The next big thing
WASHABLE PAPER – sounds like an oxymoron, right? But it does exist, and it’s now conveniently available in the Philippines.
Five years ago, an Italian family-run business called “Le Sorelle” (The Sisters) from Montecatini in Tuscany, Italy, came up with the novel idea to add products made of washable paper to their existing line. Marco Marconi, the head of the family toyed with this idea having had an extensive background in leather and women’s footwear. After coming across a material called cellulose fiber, he spent years researching and experimenting on how this material could be used later on.
As such, he eventually discovered “washable paper” through the use of virgin cellulose fiber. Like leather, this fiber can be stretched and tanned to withstand washing and daily use. The resulting material is something that looks and feels like leather but is much lighter and can also be washed and folded easily.
The beginning of something great
Because of this, the Uashmama brand was born, delivering products that are 100 percent made in Italy by local artisans. They then chose the name Uashmama for their signature line of products made with washable paper – “uash” because this paper is washable and “mama” as a fitting tribute to the family’s matriarch.
Starting with traditional bread bags, the Uashmama brand slowly gained a following in their community, with restaurants in the neighborhood becoming their first big clients. Soon after, customers at these restaurants started to take notice of the unique “paper bags” and demand for the products eventually grew.
By and by, Uashmama has extended its product range to offering home, table, and fashion lines, with its iconic paper bag remaining to be its bestselling item not just in Italy, but in the different countries that it is now available in.
Aside from its physical stores in Italy and in Australia, Uashmama has also developed a presence online, attracting more buyers through its official online shops http://www.uashmama.com" www.uashmama.com and www.uashmama.com.au.
Unique and stylish, another reason why people love Uashmama is that it’s also proud to be eco friendly. The virgin cellulose fiber used is made from cultivation and not deforestation. They use vegetable dye to color the fiber and mimosa vegetable extract for tanning the leather components as opposed to chrome tanning. Equally admirable is their support for their community as they also wholeheartedly promote local artisans and provide decent employment in the town of Montecatini.
Through the years, demand for washable paper has grown significantly, prompting several brands to come out with products similar to Uashmama’s. In spite of this, the brand has remained to be the leader for washable paper products. Aside from being the pioneer in this niche market, its products’ quality continues to be superior compared to other brands.
Use it your way
Described to be “used for anything and everything” and “looks great anywhere”, fans of the Uashamama brand are happy to use it as a storage solution for their home, plant pot covers, bread bags, containers for fruits and vegetables, kitchen utensils, bathroom accessories, make-up brushes, towels, magazines, blankets, the list can go on and on. It really depends on your needs and imagination on how you want to utilize this cool, new product.
In addition to being a great product for the home, Uashmama also has a chic line of handbags and backpacks that are perfect for those who like modern designs that are also highly functional. Great for work, school, or travel, everyone can find a Uashmama bag that’s perfect for them.
Meant to support a greater amount of weight, expect Uashmama products to be infinitely more durable than the average paper bag. The company takes great strides to research and develop ways to constantly improve on their products.
To maintain its quality, it is advisable to handwash Uashmama products – unroll it, then wash it with warm water, using a mild soap or detergent, then dry flat. Uashmama products with brighter colors should be washed separately.
Uashamama bags can last for a long time (some say up to 10 years given the right care) and can be used in a variety of ways. However, it is important to note that while they are washable, Uashmama products are not waterproof – when exposed to rain, water marks may form on them, especially on the lighter colors. These can be easily cleaned with a sponge and a bit of mild soap and water.
Stylish, practical, safe, and eco-friendly – what more can you ask for? As consumers are becoming more discerning about the products that they buy for themselves and for their loved ones, a brand like Uashmama is definitely a godsend. It boasts form, function and so much more.
Uashmama products are available online through www.uash-it.com. It is exclusively distributed in the Philippines by INEXPH Inc.
You may also request for the catalog by emailing info@inexph.com or inquiring directly through their Instagram account @uashmama_ph.
