Showing posts with label Alden Richards. Show all posts
Showing posts with label Alden Richards. Show all posts

November 17, 2024

Kathryn and Alden's ‘Hello, Love, Again’ sets PH box office record with P85m on opening day


The highly anticipated "Hello, Love, Again" earned a smashing box office records of 85 million, making the highest first-day grossing local film in Philippine cinema history.

Bringing joy back to the big screen, Hello, Love, Again, the highly anticipated Filipino film starring Kathryn Bernardo and Alden Richards, has set a new box office record as the highest first-day grossing local film in the Philippines, earning over P85 million on its Nov. 13 opening.

The sequel to the blockbuster Hello, Love, Goodbye, directed by Cathy Garcia-Sampana, is showing in over 600 cinemas nationwide and will also be screened in over 400 cinemas abroad this month.

Thousands gathered for midnight screenings last Wednesday across 70 cinemas nationwide to follow the story of Joy (Kathryn) and Ethan (Alden) in Canada.


Kathryn expressed hope that moviegoers would feel the love while watching Hello, Love, Again.

“Just like what Direk Cathy said, ang pangako lang namin sa inyo sa pelikulang ito, puso ang ibibigay namin. So I hope after watching this film, ‘yun ang maramdaman niyo ‘di lang kay Joy and Ethan kungdi dahil sa buong pelikula,” she said.

Alden shared his gratitude for the overwhelming public support and excitement.

“Maraming salamat sa mga excited mapanood muli ang kwento ni Joy at Ethan. Napakasaya namin, and we’re very proud of this film. We’re very excited for you guys to see it,” he said.

A co-production of ABS-CBN’s Star Cinema and GMA Pictures, Hello, Love, Again also stars Joross Gamboa, Valerie Concepcion, Jennica Garcia, Kevin Kreider, Jobert Austria, Mark Labella, Marvin Aritrangco, Ruby Rodriguez, and many more.

The film held its premiere night on Tuesday, Nov. 12, at three cinemas in SM Megamall, attended by fans, Kapamilya and Kapuso stars, the cast’s family and friends, and ABS-CBN and GMA officials.

On its second day, the film earned 155 million at the tills and is now available in more than 1000 screens nationwide.

Several topics related to the film trended on X following the premiere, including #HLATheWorldPremiere, Kathryn as Joy is Back, Alden at HLAxPremiere, Hello Again Ethan and Joy, and #HelloLoveAgain.

May 20, 2024

"Hello, Love, Goodbye" with Kathryn, Alden , soon in “Hello, Love, Again”

  • Star Cinema and GMA Pictures team up for "Hello, Love, Again"
  • Kathryn, Alden to reprise iconic roles as Joy and Ethan

In another historic collaboration, ABS-CBN’s Star Cinema and GMA Pictures are teaming up for the first time to produce “Hello, Love, Again,” the highly anticipated sequel to the blockbuster hit "Hello, Love, Goodbye."

Kathryn Bernardo of ABS-CBN and Alden Richards of GMA will be reprising their well-loved characters, Joy and Ethan, in “Hello, Love, Again.” Box-office hit film director Cathy Garcia-Sampana, who helmed the original film, returns to direct the sequel that will be shot in Canada.

The film’s theatrical release begins on November 13, 2024 in the Philippines, with international releases following thereafter.

The announcement was made on Sunday (May 19) with key officers from ABS-CBN and GMA present. They were ABS-CBN president and CEO Carlo Katigbak, ABS-CBN chief operating officer Cory Vidanes, ABS-CBN Film Productions head Kriz Gazmen, and GMA Films president and CEO Atty. Annette Gozon-Valdes.

For many years, Star Cinema has been telling heartwarming stories of Filipinos and shedding light on the realities of Filipinos living and working abroad through silver screen features. Among its remarkable films from the past decades are “Anak,” “Barcelona: A Love Untold,” “Caregiver,” “Dubai,” “In The Name of Love,” and “Milan.” Star Cinema, along with APT Entertainment and Agosto Dos Pictures, also produced the highest-grossing Filipino film of all time, “Rewind.”

Meanwhile, GMA Pictures has produced notable films that touch on key social issues in the Philippines. It led the production of critically acclaimed movies “Muro Ami” and “Deathrow,” the historical drama, “Jose Rizal,” as well as blockbuster hits like “Let The Love Begin” and “Ang Panday.” Last year, it released the movie “Firefly” which earned the Best Picture award in the 2023 Metro Manila Film Festival.

May 7, 2024

Memorable encounter: Fans meet Alden Richards thanks to vivo Y100

The Meet and Greet event featuring the esteemed vivo ambassador, Alden Richards, was a resounding success, wrapping up with joy and excitement at the vivo Concept Store located in SM Megamall on May 4, 2024.

Bringing together a select group of 10 fortunate fans, the event offered a unique opportunity for attendees to bond with the versatile actor, host, singer, and entrepreneur.

These ten lucky fans, winners of the vivo Y100 launch promotion from April 27 to May 3, 2024, were treated to an exclusive experience with Alden Richards.

Despite the event's exclusivity, the concept store was bustling with additional fans eager to catch a glimpse of their beloved idol.

Here are the highlights of vivo's Meet and Greet with Alden Richards:

Engaging Q&A with Alden feat. vivo Y100

The atmosphere was electric as event host Steph Ongkiko captivated the crowd with her infectious energy.

Alden Richards took the stage alongside his trusty vivo Y100, sharing his appreciation for its remarkable 80W fast charging and affordable price point, considering its array of features.

Two of the lucky fans were also able to ask their questions. When asked about his message to his loyal supporters, Alden reminded them that "being kind is better than being right".

Heartfelt moments with vivo Y100 buyers


The ten lucky winners of the vivo Y100 promotion had the opportunity to interact with Alden personally, receiving autographed posters as cherished mementos of the occasion.

Some of the winners also tweeted their delight at meeting Alden.



Iconic groufie captured with vivo V30 Pro

Alden also graced a groufie using the latest in the vivo V Series, the V30 Pro. Co-engineered with ZEISS, the vivo V30 Pro has a 50MP triple main camera on the back and a 50MP selfie camera with 92-degree wide-angle autofocus.

The selfie camera ensures that every smile is captured with stunning clarity. Here is the proof:

If you have missed the vivo Meet and Greet with Alden Richards, watch it here:


Both the vivo Y100 and V30 Pro are now available for purchase at all vivo physical stores nationwide.

The vivo Y100, available in Breeze Green or Crystal Black, starts at Php 12,499, offering 8GB RAM and up to 256GB storage. Additionally, it can be conveniently purchased online via vivo website, Shopee, Lazada, and TikTok.

Meanwhile, the vivo V30 Pro, priced at Php 34,999, boasts 12GB RAM and 512GB storage, offering unparalleled performance. It is also available for online purchase through the vivo website, Shopee and Lazada.

May 3, 2024

Catch vivo ambassador Alden Richards live at SM Megamall on May 4


Here's your chance to meet Alden Richards, vivo's beloved ambassador! With just one day left until the anticipated event, vivo has revealed the fortunate winners who secured their spots by purchasing the vivo Y100 from April 27 to May 3, 2024.

Announced on vivo's official Facebook page, these lucky winners will join Alden on May 4, 5 PM, at the vivo Concept Store in SM Megamall for unforgettable interaction and photo opportunities.

Check out the list of winners for vivo's exclusive Meet and Greet with Alden Richards:

Get up close with Alden

Since 2022, Alden has been the face of vivo, gracing numerous V Series launches with his presence. This time, vivo has prepared an exciting activity for its dedicated customers, offering them a unique chance to bond with the multi-talented star of Asia.

Additionally, Alden will be sharing his firsthand experience with the vivo Y100. The vivo Y100 with 80W fast charge was launched on April 27, 2024 with a price tag starting Php 12,499 with 8GB RAM and up to 256GB storage.

Crafted for individuals with bustling schedules and constant on-the-go lifestyles, the vivo Y100 addresses a prevalent modern woe: rapid battery depletion. Say goodbye to frequent charger hunts and power outlet dashes during pivotal moments, thanks to the vivo Y100's 80W fast charge capability and long-lasting 5000mAh battery life.

Aside from those important features, the vivo Y100 also has 120Hz AMOLED display boasting 1200nits peak brightness, complemented by dual stereo speakers with an astounding 300% audio boost.


You can also marvel at its sleek photochromic design, showcasing a mesmerizing color-changing effect on the back panel when exposed to UV light or sunlight within seconds.

If you're still on the fence about purchasing vivo's latest Y Series phone, let Alden sway your decision.

Catch Alden live at the vivo Concept Store or tune in online via Facebook livestream. Don't let this opportunity slip away!

For more details about the vivo Y100, explore the vivo website or find it on Shopee, Lazada, and TikTok.

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April 29, 2024

Purchase vivo Y100 for your chance to meet Alden Richards on May 4


vivo is committed to making a splash with their exciting announcements this year! 

Along with vivo's launch of Y100 on April 27, it announces a meet and greet event with Asia's Multimedia Star that will surely make summer extra special.

As vivo's ambassador since 2022, Alden Richards will meet his fans and the vivo community, sharing laughter, taking selfies, and creating cherished memories together.

Don't miss this golden opportunity to connect with Alden and experience the cutting-edge features of the vivo Y100.

Boasting a powerful 5000mAh battery and 80W fast charging, the vivo Y100 keeps on-the-go individuals like Alden powered throughout the day.

Its 120Hz AMOLED display with 1200nits peak brightness and dual stereo speakers with up to 300% audio booster offer a cinematic experience.

It also has a stylish photochromic design, a color-changing effect on the back panel when exposed to UV light or sunlight in seconds.

With 8GB RAM, up to 256GB storage (expandable to 1TB), and a starting price of Php 12,499, the vivo Y100 combines performance and affordability seamlessly.

Here's how you can join the meet and greet event:
  1. Purchase the vivo Y100 from any vivo concept store or kiosk.
  2. Share your excitement on Facebook, X, or Instagram by posting a photo of your newly purchased vivo Y100 using the hashtags #vivoY100xAlden and #vivoMeetAndGreetwithAlden. Make sure your post is set to public.
  3. Fill out this form https://forms.gle/F7Jm2jxEySvNptLe6 and attach your Official Receipt (OR) and one valid ID.
Stay tuned as vivo announces 10 lucky fans on May 3, 12 PM via vivo's social media pages. Winners will also receive a confirmation email serving as their entry pass to the venue.

The meet and greet with Alden Richards is a celebration of the vivo community and the connection it fosters between the ambassador and the fans.

It doesn’t matter if you’re new to the vivo family or a newcomer, as this event promises to be a celebration of technology and entertainment.

Keep your eyes peeled and your calendars marked! Gear up to join Alden Richards and vivo for an electrifying experience that’s bound to leave a lasting impression.

Follow vivo on Facebook, X, and Instagram, and be sure to turn on notifications so you won’t miss announcements or details about the most awaited meet and greet.

Visit vivo's official website to explore Y100's exciting features.

April 9, 2023

Asia's Multimedia Star Alden Richards advocates the fight against plastic pollution with Century Tuna Saving Our Seas initiative

Asia's Multimedia Star and Century Tuna Ambassador Alden Richards leads the reef cleanup for the Century Tuna Saving Our Seas Initiative at Anilao in Mabini, Batangas

For the first time ever, Asia’s Multimedia Star and Century Tuna Ambassador Alden Richards dived the seas of Anilao in Mabini, Batangas to join the Century Tuna Saving Our Seas initiative, an advocacy that highlights the importance of preserving the local marine biodiversity and plastic waste management in the country.

Century Tuna Ambassador Alden Richards shows a piece of shoe he found during the reef cleanup.

“I'm not going to scuba dive for leisure but I'm going to scuba dive to help protect the planet and to save our seas,” said Alden pointing out how important it is for celebrities like him to use their platform to influence and amplify the messages on pressing issues including plastic pollution, climate change and other environment concerns.

Century Tuna Ambassador Alden Richards leads the Saving Our Seas initiative with Century Tuna.

The Saving Our Seas program is an initiative of the local canned tuna brand, Century Tuna, that aims to raise awareness about the current challenges that we are facing because of plastic pollution that affects not only marine biodiversity but the human population as well.

Century Tuna recognizes that the Philippines is part of the ‘Coral Triangle’ that is the center of the world’s marine biodiversity which is why the local tuna brand exerts efforts in addressing the ecological challenges that currently affects the Philippine seas.

Century Tuna, through Saving Our Seas, encourages people to join the fight against plastic pollution and become part of the solution to conserving the environment. In partnership with Aling Tindera Waste-to-Cash program by HOPE, an impact organization, communities can collect plastic wastes that they can exchange for an amount of money. The Saving Our Seas project reinforces the Plastic Circular Economy which diverts collected and recycled plastic away from nature.

Alden Richards also revealed that Century Tuna Saving Our Seas is his first environmental advocacy project and that this initiative opened his eyes to the impact of plastic pollution on the ecosystem.

Century Tuna Ambassador Alden Richards collects the trash in the seas of Anilao, Batangas

The superstar said, “This is the first and it’s saddening that people still take waste management for granted. Way back, I used to think that throwing a piece of wrapper wouldn’t hurt but when I saw the reef, it made me ask myself what would happen if 10,000 people thought the same? I believe that change starts in you. If you want to see change, be the change you want to see because the things that we take for granted will make an impact on the future generations.”

Century Tuna Ambassador Alden Richards preparing for the Reef Cleanup

Through the Saving Our Seas initiative, Century Tuna hopes to help strengthen the Plastic Circular Economy which entails that all plastics collected and recycled will not leak back into the open environment. In partnership with HOPE, the Saving Our Seas project aims to collect 10 metric tons of plastic this 2023.

“It's really about the cause that made me say yes – a combination of scuba diving and reef cleaning.  I've never done that in this lifetime so I’m very honored. Thank you, Century Tuna for considering me to be a part of this,” said Alden.

Alden Richards encourages the people of Barangay Ligaya to support the Saving Our Seas Initiative.

Alden Richards was joined by Century Tuna executives including Century Pacific Food Inc. Executive Chairman Mr. Chris Po, Director & Treasurer Mr. Leo Po, EVP & COO Mr. Greg Banzon, VP & GM for Branded Tuna Business Mr. Carlo Endaya, HOPE Founder Ms. Nanette Medved-Po and Managing Director Ms. Ilusion Farias, Century Tuna Superbods winners and finalists together with volunteers from the community.

Century Tuna Ambassador Alden Richards joins the crowd of Brgy. Ligaya, Mabini, Batangas

Coinciding with the celebration of Earth Hour, the commencement of the Saving Our Seas initiative was filled with environment-conscious activities including shore and reef clean up, community visit, and the observance of Earth Hour.

Aside from Asia's Multimedia Star Alden Richards, the newest Century Tuna ambassador Pia Wurtzbach also supports the Saving Our Seas advocacy.

For more information, feel free to visit the newest Saving our Seas microsite at https://centurytuna.ph/SavingOurSeas/ or visit Century Tuna Superbods on Facebook or @centurytunasuperbods on Instagram for more updates.


October 3, 2017

Techno Marine Renews Partnership With Alden Richards


Techno Marine confidently renews contract with Kapuso actor and one of the hottest stars in Philippine showbiz today, Alden Richards, as its ever popular brand ambassador, making him still one of the faces of the Swiss watch brand.

Alden Richards, who is the other half of the phenomenal love team AlDub is now busier than ever from being a mainstay of Eat Bulaga and Sunday Pinasaya, to his fruitful recording career, string of modeling engagements, as well as philanthropic work and extreme sports.
“We are pleased and excited to continue working with Alden”, states John Paul Paglinawan,Techno Marine Brand Manager. “We believe that he truly carries the spirit that Techno Marine embodies, that of giving your best and living life to the fullest.”
Alden Richards, who is equally excited, expressed his sincerest appreciation to the Swiss watch brand and shared, “I am very thankful for Techno Marine’s continued trust and the confidence they have placed in me and am honored to remain the face of the brand.”

As he renews his partnership with Techno Marine, Alden is proud to be wearing his Techno Marine Ocean Manta watch, one of his favorites from the Manta collection. 

Techno Marine Ocean Manta’s exceptional motion in design of 48mm case size in a black face with a California Dial, and remarkable Swiss made technical prowess water resistance of 200 meters, is a bold and perfect match for a man like Alden who is confident and chooses to stand out.

Founded in Switzerland in 1997, Techno Marine focuses on active luxury with its combination of quality, sophistication, and originality. Techno Marine constructs each watch with the highest of standards; each timepiece engineered using the finest materials to produce the balance of durability and elegance for which the brand is known.

It’s no wonder then that Alden Richards keeps in step and in time with Techno Marine.

Techno Marine is available in all Techno Marine boutiques at SM Mall of Asia, SM Megamall, SM North Edsa, SM City Cebu, SM Lanang Premier, TriNoma, Greenbelt 3, Robinson’s Galleria, Robinson’s Magnolia, Shangri-La Plaza, and all MyDiamond boutiques nationwide.

July 6, 2017

Make your day better with McDonald’s McSaver Meals , #MeronNaNgayon

Life is so much better with things made available and convenient for anyone, just like the McDonald’s McSaver Meals, affordable meals complete with rice and drink starting at just P55!

Take it from the hilarious new TVC starring Alden Richards, who plays a prince and outwits a hungry, short-tempered giant with an offer of McSaver Meals. Watch him in action in his latest TVC HERE.



So if you’re looking for easy, lunch options on a budget, McDonald’s has got the answer just as Alden charmingly says, dahil “meron na ngayon!”



Choose from the golden Crispy Chicken Fillet Meal (P59), seasoned just right and served with gravy, the Chicken Fillet Ala King Meal (P59) served with a delicious, creamy sauce or the 1-pc. Mushroom Pepper Steak Meal (P55) made with a meaty patty, in creamy mushroom sauce and button mushroom slices. You can enjoy all these meals with rice and a regular drink.

Now life is so much easier with McSaver Meals whenever you dine in at any McDonald’s restaurant nationwide. You can also have it via Drive-Thru, Take Out, or McDelivery by dialing 86-2-36, visiting mcdelivery.com.ph, or the McDo PH app.

Try them and share your favorites by posting your photos online at facebook.com/McDo.ph and tagging @McDo_PH on Twitter or Instagram. Join the fun on Twitter as #MeronNaNgayon is already one of the top 10 trending topics in the Philippines.

November 9, 2016

OPPO launch Selfie expert’s F1s Limited and reveals Alden Richards as the new endorser


Mobile technology brand OPPO Philippines presents F1s Limited, new face of the selfie expert’.



Selfie expert’s OPPO F1s Limited sports a metallic grey color.

Not only the new color for the F1s revealed, after days of guessing game and waiting, OPPO also reveals Alden Richards as the new endorser. 

Alden Richards, the Pambansang Bae, represents the OPPO F1s Limited model specifically, which is the metallic gray version.


As the Kapuso heartthrob Alden,  joining the OPPO family as one of its new brand ambassadors, Brand Marketing Manager Stephen Cheng said:

“We are thrilled to welcome Alden Richards to our growing OPPO family. We can’t wait to see how Alden will help us redefine our selfie-taking experiences.”

Alden Richards (second from left) and OPPO executives during the ceremonial contract signing.
The F1s first made waves among Filipino smartphone users last August. The new smartphone was such a hit that more than 19,000 units across the country sold out in just three days after its debut.



National sweetheart and the new face / endorser of #SelfieExpert F1s

Alden famous heartthrob and favorite among the crowd, Alden performed during the event yesterday held at the Main Atrium of SM Mall of Asia.



Alden expressed his excitement to work with OPPO, the Philippine’s second bestselling smartphone brand according to a report by German-based market research firm GfK.
“Selfies capture life’s most unforgettable moments in a very spontaneous way. I’m proud to be part of a family that celebrates those special moments,” Richards shared.
As many knows that  Richards is the other half of the phenomenal power couple AlDub, who stars in a segment of long-running noontime show Eat Bulaga. The love team generated a record-breaking number of tweets last March in one of their episodes, a feat recognized by the Guinness World Records during the tenth anniversary of micro-blogging site Twitter.

New Face of the #SelfieExpert
The new face of the #SelfieExpert was unveiled to be the F1s Limited in Metallic Grey. Nicknamed the ‘selfie expert’, the OPPO F1s has a 16-megapixel front-facing camera that can snap bright selfies even in dim light thanks to its large aperture. It also helps users achieve a flawless look through its upgraded beautifying app, Beautify 4.0.

Apart from static selfies, the F1s can create moving images using its Super GIF feature, as well as double-exposure shots that juxtapose two images in one photo to create a sense of motion.

Lightning-fast fingerprint recognition also unlocks the phone in 0.22 seconds. Five fingerprints can be assigned to five contacts or applications for quick access.

The F1s is currently available in gold and rose gold. Concept and dealer stores nationwide will take pre-orders of F1s Limited starting today until November 11. 


Oppo with its first-ever partnership with eCommerce platform Lazada, where customers who pre-order will also receive an exclusive set of VR and selfie stick for free.


September 23, 2016

Alden Richards and Maine Mendoza, the newest brand ambassadors of Platinum’s Alpha Mic Karaoke

Maine Mendoza and Alden Richards

Platinum Karaoke goes to the Next Level! 

Speaking of going to the next level, no one comes close to being most deserving of being introduced as the newest brand ambassadors of Platinum’s Alpha Mic Karaoke than the hottest and most sought after tandem in the country – Alden Richards and Maine Mendoza, better known as “ALDUB.” 

Like the Platinum’s Alpha Mic Karaoke, both embody an element of wholesome fun and entertainment with a vibe that’s fresh and pulsating.


Makers of high quality and high definition karaoke machines and accessories perfect for every home, Platinum Karaoke, has soared to the NEXT LEVEL with the launch of its new and exciting product – the Platinum Alpha Mic Karaoke, a major game changer in the karaoke industry.


Platinum Alpha is a portable karaoke that boasts of unique features, which will definitely bring one’s karaoke experience to a whole new level. It comes with full HD capabilities that promise superb video and high fidelity sound output quality.

Being a 24Gb multimedia console, you can store and watch your favorite movies and listen to your well-loved collection of songs.


It is developed as a Smart Karaoke that features browsing and surfing the net, and sharing your phone’s display on the big screen, which makes the Alpha Mic Karaoke an all-in-one entertainment package. What’s more, it’s portable and convenient to set up so you can enjoy your karaoke bonding moments may it be outdoors, in picnics, at the beach or even road trips!

It is also the first ever karaoke unit that can be bank-powered or via USB port. And with over 17,000 collection of OPM and English songs, and 100 new song updates monthly, what more can you ask for?

“Platinum Karaoke knows that Alden and Maine embody the same personality and vibe of the new Alpha Mic,” quipped Ruth Ana Bautista, Platinum's assistant marketing manager.
“Aside from that, both of them are also known to strengthen bonding relationships, having strong ties with their respective families, and attesting that karaoke is a big part of their momentous family bondings.”
And just like the Platinum Alpha Mic Karaoke, ALDUB is a truly a game changer. They are the phenomenal love team that rocked afternoon television’s audience – nothing like anyone has ever seen and experienced before. Their tandem is organic, fresh, believable and full of life.

This is what continuously endears them to their fans.

After the anniversary of their famous characters and the launch of their first movie together, Alden and Maine are set to reach a whole new level in their careers – next level as they would say. They are still set to go to new heights and who knows, to a new level in their "love team" relationship.

Platinum Karaoke, is definitely ready for the next level as together with Alden and Maine , it brings music to life and life to music!


And with thousands of songs more than what its competitors provide in the market, top brass sound quality and convenience, and with their array of innovative and revolutionary products made available locally and globally, there is definitely no other choice for these two amazing and inspiring performers.

Platinum Karaoke is available in all leading music stores nationwide.

For more information or online orders, please visit www.platinumkaraoke.ph, like The PlatinumKaraoke in Facebook and follow Twitter and Instagram accounts @platinumkaraoke.

July 9, 2016

McDonald’s launches AlDub’s new favorite meal


McDonald’s serves a taste of Italy with the new Chicken Fillet Italiana.

Enjoy every bite of McDonald’s signature chicken fillet, topped with meaty tomato sauce and melty cheese. This will surely make you say, delizioso!

The new Chicken Fillet Italiana is the latest favorite meal of hit love team, Alden Richards and Maine Mendoza, popularly known as AlDub! In their latest TV commercial, AlDub celebrates their first year anniversary as a love team enjoying the new Chicken Fillet Italiana. Check out the TV commercial via http://tinyurl.com/je4hwk9.

Savor the new Chicken Fillet Italiana with a regular drink for only P69. Available from 10:30 A.M. onwards, get this with friends or family at any McDonald’s store nationwide or via McDelivery (86-2-36, mcdelivery.com.ph or via mobile app). 

Share your photos enjoying Chicken Fillet Italiana 
on facebook.com/mcdo.ph
or tag @McDo_PH 
on Twitter 
or Instagram.

February 2, 2016

“A day of smiles” - Alden Richards imparts values to Habitat Community


Alden Richards, Habitat for Humanity Philippines Ambassador, spent time with home partner children to teach them values formation through a storytelling activity dubbed, “A day of smiles”. 


Last January 29 with Alden, full of smiles it was with the children surprised and overwhelmed with joy to see their admired celebrity spend time with them despite his busy schedule. 

One fortunate Habitat home partner family was even personally visited by Alden himself in their home; sharing stories and time about their previous living conditions and how their life has improved since moving into their new home. 
“More than an obligation, it’s what I want to do, especially every January, during my birthday. It’s a way of giving back to the people,” Alden explains. 
 “I feel happy every time I get an opportunity to help others. Nandito kasi heart ko, whenever I help sa mga nangangailangan.” 
“It’s my first time to do storytelling... [When you see] The kids listening and see them smile, in the midst of all the stress of every day, it’s the least that we can do to give them a light moment (Sic),” he adds. 

When asked what he gets out of it, he said that “It makes me more of a person, the real Alden, a real human being (Sic). It’s a break from all the showbiz and our busy schedule. At least an hour or two with the Habitat families, nakaka-eject ako for [a while]. I can be a volunteer, I can help people.”
Adding more delight to the community and making them feel more loved, Alden treated the children and their parents to McDonald’s meals. 


The Habitat community known as “Bistekville 1” in Bgy. Payatas, Quezon City, is home to more than 250 families who were previously living in unsafe informal settlements and doubling-up in rental housing. 


This time last year, Alden also held his “Birthday Build” in the same community to celebrate by sharing with others – volunteering his time to build homes.
“Alden’s support to our advocacy is truly admirable. He has dedicated time, energy and resources to helping his fellow Filipino brothers and sisters in need,” Charlie Ayco, Managing Director and CEO of Habitat Philippines said.
“His generosity is an example to all of us in how we can help build a better Philippines.”

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