February 18, 2025

From Heartwarming Stories to Digital Innovation: Jollibee Shines at the 60th Anvil Awards


Jollibee, the Philippines’ number one fast food chain, proudly celebrates another milestone as it bagged four Silver Anvil Awards at the 60th Anvil Awards Gabi ng Parangal held at the Fiesta Pavilion of The Manila Hotel.

Recognized for its excellence in public relations programs and tools, Jollibee continues to demonstrate its commitment to delivering meaningful, impactful, and culturally resonant campaigns that bring constant joy to Filipinos.

The Winning Campaigns
1. Jollibee JoyZone

PR Tools – Multimedia category, Silver Anvil

The Jollibee JoyZone initiative set a new standard for immersive brand engagement as it transformed customers’ smiles into store purchase discounts. Initially placed in a high-traffic mall store and eventually rolled out into more stores during the holidays, JoyZone cleverly used augmented reality (AR) to create meaningful digital interactions that also embody Jollibee’s fun and playful spirit.

2. Share the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024

PR Programs – Best Use of Social Media, Silver Anvil

Featuring real stories from real people resonated well with audiences, as the My Kwentong Valentine’s Day films titled “30 Dates” and “To Love Again” got recognized for how they sparked meaningful conversations about the complexities of relationships and the joy that love brings. By leveraging the power of social media, the films achieved immense reach, garnering millions of views and generating heartfelt engagements that solidified its place as a Valentine’s Day tradition for Filipinos.

3. Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024

PR Programs – Best User of Social Media, Silver Anvil 
Titled “Nanay ng Bayan,” this heartwarming film celebrated the unconditional love and selflessness of all mothers and mother-figures. The emotional storytelling that paid tribute to all kinds of mothers not only resonated with audiences nationwide, but also encouraged them to share their own stories of maternal love. The campaign achieved significant social media engagement, demonstrating how authentic and touching narratives can create a lasting impact.

4. Jollibee’s Generation Joy Fixed Creators Program

PR Programs – Best User of Influencer Marketing, Silver Anvil 
This groundbreaking initiative tapped into the power of 20 top-tier content creators from lifestyle, food, and entertainment sectors to reach a wider audience. By empowering creators with creative freedom, the collaborative content outputs embodied authentic storytelling while ensuring alignment with Jollibee’s messaging. The initiative’s success lies in its ability to foster genuine connections between the brand and its target market, using creativity and innovation to communicate and amplify its messages of joy.
“These recognitions at the Anvil Awards are further proof of Jollibee’s continued commitment to create campaigns and initiatives that not only celebrate Filipino culture, but also touch lives and bring people together,” said Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines. “From heartfelt and authentic content to innovative on-ground activations, each of these campaigns reflects our dedication to spreading joy and meaningful engagement with our customers.”

Dubbed the “Oscars” of Philippine public relations, the Anvil Awards honor outstanding PR programs, tools, and practitioners in the country. The awards are organized annually by the Public Relations Society of the Philippines (PRSP), celebrating campaigns that set benchmarks in excellence and creativity.

From the emotional resonance of My Kwentong Jollibee to the digital innovation embodied by JoyZone and Generation Joy, Jollibee’s award-winning campaigns reflect its ability to blend tradition with modernity, touching hearts through timeless stories and cutting-edge strategies.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

February 17, 2025

POTEN-CEE’S 50TH-anniversary Campaign Bags Silver at the 60th Anvil Awards

PascualLab Clinches First Anvil From the PR Society of the Philippines


As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward.


#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives.

For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria. It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil.

According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.”

This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.


Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity. We always go forward, true to our 50th-anniversary mantra.”

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores.

https://www.lazada.com.ph/shop/pascuallab/?path=index.htm

Digido, PalawanPay strengthen access to fair credit through landmark strategic partnership

The agreement sees the integration of the digital lending platform’s services inside the digital wallet of the Palawan Group of Companies, enabling its customers to take a Digido loan at their own convenience.

Digido announces that it has signed a memorandum of agreement with PalawanPay, the digital wallet of Palawan Group of Companies.

The partnership sees the integration of the digital lending platform’s services inside the PalawanPay application, enabling its customers to take a Digido loan.

PalawanPay users can utilize their Digido loans for digital transactions and QR Ph-accepting merchants, as well as being able to conveniently repay their loans through their account.

Customized advertisements from Digido will be rolled out in the Palawan Group of Companies’ vast network of Palawan Pawnshop branches as a result of the agreement.

Digido offers fair loans up to PHP 6,000 for first-time borrowers, along with a standard Personal Loan up to PHP 25,000 for repeat clients.

PalawanPay has successfully solidified its position as one of the fastest-growing digital wallet apps in the Philippines, delighting over 20 million users.

Commenting on the partnership, Digido Finance Corp. president Aleksei Kosenko said: “This landmark partnership reflects the synergy of both companies’ products and our aligned goal in promoting financial inclusion through access to safe and trusted digital financial services. We are incredibly excited to embark on this endeavor with PalawanPay and are looking forward to serving more Filipinos with our credit services.”

PalawanPay president and CEO Third Librea added: “Anchored in PGC's thrust to foster financial inclusion among Filipinos, we at PalawanPay are very keen to kick off this partnership with Digido. I can't wait to see more of our kababayan enjoy reliable digital financial services."

Services under the Digido platform are financed by Digido Finance Corp. with SEC Registration No. 202003056 and Certificate of Authority No. 1272.

Digido’s trusted services have been lauded by the Global Retail Banking Innovation Awards, International Finance Awards, World Business Outlook Awards, International Business Magazine Awards, Pan Finance Awards, The Global Economics Awards, the Global Banking & Finance Review and the Global Financial Market Review. 

Alsons Dev Formalizes Support for DCWD’s Watershed Management Program

Alsons Development and Investment Corporation (Alsons Dev) formalized its partnership with the Davao City Water District (DCWD) for the Adopt-A-Site project through a Memorandum of Agreement signing held on February 13, 2025, at the Alsons Dev Poblacion Market Central Sales Showroom.


L-R: DCWD Environment and Watershed Protection Division Manager Anji Laura A. Grecia-Lorona, DCWD Community Relations and External Affairs Department Manager Jovana Cresta T. Duhaylungsod, DCWD General Manager Mildred G. Aviles, CPA, DM-HRM, Alsons Dev Vice President & General Manager Eric de la Costa, Alsons Dev Corporate Communications Manager Margarita Rey-Gross, and Alcantara Foundation Executive Director Ryan Vidanes formalize their partnership through a Memorandum of Agreement signing, signifying Alsons Dev's commitment to adopt a five-hectare area in the Mt. Tipolog-Tamugan Watershed.

Leading the signing were Alsons Dev Vice President & General Manager Eric de la Costa, Alsons Dev Corporate Communications Manager Margarita Rey-Gross, DCWD General Manager Mildred G. Aviles, CPA, DM-HRM, DCWD Community Relations and External Affairs Department Manager Jovana Cresta T. Duhaylungsod, DCWD Environment and Watershed Protection Division Manager Anji Laura A. Grecia-Lorona and Ryan Vidanes, Executive Director of the Alcantara Foundation, the CSR arm of the Alcantara Group;

Through this partnership, Alsons Dev will adopt and rehabilitate five hectares of land in the Mt. Tipolog-Tamugan Watershed as part of DCWD’s Integrated Watershed Management Program. This initiative supports the protection of this critical water source through sustained reforestation and maintenance efforts over the next five years.

The Adopt-A-Site project encourages stakeholder involvement in watershed conservation, ensuring a sustainable water supply for future generations. Alsons Dev's participation highlights the company’s long-term commitment to environmental stewardship and sustainable development.

Alsons Dev is a leading property developer in Davao, committed to creating sustainable and vibrant communities. For more information about Alsons Dev, visit https://alsonsdev.com/.

February 16, 2025

Landco Lifestyle Ventures takes over management of Camp John Hay and The Manor

Landco Pacific Corporation, a subsidiary of Metro Pacific Investment Corporation with Chairman Mr. Manuel V. Pangilinan, assigns Landco Lifestyle Ventures (LLV) as interim management of The Manor and Forest Lodge at Camp John Hay (CJH), including the CAP-John Hay Trade and Cultural Center in Baguio City.

LLV undertakes this to assist the Bases Conversion and Development Authority (BCDA) in transitioning the properties to a new private partner once they are ready to be awarded for long-term lease and management arrangements.

LLV is the rebranded hospitality management arm of the highly sought-after leisure facilities and unique accommodations of Landcos master planned Resorts Estates 15-hectare Casobe (Calatagan South Beach) and 23-hectare Club Laiya in Batangas. The iconic beachfront condotels The Spinnaker and The Nautilus, respectively, rising in these resort estates will also be managed by LLV for unit owners signing up in the rental pool.

With LLV’s distinctive hospitality and leisure offerings, Landco Pacific, renowned for pioneering premium landscapes for more than three decades, strengthens its commitment to deliver outstanding new lifestyle products and experiences that revolutionize resort living.

Hospitality Expertise and Remarkable Leadership

“It’s a thrill to lead the exceptional team of Landco Lifestyle Ventures. The heart for hospitality will continue to be at the core of each of the tourist destination where we operate from Baguio to Batangas. Our commitment to genuine service will be the ideal match to the unique spirit, culture and attractions that each location offers. We look forward to growing the excellent experiences for Landco Pacific investors and unit owners, and guests, through giving them access to distinctive and diverse leisure amenities and accommodations in key tourist spots in the country,” stated Patrick “Pato” C. Gregorio, head for hospitality and Lifestyle Ventures of LLV, previously serving as Landco Pacific’s senior consultant for hospitality and tourism.

Gregorio has an extensive leadership in hospitality, tourism and sports for decades. As head of LLV, he expands his role as the lead for operations of CJH legacy hotels, and continues to helm the management of the rebranded Millennial Resorts Corporation and the condotels in the Landco Resort Estates.

His ability to thrive in varied environments: from management of luxury and premium hotels and tourist attractions to overseeing of Philippine sports in the local and international arena, showcases his adaptability and flexibility as a leader and promise to infuse a fresh perspective into the vibrant leisure and tourism destinations of the country.

His appointment comes at a significant time as LLV continues to set the standard for exceptional guest experiences in key destinations in the country. Known for his dynamic leadership style and deep understanding of hospitality, Gregorio is well-positioned to lead LLV into a new chapter for Landco Pacific.

Gregorio started out in the tourism sector, having been the youngest general manager of the Manila Hotel and was president of the Waterfront Hotels and Resorts and was recognized as one of the Ten Outstanding Young Men (TOYM) awardee for tourism in 2003. He is a graduate of the University of the Philippines with a degree in Tourism, where he graduated cum laude.

Gregorio also has long been involved in Philippine sports, having previously headed the sports marketing arm of Smart Communications Inc.; and served as chairman of the PBA during its 40th season, head of Samahang Basketbol ng Pilipinas (SBP), president of the Philippine Rowing Association, and played a key role in 2024 Paris Olympic Games as one of the heads of the Philippine delegation that has successfully produced two outstanding Olympians.

Five-star Hotel, Distinctive Accommodations, Trade and Cultural Center in Baguio

For a relaxing family adventure, a romantic retreat, a perfect spot for digital nomads to work in the clouds or for special events and conferences, the five-star hotel, lodge and trade and cultural center in Camp John Hay, managed by LLV, are exceptional choices in the country’s summer capital.

Once a rest and recreation facility for American soldiers, Camp John Hay’s expansive complex has evolved into one of Pine City’s top attractions, offering a perfect mix of nature, adventure, and relaxation.

Thrill-seekers can head to the Treetop Adventure activity center, where they’ll find exciting rides like the Superman zipline, Tree Drop, and Canopy Ride. If guests prefer a more leisurely pace, they can explore the Butterfly Sanctuary or stroll the scenic hiking spot called Yellow Trail.

The camp also features a world-class Jack Nicklaus-designed golf course and offers plenty of dining, shopping, and accommodation options.

Five-Star Hotel

Offering a perfect blend of old-world charm and modern luxury, guests at the five star hotel and lodge in Camp John Hay can bask in the cool mountain breeze, the crisp scent of pine trees, and a serene atmosphere that sets the stage for an unforgettable stay.

Perched 5,000 feet above sea level, with a pleasant year-round temperature of 19°C, The hotel combines the natural beauty of the surroundings with sophisticated comfort and warm hospitality. This luxury resort boasts stunning mountain views, exquisite cuisine, a stylish bar, and rejuvenating spa treatments.

Guests can unwind in five-star hotel’s well-appointed rooms with private balconies or terraces, enjoy complimentary Wi-Fi, and pamper themselves with luxurious toiletries. With hiking trails nearby, gourmet dining, and sightseeing tours available, the hotel is the perfect escape for guests seeking rejuvenation, and a truly unique Baguio experience.

The five-star hotel features 163 well-appointed rooms, including 47 elegant suites and feel the luxurious warmth and comfort each one exudes. From a Superior Room, Deluxe Room, One-Bedroom Suite or Two-Bedroom Suite, each one is well-equipped with amenities epitomizing the best in accommodations and either a refreshing forest or garden view.

Lodge

Wondrous beauty of nature also awaits at the lodge. This accommodation prides itself for its unique architecture, classic interior, and outstanding service, making it an absolute standout at Camp John Hay.

Trade and Cultural Center

Built inside the lush greens of Camp John Hay, the Trade and Cultural Center is surrounded by stately pine trees, creating a verdant and soothing environment perfect for stress-free and enjoyable events and conventions.

An extensive and versatile venue that accommodates diverse all types of meetings – from compact business gatherings to conventions up to 2,300 attendees – it is an ideal venue for meetings, conventions, seminars, theatre shows, and social gatherings like weddings and reunions. The Convention Center boasts of a 405-sqm stage that are perfect for productions of special events.

For al-fresco banquets, the Apayao Hall extension offers an additional 1,500 square meters of covered space. It is also suitable for exhibits and trade fairs.

For reservations at Camp John Hay Hotels, please call: for the five-star hotel (74) 424 0931, lodge (74) 422 2075 to 75, John Hay Convention Center (74) 422 2075 to 76 local 601. For info about Landco Pacific Corporation and Landco Lifestyle Ventures, visit their website or Facebook page.

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