Superbod Movement goes beyond the stage: Century Tuna kicks off ‘Superbod Life’ Community

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On its 20th anniversary, the Century Tuna Superbod legacy expands beyond the runway and into the real world. This milestone reinforces a fitness movement that continues to empower every Filipino to confidently unleash their "Superbod Era" in a supportive, no-judgment environment. Rather than shifting gears, this evolution brings to the forefront what Century Tuna has long championed: that being a Superbod is an accessible, daily lifestyle meant for everyone.

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Move super, fuel super, and live super with top-tier fitness and nutrition advice

& real-life inspiration for all

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This vision recently ignited a massive advocacy with the launch of the first Superbod Era Strava Challenge, rallying over 58,000 Filipinos of all ages, abilities, and backgrounds. The overwhelming response to this digital challenge showed that Filipinos are more than ready to take part in the community Century Tuna has long been working to build—a welcoming online space where everyone, regardless of where they are on their fitness journey, can connect, support each other, and celebrate their progress together.

To kick off this initiative, Century Tuna held its first Superbod Life community run in partnership with Megaworld, demonstrating how a supportive community, both online and offline, can empower individuals at every stage of their Superbod path. Joining the run were Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, inviting Filipinos everywhere to be a part of this collective space and unleash their best fitness eras.

Welcome to Your Fitness Era: Join the Superbod Life Community

The Century Tuna Superbod Life Community is a dedicated safe space where members can get all-access to uncomplicated, top-tier advice on fitness and nutrition, real-life inspiration, and practical tips designed for everyone. Whether you are a starter taking Day 1 or a restarter ready to take your fitness journey one day at a time, this platform offers a 100% support, zero-pressure environment.

More than achieving a singular fitness goal, being a Superbod is a sustainable way of life. That is why the community is built around a holistic, easy-to-follow framework: Move Super, Fuel Super, and Live Super.

Through Move Super, members unlock real-life advice through Q&A sessions with fitness experts, practical workouts that make consistency achievable for any lifestyle, and exciting on-ground meet-ups where they can break a sweat and share encouragement with one another.

Fuel Super simplifies nutrition with easy-to-follow guidance like 5-minute meal ideas, clever snack swaps, and practical preparation tips that fit seamlessly into even the busiest schedules.

Meanwhile, Live Super focuses on sustainable wellness habits and overall well-being, proving that a healthy lifestyle is built in the small, everyday choices. More than anything, it is a space where you can experience true transformation simply by being surrounded by real people who are navigating the exact same journey right alongside you.

Built for Real People, Real Journeys

“We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated—like it is something only a few can access and pull off,” shared Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “The Superbod Life community was built to change that perspective. It is a safe space where members can learn and be inspired by peers going on the same journey and from experts who can guide them toward their health goals. At Century Tuna, we truly believe that everyone has the potential to reach their ‘Superbod Era’—they just need the right place to start.”

“This community is exactly what Filipinos need in their fitness journey, and I am blessed to be part of something this big,” shared Century Tuna Brand Ambassador Atasha Muhlach. “What makes Superbod Life so special is that inspiration doesn’t just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you’ll meet in the community.”

Fueling the Long Run

As Century Tuna welcomes Filipinos into their "Superbod Era," the brand highlights proper nutrition as a vital pillar of fitness. Achieving one’s goals requires the right balance of protein, vitamins, and minerals, which is exactly what Century Tuna delivers in its products.

Those sprinting into their fitness journey can also find premium convenience with the latest ready-to-eat tuna and rice meal in a can, the Century Tuna Super Bowl, packed with protein, Vitamin B3, and Omega-3 DHA to fuel the body on the go.

“I finally have a nutritious meal I can take anywhere to my runs or gym sessions,” said actor and host Emilio Daez. “With the Century Tuna Super Bowl, it’s a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can.”

Century Tuna also recently announced the official on-ground casting call for Superbods 2026. Aspiring participants can pre-register at https://bit.ly/2026-superbods-pre-registration, or head on to Space at One Ayala, Makati City, on June 27–28, 2026, from 9 AM to 5 PM.

Join the Superbod Life Community by visiting https://www.facebook.com/groups/superbod.life or by scanning the QR code below. Watch out for exciting giveaways and events happening this month for the Superbod Life community!

For more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

DOH-FDA CFRR Permit No. 1787 s. 2025

By Runners for Runners: HUAWEI WATCH GT Runner 2, Developed with King of Marathon Eliud Kipchoge, Now Available for PHP 19,999

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HUAWEI redefines how runners train and perform with the HUAWEI WATCH GT Runner 2, the lightest and most accurate titanium smartwatch in its class. The device was co-developed with King of Marathon Eliud Kipchoge, the first and only human to have covered a marathon distance in under two hours.

Long advocate for running as a universal pursuit, his “No Human Is Limited” ethos reflects a belief that running belongs to everyone, not just elite athletes, regardless of pace or distance. The HUAWEI WATCH GT Runner 2 was powered by this idea, bringing elite-level training intelligence into the everyday routines of both recreational and competitive runners.

“What made me collaborate with HUAWEI is that we have the same values. I can believe in creating movement in this world. If you move, you become healthy, and that's the real core. I want to make this world a running world through movement,” said the marathon legend. “Together—myself and HUAWEI—we are trying to package this movement for every citizen in the world.”

Powered by Kipchoge’s Experience, Built for Every Runner

Working with the DSM-Firmenich, Kipchoge’s running team, HUAWEI translated elite training insights into the HUAWEI WATCH GT Runner 2 through more precise, real-time metrics.

Workout data is captured at one-second intervals, enabling finer analysis and quicker adjustments. Running power, refined with input from Kipchoge’s team, goes beyond heart rate to measure actual mechanical output. It offers a clearer view of effort, efficiency, and form when paired with cadence and stride data.

The device puts equal importance on how that data is delivered. Key metrics like pace, effort, and split deviations are surfaced in real time, turning the watch into a pacing companion rather than a passive tracker.

With the HUAWEI WATCH GT Runner 2, accuracy remains central. The watch combines a 3D floating antenna system with dual-band satellite support across major global systems to improve signal stability in dense or obstructed environments.

When signals drop, an industry-first AI-assisted XDR positioning system uses motion data to maintain consistent tracking. This ensures precise and uninterrupted records of pace and distance. That precision feeds into the Intelligent Marathon Mode, which integrates pacing, environmental data, and physiological inputs to guide runners through race conditions.

Turning Running Data Into a Smart, On-Wrist Coach

The HUAWEI GT Runner 2 extends beyond tracking into recovery and training guidance. By analyzing heart rate variability, sleep, and training load, it recommends rest and intensity adjustments, helping runners avoid overtraining and sustain progress.

Kipchoge’s career has shown that progress is built on consistency and control. This collaboration attempts to bring that same discipline to the wrist, turning elite insight into something any runner can use, one stride at a time.

“Not everyone can access the best coaches in the world, but we are lucky to have HUAWEI—with the best people who have run marathons, 5k, 10k, and 21k—to coach you. Free of charge. All you need is the HUAWEI WATCH GT Runner 2,” he expressed.

Experience the Lightest, Most Accurate Titanium Smartwatch Today

The HUAWEI WATCH GT Runner 2 is now available for PHP 19,999. From April 24 to May 31, early buyers will receive a bundle of exclusives, including a PHP 2,000 trade-in token (redeemable in-store), an in-box fluoroelastomer strap (PHP 1,999), a HUAWEI FreeArc audio wearable (PHP 4,999), and a three-month HUAWEI Health+ membership (PHP 387). The bundle also includes a one-year extended warranty and two years of accidental damage protection (PHP 3,999).

From April 24, online shoppers can also claim a PHP 2,500 voucher via the HUAWEI Online Store, or a PHP 1,000 voucher through Shopee, Lazada, and TikTok Shop, available while supplies last.

Visit your nearest HUAWEI Experience Store or HUAWEI’s official website and social media pages to learn more.

Running for a Greener Future: The GCash Eco Run plants over 76,000 trees through the support of Green Heroes and Partners

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First ever GCash Eco Run gathers 12,000 Eco Runners and sustainability partners to take collective action for mangrove reforestation in the Negros region

 

Runners gather at the starting line of the first-ever GCash Eco Run, taking strides for sustainability and mangrove restoration–planting over 76,000 trees in the Negros region

The time, effort, and dedication needed to train for a race or marathon make crossing the finish line so rewarding for many runners. In the same way, creating a greener, more sustainable future requires the same level of collective commitment.

(Left to right) Content Creators Reyn Bautista, Reuel Morales and Baileys Acot join the first-ever GCash Eco Run

Nuvali Run Club members joined the 10KM race of the GCash Eco Run

More than just a race, the first-ever GCash Eco Run turned the streets of Ayala Avenue, Makati, into an eco-movement. Over 12,000 eco-runners laced up their shoes—not just to set personal records but to make a lasting impact on the environment. With the support of its event sponsors and sustainability partners, this milestone initiative has already planted 76,000 trees across 11 hectares in the Negros region.

GCash Eco Run’s interactive booths by advocacy and sustainability partners, promoting sustainable practices and adopting an eco-conscious lifestyle

A Race That Goes Beyond the Finish Line

In support of the South Negros Reforestation Initiative, a long-standing partnership between Silliman University and GCash, each sign-up to the GCash Eco Run contributed to the planting of a grey stilted mangrove tree in Negros Occidental. GCash doubled their commitment by pledging an additional tree for every participant. This means that the runners alone contributed 24,000 new trees.

Grey stilted mangroves play a vital role in environmental conservation as they mitigate the impacts of extreme weather and sequester carbon while providing habitats for marine life. As a result, mangrove forests are some of the most effective natural ecosystems for carbon storage today, making them a crucial asset in the fight against climate change.

In line with its commitment to using tech for good, the GCash Eco Run served as a platform to raise awareness on sustainable living, bringing together partner organizations and eco-conscious brands to share their advocacies and inspire collective action.

Organizations championing various sustainability advocacies joined, such as Berdeng Kalaw, which collects paper and metal for recycling; Caritas Manila, which turns clothing donations into funds for scholars; Zolo, which resells and recycles e-waste; and Aling Tindera, which gathers plastic waste for recycling.

Attendees also explored products from the partner eco-merchants such as Cut the Craft, Bukid ni Bogs, Wonderhome Naturals, Eco Shift, and Commune. They also got their GCash VISA cards from 100% recycled plastic.

GCash makes it easy for partners to drive positive change by bridging them to Silliman University, turning commitments into real action. With the support of 8 companies working together for a greener future, a total of 52,000 trees will be planted in Negros on top of the 24,000 trees from the eco runners.

Continue Taking Steps for the Environment with GForest

GCash continues to make sustainable living easier and more accessible for every Filipino. Through GForest, every transaction on the GCash app, such as cashing in, sending money, paying bills, buying load, or even taking 20,000 steps a day, earns green energy points, which users can redeem to plant virtual trees and contribute to a greener future.

Together with various partner organizations, GCash transforms these into actual trees, planted in key areas around the country, demonstrating how GForest serves as a Tech for Good platform.

“Much like how GForest turns virtual trees into actual ones, the GCash Eco Run brings together our community of Green Heroes, driven by a shared purpose to create real-world impact—one step, one tree, and one action at a time," said CJ Alegre, GCash Head of Sustainability.

The biggest digital eco-movement is now even bigger. Every step, every action, and every tree planted brings us closer to a greener future. Be a green hero today and sign up by tapping GForest on your GCash app dashboard.

The GCash Eco Run is supported by corporate partners who also pledged trees, such as IKEA Philippines, Globe AT HOME, Pay & Go, and eTap Solutions. This effort strengthens Silliman University mangrove reforestation efforts.