TOYCON 2016 & Pop Life FanXperience

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The Philippine Toys, Hobbies and Collectibles Convention, or TOYCON as it’s more widely-known, is Asia’s longest running convention for collectibles, toys, anime, comics, cosplay, gaming and anything and everything related to hobbies and collections. The convention has been ongoing since 2002 so it is now on its 15th year of thrilling fans and aficionados alike. It is, simply put, the biggest pop culture event in the country. 

Being a milestone year, the TOYCON reaches new heights as it readies itself to be the first international multi-genre entertainment and hobbies convention based in the Philippines. Held annually in June every year, it has grown in scale and popularity since its humble beginnings and is now regarded as the one of the most anticipated and visited events in the country, with event-goers filling the venue to capacity with close to 40,000 people attending.

TOYCON 2016 & Pop Life FanXperience 

After 14 conventions, TOYCON Philippines is proud to announce its partnership with Pop Life Entertainment to create the ultimate FanXperience for the Filipino pop-culture fans!

ToyCon 2016 + Pop Life FanXperience will be the biggest celebration of all things associated with pop-culture such as toys, games, movies, cosplay, anime and collectibles. 

FanXperience is the offshoot event of the Salt Lake City Comic Con, the 3rd largest comic convention in the United States with over 125,000 in attendance. Through its global partnership with Pop Life Entertainment, ToyCon 2016 will be the staging-ground of the "ultimate FanXperience for their international fan base with exclusive show merchandise, exhibitions, international cosplay competition COSFANX, celebrity appearances ” ”and much more.

The exhibits will feature some of the world’s biggest brands in entertainment with such licensed properties as Marvel, DC, Game of Thrones, Star Wars, Cartoon Network, UFC, Peanuts, Nickelodeon and the NBA to name a few. It will also highlight gaming brands such as Capcom, Namco and DOTA 2.

The ToyCon 2016 + Pop Life FanXperience will give ToyCon fans up close and personal FanXperiences with their favorite pop culture icons. These FanXperiences will feature big name local and international celebrity guests from movies, television, music, comics, gaming and anime. Stay tuned for exciting announcements on who will be our featured line-up of guests for the inaugural ToyCon 2016 + Pop Life FanXperience!

June 10 to12, 2016 

SMX Convention Center Halls 1-4 

Mall of Asia Complex, Pasay City

Event highlights include:

1. Stan Lee Excelsior! Exhibit

2. Pop Life Exhibit - exhibit of the newest Funko Pop toy releases, including one of the most anticipated lines, Suicide Squad, the new Cosplay line and possibly prototypes of the new Encantadia line of Funko Pop toys 

3. CosFanX – The biggest and newest international Cosplay competition which pits the best cosplayers in Asia against each other in country eliminations, country finals and regional finals. Top prize in the local finals is P50,000 cash and the chance to represent the country in the championships in Thailand 

4. Suicide Squad Movie Exhibit – Warner Brothers Pictures exhibit of DC Comics newest cinematic blockbuster coming in July 

5. Voltes V Exhibit – It’s Voltes V 40th Anniversary and this exhibit is highlighted by a 20-foot statue of the iconic robot and various memorabilia from the creators of the hit anime series of the 70s and 80s

6. TOYCON Toy Club Gallery – The biggest toy collectors’ exhibit ever assembled under one roof featuring top toy brands, Kotobukiya, Enesco, Bandai, Hero Cross, Hasbro, Mattel, Hot Toys and Lego. This exhibit makes ToyCon one of the most photographed events in the country.

7. FanX Celebrity photo-ops and autograph-signing - fans meet and greet with the international guests during interactive stage panel interviews, one-on-one photo booths and autograph-signing 

8. Artists Alley and custom artwork - fans meet their favorite local and international guest artists for custom sketches, signing and art critiquing 

9. Multi-media entertainment – Interactive booths from top gaming companies, Capcom, Namco and DOTA 2 and also from top subscription video on demand company, iFlix 

10. The biggest dealer floor of around 240 merchants of various pop-culture merchandise, comics, accessories, cosplay merchandise, toys and collectibles

FanXperience International Celebrity Guests

Kristian Nairn, actor and musician, known for his portrayal as Hodor from Game of Thrones 

Mario Maurer – Thai pop-star, actor, model and brand endorser. Also known locally for various film projects with local celebrities 

Bronson Pelletier and Kiowa Gordon – Members of the werewolves pack in the Twilight saga: New Moon, Eclipse and Breaking Dawn movie. 

Frankie J – R&B/Pop Singer songwriter known for his hits Top 40 hits “Obsession”, “How T Deal” and “That Girl” 

Dean Cain – best known as Clark Kent/Superman in the 90’s series Lois & Clark and now portrays Jeremiah Danvers in the hit new TV show, Supergirl

Daniel Logan – New Zealand actor best known for his portrayal as young Boba Fett in Star Wars Attack of the Clones 

(More celebrities to be confirmed in the coming weeks)

The event is organized by the Asian Comics, Toys & Hobbies Collective Inc. and Pop Life Entertainment

For details contact: 

ToyconPh@gmail.com

toyconmarketing@gmail.com

Cholo Mallillin (Marketing Head) – 0917-8248176 

Vic Yap (Head of Operations) – 0906-5067616

Azrael Coladilla (Digital Content Manager) – 09087568622 

For event details go to:

www.toyconph.com

www.facebook.com/ToyConPh

PAW Patrol's Meet & Greet at SM Mall of Asia on April 29 & 30

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Ready for Action with PAW Patrol  at the SM Mall of Asia Music Hall.

For a minimum single of accumulated receipt purchase worth P500.00 of ANY Paw Patrol merchandise from April 1-30 at the event venue, SM MOA Toy Kingdom and SM MOA Toy Kingdom Express, you'll get ONE (1) ACCESS PASS (1 Adult & 1 Child) to join in the PAW Patrol.

Schedule for the PAW Patrol's Meet & Greet at SM Mall of Asia 

April 29 - Friday

3:00PM to 3:30PM

5:00PM to 5:30PM

April 30 - Saturday

11:30AM to 12:00NN

3:30PM to 4:00PM

5:30PM to 6:00PM

Sarah Geronimo, Elmo Magalona and JK Labajo at the Jollibee mall show to celebrate #8-7000, the country’s first nationwide delivery hotline

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Jollibee holds star-studded  “Isang Number Para sa Pinas” mall show to celebrate the launch of the fast food chain’s nationwide delivery hotline, #8-7000. The event, held at the SM Mall of Asia Music Hall, was headlined by three of today’s most popular stars—Sarah Geronimo, Elmo Magalona and JK Labajo.

JK Labajo, Sarah Geronimo and Elmo Magalona

Jollibee’s latest TVC with Sarah, Elmo and JK promoting the country’s first centralized hashtag hotline, indulged the crowd with their respective performances. Afterwards, they joined to do a three-piece performance of the catchy #8-7000 jingle.

“Isang Number Para sa Pinas” further emphasized the efficiency of the Jollibee Express Delivery service, with the introduction of the hashtag hotline, by selecting random attendees to try it out. These volunteers dialed in #8-7000 on stage and requested for their favorite langhap-sarap meals, which arrived within the 30-minute guarantee.

The hashtag hotline #8-7000 can be accessed through PLDT's nationwide network, as well as Smart, TNT, and Sun Cellular networks. According to PLDT’s First Vice President and Head of PLDT ALPHA Enterprise Jovy Hernandez, they are very grateful that Jollibee Foods Corporation decided to centralize their entire delivery hotline system through the PLDT #MyNumber solution.

“The solution is seen as a great way to help Jollibee Foods Corporation drive more sales, further build its brand, and enhance the overall customer experience,” added Hernandez.

“We want Jollibee’s langhap-sarap offerings to be easily accessible to every Filipino whenever and wherever they are in the country. That’s why we are always introducing innovations to our delivery service to provide the best customer experience. And the centralization of the hotline number, powered by PLDT’s #MyNumber service, will make this easier and faster for every Filipino,” said Jollibee Vice-President and National Business Channels Head Manjie Yap.

The Jollibee Express Delivery Hotline, #8-7000, can now be used nationwide. Filipinos in Luzon, Visayas and Mindanao can get their favorite Jollibee treats in an easy-to-remember number combination. With over 300 delivery stores nationwide, great-tasting Jollibee favorites are guaranteed to reach people within 30 minutes.

The Biggest Lights and Music Show at the SM Mall of Asia

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#Emotions by #UnitedKingdom's #Pyrotex

Photo: Myrns Roman

Enjoying the wonderful world with the colour burst of fireworks. Pyromusical symbolizes enthusiasm and exhilaration, and this year's biggest lights and music show presents "emotion. At the seaside of SM Mall of Asia, a great location to watch the 2016 fireworks as you are right in the heart of the action, you’ll get to enjoy the display of fireworks with excitement.

The Philippines longest running and the only Pyromusical Competition is finally back and just like the previous years, World-class fireworks display will be showcased by various participants from all over the globe.

For its 7th year at the SM Mall of Asia, the Philippine International Pyromusical Competition is is an even bigger and better show than ever! 

Twelve countries will display their awe- inspiring fireworks performances in a shower of lights amid a symphony of sounds.

This year’s much-awaited pyrotechnics event held every Saturday, 7:30 pm at the Seaside Boulevard, SM Mall of Asia.

Started February 13, with the Philippine Platinum Fireworks team showcasing their skills together with Luso Pirotecnia from Portugal.

Last February 20, it was Parente Fireworks from Italy against Pyrotex Fireworkx LTD from United Kingdom.

Parente fireworks from #Italy

Here are some videos and photos taken during the Parente Fireworks from Italy against Pyrotex Fireworkx LTD from United Kingdom:

Photo: Myrns Roman

Photo: Myrns Roman

Photo: Myrns Roman

Photo: Myrns Roman

The Atlas Pyrovision from USA and Royal Firework from the Netherlands show off their skyline expertise on February 27.

Steffes-ollig Feuerwerk from Germany and Royal Pyrotechnie from Canada will light up the beautiful Manila Bay on March 5, followed by Skylighter Fireworkx from Australia and Polaris Fireworks from China on March 12. The not-to-be-missed big bang happens on March 19, with Brezac Artefices from France and another exhibition from the Platinum Fireworks, Inc. from Philippines.

This year, special live performances by top artists and bands add to the excitement of the festivities! Jinky Vidal jam onstage on February 13.

Last February 20, Hale and Morisette unleashed heartfelt songs and powerful vocals.

Morissette Amon at the ‪#‎MOAPyro2016‬ ‪#‎7thPyroMusicalCompetition‬ held at the SM Mall of Asia

On the 27th, it’s Sarah Lahbati’s turn, together with Brownman Revival. Enjoy the smooth vocals of MYMP on March 5 and Side A on March 12. The finale on March 19 includes soaring performances by the UST Symphony Orchestra and the one and only pop princess Sarah Geronimo.

There will also be a photo contest on who best capture the spirit of the celebrations. Details will be posted on the SM Mall of Asia social media sites.

As the last year, 2015 Philippine International Pyro-Musical Competitiont, he Royal Pyrotechnie of Canada won the first price beating Pyrotex Fireworx Ltd. of United Kingdom. Who do you think will bring home the first price this year? This years competing countries include the USA, Canada, Germany, China, Portugal, Italy, United Kingdom, The Netherlands, Australia, and France. 

The fireworks displays and live musical entertainment are best enjoyed from the Seaside Boulevard at SM by the Bay.

Tickets are priced at P1, 500 for VIP (including dinner), P600 for VIP, P300 for Gold, and P100 for silver. Tickets are available at any SM Ticket outlets and SM Mall of Asia.

The 2016 Philippine International Pyro-Musical Competition is in partnership with Platinum Fireworks Inc. co-presented by Close Up and SMDC, with special thanks to Department of Tourism, City of Pasay, Philippine Reclamation Authority, Microtel Mall of Asia and our online media partner When in Manila.

For more information about the event, visit the SM Mall of Asia official Facebook, Instagram and Twitter accounts

Bumper to Bumper XI holds successful car show event at SM MOA Concert Grounds

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(Manila, Philippines) — Bumper to Bumper, the longest-running car show and automotive lifestyle event, happened on December 5 and 6 at the SM Mall of Asia Concert Grounds. Now on its 11th year, the multi-event happening featured the biggest production setup in any car show in Asia. 

"Filipinos love car shows because we can relate to the cars we see. It is always a delight for us to see so many nice cars in one place. You can always see the excitement in people's eyes when they are in a car show and you also know deep inside that they feel inspired—that one day, they will also have these upgrades or these kind of rides in their garage," mused Jonathan Chio, CEO of Ladder Events Production. 

Since 2005, Bumper to Bumper (B2B) has been bringing the car show not only to Manila but to 10 key cities, including Baguio, Batangas, Cebu, Davao, General Santos, Iloilo, Laguna, La Union, Pampanga, and Pangasinan. It is the only local car show known to do so, in its pursuit to bring the best of the best automotive mods across the Philippines.

Chio furthered, "Bumper to Bumper Car Show is like a theme park of sorts, a theme park for car enthusiasts. We have a wide array of vehicles on display, we have full blown entertainment to fill in your time, and we have unique activities all the time during the event."

The event usually attracts a crowd of 70,000 car enthusiasts and spectators. This year promised to be bigger and better. Activities included a two-division (Pro and Street category) car show competition, off-road vehicle display competition, engine roar competition, drive-in movie, dance showdown, concert, and Sneaker Fever Manila for those who love kicks. 

"There are so many things B2B has done to our market. A lot of shops that does not have big budgets for bigger shows were known to have started in our car shows. We have given work opportunities to our car show models. Our event has served as a playground for aspiring photographers and bloggers. But more importantly, a lot of long lasting-friendships were born in our events," said Chio. 

Exciting events to look forward to in 2016 include the B2B Car Show Sinulog in January; "Hot Import Nights V Manila” to be held at Metro Tent, Metrowalk on April 23 and 24; “Hot Import Nights Davao” to be held at The Peak in Davao City; and the first-ever Race Wars Unlimited Philippines.

Bumper to Bumper XI was presented by B2BCarshow.com, Total Excellium, PenserQ Multimedia Company, Repsol Motor Oils, No Fear Apparel, Task Us, SM Mall of Asia, and Chevrolet Philippines, among others. 

(For more information, visit https://www.facebook.com/b2bcarshow/.)

Bumper to Bumper XI on Dec. 5-6 at the SM MOA Concert Grounds

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"Filipinos love car shows because we can relate to the cars we see. It is always a delight for us to see so many nice cars in one place. You can always see the excitement in people's eyes when they are in a car show and you also know deep inside that they feel inspired—that one day, they will also have these upgrades or these kind of rides in their garage," muses Jonathan Chio, CEO of Ladder Events Production.

Bumper to Bumper, the longest-running car show and automotive lifestyle event, is once again happening on December 5 and 6 at the SM Mall of Asia Concert Grounds. 

Now on its 11th year, the multi-event happening features the biggest production setup in any car show in Asia. 

Since 2005, Bumper to Bumper (B2B) has been bringing the car show not only to Manila but to 10 key cities, including Baguio, Batangas, Cebu, Davao, General Santos, Iloilo, Laguna, La Union, Pampanga, and Pangasinan. It is the only local car show known to do so, in its pursuit to bring the best of the best automotive mods across the Philippines.

Jonathan Chio, CEO of Ladder Events Production

"Bumper to Bumper Car Show is like a theme park of sorts, a theme park for car enthusiasts. We have a wide array of vehicles on display, we have full blown entertainment to fill in your time, and we have unique activities all the time during the event," says  Chio.

The event usually attracts a crowd of 70,000 car enthusiasts and spectators. This year promises to be bigger and better. Activities include a two-division (Pro and Street category) car show competition, off-road vehicle display competition, engine roar competition, drive-in movie, dance showdown, concert, and Sneaker Fever Manila for those who love kicks. 

Chio shared : "There are so many things B2B has done to our market. A lot of shops that does not have big budgets for bigger shows were known to have started in our car shows. We have given work opportunities to our car show models. Our event has served as a playground for aspiring photographers and bloggers. But more importantly, a lot of long lasting-friendships were born in our events." 

Exciting events to look forward to in 2016 include the B2B Car Show Sinulog in January; "Hot Import Nights V Manila” to be held at Metro Tent, Metrowalk on April 23 and 24; “Hot Import Nights Davao” to be held at The Peak in Davao City; and the first-ever Race Wars Unlimited Philippines.

Bumper to Bumper XI is presented by B2BCarshow.com, Total Excellium, PenserQ Multimedia Company, Repsol Motor Oils, No Fear Apparel, Task Us, SM Mall of Asia, and Chevrolet Philippines, among others. 

(For more information, visit https://www.facebook.com/b2bcarshow/.)

“Bricks Click: Creating the New Marketplace”: Traditional and digital retail trends discussed in SM’s first Partnership Summit

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With the market’s adaptation to digital shopping, traditional retail businesses find it important to keep with the consumer’s growing needs and demands for shopping experience beyond the brick-and-mortar concept. 

SM Supermalls used this big idea for its first Partnership Summit titled “Bricks Click: Creating the New Marketplace” to create a venue for deeper discussion among retailers and business partners. The summit was held at the SMX Convention Center of the Mall of Asia Complex.

SM Supermalls President Annie Garcia and Senior Vice-President for Operations Steven Tan together with panelists (second from left) Margot Torres, Executive Vice President, McDonald’s Philippines; Hiebert Dimagiba, Head of Mobile & IT Business, Samsung Philippines; Aitor Gomez Maguregui, Head of New Business Sales, Google Philippines; and Mark Gamboa, Director of Marketing, Max’s Group.

The summit aimed to inspire and motivate players in the retail industry, local and regional, through knowledge sharing and market updates from distinguished experts in the field. During the summit, discussions centered around the impact of social media on businesses; ways to elevate customer experience, and strengthening customer satisfaction.

Esteemed guest speakers included entrepreneur and inspirational speaker Francis Kong, Disney Institute Regional Business Development Manager Wing-Hoe Tan, and Samsung Electronics Vice-President for Online David Kang. Panel discussions further elaborated the topics, with executives and veterans of known companies such as Samsung, Max’s, McDonald’s and Google contributing their insights and business experiences.

Francis Kong

In his presentation, Kong explained that a business should learn to utilize social media and technology not to compete with the traditional way of retail, but to enhance and further develop its reach. Technology, according to Kong, is not the competitor of traditional retail, but its complement.

Entrepreneur and inspirational speaker Francis Kong talked about creating new and meaningful experiences for the customer with the cohesive use of social media with traditional retail.

“Co-existence between analog and click technology can never replace human involvement,” Kong added.

Tan stressed in his speech that positive results and customer delight root from company culture, from how they treat their customers to how they treat their own employees.

Wing-Hoe Tan

A playful moment from Disney Institute’s Wing-Hoe Tan, his session discussing about ensuring delightful service and maintaining good company culture.

“An organization must cultivate the same internal customer service within their employees, gauged with the same intentionality as how they do with their external ones. It is not written on any handbook; rather, it is already imbibed in the employees’ hearts and minds to provide exceptional service,” Tan said.

Kang ended the sessions with his emphasis on how technology heavily influences consumers’ decisions, but in the end, the brick-and-mortar shops are still their preferred way of shopping for their desired products.

David Kang

Samsung Electronics Vice-President for Online David Kang delves deeper into his talk about the cohesive existence of technology and traditional retail to bring another level to the customer’s shopping experience.

There were 1,000 participants who attended the summit, hailing from businesses in the Philippines and abroad, all pioneers and heads of SM’s valued tenant companies.

The partnership summit is one of SM’s projects in line with celebrating its 30th year in the retail industry. SM currently has 55 malls nationwide.​

UNIQLO special collections - DISNEY Magic for All, Ines De La Fressange, and LEMAIRE at selected large stores

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Shop UNIQLO for the latest collection for women, men, kids and babies. Clothing with innovation and real value, engineered to enhance your life every day.

UNIQLO offers its special collection only in its large stores in Metro Manila – SM Megamall, SM North Edsa, SM Aura and SM Mall of Asia. These branches have the widest and most complete selection of apparels for women, men, kids and babies. 

The stores carry limited-edition pieces from international brands and designer collaborations such as DISNEY Magic for All, Ines De La Fressange, and UNIQLO’s most recent partnership with French fashion designer Christophe Lemaire.

UNIQLO and LEMAIRE 

The UNIQLO and LEMAIRE collection represents products that embody the LifeWear concept – simple made better – that is shared by both brands. Every item combines elegance with moderate relaxation and comfort, for modern and advanced wardrobe mainstays.

The much-anticipated collaboration showcases UNIQLO’s high quality materials at a perfect price. Sophisticated yet accessible, it offers a timeless color palette of greens, navies, whites, and reds. The men’s and women’s collections will be available in SM Megamall and SM Aura, two out of UNIQLO’s four large stores starting October 2 until the end of Fall Winter 2015. 

UNIQLO and Ines De La Fressange Paris

In 2013, former fashion model and muse of designer Karl Lagerfeld, Ines De La Fressange re-launched her own brand, INES DE LA FRESSANGE PARIS, a luxury lifestyle brand that includes a wide range of products to create a truly Parisian style, from ready-to-wear apparel to interior decorations.

Forward to 2015, Ines combined her interest in UNIQLO’s LifeWear with her unique sense of style, based on refined feminine beauty and authentic quality. The UNIQLO and INES DE LA FRESSANGE 2015 Collection Fall and Winter Collaboration employs wool and other natural fabrics in a variety of styles and colors. Ines’ jackets for this season retain traditional tailoring, while offering the modern comforts that women want. 

Disney MAGIC FOR ALL Collection 

The MAGIC FOR ALL 2015 Fall Winter collection offers a wide range of products from Ultra-Light Down, fleece, flannel shirts, and UTs, to plush toys, umbrellas, room slippers and more. The collection features Walt Disney’s beloved characters such as Mickey Mouse and Minnie Mouse, as well as popular characters from Star Wars, Disney Pixar, Toy Story, Marvel’s Avengers and Frozen. 

Concert : Lifehouse Live in Manila

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Catch another remarkable and heartfelt performance and fall in love once again with Lifehouse. The series of hits of this group captured the pulse of the Filipino’s love for love songs. Though Lifehouse songs are radio friendly rock songs, their kind of music centers on love, losing someone, faith, life and survival. It is not surprising that this American rock band was able to maintain a solid fan base in this country.

With their first hit single “Hanging by A Moment”, the band was catapulted into commercial recognition. Followed by “You and Me” from their self-titled album “Lifehouse.” and strings of hits followed through these years.

Songs in their earlier albums also talks about faith and believing, which also added to their allure as Christian music. Their lyrics it “Take Me Away”, “Everything” and “Breathing” may be interpreted as an ode to God but their words were not imposing, it’s sweet, sentimental and moving. Their strength lies in their ability to effectively speak of feelings, without sounding force. This songwriting style gave them the edge over other alternative rock bands.

Since then, Lifehouse has released 7 albums. The latest “Out of the Wasteland” (released May 2015) was what Jason Wade referred to as “returning to our roots.” Even music critic Stephen Thomas Erlewine described it as an “immaculately constructed record, easing between insistent midtempo anthems and power ballads...” and Christian Media Cross Rhythm’s Philip Laing describing it as “overall an impressive return to form by the mainstream stalwarts.” Stalwarts, what an apt description for a band that can deliver so much emotion and meaning in their music.

Whatever It Takes, Lifehouse is one of the most played artists in the history of Hot AC with over 1.4 billion Pandora Plays to date.

Lifehouse is composed of Jason Wade in rhythmn guitar and vocals, Ben Carey in lead guitar, Rich Woolstenhulme Jr on drums and Bryce Soderberg on bass guitar.

Generating rave reviews on Ticketmaster for all their live concerts, one can’t help but be excited once again, see the band in action. Lifehouse brought the house down before and now they are coming back to a bigger stage at Mall of Asia Arena on the 8th of October, 2015 as brought to you by CCA Live Productions and Midas.

Set aside those YouTube videos and grab your coats and concert tickets! No heavy rains and extreme heat can stop this now, Lifehouse is coming!

World of DC Comics: Manila joins Cities Around the Globe to Break the World Record

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The World of DC Comics campaign in Manila offers fans a series of events that they can participate in with their families and fellow DC enthusiasts.

Pacific Licensing Studio (PLS) unveils the World of DC Comics campaign, a year-long program consisting of events, merchandising and promotions for 2015. 

The program includes a 3-day event highlighting the World of DC Comics in Television, Movies, Comic Books, Video Games and Animation. Warner Bros. Consumer Products (WBCP) and PLS worked closely with main retailer, the SM Store, local licensing partners and sponsors to offer exclusive merchandise, promotional support and others to bring fans this exciting campaign in Manila. 

This April, fans are invited to enjoy two major events which are the DC Comics Super Hero World Record event and the DC Comics All-Star Fun Run.

The DC Comics Super Hero World Record event is set to achieve a world record for the largest gathering of people dressed as DC Comics Super Heroes on April 18, 2015 at the SM North Edsa, The Block Atrium. Manila will be joining 12 cities around the globe in an attempt to break the record within 24 hours. Aside from the DC Comics Super Hero World Record event, fans can enjoy exhibits, interactive games and activities on April 17 to 19, 2015 at the SM North Edsa, The Block Atrium and Cyberzone. World of DC Comics exclusive merchandise from SM Youth and the SM Store will also be available at the said event. 

To increase the hype leading to the DC Comics Super Hero World Record event, SM Supermalls and Cyberzone will have a series of DC Comics pocket Cosplay competitions every weekend starting March 27 and ending April 12, 2015. The Top three (3) winners in each location will walk away with a cash prize and will compete at the finale event on April 18, 2015 for a chance to win the Grand Prize. 

To participate in the DC Comics Super Hero World Record Event, fans must dress from head-to-toe as an instantly recognized Super Hero that has been featured in a DC Comics published book, television program or film. Both homemade costumes as well as official costumes from licensees and official event retail partners will be considered as long as they are a full representation of the Super Hero and are as close to the original DC Comics’ Super Hero’s costume as possible. The world record will be set once fans gather in the assigned area and stay there for a full five minutes to be counted in the record. 

In addition, an All-Star Fun Run will also be happening on April 18, 2015 at 4:00 am at the SM by the Bay, SM Mall of Asia. Fans can run with the World’s Greatest Heroes and receive a limited edition Justice League Race Kit. 

The run consists of three categories: 3k-, 5k- and 10k-runs. 

For more information about the events, visit https://on.fb.me/1HyMMkZ,http://worldofdcph.com/ and #DCWorldRecord and #WorldofDC_PH.

8th World Autism Awareness Day celebration with the Theme: Employment: The Autism Advantage

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The 8th World Autism Awareness Day celebrations and Light-It-Up Blue Ceremony held last Monday, April 6, 2015 at the Music Hall of SM Mall of Asia, Pasay City. SM Cares Program on Disability Affairs, in partnership with Autism Hearts Philippines, host the local observance of the event with the Theme: Employment: The Autism Advantage.

The event inform the public of the importance of World Autism Awareness Day and employers of the prospects of hiring more individuals with autism.

SM Cares Program Director for Disability Affairs Bien C. Mateo, and  Fashion Designer and Textile Technologist Anthony Cruz Legarda, express that the program focused on the advantages of hiring young people with autism.

Every year, autism organizations around the globe celebrate World Autism Awareness Day to create better understanding of the lives of people with autism and their families.

Autism Hearts Foundation Director Ms. Solinda Bautista and National Council on Disability Affairs Executive Director Ms. Carmen Zubiaga, expresses hope and optimism that with continued work on informing the public about autism and the potentials of people with autism.

The 8th World Autism Awareness celebration hopes for job prospects for people with autism  and more opportunities would open up for them.

As affirmation of the relevance of this event, the UN estimates that more than 80% of adults with autism remain unemployed despite their potential. 

“Research suggests that employers are missing out on abilities that that people on the autism spectrum have in greater abundance than ‘neurotypical’ workers do – such as, heightened abilities in pattern recognition and logical reasoning, as well as a greater attention to detail,” it stated.

The hurdles that need to be overcome to unleash this potential include: a shortage of vocational training, inadequate support with job placement, and pervasive discrimination.

The event hosted by news anchor TJ Manotoc, also feature the Filipino Fashion Arts Autism Benefit, where designs by four children with autism will be brought to life in a fashion show by Filipino-American designer Anthony Legarda.

(https://instagram.com/msmyrnz/)

Two of the country’s most notable designers, Anna India Legaspi and Anthony Cruz Legarda took time to teach and guide selected number of young people with autism to paint on piña cloth.  Their finish products will then be exhibited via the Filipino Fashion Arts Autism Benefit Project for the whole world to see.

Present during the event were four of the five individuals selected to perform the task led by Best Buddies ambassador and Unilab Employee Vico Cham, Nick Huang, Ralph Sy and Nina Bantoto (she was not able to attend the program).

After a parade at the Mall of Asia compound, the event culminates at the Globe, where we're join by other countries in “lighting it up blue” in honor of every individual and family affected by autism.

A project made possible through the Autism Hearts Foundation in cooperation with the Unilab Foundation.

The United Nations General Assembly unanimously declared 2 April as World Autism Awareness Day (A/RES/62/139) to highlight the need to help improve the quality of life of children and adults, who are affected by autism, so they can lead full and meaningful lives.

Photos: Arts Travel Magazine