, or take a quick trip to Laguna, Batangas or Tagaytay.

Amaia Steps Alabang also provides easy access to commercial establishments such as SM Southmall, Alabang Town Center and Festival Mall; business districts like Madrigal Business Park; schools such as De La Salle Zobel, San Beda Alabang, and Southville International School; and hospitals like Perpetual Help Medical Center and Asian Hospital. 

Alabang is projected to be the next booming in the real estate in the Philippines. 

Amaia continues to serve prospective homeowners with affordable and sustainable developments that aim to elevate the Filipino living experience in a well-secured environment.

For inquiries about Amaia Steps Alabang and other Amaia properties, check out www.amaialand.com or like www.facebook.com/AmaiaLand

June 25, 2019

YOUR DREAM HOME, JUST A CLICK AWAY: Log in to the new NorthPine website

Being a prime mover in the real estate game in the Philippines, NorthPine Land, Inc. (NLI) continues to step up its digital marketing efforts to reach more people looking for their dream home. The company’s newest milestone was officially launched alongside the awarding of NLI’s best performing sellers of 2018. 

Giving them better selling chances, Ferdinand Macabanti (NLI’s General Manager) excitedly shares the new website to the sellers.

With a more intuitive and engaging user interface, the new version of www.northpineland.com is something that NLI is proud to share to the public. Its modern and feel-good web design is an ideal platform that will give an enjoyable experience and a complete access to the premium communities offered by NLI to the middle-income market. Its new features include an updated price list of all the house models, high quality photos of the house facades and interiors, 360˚ virtual reality tour of the communities and some model units, a live chat support that will promptly answer queries from interested buyers and more.

The new NLI blog is also one of the most exciting sections in the company’s improved digital tool. Enjoy a unique gastronomic experience, learn facts about historical places and events, learn from some home and living feature stories and exchange views with other readers, or just delight in the stunning sceneries in Pampanga, Cavite and places nearby, through its fresh contents. 

The website’s launch was the highlight of NorthPine Land’s 2018 Fourth Quarter and Annual Sales Awards held at The Blue Leaf Filipinas in Parañaque City. The major winners of Quarter 4 were: Lomavin Acolola Jr. (Top Property Associate), Maria Luz Obod (Top Property Division Manager) and Kyre Ching(Top Broker Head). Only one was hailed as the Phoenix Awardee, the topmost accolade given to the realty group with the most outstanding current accounts, highest booked accounts, and biggest cash collections for the quarter. K&L Covenant Partner Marketing Co. proudly bagged the said award and drove home whopping premiums. 

In this photo are the Top 3 Qualifiers for Property Associate, Property Division Manager, and Broker Head categories who all brought home exciting prizes.

Meanwhile, Melody Teaño (Top Property Associate of 2018), Rey Nidua (Top Property Division Manager of 2018), Ma.Angelic Sabillo (Top 2 Broker Head of 2018), and Kyre Ching(Top 1 Broker Head of 2018) were the grand annual achieverswho all drove home brand new cars.

In an interview, the company’s General Manager Ferdinand Macabanti shared that, “The new website will be of great help so people can more easily learn about our premium communities where they can experience the life they’ve been dreaming of. We’re doing this to bring individuals and families closer to their dream house.” 

The company is thrilled to share its prestigious portfolio of projects and the newest additions this 2019 including, Nancy in Montana Strands and Rushmore in Montana Views which will both be launched on June 08. These new house models will be featured in the upgraded NLI website. 

To check this out, just go to www.northpineland.com

SM Cinema’s guide on how to be a part of the Men in Black

Since its initial release in 1997, everyone has at one point dreamed of what it would be like to be a part of top-secret organization, the Men in Black – fighting beings from beyond and protecting theworld from extraterrestrial threats. And with the spin-off movie, Men in Black: International arriving in cinemas, it’s time to suit up once again as we are introduced to a new team of galaxy defenders.

So how does one be like a top agent of the Men in Black? SM Cinema shares three basic tips on how to transform yourself into a member of the world’s most elite group of intergalactic police!

Know the threats and do your research
A good member of the MIB has to know anything and everything there is to know about extraterrestrial crime-fighting – and what better way to learn than from the experience of legends themselves? To prepare for your future in the MIB, rewatch all three Men in Black films, which were released in 1997, 2002 and 2012.

Undergo physical training and sharpen your targeting skills

The MIB go on many crime-fighting and outer space missions, so you must be able to endure extreme physical activities and be able to go up against different alien species! If you want to train like the MIB, SM Cinema is giving you this chance through a partnershipwith Lazer Arena! From June 12-16, every purchase of one (1) Men in Black: International movie ticket and one (1) movie combo 1 or 2 at Snack Time will grant the person one (1) free Lazer Arena voucher. Similarly, purchasing two (2) Men in Black: International movie tickets and one (1) movie combos 3 or 4 at Snack Time will entitle a person to two (2) free Lazer Arena vouchers. All vouchers are redeemable until December 31, 2019 so you have plenty of time to plan out your next action-packed bonding!

Upgrade your style and dress the part 

The Men in Black are always ready to fight in style. When you watch Men in Black: International, suit up so you can face off with any intergalactic threats looking dapper. If there’s anything the MIB are known for, it’s rocking an effortlessly cool minimalist look even in the most dangerous situations.

So do you think you have what it takes? Wait no longer and find out starting June 12 when Men in Black: International arrives at SM Cinema! Men in Black: International stars Chris Hemsworth, Tessa Thompson, Rebecca Ferguson, Kumail Nanjiani, Rafe Spall, Liam Neeson and the LesTwins, with Emma Thompson and Tim Blaney reprising their rolesfrom Men in Black 3.

Get ready for an out of this world experience with new characters and more dangerous missions! Catch Men in Black: International atany of SM Cinema’s 64 branches nationwide, or at IMAX and Director’s Club Cinemas. Book your tickets through www.smcinema.com or via the SM Cinema mobile app. You can also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates. Satisfy your cravings at Snack Time, the official food concessionaire of SM Cinema, which offers a wide array of snacks like popcorn, hotdogs and burgers to complement your movie watching experience. Follow /SnackTimeOfficial on Facebook for more information.

DoH leads talks on lessons learned from EU health programmes, inputs for Universal Healthcare Law implementation in PH

The Department of Health (DoH), together with the European Union (EU) and the World Health Organisation (WHO), recently held discussions on EU support to the Philippine health sector reform agenda, particularly key learnings from two budget support programmes implemented by the EU in the Philippines. The event took place last June 3 at the Manila Hotel in Manila City. 

(L-R) Dr. Albert Domingo, WHO Philippines Representative; Dr. Mar Wyn Bello, DOH Health Promotion and Communication Service Director; Dr. Gundo Weiler, WHO Representative to the Philippines; Dr. Mario Villaverde, DOH Undersecretary; Dr. Diana Van Daele, EU Delegation in the Philippines’ Programme Manager Health, and Dr. Giovanni Cascone, Team Leader of Experts evaluating the 2 Budget Support Programmes.

Aside from the budget support programmes, the event also focused on recommendations and action plans for the recently enacted Universal Healthcare (UHC) law, an act that aims to promote equal access to essential health services while protecting beneficiaries against financial risk that these services ma

Dr. Giovanni Cascone

EU consultant Dr. Giovanni Cascone led the presentation on the second phase of the Health Sector Policy Support Programme and the Philippine Health Sector Reform Contract (PHRSC) evaluation. Both budget support programmes by the EU that have enabled the local health department to deliver better healthcare services to people in many parts of the country.

Among the numerous key learnings from the implementation of these programs is the utilisation of a demand-driven approach, which enabled PHRSC proponents to provide healthcare tailored to the needs of the population. Both programmes also resulted in an increase in the number of Philippine National Health Insurance Programmebeneficiaries from 62% in 2010 to 92% in 2018, the establishment of drug recovery clinics offering evidenced-based drug abuse treatments, and improved sexual and reproductive health care services for numerous beneficiaries in the last ten years.

“The last ten years have been fruitful for health reforms based on the evaluation. The programmes enabled countless Filipinos to improve their overall health, especially women and children in far-flung areas of the country who need access to quality healthcare the most,” said Cascone. “It’s all thanks to the hard work of the DoH, and selfless individuals whocontributed to health reforms over the years.”
Dr. Gundo Weiler​​ ​

DoH Dr. Mario Villaverde and Dr. Mar Wyn Bello

DoH Undersecretary Dr. Mario Villaverde and WHO representative Dr. Gundo Weiler followed with discussions onrecommendations related to the implementation of the UHC law in the Philippines. These recommendations include increasing support for DoH and PhilHealth in terms of health financing, implementation of new policies, health management and governance, and prioritising the development of human resources for health, to name a few.

“The UHC act provides an actionable legal mandate for the integration of primary health care within the government health system and encourages sectoral reform cooperation and action on a wide range of health needs,” Weiler said.

Villaverde said that the three priorities of the UHC law should be the unification of the fragmented local healthcare system, financing and efficient use of resources, and crafting a regulatory framework that covers pricing, quality, and distribution of services. “By prioritising these, it will enable us and our partner organisations to lay the groundwork for a more comprehensive UHC later on.”

WHO representative Dr. Albert Domingo said that aside from these, another priority should be the definition of roles of each organisation involved in the UHC’s implementation. “The meat of the UHC Law, among many other things, should be getting the roles clearly delineated and ensuring that there is accountability.”

“If we are able to define the rules and responsibilities by concretely assigning them to particular actors such as the province- and city-level systems, then we might be able to move things forward much more efficiently,” Domingo added.

Both the EU and WHO then pledged that they will remain committed to helping DoH fulfil its mandate of creating amore democratised healthcare system in the Philippines. "We will always be ready to support and assist the Philippines in unity with other members of the UHC Partnership, because health for all must be health by all," said Weiler.

June 24, 2019

PNP-Highway Patrol Group (HPG) supports ANGKAS pilot run starting this June

The Highway Patrol Group (HPG) has announced its support for the government-sanctioned pilot run of app-based motorcycle taxi service Angkas, saying it is strongly aligned with their mandate of helping Filipinos safely traverse the streets. 

HPG chief superintendent Roberto Fajardo said In a press briefing held Monday morning,  that the HPG’s mandate is to ensure the safety of the metro’s highways for the benefit of commuters and motorists alike and part of that mandate is to help ensure the smooth and safe flow of traffic in our streets. 

“We support Angkas, as well as all the transport operators legally franchised by the LTFRB, because it is a service that helps the commuters in safely going to and from their destinations,” Fajardo declared.

 “The HPG and Angkas have the same objective and therefore we need to support each other,” he added.

The Department of Transportation (DOTr) recently gave the green light to implement the pilot run of Angkas in Metro Manila and Metro Cebu for six months starting this June. Prior to this, the DOTr organized a Technical Working Group (TWG) to discuss and conduct studies of Angkas’ operations, particularly, its safety training program for their motorcycle rider-pa

Fajardo also said that Angkas bikers have also been participating in the HPG’s own Motorcycle Riders Safety training program. “In their own little way, and in line with Angkas’ social responsibility, they send their own riders to join our safety training,” Fajardo noted.

He also commended Angkas’ own safety training program. 

“Maganda nga ang may training dahil magiging katuwang natin sila, magiging example of a disciplined motorcycle rider,” Fajardo stressed.

“HPG is out every day protecting our streets and since safety is also paramount to Angkas, we join them in their effort to make the street safer for the general public,” said Angkas founder and CEO Angeline Tham as about their partnership with HPG.

The press briefing coincided with the turnover of Angkas’ donation 50 brand-new, high-quality helmets to the HPG, which was held at the HPG office in Camp Crame, Quezon City. According to Angkas Regulatory and Public Affairs head George Royeca, the donation is part of their safety advocac

“We have always been vocal about our advocacy for the safety of both the bikers and the passengers. Our donation to the HPG is in line with that advocacy, and which we hope will, in some way, contribute to the safety of our friends from the HPG as they patrol our highways and make them safe,” Royeca said.

“This is just the start of a partnership with HPG which we hope will expand to cover other areas that promote and improve road safety,” he added.

Gen. Fajardo also described the HPG’s partnership with Angkas as a joint effort to work for the benefit of the commuters and the motorists. “We work hand in hand for the safety, security and discipline of the motorists,” Fajardo stressed.

Fajardo also said that the donated helmets will be part of the HPG riders’ new uniform and will be the perfect tandem for the new BMW motorcycles that the HPG riders will soon be driving.

Shell engages kids on energy future

As it celebrates 105 years of operation in the Philippines, Pilipinas Shell (Shell) renews its commitment to deliver more and cleaner energy to help meet growing needs and find ways to use energy more efficiently.

At the heart af this commitment is the goal to #MakeTheFuture of energy one that is environmentally and socially responsible and thus, sustainable with the help of all
stakeholders, including kids.

Shell launched its #MakeTheFuture campaign with an event designed for kids at the Mind Museum in Bonifacio Global City Taguig.

"Everything that we are doing today impacts on future generations, ond it is interesting to see what tomorrow's decision-makers and leaders know about energy, how they're affected and what they think must happen to ensure that Shell con help make the future sustainable for them," says Cesar Romero, country chairman of Shell companies in the Philippines.

By holding the Kids #MakeTheFuture event, Shell intends to create an opportunity to promote energy consciousness and education among youngsters, as well as to invite them to join the discussion on improving and making the future of energy.

The young atendees were among the first to see the #MakeTheFuture campaign video which highlights inspiring stories of kids who benefit from ongoing programs like Access to Energy, Shell's program to power off-grid communities using renewable energy.

Romero was joined by Managing Director of Shell Philippines Exploration B.V. (SPEX) Don Paulino and Country Health Manager Dr. Rose Rivera in providing insights on the many ways that everyone, including kids, use and expend energy, and what She ll does to provide them the energy that they need.

Among those who attended the Kids #MaketheFuture event were children of celebrities like Nathan Linsangan, son of Camille Pratts; Micaela, daughter of Danica Sotto-Pingris; and Eio, daughter of Sherilyn Reyes-Tan. Together with other kids from the Trumpets Playshop, The School of Academics and Arts, Eton International School, and children of invited media, they responded to and asked questions during kid-friendly discussions held to jumpstart their energy education. 

"We really want to empower kids. They have so much potential to create things, and all we need to do is give them the right resources and opportunities," says Romero, 

"By showing them that we can put renewable energy to good use, like powering up communities, we hope to help them realize that they can make the future of energy clean, sustainable and possible for everyone," he adds.

Be the Life of the Party with LG’s New XBOOM Line

From dancing the night away at a party, chilling in a pool with your friends, or simply listening to your favorite tunes while doing chores at home, sound brings enjoyment from all walks of life. LG, through its new XBOOM line of speakers, has tried to capture the essence of the love for music by engineering the sound for your passion. Music plays an important role in our life so whatever your lifestyle is, whether you’re always on-the-go, a homebody, or a party animal, LG promises to deliver superior sound, unique features, and exceptional convenience.

To bring their XBOOM speakers to the next level, LG has collaborated with Meridian, the British pioneers and one of the pillars of High-Resolution audio. They are trailblazers in digital audio and their technology is actually used in premium British car brands such as McLaren, Jaguar, and Land Rover. With Meridian’s unrivalled sound quality and pioneering approach to audio, and LG’s reputation for producing award-winning, innovative consumer electronics, this partnership promises to deliver premium products with quality sound for everyone.

One of its newest products that comes with Meridian technology is the LG XBOOM Go PK5. The PK5 is a portable Bluetooth speaker with no compromises. It boasts of Dual Passive Radiators that act like mini bass drivers. This, coupled with its Enhanced Bass technology, ensure a larger and much more substantial sound. LG XBOOM Go PK5 also comes equipped with APTX ™ HD built-in, allowing you to stream 24-bit high fidelity audio without compromising sound quality. Bluetooth normally compresses large lossless files, but with the PK5, you experience all the nuances each song has to offer.

The LG XBOOM Go PK5 has a robust 18-hour battery life, an X-Grip handle for portability and structural protection, and is also IPX5 Water Resistant.

If you need to bring something big and bold to the party, the LG XBOOM RK7 has to be in the conversation. The RK7 has a whopping 550 watts of power, providing clear vocals coming from dual tweeters and deep bass from dual woofers. Even with its size, this speaker easily adapts to its environment. It can be used vertically or horizontally, and you can change its lighting to fit the mood.

One of the biggest problems with Bluetooth speakers is that only one device can be connected. Whatever they choose to play, you’re stuck with it. With the RK7 (and the RL4), two devices can be connected simultaneously. Like the PK5, the RK7 also has APT-X™ HD built-in, giving you crisp high-fidelity sound even when you’re streaming through Bluetooth.

With the RK7, you can make your DJ dreams a reality. Through the DJ App (available on Android devices), you can scratch, loop, and add all the effects you want through your fingertips. If you’re more of a singer than a DJ, you can use the Karaoke Star feature instead. With a push of a button, you can cancel out the vocals in a song, automatically giving you a karaoke track where you can sing to your heart’s content. The song still a bit too high for you? There’s a Key Changer button as well.

For something still powerful but a lot more compact, the LG XBOOM RL4 is the answer. With 5 inch dual woofers and 150 watts output, the RL4 gives a powerful commanding presence without taking too much space. Moreover, you can use it vertically or horizontally. It’ll still give you flawless sound no matter the orientation.

You can set the mood and create the right atmosphere for the party by changing the color lighting, while you can create your own Karaoke tracks by using the built-in voice canceller and key changer. Feeling adventurous? Experiment and sing with another voice! The RL4 has up to 18 voice effects, from Bass, Soprano, to even Duets. You can also try your luck becoming a DJ for the night with the easy-to-use DJ App (available on Android devices). 

To illustrate how they stack up with one another, here’s a handy guide:

LG’s new XBOOM line also comes with very reasonable and attractive prices, with the PK5 priced at P 7,490, the RL4 at P 11,990, and the RK7 at P 17,990. They are available at leading appliance stores nationwide.

June 23, 2019

Vivo brings premium features to Y17 to level up lifestyles

Vivo continues to introduce top-notch features in its latest line of entry-level handsets, such as the Y17, to enable more Filipinos to level up their lifestyles and discover the premium smartphone experience.

The leading global technology company has equipped the Y17, available for just P12,990, with an AI triple rear camera setup—which includes a 13MP main camera, 8MP super wide-angle camera, and 2MP depth camera—so users can effortlessly capture Instagram-worthy portraits and sceneries.

To maximize the premium camera experience, the newest smartphone even allows for a 120-degree super-wide angle shot, courtesy of a 16mm ultrawide camera, to enable users to capture not just group photos but fascinating landscapes, in just one click.

More than showcasing a modern yet elegant design accentuated by its Mineral Blue and Mystic Purple colors; the smartphone brings the best viewing experience to its users, boasting of a bigger 6.35-inch screen with a 720x1544 pixels resolution, offering a Halo FullView™ Display that is ideal for watching videos and playing games.

The Y17 also has a big memory storage and bigger battery capacity that add to the users’ premium experience. With a 4GB RAM and 128GB memory powered by an industry-leading 5000mAh massive battery and bolstered by an 18W dual-engine fast charging technology, users can store more apps, photos, and videos, do more tasks, and play more games, for longer hours.

So, what are you waiting for? Level up your lifestyle and experience premium smartphone features by getting the Vivo Y17 today, available at all authorized Vivo dealers nationwide.

Dingdong Dantes, the 1st celebrity ambassador of MESA

MESA Filipino Moderne presents their first celebrity ambassador Dingdong Dantes, a great actor,  and lead star of GMA7.

Mesa Filipino Moderne restaurants with company-owned and franchise branches now numbering to 63 and still growing. 

Successful businessmen, Rikki Dee and Eric Dee, CEO and COO respectively, of Mesa Filipino Moderne,  managed by Foodee Global Concepts, wishes to have 100 branches of Mesa Filipino Moderne by year 2021 nationwide and they are also opening branches in the US, Middle East, Canada and other countries where Filipinos live and work.

“This is a milestone for the MESA family, it prides me to look back at what we have achieved. Now we have more than 50 stores around the country, and this year we want to have 100. We need to accelerate this so we have one person in mind to have in our group, this is Dingdong Dantes,” said Eric Dee, Chief Operating Officer.

"Dingdong Dantes, with our Mesa expansion for 100 store franchises, will open doors  perhaps fast track expansion sooner than we think.” 

(L-R) Talent Manager Perry Lansigan, Raymond Federigan Director of National Operations for Foodee Global Concepts, Dingdong Dantes, Eric Dee Chief Operating Officer and Rikki Dee Chief Executive Officer.

It's after 10 years, they thought to have their own ambassador. The businessmen brothers, Rikki and Eric choose celebrity Dingdong Dantes who is a good example of a modern family man aside from being a great actor, TV host and product endorser. 

“It is always an honor endorsing a product or establishment that I believe in tulad ng Mesa. Bago pa man ako naging brand ambassador ng Mesa ay pina-patronize ko na at ng pamilya ko ang pagkain nila,” said Dingdong.

Dingdong shared his favorite dish in Mesa are Baby Squid in Olive Oil, Tinapa Roll and Crispchon.

Excitingly and happy, Dingdong also said that they will have Mesa restaurant and as the 68th franchise of Mesa. 

There are other celebrity franchise owners of Mesa, like Kiko Pangilinan, Sharon Cuneta, KC Conception and fast rising singer LA Santos'family. 

MESA is run and managed by the FOODEE GLOBAL CONCEPTS company group. 

Foodee Global Concepts have brands aside from MESA like Food Link, Sunnies Cafe, Flatterie, FOOD, Hawker Chan, Kam's Roast, The Food Hall, Tim Ho Wan, Tsuta, and co-creations like Bench Cafe, Cerveseria, Food District Signatures on 5th, Kai, Maisen and Mangan Restaurant.

June 21, 2019

Aga Muhlach, the 1st Brand Ambassador of Daikin Airconditioning Phils. Inc.

Daikin Airconditioning Phils. Inc. proudly announced AGA MUHLACH is the company's very first Brand Ambassador to represent DAIKIN.

The award-winning actor and matinee idol is chosen to be the company's agent of influence who best embodies the DAIKIN brand values of versatillty, superior performance and high efficiency - the same qualities consumers ere guaranteed to experience in every Daikin air-conditioning products.

Simultaneous to its Brand Armbassador announcement is the launch of D-Smart King Inverter (FTKM), which is the latest addition to DAIKIN's line-up of power-house products for its split-type air conditioners.

The D-Smart King Inverter (FTKM) boasts of its unique and attractive yet high performing features and is available a wide range of power capacity systems (from 1HP, 1.5HP, 2HP, 2.5HP and 3HP).

Daikin Airconditioning Philippines Inc. is celebrating its 10 year anniversary this month, June 2019. After achieving year-on-year sales growth, there are still lots of opportunities to further expand their market, as well as some sales channels that remain to be tapped. There are also areas and regions where their presence can be further strengthened. There are consumers who remain unaware of the technologies and advances in the field of air conditioning that are now available in themarket.

Dalkin has had a healthy share of this sconomic growth, since the start of our operations in the Philippine market last 2009 until now. Most of the branding activites are aimed at increasing consumer brand awareness and preference for the Dailkin brand have been certered on traditional marketing activities social media, billboards, print ads, oocasional TV advertisements, Industry events and other similar approaches.

Daikin's 10 year of business in the Philippines presents something refreshing. They looked for sorneone and distinguished individual, or an IDOL who can represent and talk about their company, products and services, a happy Daikin user himself, who embodies the very brand he is endorsing, a special someone who can provide credible, trustworthy promotion and visibility to the Daikin Brand

Daikin is now proud presenting their very first Daikin Brand Ambassador. 

" We believe the time is right for us to introduce someone who can bring the human element to our product. Apart from the traditional logo, symbol and global tagline that associates us to the markets we serve, a Brand Ambassador provides an actual living engagement with our companys brand prormise who car be our face or our voice in espousing the product value we commit to deliver to our customers."

:Simply put, a good word from a good man, who has good following, can provide that element of "connectedness and drive more customers to your brand better and more effectively than a ton of traditional advertising can ever provide."

"Daikin Airconditioning Phils. Inc. has chosen our very first Brand Ambassador, Mr. Aga Muhlach, to be our agent of infiuence, our catalyst to help us guide customer experience and create a positive connection to the Daikin brand. He and his family are proud owners of Daikin air conditioners and through their first-hand experience, we are very optimistic that will help us demonstrate the value of the Daikin brand and embody to our customers our brand's values."

OYO helps boost Philippines tourism with its technology-enabled ecosystem

Manila, Philippines – OYO Hotels and Homes, South Asia’s largest, China’s 2nd largest and the world’s 6th largest and fastest growing chain of leased and franchised hotels, homes and living spaces is committed to supporting the Department of Tourism (DOT) in boosting the country’s tourism industry while preserving the beauty of the Philippines through sustainable infrastructure. DOT’s refreshed ‘It’s More Fun in the Philippines’ campaign which encourages local and foreign tourists to explore and experience the wonders the country has to offer is being supported by OYO Hotels & Homes. OYO offers standardized, high-quality and affordable accommodations by leveraging innovative technology.

Technology is deeply embedded in OYO’s DNA and is leveraged to facilitate standardization of services, amenities and in-room experience, thereby helping maintain service standards in the Philippines. OYO has created a robust in-house stack of proprietary technology powering 20+ applications. Every aspect of OYO’s ecosystem is powered by technology right from procurement to auditing, renovation and transformation to asset owner engagement and customer experience. 

Commenting on the development, Ankit Arya, Country Head - OYO Philippines, said, “DOT’s campaign is a great initiative to further the country’s tourism and hospitality industry. It is in line with our mission of offering guests quality living spaces. At OYO Hotels and Homes, we are harnessing the power of innovative technologies to build a world class experience for our guests. Technology is at the core of everything we do and is a key growth driver for us. It powers each and every aspect of hotel management - from procuring linen to checking in a guest or ordering food or tea, coffee during the time of the stay. We will continue to invest in new innovations and support the DOT in making the Philippines a preferred tourist destination.”

From a customer experience standpoint OYO leverages data science and analytics to improve the guest experience at every step. Through AI and machine learning, OYO looks at multiple metrics from time of day, weather, location to local events, to be able to learn more and more about what kind of a room a customer prefers, and what are the search results the customer is most likely to appreciate. Data science and machine learning helps understand guest behaviour - both preferences and implicit behaviour, how they interact with search results and app and the interactions they carry out while staying at OYO properties. 

OYO’s 20+ applications including OYO OS, a global and industry-first proprietary hotel management system, Krypton,auditing app that ensures excellent guest experience, Optimus,dedicated transformation app that helps teams understand the transformation requirements of a building while giving cost estimates, budget in addition to assigning tasks and tracking the pace and more are aimed at delivering quality experience and value to its guests and partners. Backed by 400+ microsystems and 1,000 full-stack engineers spread across multiple locations, OYO is able to deliver a consistent and standardized experience to travellers 

OYO Hotels and Homes is committed to transforming the overall accommodation and travel experience by providing premium quality service at an affordable price. With an initial investment of $50 million and a commitment to extend OYO’s quality service and experience to the travellers in the Philippines, OYO continues to transform properties across Manila, Cebu, Davao, Boracay, and Tagaytay and other cities in the country. By 2020, OYO aims to establish a presence in more than 10 cities with more than 20,000 rooms in the Philippines.

About OYO Hotels and Homes:
OYO is the world’s 6th largest hotel chain operating from Tokyo to Texas and the world’s fastest growing chain of hotels, homes & spaces! With the @Leisure Group joining the chain, OYO today has footprints in more than 800 cities across 24 countries including - UK, US, Japan, China, Malaysia, Nepal, UAE, Indonesia, Saudi Arabia, India and the Philippines. With over 20,000 buildings and 700,000 keys under management, OYO is backed by leading investors, including the SoftBank Vision Fund, Sequoia Capital, Lightspeed Ventures, Hero Enterprise, and China Lodging Group and has a mission to bring better living spaces for the world. For more information, log on to https://www.oyorooms.com/


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