IVO and Ace Hardware step up sustainability efforts

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A leading name in water purification and a popular retail brand are renewing their commitment to a sustainable future by rolling out more eco-friendly water filters nationwide.

 Shaina Magdayao,  IVO’s ambassadress

IVO is expanding its availability to more than 100 Ace Hardware stores by the end of the year. This new partnership seeks to offer a simple and effective way to use less plastic.

What IVO offers

Good things really do come in small packages, like a water filter. IVO may be tiny, but it is packed with benefits. Backed by Japanese technology, IVO ensures that the tap water you drink is safe and fresh. It uses advanced technology such as the hollow membrane, used in dialysis to purify blood, to catch even the smallest contaminants.

In addition to its technology, IVO helps address plastic pollution, one of the largest contributors to climate change. According to Oceana, a marine protection group, two garbage trucks’ worth of plastic is dumped into the ocean every minute. This staggering amount highlights the urgent need for sustainable products like IVO.

Each IVO filter can purify up to 1,500 liters, equivalent to 79 large water jugs or 5,000 small plastic bottles. IVO simplifies life by removing the need to constantly purchase water stored in bulky containers.

Additionally, IVO is practical for everyday use. It eliminates the need to buy and carry bulky water containers. By simply attaching the filter to their faucet, users enjoy a continuous supply of clean water.

Shared commitment

“The wider availability of our products is part of our ongoing commitment to provide alternative solutions for a sustainable future,” said Donna Yan, President of IVO Philippines. “Through our partnership with Ace Hardware, we hope to empower more households and businesses to take steps in minimizing their plastic footprint,” she added.

IVO and Ace Hardware launch at the SM Megamall, September 26, 2024.

From left: Ivan Manzo- Product Manager, IVO Joan Diego- Toray; Adrian Tan- Toray; Inna Alonso- Business Development Manager, IVO; Hiroyuki Iwaki- Toray; Donna Yan- President, IVO; Shaina Magdayao- IVO Ambassador; Mon Albert- Head of In-store Marketing, Ace Hardware; Jeremy Techico- Merchandising Division Head, Ace Hardware; Ronald Roldan- Head of Marketing, Ace Hardware; Edwin Ting - SVP Operations, Ace Hardware; Nicolas Dy - Deputy General Manager, Ace Hardware

ACE Hardware shares IVO’s passion for sustainable practices, as shown by its consistent support of green initiatives over the years.

Ace Hardware recently won two awards at the Retail Asia Awards 2024 for its best practices. The company was named ‘Retailer of the Year – Philippines’ and received ‘Customer Service Initiative of the Year.’

In 2022, the Retail Asia also recognized Ace Hardware for promoting sustainable products through the “Green Finds” program. The Retail Asia Awards recognize top innovations in the region's retail industry.

Impact of partnership

The collaboration goes beyond increased market visibility. Because of Ace Hardware’s wide reach, more Filipinos can benefit from high-quality, eco-friendly filter. The more Filipinos switch to sustainable solutions, the better it is for the Earth. The partnership is also a call to action – so that other businesses may follow suit and minimize their environmental footprint.

https://enjoyingwonderfulworld.blogspot.com/2024/09/ivo-hits-over-100-ace-hardware-shelves.html

IVO hits over 100 Ace Hardware shelves

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An ace player in water purification technology is celebrating its 6th year in the business by bringing safe and eco-friendly hydration solutions to more Filipinos.

IVO is extending its market reach in Ace Hardware stores with a target of more than 100 branches nationwide by the end of the year. This means more Filipinos will have access to the advanced Japanese technology that earned certifications from the Department of Health- Food and Drug Adminstration, Japan Industrial Standards, and NSF International. While this partnership is new in terms of scale, Ace Hardware has initially carried IVO products in its eight branches.

Same goal

The partnership between IVO and Ace Hardware developed naturally, with both having a similar attitude towards sustainability. These companies have been promoting eco-friendly products for years.

Ace Hardware recently won two awards at the Retail Asia Awards 2024 for its best practices. The company was named ‘Retailer of the Year – Philippines’ and received ‘Customer Service Initiative of the Year.’

In 2022, Ace Hardware also won the ESG Initiative of the Year - Philippines for promoting sustainable products through SM Retail’s “Green Finds” program. The Retail Asia Awards recognize top innovations in the region's retail industry.

IVO benefits

Meanwhile, IVO has long offered a better way to consume water. It is more than just a faucet-mounted water purifier. IVO’s cartridge is capable of filtering up to 1,500 liters – equivalent to 5,000 small 300ml single-use plastic bottles or 79 large water jugs. By using IVO, people can reduce plastic waste, save money, and enjoy good quality water.

Aside from its environmental benefits, IVO provides clean and fresh water by utilizing a meticulous filtration process. It uses advanced technology such as the hollow membrane, used in dialysis to purify blood, to catch even the smallest contaminants.

Celebrating milestones

Since IVO products will become easier to access thanks to Ace Hardware, more people can benefit from this eco-friendly technology. Through this partnership, both companies might inspire more Filipinos to make a small change in their daily routine, which can create a big difference for the planet.

The IVO-Ace collaboration is more than just increased market visibility. Because of Ace Hardware’s wide reach, more Filipinos will benefit from high-quality, eco-friendly filters. The more Filipinos switch to sustainable solutions, the better it is for the Earth. The partnership is also a call for other businesses to follow suit and minimize their impact on the environment.

IVO and Ace Hardware will hold a launch event at the SM Megamall on September 26. Gracing the event is IVO’s ambassadress, Shaina Magdayao, who is a believer and user of the product. The event will highlight the companies’ shared goal of supporting sustainability, one filter at a time.

The beauty of purifying water right at your home and office

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Owning a purifier, directly attached to the tap, saves a family or office so many pesos a month, ensures their security from strangers, assures water quality that is of the highest purity standard and spares the home or office precious space, otherwise used for storing 5-gallon containers and operating water dispensers. Also, your drinking water would no longer have to be handled and delivered by a third party whose compliance to health and sanitation is hugely unknown.

One great advantage is that for the environment. Consumers don’t need to buy and throw away water PET bottles, thereby reducing household wastes that otherwise go to the landfills or oceans.

Water purifiers are gaining traction in the local market because of these advantages, plus the fact that there is a wide array of brands and origins to choose from.

A wholly-Japanese technology faucet-mounted water purifier—introduced two years ago in the Philippine market under the original brand name of Torayvino (produced by Toray Industries of Japan, the leader of faucet-mounted water purifiers in the highly-discriminating Japanese market)—is being re-launched in the country this April. 

The re-launch is more of a marketing strategy for the Philippine market to make the name more relatable and have an easier recall. Hence, it is being re-branded as IVO (short for Innovation and Evolution).

Important to stress here is that in just two years, Moduvi Inc., the exclusive distributor of Torayvino in the country, has earned the full trust and confidence of Toray Japan when it was allowed to change the name of Torayvino to IVO for the Philippines.

Torayvino is the dominant water purifier in the Japanese market with easily 66 percent of that market pie. Worldwide, Torayvino has already sold over 1 billion units of these water purifiers.

Toray Industries of Japan was founded in 1926 and has consolidated sales of more than 2 trillion yen and employees of over 45,000 worldwide. Its businesses are in fiber and textiles (those used by Uniqlo’s Airism and Heattech lines), plastics and chemicals, IT-related products, carbon fiber composite materials (like those used in aircrafts), environment and engineering, and life science (such as hollow fiber membrane filters used in Toray’s dialysis machines, artificial kidneys, and Torayvino water purifiers).

The 0.1 micron filtration of Torayvino, or IVO in the Philippines, ensures 99.99 percent bacteria-free water without unduly sacrificing water flow or pressure. The filter is able to remove disease causing microorganisms in water—such as Amoeba, Salmonella Typhi (Typhoid Fever), Vibrio Cholerae (Cholera), E. Coli—up to the 0.1 micron unit.

It also removes residual chlorine, harmful chemicals, bad odor, rust, sand, sediments, and other impurities.

IVO has three selections: filtered spray (for drinking); unfiltered spray (recommended for washing vegetables and dishes) and unfiltered straight (for other regular kitchen activities). The unfiltered spray also gives you 30% water savings because it has more area coverage than unfiltered straight which is perfect for washing your dishes.

IVO filters are easy to install (no plumbing required) and eco-friendly (no electricity needed).

Moduvi’s General Manager Donna Yan said the company is bringing IVO to North America and other Asian countries.

Yan said Moduvi will continue in aggressively promoting IVO filtration systems in condominiums, where space is limited and water delivery can be time-consuming and troublesome. This is apart from its marketing tie-up with O Shopping (TV) and outlets of True Value and All Home.

A filtration unit costs P1,980 with a cartridge that has a capacity of 1,500 liters or about 79 pieces of 5- gallon containers. A typical family of 3 to 5, with an average consumption of 15L per day, can use the filter for three months.

IVO, the purest, cleanest water on tap

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Water is necessary for the survival of all living organisms on Earth, an integral part of many ecosystems that support us and a myriad of other species. Water is a precious substance that meets our physical needs. 

Having safe and pure drinking water start at home. To ensure the safety of our family, an ultimate water purifier can give us the freshest, purest water handily from our faucet.

Here's IVO -  gives you the freshest, purest water handily from your faucet.

IVO easily makes available to you the cleanest, purest water with the turn of the tap.

Thirsty. This word is much used in the current cultural zeitgeist to express a deep and bottomless desire for pretty much anything.

IVO, with its sleek design as well as superior technology will not just make you “thirsty”, it will deliciously quench it.

We’ve been conditioned to buy our water for such a long time that the concept of drinking water straight from the tap is practically revolutionary, not to mention liberating. IVO makes this possible and hands the control of your drinking water back to you. 

IVO is made in Japan and comes from the makers of Torayvino, the number one faucet mounted water purifier brand in Japan. Torayvino has a long history featuring sophisticated, superior filtering technology which has made them the number one brand in Japan since they launched the faucet-mounted water purifier in 1986. They pioneered the world’s first faucet mount type water purifier using hollow fiber membrane filters in 1988 and now have an overwhelming 66 percent market share among faucet-mounted filtration systems in Japan. Their name is synonymous with pure.

In the Philippines, Torayvino is IVO, the WORD in water innovation and evolution. IVO gives you the freshest, purest water handily from your faucet. IVO removes 99.99% of the bacteria in your tap water but retains the calcium, magnesium, and other minerals essential to your body. We’ve all had issues from the water from our taps being over-chlorinated or cloudy or having issues from the main supply. IVO removes all the unnecessary components from tap providing water that is not only safe but delicious.

Here in the Philippines, we have no shortage of water sellers that tout their products as pure and crystal clear, but the fact is a vast majority are not registered with the Department of Health or are compliant with government regulations. The consumer often has no idea how often their filters are changed, and if they adhere to the standard of changing the various components such as the UV and carbon filters regularly.

It is ideal for all homes and establishments, but the convenience it can give people who live in high rises cannot be overemphasized. This means not having to lug your water jugs up flights of stairs and elevators or not needing to constantly have your water delivered.

The ubiquitous 5-gallon blue water jugs or transparent ones that fit in a water cooler that most water companies use not only monopolize much needed space in households and condos, they are decidedly not BPA free. BPA, which stands for Bisphenol-A, a chemical compound linked to cancer and birth defects, that leaches into the liquid that it contains. When you look at the canister of the IVO filter, you wonder how such a compact gadget can pack a lot of purifying power, but bigger isn’t always better. Water purifying companies might have these large filters because of the large volume that has to pass through those filters is for commercial quantities. What many people don’t realize is that those things are often for show. The rocks and paper you see in some commercial water filter stations don’t really filter water as effectively and may even harbor bacteria. 

IVO’s hip design fits seamlessly with any faucet, and the white and silver colors will fit any kitchen interior. IVO makes the push towards healthy lifestyles easier. People are ditching sodas and high-sugar drinks for freshly pressed juices and water. You could say that fruit infused water is the new soda. This makes it even more imperative that your water is the best and purest it could possibly be. Hydration is the new sexy. 

IVO also helps the planet. There is a large ecological impact to filling your own recyclable water bottle. Everyday millions of plastic water bottles are dumped into oceans and landfills contributing to environmental waste. It is estimated that the world consumes a million bottles per minute, 91% of which are not recycled which is a staggering amount (source: Euromonitor). 

Do-gooding has never been this refreshing nor this reasonably priced. IVO is not only easy to use, it’s a lot more economical in the long run than the average P35 per 5-gallon water. A basic IVO unit costs P1,980. The refill filter costs 1,380 and can filter 1,500 liters of water on average. This depends on the condition of the water as well. Hard water will mean you will have to replace your filter earlier than if it comes from the city’s water treatment facilities. It’s easy to tell when it’s time to replace the filter because the water won’t flow as efficiently, but as long as there is water coming out of the filter, the water remains 99.99% bacteria-free. 

IVO Water Purifier fits most faucets, and there is a lever where it can be easily switched to unfiltered water for when you’re only washing the dishes or your hands. The unfiltered water pressure is an ultrafine spray, with 0.4 mm diameter provides soft feeling to your skin, splashes less water and creates the proper water volume for washing dishes, which means IVO is still eco-friendly even when you’re not using the filtered water mode. In fact, the unfiltered spray mode gives you 30% water savings because it has more coverage than water flowing straight from an unfiltered faucet. 

The Philippines or Moduvi, Inc., a Philippine based company, has exclusive rights to IVO, with the Japanese parent company Toray, allowing its distribution to other countries. 

Only three letters separate you from better access to health and life quality. The purest and cleanest water flows easily with IVO.