IVO and Ace Hardware step up sustainability efforts

Tweet

A leading name in water purification and a popular retail brand are renewing their commitment to a sustainable future by rolling out more eco-friendly water filters nationwide.

 Shaina Magdayao,  IVO’s ambassadress

IVO is expanding its availability to more than 100 Ace Hardware stores by the end of the year. This new partnership seeks to offer a simple and effective way to use less plastic.

What IVO offers

Good things really do come in small packages, like a water filter. IVO may be tiny, but it is packed with benefits. Backed by Japanese technology, IVO ensures that the tap water you drink is safe and fresh. It uses advanced technology such as the hollow membrane, used in dialysis to purify blood, to catch even the smallest contaminants.

In addition to its technology, IVO helps address plastic pollution, one of the largest contributors to climate change. According to Oceana, a marine protection group, two garbage trucks’ worth of plastic is dumped into the ocean every minute. This staggering amount highlights the urgent need for sustainable products like IVO.

Each IVO filter can purify up to 1,500 liters, equivalent to 79 large water jugs or 5,000 small plastic bottles. IVO simplifies life by removing the need to constantly purchase water stored in bulky containers.

Additionally, IVO is practical for everyday use. It eliminates the need to buy and carry bulky water containers. By simply attaching the filter to their faucet, users enjoy a continuous supply of clean water.

Shared commitment

“The wider availability of our products is part of our ongoing commitment to provide alternative solutions for a sustainable future,” said Donna Yan, President of IVO Philippines. “Through our partnership with Ace Hardware, we hope to empower more households and businesses to take steps in minimizing their plastic footprint,” she added.

IVO and Ace Hardware launch at the SM Megamall, September 26, 2024.

From left: Ivan Manzo- Product Manager, IVO Joan Diego- Toray; Adrian Tan- Toray; Inna Alonso- Business Development Manager, IVO; Hiroyuki Iwaki- Toray; Donna Yan- President, IVO; Shaina Magdayao- IVO Ambassador; Mon Albert- Head of In-store Marketing, Ace Hardware; Jeremy Techico- Merchandising Division Head, Ace Hardware; Ronald Roldan- Head of Marketing, Ace Hardware; Edwin Ting - SVP Operations, Ace Hardware; Nicolas Dy - Deputy General Manager, Ace Hardware

ACE Hardware shares IVO’s passion for sustainable practices, as shown by its consistent support of green initiatives over the years.

Ace Hardware recently won two awards at the Retail Asia Awards 2024 for its best practices. The company was named ‘Retailer of the Year – Philippines’ and received ‘Customer Service Initiative of the Year.’

In 2022, the Retail Asia also recognized Ace Hardware for promoting sustainable products through the “Green Finds” program. The Retail Asia Awards recognize top innovations in the region's retail industry.

Impact of partnership

The collaboration goes beyond increased market visibility. Because of Ace Hardware’s wide reach, more Filipinos can benefit from high-quality, eco-friendly filter. The more Filipinos switch to sustainable solutions, the better it is for the Earth. The partnership is also a call to action – so that other businesses may follow suit and minimize their environmental footprint.

https://enjoyingwonderfulworld.blogspot.com/2024/09/ivo-hits-over-100-ace-hardware-shelves.html

IVO hits over 100 Ace Hardware shelves

Tweet

An ace player in water purification technology is celebrating its 6th year in the business by bringing safe and eco-friendly hydration solutions to more Filipinos.

IVO is extending its market reach in Ace Hardware stores with a target of more than 100 branches nationwide by the end of the year. This means more Filipinos will have access to the advanced Japanese technology that earned certifications from the Department of Health- Food and Drug Adminstration, Japan Industrial Standards, and NSF International. While this partnership is new in terms of scale, Ace Hardware has initially carried IVO products in its eight branches.

Same goal

The partnership between IVO and Ace Hardware developed naturally, with both having a similar attitude towards sustainability. These companies have been promoting eco-friendly products for years.

Ace Hardware recently won two awards at the Retail Asia Awards 2024 for its best practices. The company was named ‘Retailer of the Year – Philippines’ and received ‘Customer Service Initiative of the Year.’

In 2022, Ace Hardware also won the ESG Initiative of the Year - Philippines for promoting sustainable products through SM Retail’s “Green Finds” program. The Retail Asia Awards recognize top innovations in the region's retail industry.

IVO benefits

Meanwhile, IVO has long offered a better way to consume water. It is more than just a faucet-mounted water purifier. IVO’s cartridge is capable of filtering up to 1,500 liters – equivalent to 5,000 small 300ml single-use plastic bottles or 79 large water jugs. By using IVO, people can reduce plastic waste, save money, and enjoy good quality water.

Aside from its environmental benefits, IVO provides clean and fresh water by utilizing a meticulous filtration process. It uses advanced technology such as the hollow membrane, used in dialysis to purify blood, to catch even the smallest contaminants.

Celebrating milestones

Since IVO products will become easier to access thanks to Ace Hardware, more people can benefit from this eco-friendly technology. Through this partnership, both companies might inspire more Filipinos to make a small change in their daily routine, which can create a big difference for the planet.

The IVO-Ace collaboration is more than just increased market visibility. Because of Ace Hardware’s wide reach, more Filipinos will benefit from high-quality, eco-friendly filters. The more Filipinos switch to sustainable solutions, the better it is for the Earth. The partnership is also a call for other businesses to follow suit and minimize their impact on the environment.

IVO and Ace Hardware will hold a launch event at the SM Megamall on September 26. Gracing the event is IVO’s ambassadress, Shaina Magdayao, who is a believer and user of the product. The event will highlight the companies’ shared goal of supporting sustainability, one filter at a time.