Showing posts with label Coca-Cola. Show all posts
Showing posts with label Coca-Cola. Show all posts

December 24, 2016

Okay na si Lolo: Coca-Cola Agos Program brings renewed hope to war survivor

Agos Gravity-Fed Systems bring water from natural springs on higher grounds down to reservoirs near beneficiary communities like Barangay del Pilar in Baao, Camarines Sur.
Japanese airplanes were dropping bombs across Pili, Camarines Sur. People in the city fled the plains and went to different areas to save themselves, to save their families. Some ran to the fields, while the others decided to settle and create homes near or at the mountains. However, the safety of one’s life had a price to pay: there was no water.

Barangay Del Pilar is one of the communities that cradled the families who escaped the horrors of those bombings. Located at the upper section of the mountain in Baao, Camarines Sur, it is divided into three zones. As of 2014, it has become home to a total of 75 households, with a population of 384.
Lolo Cenederio Lopez, 74, spent most of his younger years hiking five kilometers away from his home to fetch water. Now that he no longer has the same strength and endurance to carry containers on his shoulders, Lolo Cenederio is more than thankful to have easily accessible water in his community. 

Among the residents is Cenederio Lopez. He is 74 years old, lives alone, and has never left Del Pilar since he was born. More than knowing the barangay like the back of an old friend’s hand, he never imagined in his lifetime that water would someday become easily available to them.

“It was really a sacrifice just to fetch water,” Lolo Cenederio shares. He recalls that it was a daily dilemma for most of his life, rooting back to when he was still a child. Whenever his family would run out of water, his father and older brothers would be up before the crack of dawn to fetch water with their containers and a carabao. Years later, it was still a problem, and it became part of the routine that Lolo Cenderio became accustomed to. 

Because of his old age, he could no longer hike the way he did when he was younger. What he would do is to buy a water container worth PhP20 from his neighbors, however, this exchange came with a price, he still needed to do an hour’s worth of walking. The situation was simple: he either walked and carried the containers on his shoulders, or there would be no water at all. 

The trip down from del Pilar was difficult since it would require roughly nine kilometers to the city proper of Baao and back, or a 5-kilometer hike on stiffer, more slippery and underdeveloped roads. Many times, safety was compromised in order to get water for taking a bath or for drinking. If none of the options were available, the community would wait and pray for the clouds to get dark and for rain to fall down on grateful residents. The longest time that the barangay went without any rain was about five months.

But finally, after centuries of depending on distant water sources, the dangerous and taxing travel was reduced from hours to just a few minutes away. Through the efforts of the community and Coca-Cola Foundation Philippines in partnership with the Philippine Rural Reconstruction Movement, they paved the way for getting water without compromising the safety of the people.

Coca-Cola Philippines, through the Coca-Cola Foundation Philippines, and its partners have established the Agos Program to provide sustainable water access to water-deprived communities. Through Agos, residents of Barangay del Pilar in Baao, Camarines Sur became recipients of an Agos Gravity-Fed System, which brings water from natural springs on higher grounds down to a reservoir near the beneficiary community.

“I am extremely thankful to God, our barangay captain, and Coca-Cola Foundation for producing a project like this. Without them, we would not have water to drink,” Lolo Cenederio said. He added that instead of paying PhP20 per container, it has been reduced to just PhP2. It is a blessing that he no longer needs to hike or pay a large amount just to get water. 

For some, the project of Coca-Cola may just be a simple relocation of a resource, but Barangay del Pilar residents, it only proves that there is hope, there is love, and there is happiness.

The Company is also engaged in sustainability projects that aim to help economically empower women, and nourish the youth of today to build better and stronger communities of tomorrow.


Okay na si Lolo:  Coca-Cola Agos Program brings renewed hope to war survivor
by Ma. Teriz S. Castro,
University of Sto. Tomas Journalism Society

About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

December 4, 2016

Coca-Cola Foundation Philippines celebrates three decades of making a difference in communities

Coca-Cola Foundation Philippines President Cecile Alcantara leads the celebratory toast on their 30th anniversary. Alcantara was joined by Coca-Cola Philippines President and General Manager Diego Granizo and Coca-Cola FEMSA Philippines Director for Legal and Corporate Affairs Atty. Jorenz Tanada.
All over the Philippines, the iconic red and white logo of Coca-Cola always evokes a feeling of refreshing ice-cold beverages that can be enjoyed and shared with loved ones and friends to make meal times more special.

But in other parts of the nation, in remote villages where water is scarce, in communities where women are struggling to improve their household income, and in schools where students are suffering from poor health, Coca-Cola has been a refreshing sign of hope and progress, thanks to the various social responsibility programs of the company through their social responsibility arm – the Coca-Cola Foundation Philippines Inc.



Since it was established in November 1986 as a manifestation of the commitment of Coca-Cola to corporate citizenship in the country, the Foundation has helped improve the quality of life of hundreds of thousands of Filipinos through education, health, water sanitation, and livelihood programs. Through the Foundation, Coca-Cola has also provided emergency assistance during disasters and implemented various environmental conservation projects.

Celebrating 30 years of fulfilling the mission of providing sustainable growth and well-being in Filipino communities, the Foundation’s current programs this year are focused on enabling access to safe water in underserved, rural communities as well as providing education and development opportunities to the Filipino youth.

Coca-Cola Philippines Vice President for Public Affairs and Communications Atty. Adel Tamano and Coca-Cola FEMSA Philippines Director for Legal and Corporate Affairs Atty. Jorenz Tanada, lead the ribbon cutting of The Happiness Project exhibit of the Coca-Cola Foundation Philippines on its 30th anniversary.  

“At Coca-Cola, we have a shared vision of growing our business and enhancing the sustainability of local communities around the world. We are very thankful that for the past 30 years, we have been given wonderful opportunities to serve thousands of Filipino communities, share happiness and make a difference in the lives of countless people through programs implemented through the Foundation and our partners,” said Diego Granizo, Coca-Cola Philippines President and General Manager.


The Happiness Project

In celebration of its milestone year, the Foundation will publish a 30th anniversary magazine, “The Happiness Project”, which highlights its achievements in uplifting the lives of Filipinos in various communities. The publication features amazing stories written by University of Sto. Tomas-Journalism Society, and photos taken by De La Salle-College of Saint Benilde (DLSU-CSB) School of Design and Arts students and faculty volunteers. They captured stories of struggles, hopes and dreams that came true for beneficiary communities of Coca-Cola Foundation Philippines and their program partners.


The Happiness Project magazine, along with videos and photos capturing these true stories of hope will be exhibited from November 10 to 12 at the Activity Area of Gateway Mall, Araneta Center, Cubao, Quezon City – a project made possible through a partnership with the J. Amado Araneta Foundation and Araneta Group.

Among the “happiness” stories are that of a barangay captain in Bato, Leyte and a 74-year-old man in Baao, Camarines Sur who were blessed with finally having access to clean drinking water through the Agos project of the Foundation, in partnership with the Alternative Indigenous Development Foundation, Inc. and the Philippine Rural Reconstruction Movement. The project uses a gravity installation, which brings water from upland sources to communities downhill.



The Happiness Project also features eye-opening stories of the hardships of young Tacloban students in the aftermath of super typhoon Yolanda and a retired high school teacher in Butong, Quezon province who both found the passion to continue learning and teaching, respectively, after experiencing the Little Red Schoolhouse project which the Foundation built. The two-storey, typhoon-resilient Little Red Schoolhouse inside the Marasbaras Elementary School in Leyte has six classrooms, each fully equipped with chairs, tables blackboards, and comfort rooms, while the Little Red Schoolhouse at the Quezon National High School-Apyao Annex is the first one built for middle school students.
“Our work in Coca-Cola Foundation has rewarded us over a hundred-fold – with warm smiles and the sincere expressions of gratefulness from the people we have met along the way. Even a tearful speech of a grandfather who has turned hopeful that his grandchildren will have a better life because they now have free flowing fresh water a few steps from their home, beats any award or trophy,” said Cecile Alcantara, Coca-Cola Foundation Philippines President.
The Coca-Cola Foundation Philippines, Inc. is a founding member of the League of Corporate Foundations, and member of the Association of Foundations and the Corporate Network for Disaster Response.



About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. 

For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company


November 20, 2016

Sari-sari stores in the Philippines see a refreshing future with Coca-Cola

It has been two years since Carmencita Aspiras turned around her home-based business – a sari-sari store that she used to help augment her family’s daily finances, including the allowances and requirements of her children who were earning their college degrees.

The Coca-Cola Company Asia Pacific Group president, John Murphy, joined the graduates of the Coca-Cola STAR Program in a toast to celebrate the success of the program in enabling women entrepreneurs increase their profit. Murphy is joined by TESDA Deputy Director General Rebecca Calzado, Coca-Cola Philippines President Diego Granizo, and Coca-Cola Philippines Sustainability Manager Gilda Maquilan.
Like most sari-sari stores in the country, Aspiras ran it for the first two years based on her own perception of how the business ought to be managed. But joining and completing the Coca-Cola 5by20 Sari-sari Store Training and Access to Resources (STAR) program in 2014 changed the course of her business, and her life.

“From earning P2,500 to P3,000 daily, by implementing what I learned from the program, my store now earns an average of P5,000 daily.


More than doubling her store’s daily earnings, Aspiras said that what struck her most in the Coca-Cola STAR program was how it helped her become a better wife, mother, and person. “I am what I am today because of the (Coca-Cola STAR) program. I was able to let my children finish school, business is thriving, and if not for the program, I wouldn’t have the opportunity to be here in front of you,” Aspiras said during a roundtable meeting with John Murphy, the president of the Asia Pacific Group of The Coca-Cola Company.

Coca-Cola STAR Program graduate Carmencita Aspiras welcomed The Coca-Cola Company Asia Pacific Group President John Murphy to her Baby’s Store in Taguig City. More than doubling her income, the program helped Aspiras achieve the dreams she had for her family, particularly for her children to finish their school.
Coca-Cola, with its 19 manufacturing facilities in the Philippines, and over 10,000 strong labor force, is proactive in promoting women empowerment through 5by20, a global initiative that aims to empower 5 million women worldwide by the year 2020. Locally, the 5by20 initiative targets the empowerment of 200,000 women through the STAR Program.

“It’s an honor for us to be here with you today. When the program was started, people inside and outside the company were wondering if it was possible to empower five million women around the world. Sitting here with you today shows that vision is being fulfilled by people like you. And your stories will continue to inspire us at Coca-Cola to continue with these programs,” said Murphy who was in the country along with other top executives of Coca-Cola for a three-day visit.

Murphy visited the various sustainability programs of Coca-Cola Philippines, particularly the Coca-Cola STAR Program. Earlier in the day, he visited Aspiras’ store in Barangay Wawa, Taguig City.

In that meeting, Murphy was joined by 10 women micro-entrepreneurs who have completed the Coca-Cola STAR Program as well as officials from the Technical Education and Skills Development Authority (TESDA), led by Deputy Director General Rebecca Calzado.

The Coca-Cola STAR Program is implemented in partnership with TESDA, where women around the country can enroll and undergo the Basic Entrepreneurship and Gender Sensitivity Training at the STAR Center for Excellence operated and managed at the TESDA Women’s Center in Taguig City and other STAR Program trainings conducted in the regions.


September 14, 2016

Coca-Cola Philippines inspires companies on inclusive business

COCA-COLA IS THE FIRST FORTUNE 500 COMPANY TO REPLENISH ALL THE WATER IT USES GLOBALLY

Company and its bottling partners meet 2020 water replenishment goal 5 years early; intend to maintain water stewardship performance as business continues to grow

The Coca-Cola Company and its global bottling partners (the Coca-Cola system) today announced they have met their goal to replenish, or in other words balance, the equivalent amount of water used in their global sales volume back to nature and communities. Based on this achievement, Coca-Cola is the first Fortune 500 Company to publicly claim achieving such an aggressive water replenishment target.1



The Coca-Cola system also announced progress against its water efficiency goal. The Company and its bottling partners improved water use efficiency by 2.5 percent from 2014 to 2015, adding to a cumulative 27 percent improvement since 2004.

Based on a global water use assessment validated by LimnoTech and Deloitte, and conducted in association with The Nature Conservancy (TNC), the Coca-Cola system returned an estimated 191.9 billion liters of water to nature and communities in 2015 through community water projects, equaling the equivalent of 115 percent of the water used in Coca-Cola’s beverages last year.

“This achievement marks a moment of pride for Coca-Cola and our partners. A goal that started as aspiration in 2007 is today a reality and a global milestone we plan to maintain as our business grows,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company.


“Now, every time a consumer drinks a Coca-Cola product, they can have confidence that our company and bottling partners are committed to responsible water use today and tomorrow. We are keenly aware that our water stewardship work is unfinished and remain focused on exploring next steps to advance our water programs and performance.”

The Coca-Cola system has achieved its water replenishment goals through 248 community water partnership projects in 71 countries focused on safe water access, watershed protection and water for productive use. In many cases, projects also provide access to sanitation and education, help improve local livelihoods, assist communities with adapting to climate change, improve water quality, enhance biodiversity, engage on policy and build awareness on water issues. The program aspects mentioned in the preceding sentence do not contribute to Coca-Cola’s replenish volume.

Replenish performance is independently reviewed by LimnoTech and verified by Deloitte. That work is reflected in a 1,188 page report. The methodology for calculating water replenishment benefits was created in collaboration with The Nature Conservancy and LimnoTech. It was the subject of scientific technical peer review to verify its accuracy, and uses generally accepted scientific and technical methods. Projects are reviewed annually and evaluated using this methodology.

Some replenish projects directly return water to the source we use while others are outside the watershed our plant uses but are important to help meet needs of local governments, communities and partners where there is a pressing need. Coca-Cola and its partners seek projects that have a direct benefit, can be scaled up to have greater impact by reaching more people and parts of an ecosystem, are easy to learn from and replicate in other places where the challenges are similar, and can be built to be sustainable by the community over time, continuing to replenish water. These efforts, as well as new projects, frequently address local source water vulnerabilities and balance additional sales volume as 

Coca-Cola’s business continues to grow.

At each of its 863 plants globally, Coca-Cola requires operations to determine the sustainability of the water supply they share with others in terms of quality, quantity, and other issues such as infrastructure to treat and distribute water. Through this process, one of the factors Coca-Cola plants must examine is whether or not their use of water and discharge of water has the potential to negatively impact the ability of other community members to access a sufficient quantity and quality of water. If so, or if there are areas where water sources may still be unsustainable in some aspect, Coca-Cola’s requirement then mandates that each plant develop and implement a Source Water Protection Plan. The plan, among other things, engages others to mutually seek solutions to promote the sustainability of the local water source. This may result in replenish projects or other opportunities. While each plant may not replenish all water to its direct source, Coca-Cola’s policy is to require that all plants work to ensure they do not negatively impact water sources and work with the community on longer term solutions.

Coca-Cola’s replenishment strategy supports the Company’s overall water goal to safely return to communities and nature an amount of water equal to what is used in its beverages and their production. On the production side, the Coca-Cola system returned approximately 145.8 billion liters of water used in its manufacturing processes back to local watersheds near our bottling plants through treated wastewater in 2015. 

“All life depends on water, but less than 1 percent of the world’s water is fresh and accessible. From mountain glaciers to estuaries, we must account for the whole system if we hope to secure freshwater for all,” said Carter Roberts, World Wildlife Fund (WWF) President and CEO. “This means partnerships matter. This is an important milestone in Coca-Cola’s continued leadership on water stewardship and sets a standard for other water users to build from.”

Coca-Cola collaborates on replenish projects with governments, civil society and other members of the private sector. Some of the many organizations Coca-Cola partnerswith include Global Environment & Technology Foundation (GETF), Millennium Challenge Corporation, TNC, United Nations Development Programme (UNDP), UN-Habitat, United States Agency for International Development (USAID), WaterAid, Water and Sanitation for the Urban Poor (WSUP), Water for People, WWF, and World Vision.

Four programs with significant contribution to Coca-Cola’s water replenishment activities are our global conservation partnership with WWF, The Coca-Cola Africa Foundation’s Replenish Africa Initiative (RAIN), the Company’s Every Drop Matterspartnership with UNDP, which expanded to New World in 2014, and Coca-Cola’s investment in 50 water funds across 12 countries in Africa, Latin America and the Caribbean, with key partners TNC, FEMSA Foundation and the Inter-American Development Bank (IDB). All of these programs are active and committed through 2020.

Replenish projects work to balance, or offset, the direct water use of The Coca-Cola Company and its bottling partners across operations in more than 200 countries. The water use is inclusive of water used within manufacturing as well as finished beverages, which includes water from fountain sales. The water footprint of growing agricultural ingredients sourced by the Coca-Cola system is not included in this goal. However, sustainable water practices are part of Coca-Cola’s Sustainable Agriculture Guiding Principles required for suppliers.

To learn more about Coca-Cola’s water stewardship program, visit the Company’swater stewardship report.


About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.

1We acknowledge that different companies and industries water use varies within their products and production. Coca-Cola’s claim is based on publicly reported claims and information as of June 1, 2016, and is inclusive of water return against direct water use.

August 15, 2016

Taste the Feeling, Share the Feeling as Coca-Cola and KFC bring fun to every meal with EmotiCups!


Here’s an exciting and fun way to show how much diners really feel when eating their favorite finger lickin’ good chicken with families and friends as KFC comes out with the limited edition Coca-Cola EmotiCups.



The emoticons says it all!   #WOW #LOL #Love # Kilig #Incredible


Coca-Cola together with KFC is giving everyone a fun and creative way to share their feelings using Coke Emoticons, while enjoying the finger-licking goodness of their favorite KFC fried chicken. 

Coca-Cola EmotiCups are free for every chicken bucket meal which includes 8 pieces of chicken, 2 spaghetti, 4 rice and 4 medium drinks in collectible EmotiCups.




Diners can also avail of the EmotiCups by simply adding P20 to their combo meal with drink, Fully-Loaded meal, Fill-Up Box, 1-Piece chicken meal, or Teriyaki Pepper Steak rice bowl.

Make eating with friends more special and fun with the finger lickin’ good KFC meals and ice-cold Coca-Cola in unique EmotiCups – the latest collaboration between two of the biggest global brands, available from July 8 to September 8 at your nearest KFC branch.

 Celebrity Blogger Karel Marquez during the media launch of Emoticups 

To know more, visit the official Facebook pages of KFC Philippines and Coca-Cola Philippines. Taste the Feeling, Share the Feeling with Coke and KFC.

August 1, 2016

Sprite levels up diskarte with new LeBron’s Mix!

Coca-Cola brings to the Philippines Sprite LeBron’s Mix, the first-ever, limited edition King James drink so you can have the NBA superstar’s diskarte in you.

The new LeBron’s Mix – a combination of the crisp, refreshing lemon-lime taste of Sprite with the delicious twist of natural cherry and orange flavors. It comes in an eye-catching bold red packaging with LeBron’s initials and his iconic crown, which symbolizes his legendary nickname ‘King James.’

The relationship of Sprite with LeBron began in 2003 before the NBA player started his first professional game. A strong innovator of street culture all over the world, Sprite followed the NBA Finals MVP’s 13-year journey, collaborating with the player for new innovations to offer to the fans.

The new LeBron’s Mix was launched last July 26 at the Green Sun Hotel in Makati.


“Sprite is deeply rooted in its intense refreshment. Drinking an ice-cold Sprite clears your mind and helps you make your diskarte. In addition, the brand has always been grounded in the country’s street culture – and there is no better way to bring street culture to life here in the Philippines that with the sport that everyone loves, basketball,” says Stephan Czypionka, Vice President for Marketing of Coca-Cola Philippines.

Jeron Teng

During the launch, media guests, Coca-Cola partners and some sports personalities such as basketball players Jeron Teng, LA Revilla and Karl Kramer were the firsts to experience this whole new level of diskarte as they got to tag along in playing basketball inspired games like the Doble Diskarte and Spot your Diskarte Shot where they were able to win prizes.


Others got to take home Sprite premium and limited edition items, as well. Familiar faces from the sports field added more energy as PBA courtside reporter Mara Aquino and UAAP sports commentator Boom Gonzalez hosted the event.

As Sprite continues to be a highly popular favorite among basketball players and fans, its legacy takes another step higher as NBA star player James LeBron extends his partnership with the brand.


Feel like a king or queen and diskarte like one with the new Sprite LeBron’s Mix.


Show your diskarte move like the NBA King of Diskarte LeBron James!



Sprite LeBron’s Mix available in PET bottles and cans.


November 17, 2015

Alden Richards, Enchong Dee, Joseph Marco joins Coca Cola jumpstarts the season of making millions of wishes come true

Coca Cola welcomes Christmas as officially jumpstarts of the season of giving, by helping make millions of wishes come true this Christmas as Coke lights up parols at the Araneta Gateway Park on November 15.


A great fun and exciting event dubbed as ‘Coca-Cola Wish Upon a Parol Day,’ gave hundreds of consumers a chance to have their wishes granted as Coca-Cola set up five wishing stations where visitors placed their most desired wishes this Christmas.

https://www.facebook.com/photo.php?fbid=10206378140905368&set=a.4823813106217.2161354.1023156562&type=3&theater
#AlDub phenomenon (from the Eat Bulaga Kalye Serye) - Alden Richards and Maine Medoza  during the Coca Cola Wish Upon A Parol Day at Araneta Center November 15, 2015 (https://www.instagram.com/msmyrnz/)

Come evening, Coca-Cola picked lucky winners and pledged to make their wishes come true.

Alden Richards, the 'pambansang bae' is one of the newest Coca-Cola ambassadors. He wanted to do his part in making special moments for other people this Christmas made time in his busy schedule to grant this wish.
https://www.instagram.com/msmyrnz/
Alden Richards (https://www.instagram.com/msmyrnz/)


Coca-cola granted one of the biggest wishes they received from celebrity fans, is to meet Alden Richards in person. And that time is it, as they make many wishes come true.

Here's another meet and greet phenomenon event for the half of AlDub. An actor/ host, Alden sang and shows his thanksgiving to his fans. And the most touching moment was with a little young girl,who wished to meet him in person has been granted. 

Enchong Dee
Also present to entertain Coca-Cola fans were Coca-Cola ambassadors Enchong Dee and Joseph Marco, who serenaded the crowd as an early Christmas gift.


Coca-Cola culminated the event by lighting a giant Coke parol, which symbolizes all the hopeful wishes coming to life this Christmas. But the magic doesn’t stop there.

Through the Coca-Cola Wish Upon a Parol promo, millions more wishes can come true. 

Just buy any participating packs of COCA-COLA regular (250ml, 500ml, 1L, 1.5L, and 2L) and text the code under the crown using this format: COKE (SPACE) <CODE> and send it to 2653. 


For the full mechanics, you may visit www.coca-cola.com.ph.

For more details, like Coca-Cola Philippines on Facebook or follow @cocacolaph on Twitter and Instagram to find out what else Coca-Cola has in store this Christmas.

June 8, 2015

Coca-Cola and Habitat Ph give cleaner, safer water systems to two Bohol towns

The towns of Tubigon and Maribojoc in Bohol province now have clean and safe drinking water due to a joint effort of the Coca-Cola Company and Habitat for Humanity Philippines. The two towns have newly rehabilitated water supply systems, a project which began in February 2014.

Coca-Cola Philippines Foundation President Cecile Alcantara and Habitat for Humanity Philippines Managing Director and CEO Charlie Ayco (far right) formally turned over a new water filtration system to Maribojoc Mayor Leonicio Evasco Jr. on May 22, 2015 at a ceremony in Brgy. Jandig. The filtration system will benefit nine barangays in Maribojoc town.

In Tubigon, a redeveloped 105,000-liter water storage tank will be able to provide clean water to 500 families in the barangays of Panaytayon, Ilijan Norte and Ilijan Sur. Meanwhile, 2,000 families across nine barangays in the town of Maribojoc will benefit from a new multi-filtration water system that outputs 1.2 million liters of clean water per day.

Representing the provincial government of Bohol, Atty. Anthony Damalerio expressed his gratitude to Coca-Cola Philippines and Habitat for “this good example of public-private partnership. This is one way to honor our strong commitment to deliver that basic commodity to our barangays.”
From left to right: Habitat for Humanity Philippines Managing Director and CEO Charlie Ayco, Tubigon Mayor Marlon Armila, Bohol Governor Edgar Chatto, and Coca-Cola Philippines Foundation President Cecile Alcantara test the newly installed 105,000-liter water storage tank in Barangay Ilijan Sur in Tubigon. The tank will benefit 500 families from three barangays in the municipality.
Damalerio said that the province’s demand for clean water will be increasing this year since Bohol will be embarking on massive infrastructure projects. Due to this, he explained, providing barangays access to clean and safe drinking water is a topmost priority. “We must not forget the role of our barangays.”

Coca-Cola Philippines Foundation President, Cecile Alcantara, said that the two projects are the company’s way of giving back to the community the water they’ve consumed for their products. “We call this ‘replenish,’ and we are happy to say that we have given back 40 to 50 percent of the water we’ve consumed back to the communities,” she said.

Alcantara also requested local government officials to educate their constituents to take care of the resource entrusted to them. She emphasized that “[since] water is not an infinite resource, we have to conserve it.”
Habitat for Humanity Philippines Managing Director and CEO Charlie Ayco and Coca-Cola Philippines Foundation President Cecile Alcantara present a model of the newly rehabilitated 105,000-liter water storage tank to the local government of Tubigon, Bohol represented by Mayor Marlon Armila and Gov. Edgar Chatto, during a turn over ceremony held on May 22, 2015. Also in the photo are officials from Habitat for Humanity Philippines, Coca-Cola, and the local government of Tubigon.

Habitat for Humanity Philippines Managing Director and CEO, Charlie Ayco, says they took on this project as part of the organization’s goals of ensuring that Filipino families can have more decent and secure lives. “We are known for shelter, but in our housing-quality standards, clean water and sanitation are a vital components of a decent home.”

Both the Coca-Cola Company and Habitat for Humanity Philippines see themselves as partners for development, eyeing more projects together with the local government of Bohol to help rebuild the lives of those who have been affected by the 7.2-magnitude earthquake last October 2013.

“Perhaps the blessing is that the earthquake brought us all together, to work together so that we can [also] rise up together,” Coca-Cola’s Alcantara said.

February 16, 2015

Truly a #SarapNgFirst as Ph tastes the chilled #PerfectCoke for the first time again!

Did you taste the #PerfectCoke for the first time? Or for the first time again? This is truly a #SarapNgFirst!

Coca Cola . . .  always refreshing! And when you experience drinking the chilled coke, you can say #PerfectCoke! 

Many wondered how this could possibly happen as the popular drink has been in the Philippines for more than 100 years.

The past couple of weeks have been a guessing game for many Filipinos as beverage company Coca-Cola teased about “tasting Coke for the first time again” through social media, TV, and several billboards along major highways.

This Sunday afternoon, February 15th,  we got the answer. Coca-Cola revealed that there is a way to enjoy an even better tasting and more refreshing Coke, as if having Coke for the first time! The secret? Chill your Coca-Cola bottle up to 3˚ Celsius and voilà! You now have a perfectly chilled Coca-Cola!
Gigantic coolers – the first of its kind in the Philippines – were filled with ice and Coca-Cola bottles and were set up on each site. These came with giant thermometers showing the coolers’ temperatures, which started at 10˚ Celsius.
Mr. Derek Sotto, Coca-Cola Philippines Group Manager

Jasmin Vinculado, Vice President for Marketing of Coca-Cola Philippines engaged the crowd with Coca-Cola trivia that gained oohs and aahs . . . 

“What’s the first word that comes to mind when asked about the taste of Coca-Cola? Some will say a bit spicy, others will say refreshing, or it may even be described as having a bite in the throat. No matter who you ask, there is not one word to describe the taste of Coca-Cola. This is what we call flavor amplitude – because flavors are well blended and balanced, it triggers all five primary tastes that creates the “bloom” in the mouth that is hard to describe. Basta masarap!”

So what exactly is the Perfect Coke experience? It is drinking from a Coca-Cola bottle chilled to perfection. Normally we get to taste Coke at 4 degrees Celsius or even warmer. But drinking it at 3 degrees takes the experience to a whole new level. It brings out that great Coca-Cola taste, like you’ve never tasted it before.

This was launched to the public through a simultaneous event done across the country – with key venues in Abreeza Mall Davao, Ayala Center Cebu, and Glorietta Mall in Makati. The afternoon was made more fun by performances from the Coke Ambassadors. Julia Montes & Jerome Ponce joined the celebration in Abreeza, Joseph Marco & Janella Salvador fired up Cebu, and Miles Ocampo & Manolo Pedrosa doubled the happiness in Glorietta.

Miles Ocampo
Manolo Pedrosa 

The highlight of the event was when the Coke Ambassadors, together with key Coke representatives in each venue, poured buckets of ice in the coolers – which made the temperature drop to 3˚ Celsius. It was a eureka moment as the audience realized that the key to getting the perfect Coke is simply by chilling it to 3˚.

The ambassadors and Coke officials then gave away samples of perfectly chilled Coca-Cola to the audience. True enough, Coke chilled to perfection is nothing like you’ve ever had before. Even avid Coke drinkers must be wondering how they’ve never had Coca-Cola this good. 

Diego Granizo, the newly appointed General Manager of Coca-Cola Philippines, says this is the company’s way of re-connecting with the consumers. “We want them to re-discover the thrill, chill, and refreshing feeling of drinking a bottle of Coke, as if it’s their first time again,” he says. 

In able to reach out to as many Filipinos as possible, Coca-Cola also introduced the new Coke Happy Cycles. After the simultaneous launch, these coolers on wheels were sent out to the streets and have since been going around barangays to serve perfectly chilled Coke.

For more details on the #PerfectCoke and how to chill one on your own, check out the official Facebook, Instagram, and Twitter accounts of Coca-Cola Philippines. Feel free to post about your #SarapNgFirst time taste of the #PerfectCoke experiences online. 

February 4, 2015

The Most Popular Ads In the Philippines, Filipino cultural values reflected in top ten YouTube Ads

Google Philippines released the 2014 YouTube Ads Leaderboard, revealing that not only do Filipinos respond well to culturally-relevant ads, but that the local advertising industry has gotten more accustomed to placing made-for-web content at the heart of their campaigns.


The leaderboard celebrates the top ten brands that performed best through a combination of popularity (organic views) and promotion (paid views).

Six out of ten of the ads have a distinctly Filipino flavor. Global brands like Coca-Cola — with their “Happiest Thank You” ad taking the #1 spot — use the power of heartwarming authenticity.

“‘The audience of today can't stand anything fake or pretentious," said Merlee Jayme, Chief Creative Officer of DM9 JaymeSyfu, noting that a great piece tells real stories, just as Google’s “Miss Nothing” tells a poignant story of Filipinos all over the world connecting via the web. 

Filipinos continue to show an interest in advertising that feature local celebrities as well. Angel Locsin appearing in Mang Inasal’s prank ad and Angela Nepomuceno’s how-to hair video from Unilever demonstrate the power of this approach. Jollibee Kids Club takes a slightly different track — the cute kids in its boyband might well be the stars of the future.

With an increasingly connected world, the Filipino audience is moved by the same stories as viewers from the rest of the globe. As the world was gripped by World Cup fever, Nike’s all-star ad featuring football stars Cristiano Ronaldo, Neymar Jr., and Wayne Rooney, among others, captivated Filipino interest as well.

As smartphones continue to evolve and penetrate a wider audience, Filipinos were keen to watch an almost four-minute-long product showcase of Samsung Galaxy S5 showing the flagship features of the device. Air New Zealand entertained Filipinos with their in-flight safety video which featured characters from The Hobbit. KLM’s well-trained puppy lost and found service, on the other hand, received awe and admiration from Filipino animal lovers.

The leaderboard is largely populated by ads that were born to be digital, with formats created specifically with YouTube’s audience in mind. #AllergicAkoSa combines the nation’s affinity for music and sharing thoughts online. “Often, they will rant, rave, and actively talk and share about things that they like and dislike,” said Paolo Reyes, Johnson & Johnson’s Sr. Brand Manager of the awareness campaign they created about allergies.

Five of the ten videos are past the three minute mark, which offers a degree of creative freedom for brands — since viewers on YouTube will watch longer videos as long as there is a strong story.

“Recognizing that the digital space is practically bursting at the seams with content choices, it is critical that we offer content that people are actually interested in,” said Dorothy Dee-Ching, Unilever Hair Marketing Director. The content for All Things Hair was defined by the people they serve with, with the topic 'crowd-sourced' from top searches to make sure the content is just what people are looking for.

“The YouTube Ads Leaderboard is a good opportunity for brands to showcase their understanding of the importance of digital marketing in connecting with consumers,” Ryan Morales, Google Philippines Country Marketing Manager said. “We hope the list of creative ads that people choose to watch will encourage the industry to continue watching out for consumer trends and use them to create really good digital marketing campaigns.”

Here is the complete list:

1.
Coca-Cola - Happiest Thank You
3:11
2.
3:45
3.
3:41
4.
#AllergicAkoSa - #AllergicAkoSa Song
2:17
5.
1:08
6.
1:43
7.
4:38
8.
Google - Miss Nothing
1:40
9.
4:12
10.
Jollibee - Dito, MASAYA!
1:34

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