Pocky ‘Snap Out and Play’ Transforms a Local Playground to encourage Outdoor Play and Pinoy Games

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When was the last time you visited your local playground? Ever since we gained access to digital entertainment and education, there has been less active play among kids and families. Even if they tried, many public areas dedicated to play are poorly maintained. So, if outside is unsafe, and there is an abundance of entertainment at their fingertips, it’s no wonder families prefer their children to stay indoors.

As playgrounds lose children, we lose a bit of our culture. Some of our favorite Filipino games were invented in streets and local parks. As less and less kids play outside to teach games like Luksong Tinik, Palo Sebo, or Tumbang Preso, we could eventually lose some classic Pinoy games altogether.

Pocky, the snack brand dedicated to sharing happiness, is bringing back play to our local playgrounds. The brand wants to encourage kids to “snap out of their digital worlds” and experience the happiness associated with slides, swings, and rich Pinoy activities such as Luksong Tinik and Arnis.

In an effort to do that, they cleaned and redesigned a public park to become a safe and fun play area for families nearby.

Playground in Del Pan before renovations (left) compared to after renovations (right)

The play area in Delpan St., San Nicolas, Metro Manila, like many parks and playgrounds in the Philippines, was unkempt and unsafe for kids to play in. So in cooperation with the barangay LGU, the brand unveiled its first “Snap Out and Play” playground. The playground was redesigned around a “Pocky” theme, with equipment reflecting the iconic Pocky box and its range of colorful flavors.

Redesigned Pocky-themed playground bordered by fence poles painted to look like the iconic snack.

Classic Pinoy games and activities are now available for kids to pick up and learn with a delicious Pocky twist. The kids of Delpan, Manila can now carry on the tradition of fun games like Pick-up Sticks, Tumbang Preso, Palo Sebo, Arnis, and Luksong Tinik.

Wall repainted to showcase classic Pinoy games “Pukpok Palayok” and “Tiyakad”

The brand hopes to inspire other communities to use and take care of their play areas like the playground in Delpan.

Are you excited to Snap Out and Play? Head over to Delpan St., San Nicolas, Metro Manila, where the playground is open to be enjoyed by kids and families of all kinds.

For more information, FOLLOW @glico_ph on Instagram.

Official Facebook https://www.facebook.com/PockyPhilippines

Official Instagram https://www.instagram.com/glico_ph/

Official TikTok https://www.tiktok.com/@glico_pr_ph

Glico Brand Store (Shopalyst) https://shop-ph-glico.com/brandstore/glico

Glico Asia Pacific website https://www.glico.com/sg/

When Love Blooms Between Two Cultures

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Japanese brand Almond Koka collaborates with Auro Chocolate for a Valentine's pop-up café in MITSUKOSHI BGC

Love transcends borders especially when two share the same passion. The same is true for Japan’s most-loved almond milk brand, Glico’s Almond Koka and award-winning Filipino tree-to-bar chocolate brand Auro Chocolate – who both share the same passion for championing culinary diversity. That’s when love blooms.

This Valentine’s season, the two teamed up to create ORINASU CAFÉ, a special pop-up cafe that marries together Japanese and Filipino cultures through lovingly handcrafted drinks and treats. Located at MITSUKOSHI BGC, ORINASU CAFÉ will add more sweetness to the season from February 1 to February 19, 2024.

Japan’s No. 1 and the Philippines’ Finest

From the makers of the globally loved brand, Pocky, Glico’s Almond Koka is Japan’s best-selling almond milk brand, known for its superior quality taste–all thanks to the company’s relentless pursuit of quality and Japanese technology. Yet another signature work of Glico’s finesse at blending great taste with nutrition, Almond Koka offers a richer and stronger nutty flavor because of the emulsifying method of adding honey and almond oil to ground almond paste.

Collaborating with Japan’s Almond Koka is the Philippines’ premier chocolate brand, Auro Chocolate. The chocolate company carved its path to the global chocolate scene by earning prestigious awards at esteemed international chocolate competitions. For this new concept, Auro Chocolate prides itself in working with MITSUKOSHI FRESH in selecting only the finest Japanese ingredients – such as Matcha, Hojicha and Miso – to be used in crafting the menu. And in line with Auro’s meticulous, innovative, and time-tested know-how, this collaboration with Almond Koka brings out the best in Filipino & Japanese epicurean cultures.

ORINASU CAFÉ

Japanese for 'weave’, ORINASU is exactly what the pop-up cafe symbolizes: the weaving of two cultures through the harmonious fusion of Almond Koka’s and Auro’s product versatility–as seen with the cafe’s limited-edition line of “Choc Au Lait” vegan-friendly drinks and snacks.

Gracing the menu is the fascinating drink that is the Miso Salted Caramel! This luscious vegan-friendly white chocolate drink combined with Maruhide’s top-quality Miso, Auro’s Salted Caramel and Almond Koka - our take on Salted Caramel with a Japanese Twist. Served with a generous heap of White Chocolate shavings.

Hojicha is just pure bliss in a cup. Enjoy the comforting flavors of Auro’s creamy white chocolate, infused with Ikeda Senchado’s top-quality Hojicha, complemented by the richness of Almond Koka.

If you haven’t found “the one” yet, maybe the next drink could be your perfect matcha. ORINASU’s vegan-friendly white chocolate matcha hits the spot with its perfect balance of sweet and earthy. The Ikeda Senchado matcha creation provides that familiar grassy notes, blended with a sweet, velvety finish from Almond Koka.

If you’re looking for something bold, then you’ll surely love the luscious Dark Choc. This drink is incredibly rich yet smooth because of the combined decadence of Auro Dark Chocolate and Almond Koka.

Completing the menu is the Dark Chocolate Stuffed with Strawberries French Toast. Each bite is a delightful burst of Auro dark chocolate filling, tarty strawberry jam with the goodness of Almond Koka. Every treat from ORINASU CAFÉ is brought to you by Almond Koka and Auro Chocolate. For more information, FOLLOW @glico_ph and @aurochocolate on INSTAGRAM.

Official Facebook https://www.facebook.com/PockyPhilippines

Official Instagram https://www.instagram.com/glico_ph/

Official TikTok https://www.tiktok.com/@glico_pr_ph

Glico Brand Store (Shopalyst) https://shop-ph-glico.com/brandstore/glico

Glico Asia Pacific website https://www.glico.com/sg/

Pocky day 11.11 - Take the Pocky Heart-to-Heart TikTok Challenge and tap into the joy of gift-giving

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Glico Philippines, Inc. is celebrating Pocky day (11.11) this November 11, 2022 with a new TikTok challenge that combines the Filipino culture of gift-giving with a cute Pocky[1] trend popularized in Japan. The Pocky Heart-to-Heart TikTok Challenge is perfect for those looking to showcase their love to the ones they hold dearest.

Every year since, Glico celebrates Pocky day globally on 11.11, because this popular Japanese snack that everyone loves looks like the number “1”

Pocky Happiness Flavour for winners

The tradition of giving gifts or pasalubong to loved ones is an integral part of the Filipino culture; this generosity and thoughtfulness are traits that perfectly resonate with Pocky’s brand philosophy of sharing happiness with everyone. This is why Pocky has chosen to celebrate their biggest day of the year, 11.11, with a gift-giving challenge for everyone in the Philippines to show their utmost love to those closest to them in the upcoming festive season.

If you have someone you want to show your love and appreciation to, here‘s how you can join the Pocky Heart-to-Heart TikTok Challenge:

Create a heart with Pocky boxes — Using at least two Pocky boxes, put your creativity and skills to work, and shape them into a heart. You can even decorate the Pocky heart with ribbons, flowers or anything else that adds to the love you put into the gift.

Give your Pocky heart to a loved one — With your valid TikTok account, take a video of you giving your Pocky Heart to someone you want to show your appreciation for. Make sure to share your happiness with us by telling us why you’re giving this person the Pocky Heart.

Share your love to the world! — Post the video on TikTok with the hashtag #PockyHearttoHeart!

Whether it’s a partner, an old friend, a teacher or your grandparents, there is bound to be someone dear to show your love to. Take the Pocky Heart-to-Heart TikTok Challenge and showcase your love in a Heart-to-Heart “Tok” with your loved ones. If you post the best entry, you’ll win a cash prize and a special limited-edition gift pack with “Pocky Happiness Flavour”!

You can complete the challenge in the comfort of your home, in a fancy venue of your choice, or at one of our Pocky day event booths coming soon to a space near you! Follow the Pocky Philippines Facebook and Glico Philippines Instagram to find out the locations of these events as they open up.

■ Communication

Official Facebook　https://www.facebook.com/PockyPhilippines

Official Instagram　https://www.instagram.com/glico_ph/

Glico Brand Store (Shopalyst) https://shop-ph-glico.com/brandstore/glico

Glico Asia Pacific website https://www.glico.com/sg/

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About Glico

On February 11, 2022, the Glico Group celebrated the 100th year of its founding. In 1922, Glico’s nutritious Glico caramel in its distinctive red box first hit the shelves of a department store. Headquartered in Japan, Glico has since expanded into Asia Pacific, European, and North American markets with the aspiration to stay true to its founding spirit of enhancing people’s health through food.

Led by its well-loved confectionary brands such as Pocky, Pretz, and Pejoy, Glico has now expanded its portfolio* to include ice cream products, baby formula, milk products, desserts, food ingredients, and raw materials for cosmetic and health products. Its health and wellness offerings such as the SUNAO range of zero sucrose, low carbohydrate food products and Almond Koka almond milk are gaining popularity outside of Japan after becoming a hit in its domestic market.

https://www.glico.com/global/

About Pocky

Since its launch in Japan in 1966, Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society. The new Pocky range was launched in the Philippines on June 8 in 2022 to suit the changing consumption scene and purchasing behavior in Southeast Asia. With growing health consciousness, more and more consumers are looking for healthier choices and more guilt-free products. In line with such willing, we added fiber into the pretzel of Pocky which offers more health benefits. We also added wholewheat into the pretzel which gives it a lighter and crispier texture. The rich and smooth chocolate gives the right balance of sweetness while enhancing the unique aroma of the chocolate flavors by adjusting the ratio of cream to biscuit.

About Pocky day

Pocky day was established in 2016 as a day to encourage people to start sharing happiness. November 11 was chosen because the Pocky biscuit stick resembles the number “1”. It was first organized on November 11 in 1999, the eleventh year of the Japanese Heisei era: 11/11/11. It is an official day recognized by the Japan Anniversary Association[2].

We hope that Pocky day will not only become the day to think of and appreciate the important people in your life, but also a day to take action and make them happy.

[1] “Pocky” is a trademark of Ezaki Glico Co., Ltd.

[2] https://cp.pocky.jp/pp1111/en/